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Analyzing Website Visitors

BrooksBrothers.com had the highest conversion rate of visitors to buyers for Marina Clothiers at 3.6%. Nordstroms.com had the highest abandonment rate of attempted buyers at 7.5%. The report recommends that Marina Clothiers invest more in banner ads on BrooksBrothers.com due to its high conversion and shopper rates. Altavista.com and Hotbot.com were also identified as good secondary options.

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173 views9 pages

Analyzing Website Visitors

BrooksBrothers.com had the highest conversion rate of visitors to buyers for Marina Clothiers at 3.6%. Nordstroms.com had the highest abandonment rate of attempted buyers at 7.5%. The report recommends that Marina Clothiers invest more in banner ads on BrooksBrothers.com due to its high conversion and shopper rates. Altavista.com and Hotbot.com were also identified as good secondary options.

Uploaded by

Ma-an Maroma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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Marina Clothiers - Marketing Trends Report

Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors Shoppers Attempted Buyers Buyers 215 35 14 7 125 15 5 1 79 7 3 2 140 28 10 5 188 22 11 0 134 22 7 2 150 14 7 2 215 30 10 2 200 30 15 8 129 4 2 1 125 12 3 1 114 14 8 4 233 29 9 7

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Marina Clothiers - Marketing Trends Conversion Rate to Buyers Report


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors 215 125 79 140 188 134 150 215 200 129 125 114 233 Buyers 7 1 2 5 0 2 2 2 8 1 1 4 7 Average conversion rate

BrooksBrothers.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that be The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%.

ersion Rate to Buyers Report


Conversion Rate = Buyers / Visitors 3.26% 0.80% 2.53% 3.60% 0% 1.50% 1.33% 0.93% 4% 0.78% 8% 3.50% 3% 2.56%

rs (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Saks.com and Altav rom all sources divided by the number of sources) is 2.56%.

is followed by Saks.com and Altavista.com.

Marina Clothiers - Marketing Trends Highest Abandonment Rate Report


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors 215 125 79 140 188 134 150 215 200 129 125 114 233 Attempted Buyers 14 5 3 10 11 7 7 10 15 2 3 8 9 Average abandonment rate

Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buy It is followed by BrooksBrothers.com and Saks.com. The average abandonment rate (that is the average total of the abandonment rate) is 5%.

nds Highest Abandonment Rate Report


Abandonment Rate = Attempted Buyers / Visitors 7% 4.00% 3.80% 7.14% 5.90% 5.22% 4.67% 4.65% 7.50% 1.56% 2.40% 7.01% 3.86% 5%

Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a pu

donment rate) is 5%.

hiers before completing a purchase).

Marina Clothiers - Marketing Trends Analysis


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors Shoppers Attempted Buyers Buyers 215 35 14 7 125 15 5 1 79 7 3 2 140 28 10 5 188 22 11 0 134 22 7 2 150 14 7 2 215 30 10 2 200 30 15 8 129 4 2 1 125 12 3 1 114 14 8 4 233 29 9 7 Conversion Rate to Buyers 3.26% 0.80% 2.53% 3.60% 0% 1.50% 1.33% 0.93% 4% 0.78% 8% 3.50% 3%

The Table shows that Marina Clothiers should invest more banner ads in BrooksBrothers.com because it has the highest shopp Marina Clothiers could also consider Altavista.com being the second option and Hotbot.com.

Abandonment Rate 7% 4.00% 3.80% 7.14% 5.90% 5.22% 4.67% 4.65% 7.50% 1.56% 2.40% 7.01% 3.86%

Shopper Rate 16.27% 12% 8.86% 20% 11.70% 16.42% 9.33% 13.95% 15% 3.10% 9.60% 12.28% 12.45%

it has the highest shopper rate and the highest conversion rate of these shoppers to buyers.

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