Portfolio (Feb 2013)

Joe Warburton Portfolio
www.joewarburton.co.uk [email protected] +44 (0) 7817 636644
Creative Networks
Background Creative Networks is a public event programme set up by Leeds College of Art to support partnerships and collaborations within the creative industries in Leeds. They required an updated identity to coincide with a new calendar of events.
Identity In collaboration with Luke OBrien, we devised a new brand mark inspired by a sense of community, networking and speech. The brand was subsequently applied to a range of signage and print collateral. The basis behind the identity was to create a warmer and friendlier tone of voice to ultimately engage with the general public.
Design a day
Challenge From January 1st 2012, I set myself a challenge of creating a design every day for the entire year as a personal and engaging project outside of my degree programme.
Designs The designs range from iconography and illustration to typography and poster design. The challenge has provided an opportunity to develop my own areas of interests and explore other aspects of design. My influences are derived from multiple sources inspired by what happened that day in the news or a topic I am heavily engaged with.
Woodside Building
Background Woodside are a family run company who specialise in building bespoke renovations and extensions for clients throughout Cheshire. They required an updated brand identity that focused primarily on a means of showcasing their projects to potential clients.
Solution A bespoke typeface based on traditional building tools formed the wordmark logo referencing the bespoke nature and approach of Woodside the wordmark was subsequently applied to a range of print and web collateral. I created a screwbound portfolio that showcases their past projects to new clients.
Typefaces
Background Through my Design a Day challenge and live projects, I have devised a set of experimental typefaces inspired by a chosen theme.
Fonts Sasquatch is a simple and contemporary headline font with distinctive crossbars and geometric form Build is a heavy weight and geometric typeface based on building tools (Woodside branding) Mountain is a simple, experimental font based on the structure of mountains
Graze
Background As part of a collaborative YCN competition brief, we were required to update the Graze brand a company that delivers natural and healthy snacks by post.
Solution Focusing on their extensive product list, we devised a full iconography set each representing one of their foods. These were applied to the product packaging and the Graze box itself. We also updated and refined the logo and created an interactive app design.
Warrington Museum [1]
Identity I have proposed a fictional re-brand of Warrington Museum and Art Gallery. The basis of the mark is derived from Greek architecture and the frames that surround the artworks within the exhibition.
Iconography & signage The geometric aesthetic was applied to the iconography. The bar below references the mark and also acts as a podium or platform. These were subsequently applied to various signage and wayfinding material.
Warrington Museum [2]
Campaign The concept of the brand campaign is centered on the idea of discovery. Museums exist to provide a diverse array of exhibitions to excite and engage the general public therefore offering a teaser into their own collections is intended to create a sense of mystery.
Brand materials A visual concept based on the idea of discovery was applied to various promotional material including exhibition guides providing a sneak peek into the collections that are exhibited. The We display. You discover tagline and the reveal within the exhibition guides further references the discovery concept.
Interactive delivery The discovery concept is applied to the website and mobile friendly site with users being able to discover the content either by dragging the slider or using touch screen gestures on a phone / tablet.
Reel
Brief To create and brand an upcoming film magazine that celebrates and showcases the best of film, regardless of genre, budget or time of release.
Outcome The logo consists of an ee monogram to form an abstract reel and in turn creates an alternate spelling Real. This concept is used throughout the magazine within the headlines and reinforces how the magazine intends to stay true to film e.g Reel/Real film reviews.
Form and writing
Brief Form and writing is a type collective of 3 designers. We decided to set up the foundry as part of a university project due to our mutual interest in typography. We chose to brand the foundry and devise a typeface based on European street signs to be accompanied by a range of printed collateral.
Identity Form and writing references the research and outside influence on the fonts (writing) and the tilde connects the two. We ensured consistency throughout by using the same point size in all of the promotional material.

Portfolio (Feb 2013)

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Joe Warburton Portfolio

www.joewarburton.co.uk [email protected] +44 (0) 7817 636644

Warrington Museum [1]

Warrington Museum [2]

Form and writing

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