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E-Commerce Chapter 1

This document provides an introduction and overview of key concepts for an e-commerce lecture. It defines e-commerce and e-business, discusses different types of e-commerce transactions and participants. It also outlines the interdisciplinary nature of e-commerce, touching on topics such as computer science, marketing, finance and management information systems. Examples of both successful and failed e-commerce businesses are provided. Finally, it introduces an assignment that asks students to evaluate the best e-commerce websites they have used and ways to potentially improve them.

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David Ho
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219 views19 pages

E-Commerce Chapter 1

This document provides an introduction and overview of key concepts for an e-commerce lecture. It defines e-commerce and e-business, discusses different types of e-commerce transactions and participants. It also outlines the interdisciplinary nature of e-commerce, touching on topics such as computer science, marketing, finance and management information systems. Examples of both successful and failed e-commerce businesses are provided. Finally, it introduces an assignment that asks students to evaluate the best e-commerce websites they have used and ways to potentially improve them.

Uploaded by

David Ho
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction

E-Commerce Lecture 1

Course Description
Application and Implementation of E-Commerce (EC) EC Business Models EC Applications IT Components that support EC EC Support Services Management of EC Ethical & Social Issues of EC

Course Introduction
Literature Turban, E., e.a. (2008). Electronic Commerce: A Managerial Perspective 2008. Pearson International Edition Extra references will be provided

Ground Rules
Max. 15 mins late Late submissions of assignments will not be accepted Penalty for plagiarism: automatic 100% discount off the project grade Be original, creative, reasonable (use your common sense) and independent. Effort counts! ALWAYS! ^^ No stressing! Have fun! ^^

Other Course Matters


Grading Composition Assignments: 10% Project: 25% Midterm exam: 30% Final exam: 35% Assignment submission + course materials --> Pulse Enrollment key: EC1112

Foreword
Internet has become a major communication channel Support E-Commerce/E-Business E-business is greatly changing Market structures & industries Business structures, products & services Consumer behavior Society

Denitions & Concepts


E-Commerce The process of buying, selling or exchanging products, services and information via computer networks Can be dened from different perspectives Business processes Service Learning Collaborative Community

Biz process: EC is doing business electronically by comple8ng business processes over electronic networks, thereby subs8tu8ng informa8on for physical biz processes Service: EC is a tool for organiza8ons to cut service costs while improving the quality of cust. Service and increase delivery speed Learning: enabler of online training and educa8on Collabora8ve: EC is a framework for inter- and intraorganiza8onal collabora8on Community: EC provides a gathering place for community members to learn, transact and collaborate. Most popular form: social networks

Denitions & Concepts


E-business A broader denition of e-commerce Not just buying and selling of goods and services, but also servicing customers, collaborating with business partners and performing business transaction within an organization, over computer networks or any other electronic means In other words: Business done over the Internet Also includes non-buying activities such as collaboration & intrabusiness activities

Mckay and Marshall (2004): Ebizz is the use of Internet tech and other informa8on tech to support commerce and improve biz performances

Who Undertakes EC?


Just about everybody Public sector Private sector Distinction is often made between the extent of EC as a total of business Pure Play Brick and Mortar Click and Brick or Click and Mortar

Forms of EC depend on the product/service sold, process (e.g ordering, payment, fulllment) and delivery method

EC as A Total of Business
virtual (pure-play) organizations Organizations that conduct their business activities solely online (e.g. iTunes Store, detik.com) brick-and-mortar organizations Old-economy organizations (corporations) that perform most of their business off-line, selling physical products by means of physical agents click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, but do their primary business in the physical world (e.g. amazon.com, gramedia.com, bhinneka.com)

Dimensions of EC

Internet vs Non-Internet EC
EC can also be conducted on private networks VAN (value-added networks) LAN (local area networks) Example: buying food from a vending machine where you pay with a smart card Non-internet EC Sales reps equipped with mobile handwriting-recognition Keywords: electronic market, Interorganizational information systems (IOS), intraorganizational information systems

Electronic market (e-marketplace): online marketplace where buyers and sellers meet to exchange goods, services, money or info IOS: communica8on systems that allow rou8ne transac8on processing and info ow between 2 or more orgs Intraorganiza8onal info sys: comm. Systems that enable EC ac8vi8es to go on w/in indiv. Orgs.

EC Framework
E-commerce applications are supported by infrastructure and by ve support areas: People Public Policy Marketing and advertising Support services Business partnerships

EC Framework

Classications of EC (Major Types of Transaction)


Between who? Standard business arrangements B2B, B2C, B2B2C, C2B, Collaborative Between customers (C2C) Mobile Commerce (Wireless) Intra Business (B2E) Government (G2B, G2C) Other P2P Exchange to Exchange E-Learning, Nonbusiness
B2B: to other organiza8ons/business: Dell, Marks & Spencers over 85% EC volume today is B2B B2C: to individual shoppers: Dell, Amazon (also known as e-tailing) B2B2C: a biz provides some product or service to a client biz: ISP, travel agencies, Godiva M-commerce: e.g. mobile banking; if loca8on specic at a specic 8me ! loca8on-based commerce or l-commerce Intrabusiness: all internal organiza8onal ac8vi8es that involve the exchange of goods, services or info among various units/individuals in that org.

Interdisciplinary Nature of EC
Major EC Disciplines Computer Science Marketing Consumer Behavior Finance Economics Human Resources Management Engineering Accounting Management Information Systems Business Law Robotics Public Administration

The Interdisciplinary Nature of EC


The Google Revolution (2001) Failures: lack of marketing and nancial skills, enough inventory and proper distribution setup Future of EC Web 2.0 The global spread of innovative web sites Keywords: focus on simplicity, joy of use, ajax, usability, social, blogs, audio/video, mobility RSS, DataDriven, Web standards, CSS Design, participation, user centered, collaboration

Web 2.0: 2nd genera8on of Internet-based services that let people collaborate and share info online in perceived new ways: social networking, wikis, comm tools etc.

EC Successes & Failures


Success Google.com Amazon.com Dell.com IBM.com Barnes and Nobles Failures Lippo Shop Lippo Star eToys

Assignment
Topic: What makes a good website? Write the name of two e-commerce websites which you think are the best EC websites youve ever used For each website: Provide at least three reasons why you consider it to be the best According to your personal opinion & idea, how can this website be improved to become even better? Individual assignment Deadline: Friday, 12 August 2011 via Pulse

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