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9.task 9 Example Audience Profile +focus Group

My research is based on interests into an indie / rock type of genre. I wanted to target the same audience to the mainstream one currently targetedmales and females (aged 15-25) interested in hip hop music. The genre is stereotyped to be associated amongst males.

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174 views5 pages

9.task 9 Example Audience Profile +focus Group

My research is based on interests into an indie / rock type of genre. I wanted to target the same audience to the mainstream one currently targetedmales and females (aged 15-25) interested in hip hop music. The genre is stereotyped to be associated amongst males.

Uploaded by

asmediae12
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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TASK 8 AUDIENCE RESEARCH-QUALITATIVEAUDIENCE PROFILE AND FOCUS GROUPS TASK 8 TARGET AUDIENCE RESEARCH USING QUALITATIVE METHODS SUCH

CH AS FOCUS GROUPS My research is based on interests into an indie/rock type of genre. I wanted to target the same audience to the mainstream one currently targeted- her target audience was males and females (aged 15-25) interested in hip hop music. The main bulk of the audience would be from males. I begin my research by identifying the stereotype associated with indie/rock audiences, and then move on to focus on my particular target audience

The stereo typical audience profile Who mainly listens to that music the genre is stereotyped to be associated amongst males. Gender both but mainly male Age - 15-25 Social class ABC1 Ethnicity All Ethnicities Interests independent genres, going out, new and original fashion, music, Dress sense skinny jeans, beanie hats, large t-shirts, badges, bags, colorful clothing, sun glasses, non-prescription glasses and shirts Why they listen to indie/rock they listen to it because it deals with problems and aspects which the audience can relate to. It also gives them hope into achieving more in life. How often they listen to the music very frequently, as it can be away to relax them. What they would like in magazines they would the magazines to contain current artist who refer to the genre, interviews, latest news of the stars, gigs and current trends.

My target AUDIENCE)

audience (PROFILE OF TYPICAL


Feelings about music magazines He doesnt buy them often but thinks theyre interesting to look at. She likes the look of Kerrang magazine and some of the fashion, independent genre types of magazines. Likes band Foster the People as they reinforces a positive image of independent music

General background Name Jay Age - 16 Ethnicity Asian Lives in Solihull, West Midlands Currently is a student, but plans to study media at University How he uses music Attends concerts quite regularly and is a passionate fan of music, but thinks ticket prices are too expensive really.

Uses iTunes to download music


Listens to music everyday for personal enjoyment, and relaxation I couldnt live without it

Loves music, especially indie/rock, but doesnt like the stereotypes associated with it especially how people stereotype indie artists and bands as wearing bad clothes

His music magazine preferences He reads Kerrang and VIBE. In a music magazine he would like to see females with attitude represented positively rather then seductively. Also he would like the latest news, trends, gigs, very bold and bright colours. Interest- mainly independent trends and keeping up to date with the style.

Has an addiction of buying new pairs of trainers.

Likes to know about the latest gossip and keeping up with indie/rock news.

Target Audience Research My Focus Group


For this task, I asked 5 people, a mixture of males and females with an interest within the genre, what they would like in an indie/rock magazine. I then summarized there results to see what would be best suited for my target audience in the magazine. The 5 people I asked were all indie/rock fans with a similar interest to me for a music magazine Jay, Jordan M, Tom L, Chloe H Megan M I asked them 12 questions (see below) and wrote down their main responses:

Summary of results
Section 1 THE FRONT COVER (QUESTIONS 1-4)

1.Front cover what images would you like?


The images on the front cover should be one striking image, which should be a female to show that hip hop is also popular amongst the female audience. Also the image shouldnt always have to be seductive for females, they should be portrayed by music rather then sexuality, to express there individuality.

2. What would like to see on the front cover e.g. sell lines?
For an indie/rock magazines, there should sell lines which would interest the audience, such as famous indie/rock both male and female to reach out to both sets of audience. Also interviews and fashion stories to show the magazine has more to offer.

3. What colours would be appropriate?


The colours of the magazine should be very bright and colourful, as the music is very vibrant itself, and colour are used to reflect tone of the music and the artist. So colours such as oranges, pinks, yellows etc.

4. What type of language would you expect?


The language on the front cover should be quite formal but not too formal because indie/rock is quite formal unlike hip-hop which has its own language urban with words like swagger. SECTION 2 THE CONTENTS PAGE (QUESTIONS 5-8)

5. Contents page - what type of images would you like and how many?

There should be more then one image in a contents page, because usually the images show whats going to be in the magazine. There is normally 1 dominant image of the person on the front cover and then smaller images.

6. What would you want to be contained within the magazine?


The magazine should offer a wide range of things, all of which relating to hop hip and to show it focuses on more then just music, to keep the audience interest. Such as fashion trends, gigs, interviews and latest gossip, which should be categorized and clearly numbered to be able to find.

7. How much images and text would you expect?


On a contents page the text should just be mainly on the features and also an editors note, however there should a variety of images to keep readers interested and to show them what else will be included in the magazine.

8. What type of language?


The language should correspond to the genre, using terms such as interview with the freshest DJ, it should more formal rather than informal, due to the target audience. SECTION 3- THE DOUBLE PAGE SPREAD ARTICLE (QUESTIONS 9-12)

9. Double page what choice of images would you want?


The images should reflect the artists persona, as the indie/rock genre shows artist to have attitude or to be quite wacky with there style. If the image is of girl they should be portrayed quite powerful, dominant and full of attitude, but also fun to show there personality. A range of different shot types should be used, to show there face but also there body.

10.What would you prefer the article to be about?


Most popular, would be an interview with a rising star, as it gives fans an insight about a person and there musical background.

11.How would you expect the language to be?


The language reflect the artist that is being mentioned, if it is a interview, the language tends to be more informal as its speech, also by the language it shows the indie/rock language due to the use of terms used. The language should also be direct and allow for readers to follow it easily by understanding it.

12.Would you prefer more image or text based articles?


The double page should be balanced between images and text; there should be too much text, as it will bore the reader. The images need to be fun and exciting and usually there are 3 or 4, also the text is not too much, it should be straight to the point and easy for the audience to understand.

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