Joint DISI Committee Meeting November 19, 2012 11:00 a.m.

. 388 19th Street CBD Conference Room AGENDA

1. 2. 3. 4. 5. 6. Welcome and Introductions Approval of minutes from October 25, 2012 Review of 2013 budget proposed by Co-Chairs Living Jazz proposal for sponsorship of MLK Tribute event: 11:30 a.m. Action Item Other Next Meeting Date: December 20, 2012 Action Item

BROWN ACT: Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting. 388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org

Joint DISI Committee Meeting October 25, 2012 11:00 a.m. 388 19th Street CBD Conference Room

Present: Staff:

Laurie Cooperman-Rosen, Sara May, Chris Curtis, Andrea Kirkpatrick Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Victoria Decker/Office Manager, Fiona Simms/Administrative Assistant Nancy Amaral, Tim Gallen, Andrew Neilly Mark Ferreira, Kim Bardakian

PR Consultants: Guests:

Discussions held and decisions made by the DISI Committee

Subject
Welcome and Introductions Approval of the minutes of August 23, 2012

Discussion
The meeting was called to order at 11:00 a.m. The minutes of the August 23, 2012 meeting were presented for review.

Action?
Laurie moved and Chris seconded the motion to approve the minutes of August 23, 2012 meeting as presented. The motion was approved unanimously. Laurie moved and Andrea seconded the motion to approve Sara May as the Downtown DISI Chair. The motion was approved unanimously. No action taken.

Electing DOA DISI Co-Chair

Chris Curtis resigned the Downtown Oakland Association Board of Directors, leaving his position as the Downtown DISI Chair. He nominated Sara May to the position of Downtown DISI Chair.

Budget review for current year

Set priority projects for remainder of 2012

Tori referred the committee to pages 5 and 6 of the agenda packet, and gave an overview of the budget report. She noted that we have a projected carry forward of $15,001.09 in LMUDA and $21,954.02 in DOA. Steve asked the committee if they have any projects they would like to identify as a priority for the remainder of the calendar year.

No action taken.

388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org

- Holiday Shopping Campaign - CBD Window Display - General marketing collateral

Chris mentioned that The Great Wall of Oakland is in need of extra funding. Chris noted that the Great Wall received its 501(c)3 and has a representative from Pixar on its Board of Directors. Chris also mentioned that multiple parties have expressed interest in partnering with the Great Wall. Steve outlined the various projects he would like to focus on for the remainder of the year: Staff would like to move forward on a holiday shopping campaign, which would include a Holiday Shopping Guide listing the retail stores in the Districts, much like the Where to Eat Guide that the City of Oakland produced. Steve noted that he has been in communication with the City of Oakland, Oakland Grown, and other community groups that are working on similar marketing campaigns. He proposed working with these groups and pooling our resources. Steve also noted that the City of Oakland is once again funding Free Parking Saturdays between Thanksgiving and Christmas to promote local shopping. There will also be free parking the day after Thanksgiving. There was much discussion about the Oakland Grown Gift Card, and how it can be used for the holiday shopping season, and for the CBDs in general. Steve also mentioned that the newsletter, currently funded from the Organization Committee budget, in the coming year should be funded from DISI. Staff would like to produce one more newsletter this year. Steve noted that our window display in the break room next door, despite gathering a lot of attention, needs some improvement. He recommended hiring a graphic designer to create a semi-permanent display. Steve also mentioned the need for more general marketing collateral that can be printed and posted on the website. Please see discussion of Holiday Shopping Campaign and the hiring of a graphic designer in the section above. Steve explained that in 2011, he asked an

Allocation of funds for remainder of 2012 - $3,500 from

Chris moved and Laurie seconded the motion to approve $3,500 from LMUDA

LUMDA and $2,000 from DOA for Holiday Shopping Campaign - $2,499 per district for graphic designer - $400 per district for lost and damaged art

acquaintance, Refa 1, to post art in a Window Display in the district. During a protest that art was stolen from the display. Some was recovered, but was damaged. Steve proposed that the DISI committee reimburse Refa 1 in the amount of $800 of the lost art. Kim Bardakian suggested increasing the reimbursement to $425.00/district. Andrea agreed with the reimbursement, but mentioned that in the future when artist lend their work for display, we have them sign a waiver of liability.

DISI Miscellaneous, and $2,000 from DOA Miscellaneous to fund the Holiday Shopping Campaign. The motion was approved unanimously. Andrea moved and Chris seconded the motion to approve $2,499 from each Districts Banner line item to hire a graphic designer for identified projects. The motion was approved unanimously. Chris moved and Laurie seconded the motion to approve $425 from each districts First Friday line item to reimburse Refa 1 for art that was lost and damaged while posted in a pop-up window. The motion was approved unanimously. No action taken.

Set priority projects for 2013

Steve asked that the committee take some time between now and the next DISI meeting to think about what they would like to focus on in 2013. Tori noted that she will contact the committee Chairs to set a budget planning meeting. Chris mentioned that the Mayors office signed and returned the 13th Street project letter of endorsement. The next meeting is scheduled for November 15th. The meeting was adjourned at 12:32 p.m.

Other

No action taken.

Next Meeting Adjournment

Minutes taken by Fiona Simms, staff.

Guidelines for Event Sponsorship

Please provide your contact information and a brief introduction of yourself and/or your organization. Name of primary contact: Stacey Hoffman, Executive Director, Living Jazz
Ms. Hoffman has been the ED of Living Jazz since 1985, spearheading the organization since that time. She has an extensive history in arts management, and is responsible for the design and production of Living Jazz programs, many of which have gone on to become Bay Area treasures.

Name of organization: Living Jazz

Living Jazz has been an Oakland based, non-profit, tax-exempt corporation with 501(C)3 status since 1985. Our mission is to build community, cultivate creativity, and enrich lives through the love of jazz. Living Jazz has produced Jazz Camp West since 1984; created the Oakland Interfaith Gospel Choir in 1986; RhythmVoice in 1987; Jazz Camp Weekend in 1991; the Oakland Jazz Choir in 1992; In the Name of Love, the Annual Musical Tribute honoring Dr. Martin Luther King, Jr. in 2000; the Oakland Childrens Community Choir in 2005; Jam Camp West, a music program for youth ages 10-15, in 2008; and Jazz Search West in 2010, the Bay Areas only Annual Jazz Talent Search.

Name of Event: In the Name of Love, the 11th Annual Musical Tribute Honoring
Dr. Martin Luther King, Jr. to be held Saturday, January 19th, 2013, 7pm.

Address: 2501 Harrison St., Oakland, CA 94612 Phone: 510-287-8880 Email: [email protected] Website: www.mlktribute.com Amount Requested: $5,000 from the Uptown District, $5,000 from the Downtown
District

SS and/or Tax ID #: 94-2963195 Please clearly describe, in detail, the mission/purpose of the event.
In the Name of Love remains Oaklands only annual non-denominational musical tribute to Dr. King. Over the past 11 years, the tribute has evolved into one of Oaklands most pivotal civic and cultural events, bringing 3,000 people together to pay homage to Dr. Kings message of community, equality and inclusion. The mission of the MLK Tribute is to provide Oakland with an accessible platform to honor Dr. King, using music as its primary vehicle; to inspire joy and unity; to encourage Oakland pride and community respect, and to provide exposure to the artistry, talent and great work of the Oakland community. The tribute accomplishes this by showcasing children from our Oakland public schools as well as outstanding local and international talent; providing

exposure to local non-profits and businesses working to make a difference; and honoring an outstanding humanitarian through the Oakland Citizen Humanitarian Award presented by a prominent dignitary. The event embodies diversity, joy, and accessibility, and provides an intergenerational experience, using music at its core, to celebrate and honor the great teachings of MLK, Jr. Diverse members of our community leave feeling unified, inspired, and positive about our collective and personal potential. Along with an extensive program detailed below, the MLK Tribute includes the Oakland Community Exhibition, a pre-concert event held in the Paramounts lobby, providing exposure to over 30-40 Oakland non-profits and businesses. DETAILS OF THE EVENT Historically showcasing both international and local talent, children from our Oakland public elementary schools, archival footage of Dr. King, the presentation of a yearly humanitarian award, and the Oakland Community Exhibition, this years MLK tribute is no exception. In 2013 we will headline Grammy Award Winner and Tony Award Winning Actress Jennifer Holliday, along with guitar and vocal duo Tuck & Patti, the 65-voice Oakland Interfaith Gospel Choir, the 230-voice Oakland Childrens Community Choir (OCCC), Nikki Thomas, KBLX as emcee, and the presentation of the Oakland Citizen Humanitarian Award, chosen in conjunction with the Oakland Department of Human Services, and presented by a prominent dignitary. The OCCC, another Living Jazz program, is a free music education program provided free of charge for Oakland public elementary schools with little or no access to the arts. This will be the final showcase of their work with over 275 1st-4th graders under the musical direction of Melanie DeMore. Previous years have included such talent as Mavis Staples, Ledisi, Goapele, Linda Tillery and the Cultural Heritage Choir, The Gospel Hummingbirds, Marcus Shelby Jazz Orchestra, La Toya London, Faye Carol, and many others. The humanitarian award has been presented by Congresswoman Barbara Lee, Mayor Jean Quan, Mayor Ron Dellums, Govenor Jerry Brown and others.

Please outline how your project will improve the image of the Downtown Oakland Association and/or the Lake Merritt-Uptown District in a demonstrable way. In addition, please describe how your project plans to advance the CBD brand.
The MLK Tribute has the capacity to help improve the images of both the uptown and downtown districts. It is an extremely successful annual event with an 11- year history. It has a reputation of being one of the most important central events of the year by bringing our diverse Oakland community together with local exceptional talent, children from the Oakland public schools, international celebrities, public dignitaries, and local humanitarians doing great work on behalf of the city. In 2012 the tribute more than doubled its audience with a successful move to the Paramount Theatre. 2,800 audience members came together to celebrate Dr. King and left feeling the strength and sense of unity of the Oakland community. We are again looking forward to providing an opportunity for thousands of people in Oakland to congregate in honor of one of the

greatest humanitarians of our time. As a sponsor, the Uptown and Downtown Districts will have the opportunity to work alongside Living Jazz to provide exposure to the great work of Oakland, to celebrate our diversity, and to inspire the community in a positive, uplifting way. Sponsorships by the Uptown and Downtown Districts will provide exposure to the CDB brand in several ways. We will provide: Pre-Event Nationwide PR campaign Logo on 40 Clear Channel Billboards displayed prominently throughout the East Bay BART- Electronic ads in various stations Logo on 200 AC Transit bus posters Radio- Outreach on over 1 million impressions- online and on air Listing on all printed marketing materials, including 40,000 postcards and 1,000 posters Logo on all print media advertising reaching over 400,000 people in our local community Logo on all electronic media reaching over 400,000 people in and around our local community Logo and Listing on dedicated MLK Tribute website at www.mlktribute.com Online media placements (Myspace, Facebook, Twitter, Zvents) At Event Sign displayed in the Paramounts Lobby Prominent Table in the Oakland Community Exhibition in the Paramounts Lobby Logo and Listing in 3,000 programs 10 complimentary concert tickets Verbal thank-you from the stage on night of performance

Please describe how your project will directly benefit the merchants and property owners in the district.
The Tribute is held on the weekend of the MLK national holiday. We are expecting close to 3,000 converging on the downtown area, providing a great opportunity for business for local restaurants and pubs before and after the event. The tribute will begin at 6:00 pm with the Oakland Community Exhibition. This is a 1-hour pre-concert event held in the Paramounts lobby. We will specifically showcase up to 30 local non-profits and businesses looking to educate the public about the work of their organization. Each participating organization and business will also be listed in the concert program with contact information.

Please provide a description of your target audience and provide a brief history of the event, if applicable.
In 1999, when the Oakland Jazz Choir (another Living Jazz program) was invited to participate in an inspiring MLK musical celebration in downtown San Jose, we realized at that Oakland did not have an annual musical celebration in honor of Dr. King. Living Jazz decided to produce one for the city the following year. Our First annual event was held in

2000 at the 1st Congregational Church of Oakland to a sold-out audience of 750. In order to increase the capacity of the audience, the event was moved to the Calvin Simmons Theatre where it expanded to include the Oakland Community Exhibition. It was successfully held for two years in this location until the theatre was closed. It was then moved to the 1,350-seat Oakland Scottish Rite Theatre, where we experienced a soldout audience for several years in a row. In 2012 we transitioned the event to the Paramount Theatre where we more than doubled the audience from 1,350 to close to 2,800. Our target audience is comprised of families and adults from extremely diverse backgrounds looking to commemorate the King holiday and enjoy a high quality cultural and civic event in downtown Oakland. Because of the affordable ticket price, we are successfully able to target a broad range of Oakland, East Bay, and greater Bay Area residents. MOVE TO THE PARAMOUNT THEATRE Our 11th anniversary celebration will again highlight our expansion to the 3,000-seat Paramount Theatre. This move finally provided enough capacity to serve the culturally, socially, and economically diverse, multi-generational overflow crowd the tribute consistently attracts. We believe In the Name of Love will continue to thrive at its new location at the Paramount and provide a much needed annual event that drives thousands of people to Oaklands downtown area to showcase local businesses, local talent, and helps to build pride and community in the Oakland community. SPONSORSHIPS The MLK Tribute must rely heavily on contributed income and has received important recognition from sponsors and funders. Along with the Lake Merritt/Uptown District Association and the Downtown Oakland Association, in 2012, In the Name of Love received support from Target, Sees Candies, the National Endowment for the Arts, California Arts Council, City of Oakland Cultural Funding Program, William and Flora Hewlett Foundation, Thomas J. Long Foundation, Alameda County Arts Commission, Clorox Foundation, Zellerbach Family Foundation, and ROOF Foundation. The event also received in-kind support from BART, AC Transit, Comcast, the Oakland Tribune, KRON 4, KDYA, KBLX, Oakland Local, and Solstice Press. We are already working hard to secure our 2013 sponsors. Among those already committed are Target, City of Oakland Cultural Funding Program, Thomas J. Long Foundation, William and Flora Hewlett Foundation, Alameda County Arts Commission, KRON 4, KTVU 2 and Channel 36, Oakland Tribune, BART, AC Transit, and KBLX. The Clorox Foundation, Zellerbach Family Foundation, Sees Candies, and ROOF Foundation have been submitted with anticipated positive results. We must secure additional funding along with the secured and anticipated sponsors to successfully reach our financial goals for 2013. We are hoping that the Lake Merritt/Uptown District Association and the Downtown Oakland Association will consider the positive impact an investment in this event will again have in our Oakland community.