Task 8

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TASK 8 Audience Profile and Focus Groups Stereotypical Audience Profile

Gender Age Social Class Ethincity Interests mainly females, lyrics centre around love, loss heartbreak, narrative which appeals to stereotypical feminine audience. Teenagers to young adults 16-27, explicit lyrics. Working class Black, Black British, African American expressive, soulful, passionate music. Usually about love, the opposite sex as it relates to the passionate beat and tempo of the typical R&B song. May play/listen to soulful instruments, familiar with classic live performances from the 60s onwards: Samuel L Jackso. casual, but classy. Glamorous in an evening out sense, convey beauty through their image and lyrics. Respectable clothing. Recently more provocative clothing due to a developing material based image, collaborations with rappers recently. Men topless, attract young girls, women little clothing audience for men more desirable, tall heels, fresh haircuts, creative, modest or bold makeup, shows power. Simple jewellery to suggest class such as a watch, earing, necklace whereas hiphop is cluttered with diamond chains etc... Relatable music, usually a narrative it conveys situations relevant to the audience. Visually, R&B artists look appealing and desirable and which goes hand in hand with the lyrics which are relatable and so spurs the audience into believing theyre on mutual levels. Feels familiar as the soulful roots are likely to have been what their parents wouldve listened too.

Dress Sense

Why they listen to R&B

What would they like in a magazine?

My Target Audience General Background


Name Age Ethnicity Educational Status Grace Williams 16 Black British College student

Interests When and Why

Music such as R&B due to the moving lyrics, soulful beats and often mellow tempo. Enjoy hip-hop music also due to the heavier beats, the cultural aspects. I listen to music when I am travelling to college or other destinations with my headphones in as I can concentrate on the rhythm or the vocals of a song. I also listen at home on an iPod dock so I can listen and move around freely through my house. I also listen when I am at dance rehearsals where I have the opportunity to move with the music or create something to the music resulting in a greater enjoyment of this genre. I also go to concerts.

What would you like to see...?

Strong images close up of R&B artists faces, long shot of their whole image promoting new albums, personal and relatable interviews, information, and fashion current events concerning R&B

TO CONCLUDE THIS TASK YOU MUST PROVIDE AN OVERALL SUMMARY OF YOUR RESULTS

EXAMPLE:

OVERALL SUMMARY OF YOUR RESULTS

ON THE BASIS OF MY QUESTIONNAIRE I HAVE FOUND THAT MY TARGET AUDIENCE WOULD LIKE:
From my research I have concluded that the general public want on their magazine cover several images alongside a strong main image. This suggests to me that I need to direct my audience to younger generations as they have a short attention span and having more than one image that appeals to them. The most votes went to the several imagesont he front cover, next was the use of bright colours. My audience want bright colours for an R&B magazine thast will uplift them and look appealing to the eye.

THE MAGAZINE COVER PREFERRED FROM MY RESEARCH:

THE MAIN BANDS I NEED TO REFER TO ON THE COVER SHOULD BE: -Beyonc, Jay-Z, Lil Wayne, Chris Brown, Trey Songz, Nicki Minaj

3. AUDIENCE WOULD LIKE STYLE OF MAGAZINE TO BE:

A lot of colour and several images, that is bright in colour.

Mainly images with chunks of text Strong dominant main image

4. IMAGES PREFERRED:

Bright, preferred to dark ones Several and so I shall put a variety on the cover

5. COST OF MAGAZINE

Audience would pay between 1-3.00

SUMMARISE ALL OF YOUR MAIN FINDINGS TO HELP YOU WHEN IT COMES TO MAKING YOUR MAGAZINE

After handing out questionnaires to ten different people both male and female aged 16-17 I have found that they would prefer an R&B magazine to include the most notorious and well-known artists such as Trey Songz, Chris Brown, Beyonc as well as not so known / up and coming artists such as Miguel, Marsha Ambrosius, or The Weeknd. They would prefer the magazine to be highly focused around personal and relatable aspects of R&B such as interviews, gossip and interactive features such as fashion trends. They would also enjoy reading information about upcoming gigs. My research tells me that their attraction to the genre is because of the lyrics of a typical R&B song. The lyrics are generally based on love and loss and heartbreak, usually narrative and so are significant to a regular listener. I will try to apply this style of language to my text within the magazine, to create an associated vibe with the readers. They would generally pay from 1-3 for a magazine, and so I will price it accordingly. A cheap price is one of the factors researchers said encouraged them to buy a music magazine, as well as this exclusives, interesting insights into the genre they like that is only limited to a certain magazine or one issue. The layout is a major part and must not be too cluttered as well.

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