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Resume

Bille Anders has over 10 years of experience in digital marketing, business development, sales, and web and UI/UX analysis. She is currently the co-owner and director of business development at Layer 6 Media in Evansville, Indiana where she is responsible for partnerships, communication, marketing and sales strategies. Previously she has held internship positions at Intouch Solutions and Otlay Interactive where she performed tasks such as digital marketing analysis, sales, and web and UI/UX evaluation. Bille holds a bachelor's degree in interactive digital media from Northwest Missouri State University.

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Bill Anders
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246 views1 page

Resume

Bille Anders has over 10 years of experience in digital marketing, business development, sales, and web and UI/UX analysis. She is currently the co-owner and director of business development at Layer 6 Media in Evansville, Indiana where she is responsible for partnerships, communication, marketing and sales strategies. Previously she has held internship positions at Intouch Solutions and Otlay Interactive where she performed tasks such as digital marketing analysis, sales, and web and UI/UX evaluation. Bille holds a bachelor's degree in interactive digital media from Northwest Missouri State University.

Uploaded by

Bill Anders
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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20235 Hwy 65, Milo, IA 50166 [email protected] | 515-720-1607 www.billeanders.

com

Professional Expierence

Layer 6 Media- Evansville, Indiana


Co-Owner, Director Of Business Development December 2011-Present
Actively sought out and negotiated partnerships with other businesses in an e ort to drive and maximize cooperative advertising, marketing, and sales. As a founding partner participated in rm's start-up, direction, growth, and management. Principal responsibilities include managing communication, marketing, and sales strategies for client engagements.

InTouch Solutions -Overland Park, Kansas


Digital Marketing Analyst (Intern) May 2012-August 2012
Compiled and analyzed data for large pharmaceutical clients from all areas of the digital marketing e orts to provide detailed insights on campaign/site optimizations Designed detailed site performance presentations using graphs, tables, and charts as client deliverables Developed analytical strategy and site tracking plans using web analytics to measure high-level business goals

Otlay Interactive -Lafayette, Indiana


Advertising Sales Representative (independent contractor)
Carried out all aspects of sales activities for clients such as telemarketing, lead generation, business development, cold calling, and account management initiatives

August 2011-January 2012

Developed and maintained CRM database on SalesForce that resulted in a substantial revenue increase for clients. Attended o site conventions to foster new business relations and maintain relationships with current clients.

Web/UI/UX Analyst (Intern)


Analyzed and evaluated clients and their competitors web tra c/patterns and made recommendations to increase sales and marketing e orts as well as site usability and user experience. Evaluated clients and competitors standings on major search engines and investigated both organic and paid opportunites to give clients a competitive edge on search engines

May 2011-August 2011

Attended o site conventions to survey users regarding mobile application & site experience and perform small scale usability testing Designed user interface for a clients mobile application and performed beta testing while communicating wdith developers to x errors and increase usability.

Bachelor of Sciences in Interactive Digital Media- New Media Concentration Northwest Missouri State University Maryville, MO December 2012

Education

Technology summary
Systems: Windows 9X/NT/2000/XP/Vista/7/8, Mac OS, Linux Unbuntu/ Red Hat Languages: HTML 5, CSS 3, Javascript, AJAX, PHP, MySQL, Java, Action Script 2.0, 3.0 Software: Microsoft O ce Suite Professional, Adobe Creative Suite 3-6.0, Lightwave 3D, Adobe Pro Tools, Final Cut, After E ects, SalesForce, Google Analytics, Omniture, Web Trends

References
Bethany Hartley Intouch Solutions- Sr. Digital Marketing Manager [email protected] 913-317-9700 Brandon Moore Otlay Interactive- Director of Business Development [email protected] 816-787-5885 Debra Feldhaus Feldhaus Dentistry- SEO Client [email protected] 816-454-0377

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