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Management Programme Terrrr-End Examination June, 2OO7 Ms-7: Information Systems For Managers

1) The document describes a case study of Dairyworld Cooperative Foods, Canada's second largest dairy manufacturer, using MicroStrategy's decision support system (DSS) tool to analyze business performance and improve customer service, needs, and profitability. 2) Before using MicroStrategy's DSS, Dairyworld had four incompatible sales reporting systems that made it impossible to analyze the performance of its 2,500 products for 50,000 customers. The DSS consolidated this data. 3) Using the DSS, Dairyworld identified profitable and unprofitable products/brands, revenue sources, pricing errors, and inefficient routes. This led to improved decisions, eliminated poor performers, and increased accountability and

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60 views6 pages

Management Programme Terrrr-End Examination June, 2OO7 Ms-7: Information Systems For Managers

1) The document describes a case study of Dairyworld Cooperative Foods, Canada's second largest dairy manufacturer, using MicroStrategy's decision support system (DSS) tool to analyze business performance and improve customer service, needs, and profitability. 2) Before using MicroStrategy's DSS, Dairyworld had four incompatible sales reporting systems that made it impossible to analyze the performance of its 2,500 products for 50,000 customers. The DSS consolidated this data. 3) Using the DSS, Dairyworld identified profitable and unprofitable products/brands, revenue sources, pricing errors, and inefficient routes. This led to improved decisions, eliminated poor performers, and increased accountability and

Uploaded by

r_k_s
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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MANAGEMENT PROGRAMME Terrrr-End Examination June,2OO7 MS-7 : INFORMATIONSYSTEMS FOR MANAGERS

Time: 3 hours Maximum Marks : 700 (Weightage 700/0) Note t (i) ' (ri) (tii) Answer qny three questionsfrom Section A. Section B is compulsory. Atl questions carry equal markl

SECTION A 1. (a) Define Information Technology. Describe various types of information systems.Give example of each type of information system in order to differentiate b etweenthem.
.., 4

(b)

System ? Describe various ,,, What is an Operating activities performed by a typical operating system.

MS-7

P.T.O.

2 . (a)

Explain functions

the at

systems

concept

in

management

information and control. Describe the management various levels in the context of relationships between management and information needs. '(b) Discuss the ethical issues involved in the information society. Why is ther e a need to protect hardw are and software from unauth orized access ? Discuss some of these mechanisms.

3.

(a)

Why is it logical to organize IT applications by functional areas ? Discussthe role of computers in one such area. Briefly discuss the business software solutions provided by any one of the following : (i) (ii) SAP Oracle

(b)

4.

(a)

Enumerate the advantages and disadvantagesof outsourcing Information System. When should outsourcingbe used by the organizations? "With so many readymadeand customizedsoftwares available,the need for a manager is to learn to use them elfectively, rather than learn to program them." Do you agree?

(b)

MS-7

5.

(a) What are data models ? How would you classifythe


data mo$elg ? Differentiate between various data models, with suitableexamples.

(bl Explain

A*ificial Intellig ence. Discuss applicationsof artificial intelligence.

few

f\ffi=7

P.T.O.

SECTION B 6. Write short notes on any two of the following : (a) (b) (c) 7. Online AnalyticalProcess(OLAP) Groupware Smart Cards

Read the case given below and answer the questions given at the end.

MicroStrategy's DSS Products Foods Increase Profitability


Dairyworld cooperative Foods, and

HelP Dairyworld

Canada's second-largest dairy largest food western canada's Agenttt, a

manufacturer. uses MicroStrategy's DSS

decision support tool for conducting business analyses, to better understand performance, improve customer service, and anticipate customer needs and profitability. MicroStrategy is a leading relational on-line analytical processing (ROLAP) vendor. The MicroStrategy-based application received industry acclaim for providing Dairyworld with a significant return on investment. In August rggT , it was awarded the 1997 Excellence in Business Information Award for having a significant business. and measurable impact on Dairyworld's

MS-7

"Using MicroStrategy's DSS Agent has had a by dramatic impact on our business helping us to improve our customer service, increaseinternal accountability,and make more intelligent marketing and sales decisioffs," said David Lynn, manager of sales administration and developmentat DairYworld. Before MicroStrategy'sdecision support system was implemented, four separate and incompatible sales reporting systemsmade it impossiblefor the company to analyze the performance of its 2,500 products and a function critical to 50,000 customers worldwide Dairyworld's survival. Using the system, Dairyworld is ',-,ow able to analyzemassivequantities of data to identify most or least profitable products, promotion performance who brought in the most , i, different cities, customers revenue,and poorly performing.brands,sizesand product lines. ,' After less than a year" Dairyworld has realized a positive return on its software, hardware and professional Since the software'simplementation, servicesinvestments. product managers have used the system to identify and eliminate poorly performing product lines, salesmanagers have evaluatedspecific customers' profitability by product 'distribution group has determined or brand, and tn'e which trucking routes are the most efficient and

MS-7

P.T.O.

profitable. DSS AgentTM also was able to discover pricing errors made years before the system was implemented. Dairyworld was able to develop its decision support system and realize value from its warehouse almost immediately. In just 10 weeks, Dairyworld created a decision support project using MicroStrategy's software and rolled out the pilot DSS project. Within the next six months, Dairyworld built a more detailed data warehouse and enhanced its decision support project. The new, improved decision support project was then rolled out to over 100 users, all of whom were educated on the system Quesfions (a) :

What has MicroStrategy done to transaction-l eve) databases of Dairyworld ? Give reasons for the improved customer service and increased profitability of Dairyworld.

(b)

MS-7

9,000

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