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Non Probability Sampling Methods - : 1) A Simple Random Sample

The document discusses different types of probability and non-probability sampling methods: 1) Probability sampling methods include simple random sampling, stratified sampling, and cluster sampling. 2) Non-probability sampling methods include convenience sampling, quota sampling, purposive/judgement sampling, and snowball sampling. These methods are quicker but do not allow determining the sample's representativeness.

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Rehan Saleem
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101 views1 page

Non Probability Sampling Methods - : 1) A Simple Random Sample

The document discusses different types of probability and non-probability sampling methods: 1) Probability sampling methods include simple random sampling, stratified sampling, and cluster sampling. 2) Non-probability sampling methods include convenience sampling, quota sampling, purposive/judgement sampling, and snowball sampling. These methods are quicker but do not allow determining the sample's representativeness.

Uploaded by

Rehan Saleem
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Probability sampling 1) A simple random sample:- A simple random sample is obtained by choosing elementary units in search a way that

each unit in the population has an equal chance of being selected. A simple random sample is free from sampling bias. However, using a random number table to choose the elementary units can be cumbersome. If the sample is to be collected by a person untrained in statistics, then instructions may be misinterpreted and selections may be made improperly. Instead of using a least of random numbers, data collection can be simplified by selecting say every 10th or 100th unit after the first unit has been chosen randomly as discussed below. Such a procedure is called systematic random sampling. 2) A stratified sample:- A stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups may be based on some characteristic or variable like income of education. Like anybody with ten years of education will be in group A, between 10 and 20 group B and between 20 and 30 group C. These groups are referred to as strata. You can then randomly select from each stratum a given number of units which may be based on proportion like if group A has 100 persons while group B has 50, and C has 30 you may decide you will take 10% of each. So you end up with 10 from group A, 5 from group B and 3 from group C. 3) A cluster sample:- A cluster sample is obtained by selecting clusters from the population on the basis of simple random sampling. The sample comprises a census of each random cluster selected. For example, a cluster may be something like a village or a school, a state. So you decide all the elementary schools in New Delhi are clusters. You want 20 schools selected. You can use simple or systematic random sampling to select the schools, and then every school selected becomes a cluster. 4)Systematic sampling: In systematic random sampling, the researcher first randomly picks the first item or subject from the population. Then, the researcher will select each n'th subject from the list.

Non Probability Sampling Methods


1) Convenience Sampling:- Where the researcher questions anyone who is available. This method is quick and cheap. However we do not know how representative the sample is and how reliable the result. 2) Quota Sampling:- Using this method the sample audience is made up of potential purchasers of your product. For example if you feel that your typical customers will be male between 18-23, female between 26-30, then some of the respondents you interview should be made up of this group, i.e. a quota is given. 3) The(purposive) judgement sample:- A judgement sample is obtained according to the discretion of someone who is familiar with the relevant characteristics of the population. 4)Snowball sampling: The process of snowball sampling is much like asking your subjects to nominate another person with the same trait as your next subject. The researcher then observes the nominated subjects and continues in the same way until the obtaining sufficient number of subjects.

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