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Questionnaire

The document appears to be a questionnaire about a customer's perceptions of the Nokia brand. It asks respondents for their name, age, occupation, education and family size. It then asks a series of multiple choice and open-ended questions about the respondent's understanding of brands, familiarity with Nokia, features and benefits they associate with Nokia, purchase decisions and experiences. The questionnaire aims to understand customer perceptions of the Nokia brand.

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Ishu Kumar Nirala
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190 views2 pages

Questionnaire

The document appears to be a questionnaire about a customer's perceptions of the Nokia brand. It asks respondents for their name, age, occupation, education and family size. It then asks a series of multiple choice and open-ended questions about the respondent's understanding of brands, familiarity with Nokia, features and benefits they associate with Nokia, purchase decisions and experiences. The questionnaire aims to understand customer perceptions of the Nokia brand.

Uploaded by

Ishu Kumar Nirala
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire I am a student of Chandragupt Institute of Management, Patna. I am doing a survey as to know what customers perceive about a Brand.

I will be highly grateful if you could give few minutes of your valuable time. I assure that all the data given by you will be kept confidential. Name Age. (Years) Occupation Education.

Family size.. Annual income..

1. What do you understand by a brand? a. Trade mark b. Image e. Logo f. Tagline 2. Do you know about brand Nokia? a. Yes b. No

c. Product g. Celebrity

d. Symbol If others, please specify.................................

3. If Yes, What Brand Nokia signifies? (Tick all that apply) a. Durability b. Features c. Technology d. Appearance e. Availability f. Price g. Affordable If others, please specify............................... 4. For how long do you know about the brand Nokia? ....................... 5. Do you have any handset of Brand Nokia currently? a. Yes b. No If yes, please specify.................................... 6. When did you buy it? ................................. (Year/ Months) 7. Nokia whereabouts: 1. Company Location 2. Vision/Mission............................. 3. Logo 4. Tagline. 5. Brand Ambassador. 6. Different models 7. Latest Models. 8. Features.. 9. Best alternate option. 8. Functional Benefits 1. MP3 Player 2. Camera 3. Games 4. Wi-Fi/Bluetooth 5. Voice Clarity 6. Torch 7. Expandable Memory 8. Others . Intangible Benefits 1. Trust

2. 3. 4. 5.

Self Esteem Servicing Availability Others................

9. What all sources of information you consider before purchasing? a. Friends b. Relatives/Family members c. Advertisement d. Others............. 10. What other options you considered before purchasing Nokia? a. Sony b. Samsung c. LG d. Motorola e. Others.......... 11. What were the deciding factors for the purchase? a. Brand value b. Features c. Price d. Warranty e. Durability If others, please specify................................... 12. What is your experience about Nokia? a. Delighted b. Satisfied c. Dissatisfied 13. Who took the final decision for purchase? a. Self b. Children c. Others, please specify Thank you for your kind cooperation!!

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