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    Marketing Plan

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    Dipock Mondal
    The marketing plan proposes introducing a new sweet carrot jam product. Key points include: 1) The target market is urban and sub-urban middle class customers in Bangladesh. 2) The marketing mix will include a 250ml glass jar packaging, price of TK 220 with discounts for bulk purchases, and promotion through TV, radio, and newspaper advertising. 3) A SWOT analysis identifies strengths like brand reputation and opportunities like foreign interest, but also weaknesses like high costs and threats from competition.

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    Marketing Plan

    Uploaded by

    Dipock Mondal
    2K views9 pages
    The marketing plan proposes introducing a new sweet carrot jam product. Key points include: 1) The target market is urban and sub-urban middle class customers in Bangladesh. 2) The marketing mix will include a 250ml glass jar packaging, price of TK 220 with discounts for bulk purchases, and promotion through TV, radio, and newspaper advertising. 3) A SWOT analysis identifies strengths like brand reputation and opportunities like foreign interest, but also weaknesses like high costs and threats from competition.

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    The marketing plan proposes introducing a new sweet carrot jam product. Key points include: 1) The target market is urban and sub-urban middle class customers in Bangladesh. 2) The marketing mix will include a 250ml glass jar packaging, price of TK 220 with discounts for bulk purchases, and promotion through TV, radio, and newspaper advertising. 3) A SWOT analysis identifies strengths like brand reputation and opportunities like foreign interest, but also weaknesses like high costs and threats from competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views9 pages

    Marketing Plan

    Uploaded by

    Dipock Mondal
    The marketing plan proposes introducing a new sweet carrot jam product. Key points include: 1) The target market is urban and sub-urban middle class customers in Bangladesh. 2) The marketing mix will include a 250ml glass jar packaging, price of TK 220 with discounts for bulk purchases, and promotion through TV, radio, and newspaper advertising. 3) A SWOT analysis identifies strengths like brand reputation and opportunities like foreign interest, but also weaknesses like high costs and threats from competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9

    Marketing Plan on Sweet Carrot Jam

    Table of Contents
    Front------------------------ -page- 01 Letter of Transmittal--------------------03 Acknowledgement-------------------------------04 Table of Contents--------------------------------05

    Page: 06-12
    Executive summary Background of the report Limitation of the report Market Demographics Geographics Demographics Behavior factors Marketing strategy Marketing Objectives Target Market Marketing Mix Marketing Mix Analysis of Acid Fruit Jelly Product Brand name Packaging Sizes Services Price Promotion Advertising: Personal Selling Situation analysis SWOT Analysis The strengths are: The weaknesses are: The opportunities are: The threats are Conclusion Recommendations References

    Executive summary:
    Sajib Corporation is successfully forging ahead in the global market. The wide ranges of machineries are used in various Production processes, resulting in the production of high quality consumers product. They have a proficient team of procurement specialists, support staff, inventory mangers, marketing personnel and other members who are experts in their respective field of work. Highly experienced and empowered with sound understanding of the market dynamics, they are able to successfully adapt themselves to the changing market scenario. This helps them to successfully meet the upcoming and uncertain market challenges.

    Background of the report:


    This report originates to fulfill the requirement of studying the principle of Marketing, which is the course of BBA Program of Northern University Bangladesh. The topic of the report is Marketing Plan of fruit jam.

    Limitation of the report:


    To prepare this report we have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related books, lack of time, unavailability of information in net Lack of knowledge about marketing etc.

    Market Demographics:
    The profile for the typical Square Consumer jelly customer consists of the following geographic, demographic, and behavior factors. Geographics: Square Consumer has no geographic target area. It can serve both domestic and international customers. Demographics: There is an equal ratio between male and female users.

    Behavior factors: Users spend money on taste, healthy etc.

    Marketing strategy:
    Marketing Objectives:
    Marketing objectives of the jelly were to expand their market to the other cities of Bangladesh. Another objective was to maximize more market share. The company uses the different proportioning strategies to attract the new and the existing customers. They can increase their advertising budget as in the initial stages because of attracting the new customers or to retain the existing customers. Company can expanded their market to the other cities of Bangladesh. Their distribution channel is the same as in the initial stages of the product.

    Target Market:
    . Urban and sub urban middle class, are the largest part of Bangladesh population. A research carried out by that urban rich people are more likely to buy imported and expensive products. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. So acid fruit jelly is affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country.

    target market

    15 to 20 20 to 35 35 to 40 other

    Marketing Mix
    Marketing Mix Analysis of Acid Fruit Jelly:
    Once the company has decided on its overall marketing strategy, it is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the four Ps- Product, price, Place & Promotion.

    Product Variety Quality Design Features Brand name Packaging Services

    Price List price Discounts Allowances Payment period Credit terms

    Target Customers Intended Positioning

    Promotion Advertising Personal selling Sales Promotion Public relations

    Place Channels Coverage Assortments Locations Inventory Transportation Logistics

    Product:
    Quality: Our products are natural & quality is best. Design: Our product design is very nice.

    Features: Raw materials 100% natural Made: Carrot, Sugar. Pack type : Glass Jar Code :12345 Weight/pack : 12 Glass Jar/Ctn Load in 20' Container Cent : 3171

    Brand name: Under the brand sajib Corporation Ltd. Packaging: Sizes: One size of this product. i. 250 ml jar Services: If addle this product before expire date then company change it. Returns: No return this product.

    Price:
    TK 220.00 Discount: Bye ten these products get one free Place:

    Location, Transportation:
    The company own transportation system. Company supplies the product all over Bangladesh to a huge number of retailers.

    Promotion: Advertising:
    Sowing huge and attractive TV, radio & newspaper advertises to attract the customers, as most of the people of our country buy soap after watching the TV ads. The company wants to inform the mass people about their soap by TV, radio & newspaper ads. The message that the product reflects in its advertisements is the one that is usually narrated by the corporate itself

    Personal Selling:
    Its a unique thing, the company is doing. As new jelly they dont deliver the products home to home. They are very much committed about their service. By this program the time cost, energy cost and the physic cost of the customers decrease. . Place Bangladesh USA UK Sweden Japan etc. Internet marketing: we advertise internet.

    Situation analysis:

    SWOT Analysis
    SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. SWOT analysis is necessary to use each strength, how to stop each weakness how to exploit each opportunity, and how to defend against or eliminate each threat.

    SWOT Analysis of sajib Corporation LTD:


    The strengths are: New, innovative product. Good quality products. Quality processes and procedures. Customers are highly satisfied with this product. The weaknesses are: Price is high than other Jelly One type of product size Cost of production is high 7

    Lack of sufficient promotional effort

    The opportunities are: The image of the company is excellent. Good relationship with potential customers. Now some foreign countries are really interested about Square Consumer LTD The threats are: Heavy competitive market. Raw materials is not available Country infrastructure facility is not good.

    Conclusion
    We prepare a report on Marketing plan of Acid Fruit Jelly. We learn many things after preparing our report. How to make a marketing plan and how analysis marketing mix and SWOT. In the above we discuss the strengths of the company that will help make new jelly product. The opportunities will help the company what kinds of facility will get the future .To get profit from new jelly important to solve its weakness and overcomes its threats.

    Acid Fruit Jelly is totally new product in market as there is no such kind of the current market and our product will be high qualified. This jelly will help us to acquire position in the minds of the customers. Acid Jelly has been highly successful over three months. Its distribution process is highly efficient. Its promotional activities, like the jelly contest has been a milestone in attracting a huge number of customers. Overall with its marketing activities . Square Consumers LTD has been a successful brand.

    Recommendations:
    The pricing of the product should be more competitive. When the company wants to mix its product, the market size should not be overestimated. . The product should be correctly positioned in the market. The product should not be overpriced. The company must have efficient distribution channel. The product development cost should not much. Consideration of competitors is necessary.

    References:
    Books:
    1. Kotler Philip, Keller Kevin Lane, Marketing management, 12 edition, upper saddle river, New Jersey 07458. (PP-61 to 67).

    2. Website:
    www.google.com www.sajib consumers.com.bd

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