Proposal for the setup & integration payment gateway To website

- A proposal from Pinna Group (Dated- 23 April 23, 2011)

Pricing Options
PRICING AND TYPES OF SCHEMES We are offering the following three schemes for you to choose from, as per your business model:Annual Software Maintena TDR *** Set Up nce Cost MasterCa fees (ASMC)** rd/ [One (Payable in Visa/Dine time, Non April every rs/ Refundab year OR on Debit le] Pro Rata Cards basis Thereof) Rs. Rs. 3,600/3%* 55,000/-* * Rs. Rs. 2,400/5%* 35,000/-* * Rs. Rs. 1,200/7%* 12,500/-* *

Type of Scheme

TDR *** AMEX/JC B/ TDR *** Cash Net Cards Bankin /Mobile g Paymen t

Privilege Scheme Premium Scheme Economy Scheme

5%* 5%* 7%*

4%* 4%* 4%*

* Taxes as applicable will be levied on set up fees, ASMC and Transaction Discount Rate (TDR) charged by Payment Gateway. ** Annual Software Maintenance Charge (ASMC) is charged on a per month basis payable in advance every year in April. Merchants signing on after April need not pay the full ASMC fee. The ASMC fee will be levied on pro-rata basis. *** TDR = Transaction Discount Rate We empower eMerchants to collect online payments through multiple

instruments: Details of collection instruments currently available are given below: a) Credit Cards: Credit Cards are the most popular forms of online payment instruments at this point in time. We enable the eMerchants to accept the following Credit Cards*** on their websites: Visa, MasterCard, American Express, Diners Club and JCB. These could be issued in India or anywhere else in the world. The per transaction cost (TDR=Transaction Discount Rate) for credit cards will vary according to the pricing scheme you have chosen: Here is a table that explains the deduction process for a payout of Rs. 1000: % TDR Sale Deduction TDR amount in Actual Type of Scheme (Captured) Applicable Rs. to be Amount Paid Amount including deducted Out Service Tax Privilege Scheme MasterCard/ Visa/Diners AMEX/JCB Premium Scheme Economy Scheme Rs. 1,000/Rs. 1,000/Rs. 1,000/Rs. 1,000/3.31% 5.52% 5.52% 7.72% Rs. 33.10 Rs. 55.20 Rs. 55.20 Rs. 77.20 Rs. 966.90 Rs. 944.80 Rs. 944.80 Rs. 922.80

*** Payment Gateway is the only 3rd party payment gateway in India to be certified by American Express globally as well as the only 3rd party payment gateway in India to be selected as MasterCard Member Service Provider for the Indian region. Merchants choosing Axis Bank to revive or activate MasterCard as a payment option on their website need to place a fixed deposit for Rs. 10,000/- with Axis Bank. This will enable Axis Bank to place a lien over it to cover any chargeback losses. Please note: A merchant has to maintain a minimum balance of Rs. 1000 in his account at any given time. All payouts will be made after this requirement has been fulfilled. b) Debit Cards: In a country like India, a large portion of the market holds Debit Cards rather than Credit Cards. We enable merchants to capture this audience by processing Visa Electron Debit Cards of the following banks: Axis Bank, Canara Bank, Citibank, Corporation Bank, Cosmos Bank, Deutsche

Bank, HDFC Bank, ICICI Bank, Indian Overseas Bank, ING Vysya Bank, Karur Vysya Bank, Kotak Mahindra Bank, Punjab National Bank, Standard Chartered Bank and State Bank of India. % TDR TDR Sale Deduction amount Actual (Capture Applicable in Rs. to Amount d) including be Paid Out Amount Service deducted Tax Rs. Rs. 3.31% Rs. 33.10 1,000/966.90 Rs. Rs. 5.52% Rs. 55.20 1,000/944.80 Rs. Rs. 7.72% Rs. 77.20 1,000/922.80

Type of Scheme

Privilege Scheme Premium Scheme Economy Scheme

c) Direct Online Debit from bank account (Net Banking): This is a secure and increasingly popular method of online payment where the funds are transferred by the customer through the net banking interface into the merchants account via Payment Gateway. We currently support ABN AMRO Bank, Axis Bank, Bank of Bahrain & Kuwait, Bank of Baroda (Retail & Corporate Banking), Bank of India, Canara Bank, Citibank, City Union Bank, Corporation Bank, HDFC Bank, ICICI Bank, IDBI Bank, IndusInd Bank, Jammu & Kashmir Bank, Karnataka Bank, Karur Vysya Bank Limited, Kotak Mahindra Bank, Lakshmi Vilas Bank, Oriental Bank of Commerce, Punjab National Bank, Punjab National Bank (Corporate Banking), The Federal Bank, The Bank of Rajasthan, South Indian Bank, State Bank Of India, State Bank of Indore, State Bank of Hyderabad, State Bank of Travancore, Syndicate Bank, Union Bank Of India, Vijaya Bank and Yes Bank customers. This means that a customer may use his bank account for paying any Payment Gateway sub merchant. % TDR TDR Sale Deduction amount Actual (Capture Applicable in Rs. to Amount d) including be Paid Out Amount Service deducted Tax Rs. Rs. 4.41% Rs. 44.10 1,000/955.90 Rs. Rs. 4.41% Rs. 44.10 1,000/955.90 Rs. 4.41% Rs. 44.10 Rs.

Type of Scheme

Privilege Scheme Premium Scheme Economy Scheme

1,000/-

955.90

d) Cash Cards: Payment Gateway processes Cash Cards to enable its merchants to reach audiences who do not own Credit Cards, Debit Cards, net banking accounts or even a mobile phone. Currently, you can accept payments from Itz Cash Cards. % TDR TDR Sale Deduction amount Actual (Capture Applicable in Rs. to Amount d) including be Paid Out Amount Service deducted Tax Rs. Rs. 5.52% Rs. 55.20 1,000/944.80 Rs. Rs. 5.52% Rs. 55.20 1,000/944.80 Rs. Rs. 7.72% Rs. 77.20 1,000/922.80

Type of Scheme

Privilege Scheme Premium Scheme Economy Scheme

e) Mobile Payment Facility: The emerging instrument of payment is the mobile payment platform. PayMate/GiftMate and SBI Mobile, two of Indias leading Mobile Payment Brands are currently live with Payment Gateway. Your customers can accept pay for products and services through their mobile phones. % TDR TDR Sale Deduction amount Actual (Capture Applicable in Rs. to Amount d) including be Paid Out Amount Service deducted Tax Rs. Rs. 5.52% Rs. 55.20 1,000/944.80 Rs. Rs. 5.52% Rs. 55.20 1,000/944.80 Rs. Rs. 7.72% Rs. 77.20 1,000/922.80

Type of Scheme

Privilege Scheme Premium Scheme Economy Scheme

To get your payments you need to "capture" your transaction from the accounting module. When a transaction is successful from the payment gateway this is reflected in your account with Payment Gateway in pending mode. You as the merchant will have to login to your account on www.Payment Gateway.com and mark the transaction as shipped / executed and enter relevant data requested. PAYMENT CYCLE: You have 12 days from the receipt of the orders to execute and capture the order amounts. If your business model demands that you capture the amount in advance for future delivery, i.e. a period beyond 12 days from receipt of the order, and your customer is explicitly agreeable to this, then you may do so before the 12th day. Orders not captured will not be reflected in your account after this. Orders can be accessed by logging into your Payment Gateway Account with the username and password registered on sign-up. All orders shipped/executed until Thursday midnight IST are processed for payment the following day. Transactions are then paid-out to your designated bank account by depositing cheques in Mumbai to your bank account (if your bank permits it) or by sending you a Citibank at par cheque, encashable in your city, by courier to reach you no later than the next Monday or Tuesday. Modes of payment to choose from: 1) Direct NEFT settlement from Payment Gateway to the merchants bank would ensure that the payouts happen without time loss and without dependency on the courier company. The dispatch details of the same will be emailed to you by Monday. 2) Citibank at par cheque payable as a local cheque in your city, will be couriered every Friday evening via a PROFESSIONAL Courier and the dispatch details of the same will be emailed to you the following Monday. 3) Alternatively, if you have an account in any of the banks listed below, your Cheque can be directly deposited to your account with same being reflected the next day.

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9.

Name Of The Bank HDFC Bank Ltd ICICI Bank Ltd Citibank N.A. Axis Bank Ltd IDBI Bank Standard Chartered Bank ABN Amro HSBC Punjab National Bank

Sr. No. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Name Of The Bank Bank of Rajasthan Kotak Bank Oriental Bank of Commerce Jammu & Kashmir Bank Corporation Bank Centurian Bank of Punjab State Banks Union Bank of India ING Vysya

Kindly Note: Master/VISA Payment Options are available through ICICI/Axis Bank and are subjected to an approval from the respective bank. A different set of documentation will be required with either of the banks opted by the merchant Minimum Balance Requirement: On commencement of the account Payment Gateway will retain the first Rs 1000/- as a minimum balance requirement for keeping your account in live mode, in the same way as a bank account operates. Subsequently, all and any amount over this will automatically get paid out. Features :

Set Up fee is a one-time fee only. Facility to upgrade from economy scheme to premium scheme or privilege scheme by paying the difference in set up fees. No changes to be made at your end. Shopping Cart and other services available for all schemes. All schemes have access to complete online Sub Merchant Account Management, with a central reporting facility on every transaction. This includes reports on sales, credits, voids to support non-repudiation, balancing, portal settlement reporting, processor settlement reporting and other back office functions. Visibility into transaction level information is protected by passwords.

Businesses offering the following products and services through their website will not be accepted by CCAvenue:1) Adult goods and services which includes pornography and other sexually suggestive materials (including literature, imagery and other media); escort or prostitution services 2) Alcohol which includes Alcohol or alcoholic beverages such as beer, liquor, wine, or champagne 3) Body parts which includes organs or other body

parts 4) Bulk marketing tools which includes email lists, software, or other products enabling unsolicited email messages (spam) 5) Cable descramblers and black boxes which includes devices intended to obtain cable and satellite signals for free 6) Child pornography which includes pornographic materials involving minors 7) Copyright unlocking devices which includes Mod chips or other devices designed to circumvent copyright protection 8) Copyrighted media which includes unauthorized copies of books, music, movies, and other licensed or protected materials 9) Copyrighted software which includes unauthorized copies of software, video games and other licensed or protected materials, including OEM or bundled software.10) Counterfeit and unauthorized goods which includes replicas or imitations of designer goods; items without a celebrity endorsement that would normally require such an association; fake autographs, counterfeit stamps, and other potentially unauthorized goods. 11) Drugs and drug paraphernalia which includes illegal drugs and drug accessories, including herbal drugs like salvia and magic mushrooms 12) Drug test circumvention aids which includes drug cleansing shakes, urine test additives, and related items 13) Endangered species which includes plants, animals or other organisms (including product derivatives) in danger of extinction 14) Gaming/gambling which includes lottery tickets, sports bets, memberships/ enrollment in online gambling sites, and related content 15) Government IDs or documents which includes fake IDs, passports, diplomas, and noble titles 16) Hacking and cracking materials which includes manuals, how-to guides, information, or equipment enabling illegal access to software, servers, websites, or other protected property 17) Illegal goods which includes materials, products, or information promoting illegal goods or enabling illegal acts 18) Miracle cures which includes unsubstantiated cures, remedies or other items marketed as quick health fixes 19) Offensive goods which includes literature, products or other materials that: a)Defame or slander any person or groups of people based on race, ethnicity, national origin, religion, sex, or other factors b) Encourage or incite violent acts c) Promote intolerance or hatred. 20) Offensive goods, crime which includes crime scene photos or items, such as personal belongings, associated with criminals 21) Prescription drugs or herbal drugs or any kind of online pharmacies which includes drugs or other products requiring a prescription by a licensed medical practitioner 22) Pyrotechnic devices and hazardous materials which includes fireworks and related goods; toxic, flammable, and radioactive materials and substances 23) Regulated goods which includes air bags; batteries containing mercury; Freon or similar substances/refrigerants; chemical/industrial solvents; government uniforms; car titles; license plates; police badges and law enforcement equipment; lock-picking devices; pesticides; postage meters; recalled items; slot machines; surveillance equipment; goods regulated by government or other agency specifications 24) Securities that includes stocks, bonds, or related financial products 25) Tobacco and cigarettes, which includes cigarettes, cigars, chewing tobacco, and related products 26) Traffic devices, which includes radar detectors/jammers, license plate covers, traffic signal changers, and related products 27) Weapons, which includes firearms, ammunition, knives, brass knuckles, gun parts, and other armaments 28) Wholesale currency which includes discounted currencies or currency exchanges 29) Live animals 30) Multi Level Marketing collection fees 31) Matrix sites

Required Documents :

Limited Liability Companies (Public or Private) / Any other body in corporated under the companies act. a) Board of Resolution containing the following text matter on Company's letterhead and duly signed by at least TWO Directors Certified true copy of the resolution passed at the meeting of the committee of Directors of the Company held on.............. "Resolved that the consent of the Board be and is hereby accorded to enter into an agreement with ICICI Bank Ltd., Mumbai for availing of payment gateway services on terms and conditions as specified in the agreement. Further resolved that Mr............. of the company be and hereby severally authorized to sign and execute on behalf of the company, all agreements, undertakings and any other documents that may be necessary for availing the said services from ICICI Bank Ltd. And to do all such acts that may be necessary to implement the foregoing resolution. b) Copy of Memorandum & Articles of Association, which include the Certificate of Incorporation and/or Business Registration Number duly attested as True Copy ". An authorized signatory of the company should attest this. c) Latest list of all Directors with their Addresses If there are more/less directors other than mentioned in the MOA & AOA, then in that case, Form 32 along with the proof of registration with ROC for adding / deleting the name/s of director/s duly attested as True Copy by you. d) Copy of PAN card. (Company and Directors) duly attested as True Copy ". An authorized signatory of the company should attest this. e) Audited Balance sheet & P & L statement for the last 2 years or Current Account statement for the last six months. (Company) duly attested as True Copy ". An authorized signatory of the company should attest this. f) Office Address proof - Landline telephone bill OR electricity bill (latest - for the last 2 months) duly attested as True Copy ". An authorized signatory of the company should attest this. g) Sales Tax registration OR Income Tax registration OR Municipal registration duly attested as True Copy by you.

Project Duration :

15 Business Days (Excluded Holidays)

Project Fees

Set up and integration support fee, SSL with including all the basic, advanced total Rs. 15,500 /- (Excluded third parties fees) Payment Gateway fees(third party payment) applicable as per plan. Terms of Payment

The total project fees amount is payable in advanced. Payment Gateway approval is sole discretion of CCAvenue Any advanced payment is not refundable any circumstances. Service Tax is applicable on the quoted fee

Ashish Srivastava Head- Web Services

For any queries related to this proposal, please feel free to get in touch with
Arvind Srivastava Email :[email protected], www.pinnagroup.com Mob: 9871801774, 01141681666