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Project Comparitive Study

This document outlines a comparative study on consumption patterns of soft drinks and fruit juices. It includes an introduction describing beverages, the industry overview, and recent issues. It then describes the research methodology, including the purpose, objectives, scope, design, sampling technique, sample size, data collection sources, and statistical tools. The document also includes a table of contents and sample questionnaire with 11 questions on topics like drink preferences, consumption frequency, purchase influences, and perceptions of soft drinks and fruit juices. It will analyze the data and provide conclusions and suggestions.

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52 views

Project Comparitive Study

This document outlines a comparative study on consumption patterns of soft drinks and fruit juices. It includes an introduction describing beverages, the industry overview, and recent issues. It then describes the research methodology, including the purpose, objectives, scope, design, sampling technique, sample size, data collection sources, and statistical tools. The document also includes a table of contents and sample questionnaire with 11 questions on topics like drink preferences, consumption frequency, purchase influences, and perceptions of soft drinks and fruit juices. It will analyze the data and provide conclusions and suggestions.

Uploaded by

rahulpahuja64
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

TABLE OF CONTENTS
Certificate from the Institute Acknowledgement Executive Summary Chapter-1 Introduction Page No

1.1 Beverage 1.2 Overview of the Industry 1.3 Recent issues 1.4 Study of growth of Soft Drink market 1.5 Major players in Soft Drinks segment: 1.6 Study of growth of Fruit Drink market 1.7 Major players in Fruit Drink segment Chapter-2 Research Methodology 2.1 Methodology 2.2 Purpose of the study 2.3 Objectives of the study 2.4 Scope of the study 2.5 Research Design 2.6 Sampling Technique used 2.7 Selection of Sample Size 2.8 Sources of Data collection 2.9 Statistical Tools Used

Chapter-3 Data Analysis and Findings Chapter-4 Conclusion and Suggestions Annexure Questionnaire Bibliography

Q1. What do you prefer to drink? (Tick any 1)

Particulars Soft Drinks Fruit Juices Total

No. of Respondents

Percentage

Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS

Particulars Daily 2-6 times Above 7 Total

No. of Respondents

Percentage

FRUIT JUICES

Particulars Daily 2-6 times Above 7 Total

No. of Respondents

Percentage

Q3. On what occasions, do you often consume the Soft Drinks?

Particulars Feeling Thirsty


Parties / Celebrations Without any reason (just like that)

No. of Respondents

Percentage

Others Total

Q4. On what occasions, do you often consume the Fruit Juices?

Particulars Feeling Thirsty


Parties / Celebrations Without any reason (just like that)

No. of Respondents

Percentage

Others Total
Q5. What induce/intrigues you to buy/consume Soft Drinks?

Particulars
Price with quantity Health Drink Status symbol Taste Variety Total

No. of Respondents

Percentage

Q6. What induce/intrigues you to buy/consume Fruit Juices?

Particulars

No. of Respondents

Percentage

Price with quantity Health Drink Status symbol Taste Variety Total

Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind?

Particulars
Coffee Tea Shakes(Milk/Ice cream/Fruit)

No. of Respondents

Percentage

Lassi Sharbat Total


Q8. How do you rate canned juices as compared to fresh juices?

Particulars
Equivalent to fresh juices Have artificial added flavor Healthy with preservatives

No. of Respondents

Percentage

Total

Q9. How do you view Soft Drinks?

Particulars

No. of Respondents

Percentage

As a health drink As a status symbol As an aid to put off thirst Any other

Total
Q10. How do you view Fruit Juices?

Particulars
As a health drink As a status symbol As an aid to put off thirst Any other

No. of Respondents

Percentage

Total

Q11. Do advertisements affect your purchases?

Particulars Yes No Total

No. of Respondents

Percentage

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