How Much Work Makes A Workshop Work?: A Facilitator's Guide To Inspire The Right Work
How Much Work Makes A Workshop Work?: A Facilitator's Guide To Inspire The Right Work
1. Why a workshop?
Is pulling the crew together the best way to facilitate the change youre considering? It sounds convenient one session, one time block, one crack at inspiring and educating and arming. But is it right for the change you want, or for the cross-section of people youre thinking about as change implementers or get-comfortable-with-it impactees? Ive observed that workshops tend to work if;
They have a clear, realistic, consistent purpose (To brainstorm ideas for, To develop initiatives that, To create plan frameworks to., To clarify next steps and responsibilities in., To build skills and knowledge about.) The team in the room will benefit from hearing one anothers perspectives, either because theyre in similar positions or precisely because theyre not. The workshop is part of a larger, longer-term schedule of works that includes information gathering preworkshop and post-workshop coaching, implementation support or repeat sessions. They are facilitated rather than taught; open rather than didactic; engaging rather than energy-sapping.
In my experience, they dont work as well when; The path you want the team to take is completely pre-defined (then its a briefing). The outcome you want the team to work to achieve is unrealistic (then they tend to serve as cesspits of demotivation). The group is pieced together out of logistical convenience rather than relevance (then they turn off). The coordinator doesnt believe in the workshops value or sells it as a box-ticking exercise (the organisers energy levels and enthusiasm are a litmus test that others will naturally emulate).
If youre considering running a workshop, then the first, most fundamental question you need to ask yourself is Is a workshop the right vehicle to support this change initiative?
2. The brief
Assuming youre convinced of the merits of a workshop, its important to write yourself a crystal clear brief, whether its just for yourself, or for co-developers & facilitators, or, if youre outsourcing the session, for the hired gun. If youre not completely sure and youre bringing in a consultant to help you design a forum, let them ask you questions and develop a draft brief that you can then correct or shape. Be optimistic, but specific and realistic. Consider the different outcomes you might want to achieve around; Goal setting Plans & action step development Participant skill, experience, knowledge & perspective sharing Team bonding Aligning thinking and activity plans with greater organisational goals or cultural pillars Staff engagement / re-engagement & invigoration
Briefs also need to take into account logistics (who, when, where, how long, budget) and must-dos (fit with company policy / values, give rise to specific documents / plans etc.) Its your workshop what do you want it to achieve? And keep the brief brief - clear, realistic and worthy of effort.
how familiar participants are with one anothers perspectives any cultural or change waves the organisation might be riding maybe most important of all, how behind their boss they are.
Ive found a good rule of thumb is that the less engaged or uniform a group is in coming to a workshop, the more you need to build interactive exercises that live on neutral, non-threatening ground. Hypotheticals and creative scenarios where people need to apply problem solving skills or diverse perspectives (and that dont let them get caught up in real life political conversations that might be the source of their displeasures) are a useful vehicle for calming the collective disgruntlement while ideating or educating. The challenge is then inspiring individuals with their own motivations, roles and challenges to translate these broader learnings to their specific situations. It helps greatly to know what the looks on the faces and the thoughts running through heads are likely to be before you design the workshop.
5. Your space
The boardroom? The lunchroom? Offsite in a paid-for facility? Over a few drinks at the pub? Sitting in the grandstand of your local football oval being inspired by the hard trainers (or watching the grass grow)? Whats going to be most conducive to the group, the format, the desired outcomes youre working with? Creative workshops (which I think all workshops should be) benefit from creative spaces and stimuli. Rooms with windows and views and the ability for participants to step outside, breathe fresh air and take their in-pairs exercises under a tree or at least into a lobby work well. Stick up some posters, use the whiteboard and butchers paper and get colourful. If your workshop is dealing with a somewhat more prosaic topic (Review of General Accounting Principles for Salamander Farmers), a standard classroom environment, even sans windows, might be fine. But at least bring a Salamander for interests sake Some workshops benefit from clustering people into subgroups (such as table groups or department teams), but be aware that subtle divides can build in a room. Be strategic in who you stick on which table. If you choose not to use
place cards and your room is set up in rows or a u-shape, be prepared to work a little harder to break up cliques or extract perspectives from the wallflowers that will find a nice hiding position towards a back corner. Ive found that the more open, warm and inviting the space - one thats relatively free of barriers between the participants and the facilitator - the more conducive it is to people being willing to contribute. You still have to pull a little, but when a critical mass opens up, youre away and the process becomes more enjoyable for all. Choose the space thats going to give you the open-ness or focus youre after, rather than for its convenience. Convenient spaces arent always inspiring or conducive to great work.
6. Be realistic
When youre putting together your workshop, be it the agenda, the exercises youll have people partake in or the PowerPoint framework youll operate off, avoid the temptation to try killing 42 birds with one stone. If like me you have a natural tendency to try jamming too much in, be OK with the fact that youll likely only get through around 2/3 of what you think fills the time-home youve allocated (and thats if youre lucky). Im yet to run a session where, if weve covered the workshop material in full and theres a little time to spare, the audience didnt appreciate the extra time to flesh out some ideas or for general conversation time in a fenced-off space. By all means be conscious of the fact that youve got the group together for a finite period and there are some key things you want to achieve, but for maximum engagement, err on the side of under-filling rather than jam-packing. (Ive found you often need a little extra time at the end of a workshop to press people for specific commitments and work through any barriers to workshop output implementation). The other realistic to be mindful of trying to please and engage all of the people all of the time. You just wont. Get over it. Aim for quorum engagement rather than outliers. Individuals will make personal choices as to whether or not theyll try to get something from your session. Set it up in the best way you know how with values and noble ideals in mind, and be OK with the one person sitting up back with arms folded, looking like they sucked a lemon.
The continuum of your workshop deal with the ghosts of Xmas past, present and future (particularly useful for business planning workshops, where you deal with what youve done, what youre doing and what youre going to do.
8. Drafts
Even professional writers and line dance choreographers arent enamoured with the process of having to create and then rebuild and then rebuild again. But drafts pay off. If you want it to be great, be accepting of the fact that the first frame-up will be rough and have plenty of ugly bits. But its important to get it all down on paper or PowerPoint slide deck in thought-vomit form first. Its much easier to prune and polish frameworks than it is to get it perfect during phase 1 construction. With your first draft of key points, data, exercises, challenges, theming ideas and rough-cut timing done, a critical step is to then go back to your brief and goals and say will this give participants what theyll need to achieve their goals? Now you can start going through it with a razor and some gap filler. Whats missing? Whats self-indulgent and superfluous? What might be nice to do, but will eat up valuable time real estate that could be better used to flesh out ideas or thinking about a key topic? Going to town to remodel your plasticine baby is tough but essential. As your draft framework comes together, you can start to pass it through progressively finer filters. Will it meet the time requirements? Is there the right balance of interactivity and valuable information sharing? Are there sufficient mental pause points? Have I got the tools to support the exercises? Is the format of the workshop / presentation sufficiently engaging? Will I hold the hearts and minds of the key people because they can see how its relevant to them? Am I touching all learning styles with this framework? Have I got the right stories in there to keep it real and enjoyable? Are there multimedia tools I can use to add to (rather than distract from) the uptake of the message? At some point, its vital to share your framework with another a key stakeholder, a co-facilitator, your boss, even a trusted workshop participant whose championing of the success of the workshop outweighs the fact youre stealing a little of your own thunder in showing them. (Remembering that its not about your thunder is pretty important too.) Ask them if it makes sense. Look for the scrunched up looks on their faces. Ask them if there are any glaring omissions in your thinking (so easy to do). Let them put their fingerprints on it, then take it away and polish it again. Youre getting there.
Keep them simple while its sometimes tempting to ask people to do a 7-stage activity, it rarely works unless its really, really simple. If in doubt, aim for 1, 2, no more than 3 things that you have your small groups come out with. Individual exercises are fine dont be afraid of silence in a workshop except for the sound of mental cogs turning. Having individuals sit by themselves for a short period of time, pen in hand, and think and sketch and translate their experiences into learnings and action steps can be really powerful, and its a gift they rarely give themselves. Pairs is generally better than threes. Threes most often a crowd of two workers and one passenger. Putting a little competition into it can ramp up energy and engagement use incentives. And dont be afraid to amalgamate fun with serious. Exercises like How would a 5-year old do it? or Have Q from the James Bond movies rework our product or Top 3 sales strategies we could employ for under $5 will provoke thought, enjoyable banter, and even some foundation themes you might build on later.
Above all, the exercise must have a point. Ask yourself, will it help participants achieve something meaningful?
These are not exhaustive (exhausting, maybe) what needs to go on your workshop checklist?
but dont be shy in being provocative - theyve asked you to run a workshop from 8 to 5, remind them of the power of sticking to promises. Test the friendship a little then make little timing tweaks to accommodate.)
By all means use the data that will support the goals, facilitate the right conversation or shift perspectives, but make sure youve planned to keep the conversation moving forward and focused on what people can do from this point (not just wallowing in details of the past).
17. Stories
I remember running this one workshop it was a hot summers afternoon and we handed out lemon icy poles.. Stories are the counterpunch to deep data dives. They can be powerful grabbers of attention, effective metaphors for ideas youre trying to get across and even a way to get people seeing a point via relaying their own experiences around a particular topic. Theres a few things Ive discovered about the use of stories as a workshop vehicle; Theyve got to be real Dont ever let the truth get in the way of a good story might work in the front bar, but its a pretty sure-fire way to lose an audiences respect when you get caught extending the truth (and youll always get caught). If youre using others stories, just give them the credit. Telling porkie pies and being busted kills credibility and loses the group. Theyve got to be relevant Im sure the tale about the time you worked in your Grandfathers radio repair workshop when you were nine and discovered you had a rare talent with a soldering iron is a really interesting story. but whats it got to do with this conversation? Just because a story is engaging, heartwarming or going to get a few laughs doesnt mean its a great fit for the workshop youre in. As ad guru David Ogilvy said, The temptation to entertain rather than sell is contagious. You designed your workshop to sell an outcome the creation or acceptance of an idea; to plan for or act on some change. Probably not just for a few laughs. If youre got a cracking tale, make sure its got a point, and the point sufficiently correlates with one you want discussed in the workshop. If it does? Fire away! Theyve got to be clear as a facilitator, workshops fly. The clock hands seem to spin ridiculously quickly, and before you know it thanks for coming. So if youre going to use stories, my suggestion is that they be as punchy as you can make them. Can the slowest person in the room get what youre talking about, and quickly? Can they see the tie-in without having the punch-line explained to them? Waffle and elaboration might make you feel youve delivered a more complete picture, but you need to ask yourself if the opportunity cost is worth it. Pause a moment at the end you told a story to get people to think, to see something in their mind. Give them the chance to see it fully before whipping their attention away to the next topic. Many a great storys point is lost because we move too fast to a new topic. Plan a pause point. Consider. See it? Great. Now continue.
18. Flow
I think of a workshop as a mental train journey that participants are taking. The workshop is full of distinct stations activities, points or exercises and they need to be visited in the right order to get the right outcomes. Theres also the linking stuff the conversation tracks you take them along, the smoothness of the ride, the scenery you choose to point out en route thats important to progress the session forward and make it enjoyable. (Ahh, the power of metaphor ) When putting a workshop together, Ill assemble the stations first the key points or topics in the workshop and run through them. Are they in the logical order? Am I putting carts before horses? Does one section rely on another section being done first? When Im confident the order is correct, I build the linking stuff how can I start the journey between Hi and welcome to the first station? What examples, stories or exercises will help people traverse the mental pathway to the next important point with minimal fear and maximum engagement? What scenery do I want them to take in along the way? (Anecdotes, quotations, case studies, Youtube clips, open conversation forums and butchers paper sessions can all be used to facilitate flow between stations). With the framework together, run your eyes over it once more. Does it make sense? Go back to your brief / goals. Does the framework do what you need it to do? Does it inspire the conversation, the work its supposed to? Could an outsider with little to no understanding of what your workshop is about get it, even if they dont understand some of the nuances? Check that youve got a workshop framework that can flow like a glorious steam train chuffing through the countryside.
19. Multimedia
Having read what must nearly be every anti-PowerPoint point there is to make (and having suffered my fair share of death-by-its myself), I have a public declaration to make. I love PowerPoint. Like anything, its subject to horrific misuse. I wont subject you to the common dos and donts youve heard already and have your own ideas on. But from observation, trial-and-error and workshop participant feedback, Ive discovered a few things about this much maligned facilitators helper; Pictures are brilliant. The
the better.
But theyve got to be the right pictures. And theyve got to fit with the flow. And theyve got to inspire you to think. Avoid the temptation to flog a dead horse and use too much of a good thing, and take care that youre not going to offend anyone (that rarely leads to good workshop outcomes). But dont be afraid of being a little provocative in your slides and imagery. Words are subject to the law of diminishing returns. The more you use, the less they mean. We turn off. Big words, few words, appropriate font, and questions provoke more than statements (would you agree?) The PowerPoint slide deck can be the spine of your workshop - an effective facilitators prompt and a neat roadmap for your conversation. Use it to remind you when to put morning tea in and when to engage the audience with interactivity and when to summarise and move forward. But theres a catch - to do this well, you need to have rehearsed it like no-ones business (or it looks like youre reading from the screen). Slides carrying pictures embedded with hyperlinks to downloaded YouTube clips or podcasts are a great way of using multiple media to engage all different learning styles in the group. Ask a techie for help.
Legal caveats and commercial confidentiality aside, sharing your slide deck with the audience post-workshop is a great way of continuing their thinking & activity on the topic. (The fear most people have of this someone might rip off my work! My personal perspective - get over it. Most people are too busy and preoccupied. Be smart take out the commercially-sensitive stuff and save it as a slide show or a .pdf before sharing. And on the off chance your slide deck is so good that the competitors would actually run through it or borrow from it? Im hoping your own thinking and workshop frameworks are moving forward, making your old show quickly redundant. Judge the risk for yourself Ive found erring on the side of generosity and sharing has many more upsides than down.) The other consideration around multi-media is the technology itself. What do you need in the room? A computer, data projector and screen? With spares of everything breakable? Or a flat-screen TV? Internet connectivity (are you sure its reliable and wont drop out? Really? Fast enough to show the YouTube clip?) Audio speakers? Microphone? Speaker phone for remote dial-ins? Your smartphone for its timer application or doubling as an alarm or a clock if theres not one on the wall?
If ever the carpenters maxim of measure twice, cut once was useful, its in reminding you to check, and check, and check your technology in situ before you start the workshop. A participant group usually forgive little technical glitches beyond your control, but as a facilitator, they throw your focus and flow right out, and why give yourself an extra hurdle to negotiate?
Names write down the participants names, use them as much as you can before the workshop starts, then whenever youre talking to them in the workshop. Its engaging, its personal, and it assists message uptake.
To facilitate your listening, heres a couple of tips; Ask for agenda input - after describing the forum agenda at the start of the workshop, ask if theres anything youve missed, or, that if you cover those areas, confirmation that the participants will have gotten what they want from the session. Ive found its rare for any suggested changes, but its a good doublecheck, it sets the tone, and it shows that youre joint owners of the success of the session. Prepare questions in advance opinion seeking questions are great, experience-sharing questions powerful, and questions tailored to individuals that you know will be in the room are the ultimate. Dont settle for first answers go for the second layer of questioning; clarification, paraphrasing and confirmation. Many workshop participants will trot out old chestnuts that they think will please the facilitator and keep the conversation flowing. Dont let them hide behind this cop-out. Dig. Write it down what you thought you heard and what they meant can be reconciled by putting it on the whiteboard. Theyll pull you up if youve not got it right (and always ask if youve got it right). Be aware of audience tone if the audience words are clipped and curt, ask yourself why. Are they bored or feel like this is time-wasting? Do they disagree with the topic / point? Have you inadvertently breached a cultural standard or belief? Dont be afraid to check in with the audience I get the feeling that .. is that right? If youre feeling energy levels lift and contributions becoming more excited, seize the moment and have people hone in on activities that make the most of what theyre generating aim for specificity. Use your eyes and ears to listen for shifts in tone and energy, and make adjustments accordingly.
Speak like you speak, not like a speech-giver dont put a plum in your mouth in an attempt to impress people with your linguistic prowess. Be real. Use the type of phrasing and words youd normally use. Im not advocating a swearing contest, because theres the potential to offend and its not necessary, but the occasional colloquialism or (audience-appropriate) bawdy tale can defrost the session. Give away prizes. Coffee cards. Chocolates. Give everyone a little showbag of goodies. Even a book. Be a little self deprecating. Aussie culture loves someone that doesnt take themselves too seriously. Its not to say the content of your workshop or the outcomes youre striving to help participants achieve arent seriously important, but if you can make yourself the subject of a little good-natured ribbing, you give the audience permission to relax and do the same. When theyre not feeling threatened, their heads and hearts open up a little more to taking the workshop messages on board.
with most and hopefully even bring the professional sad sacks up to a point that they dont deliberately get in the way of the rest of the group. Youre a role model whether you like it or not. Be conscious of it and plan for it.
Optional but impressive a .pdf version of your slideshow or the exercises you had them partake in. You might need to first remove commercially confidential material, but the more generous you are in sharing your framework, the more potential there is to reinspire people beyond the event. A reminder (friendly but pointed) that workshops are just moments in time designed to do something start, progress, stimulate, empower that needs to persist beyond the workshop walls. Ask people to be brave and take the next steps and follow through on the commitments they made. Use guilt as your friend.
I hope you found some useful ideas and practices in here that you can apply to developing and facilitating your next workshop. At the risk of undoing the deeper consideration Im hopeful this paper provoked, heres the wrap-up for the Twitter generation a top 5 take-homes
Have super-clear goals for your workshop to dictate its construction, facilitation and follow-ups. Know your audiences wants, needs and expectations as well as, if not better than, the workshop topic. Be brave and bold and colourful and interesting and provocative. Dont bore inspire. Inspire work. The forum itself is just one part of the workshop pre & post work completes the holy trinity of effective. Practice like your life depended on it. It wont look liked a canned pitch. Youre more likely to get it right.
(But hey, thats just my top five what do you find works?)
42 MIGHTY would love to help you define, create and facilitate your next workshop. Please let us know if youd like a hand bringing the crew together to inspire and support the right work.