BRAC UNIVERSITY

Assignment On Marketing Plan

Group Name: Spark
Group Members
Name Marshal Richard Md. Mahabubur Rahaman Sajed Hossain Mostofa Mahamud Amin Rahat Khan ID 10364057 10364038 10364035 10364036 10364058

Marketing Plan - EuroGarden

Acknowledgment
While wewere doing this assignment, there were many difficulties, but we got support from some people to whom we are very much thankful. First of all, we grateful to our honorable course instructor, Alomgir Morshed without motivations and guidelines of whom, it would not have been possible for us to conduct this type of term paper. Secondly, we would also like to thank warmly the officials of Euro Garden. Specially to Mr. Ahsad-Uz-Saki for providing us all the required information. Finally, we would also like to thank our fellow classmates for working so hard and helping the assignment come into existence.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Content
Executive summary Mission Vision Objectives Profile of business Market summary Market analysis Environmental analysis Competitive analysis Market needs Market trends Target market and segmentation Industry analysis Marketing objectives Financial objectives Marketing strategy Positioning Pricing decision Product with price Promotional plan Distribution channels Implementation of marketing mixes Contingency planning Conclusion

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Executive Summary:
In our country, Restaurant has a high demand. Most of the people, especially teenagers would like to go to restaurant &fast food. This industry requires a low initial investment and yield relatively higher return. So we have established our restaurant in Mouchak. In our point of view this is a suitable place for a restaurant since most of our target customers are belong to middle to upper class bracket of the society. The reason for selecting such social class starts, as they are more willing to spend on semi luxury and luxury item. While starting a new business, at first we have set and decided our primary objectives, goal mission. That means we have selected a current marketing situation, opportunities and issue analysis, Marketing strategy, Action programmer, Financial projection &to focus on with a particular market mix. So before advertisement campaign we have ensured that we have decided our target area, market, and market segment. We have selected this based on our objectives and strategies of the company. Our Restaurant Business concept is dealing with fast food restaurant and for all the peoples. The name of the restaurant is Euro Garden. Our business form business as a partnership business. Euro Garden restaurant is an unlike typical restaurant providing a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. EuroGarden is the answer to an increasing demand. The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations, and (3) wants entertainment with its dining experience. There is also a chance of risk as there are many well-known restaurants in that area. In today's highly competitive environment, it has become increasingly more difficult to differentiate one restaurant concept from another. We are also offering entertainment facilities like billiard; kids play zone, table tennis etc. The financing, in addition to the capital contributions from the owners, allowed Euro Garden restaurant to successfully open and maintain operations through several years. The initial capital investment allowed Euro Garden restaurant to provide its customers with a value driven, entertaining dining experience. Our distribution channel is B2C.we will store raw material in the restaurant storage then we will cook the food as ordered as served the food to the customer. Finally, in order to promote our restaurants we need to create, design and launch a meaningful promotional advertisement campaign so that this restaurant will be feasible among the target market through advertising agency.

Mission:
EuroGarden mission is to provide the customer the finest food service meal and dining familiarity. We exist to attract and maintain customers. When we stay to this maximum,

MKT 501 Marketing Management

Marketing Plan - EuroGarden

everything else will fall into place. Our services will exceed the expectations of our customers. Our food service with the sports equipment gives the potential customers enjoyable refreshment. EuroGarden will strive to be the premier beat restaurant in the local marketplace. We want our guests to have the total experience when visiting Euro Garden not only will our guests receive a great meal, but also have fun atmosphere. We will be doing unique things that will set us apart from the competition. We will want the dining experience to be as pleasing to the senses as it is to the taste. Our main focus will be serving quality food at a great value. We will feature a large selection of freshly prepared food, most in full view of our guests. We will feature 40-50 items daily that are full of flavor and appetite at an unbelievable price! Customer satisfaction is vital. When approached by a customer with a request, our slogan will be, "Divine sensation, Comes from purity" We will strive for broad appeal. We want to be the restaurant of choice for everyone: families and singles, young and old, male or female. Employee welfare will be equally important to our success. All will be treated fairly with the highest respect. We want our employees to feel a part of the success of EuroGarden. Happy employees make happy guests. We will combine menu variety, atmosphere, ambiance, and friendly staff to create a sense of "place" in order to reach our goal of over-all value in the dining/entertainment experience.

Vision:
The vision of Euro Garden is to build that the information people to their bodies, care of their health, properly make original food and other types original various type of food produce and also some entertainment with sports equipment. Execution of our primary goal is to serve nothing but the highest quality food at unbelievably low prices in a clean and fun environment. We must deliver on this pledge 100% of the time, without exception.

Objectives:
Every business must have various objectives as this restaurant have some objectives such as marketing objectives, financial objective. EuroGarden objectives for the first years of operation include: Growing one unit per year for the first years of operation. Keeping food cost fewer than 35% of revenue. Keeping employee labor cost between 16-18% of revenue.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Maintaining strong controls on costs and operations by hiring a managing partner for each location and utilizing automated computer. Ensure high customer satisfaction with the food and sports service. Provide high quality food, Original taste and flavored. Provide refreshment with the sports equipments.

Profile of Business
Business Name Business Lines Brand Food Business Status Numbers of Partners Year of Establishment Number of Branches Authorize Capital Number of Employees Euro Garden. Provide various food and sports service. Chinese, Thai Food, Indian Food. , Special Partnership Business 3 2000 We have no branch Tk. 9,000,000 25

Market Summary:
Start up Summary: Euro Garden start-up expenses cover a wide range of items as shown in the following chart and table. Below is the detailed reasoning behind these estimates. Kitchen Design-- (confidential or proprietary information deleted)...will be doing the kitchen design. Architectural Plans-- (confidential or proprietary information deleted)...has agreed to do our architectural plans. Travel/Lodging-- Travel expenses for were to monitor construction, hire, and train staff. Manuals/Handbooks/Recipes-- All are estimates for typing, printing of employee training information, laminating recipes for kitchen use, and binders for all manuals. Pre-opening Labor-- This will cover training of employees and management as well as cleaning and organizing the restaurant prior to opening. VIP Lunch/ Dinner-- We will host both a VIP lunch and dinner. This will serve the dual purpose of training our staff and introducing ourselves to the community.

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Marketing Plan - EuroGarden

Sports equipmenthere we are providing different types of sports equipment which gives our customers refreshment. Sports equipment includes TV games, video games, pool, cheese, etc. and also with the special kids zone. Building/Land/Equipment-- There are two methods available for the growth of Euro Garden.

Market Analysis
The site/building selection will be chosen based upon the following list of criteria: High visibility. Easy access to parking lot with a minimum of 100 parking spaces. Heavy blue-collar worker makeup in the community. Not over abundance of competition in the trade area. All of these qualities are consistent withEuroGarden goal of providing a top quality, entertaining dining experience at an unbelievably low price. We want "word of mouth" to be our best form of marketing. Euro Garden possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. EuroGarden will influence this information to better understand who is served, their specific needs, and how EuroGarden can better communicate with them.

Targeted Customer
Individuals Families Take out

25% 55% 20%

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Environmental Analysis:
Geographic

The profile for Euro Garden customer consists of the following geographic, demographic, and behavior factors: Our immediate geographic target is the city of Dhaka with a population of 1m. A 15 mile geographic area is in need of our services. The total targeted population is estimated at 46,000. Demographic Male and female. Ages 25-50, this is the segment that makes up 53% of the market. Young professionals who work close to the location. Have attended college and/or graduate school. Eat out several times a week. Tend to patronize higher quality restaurants. Are cognizant about their health.

Behavior Factors Enjoy a high quality meal without the mess of making it themselves. When ordering, health concerns in regard to foods are taken into account. There is value attributed to the appearance or presentation of food. Enjoy a divine sensation with foods and sports equipment services.

Competitive analysis:
We try to provide better facilities than our competitors. The organizations that are now offering food beverage to the ultimate consumers and also have been taken place in the market, they are our main competitors.

Chilung Chinese Restaurant:

As a first food shop Chilung chiness restaurant do not ad heavy in newspapers, magazine, banners or billboards.Chilung chiness restaurant mostly targeted the affluent class. It has

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Marketing Plan - EuroGarden

decorated the inside of its shop so nicely that it works and attracts customer heavily.Chilung Chinese Restaurant does not have any occasional ads in newspapers for its customer. But their billboards in their own premises work as continuous campaigning program. Sarina Restaurant:

Sarina restaurant in Bangladesh that has become very popular among the affluent class. In the beginningSarina Restaurant spends for ads and decreases its ad expenses, as it became popular. They have got billboard in shantinagar. Boomers:

It is also popular as a fast food restaurant and mostly targeted the affluent class like people of Moghbazar. They arranged very excellent attractive features inside their restaurant. But Boomers did not continue its ads much longer like its competitors. Boomers had no other branches. But they have given a banner in front of their restaurant that they are going to open a brunch in Kalabagan. New Yorker:

New Yorker gives ad in magazines, banners and posters. It targets mainly the Gulshan, Banani people. Moreover it uses leaflets for doing their ad. Logon restaurant:

This restaurant launched with heavy ads in newspapers, magazines, banners and posters. This shop targeted different place like Shantinagar, Bangla motor, Balley road. They have mid size billboards in their own premises which works as continuous campaigning club. They do not have any occasional ads in newspapers for its customers. It did not continue its ads much longer like its competitors. Euro Garden restaurant always nationally consumptive and always the local competition. Offers consumers their choice of noodles, sauces, and ingredients, allowing the customer to assemble their dish as they wish. Food quality is average. EuroGarden has a limited selection but the dishes are assembled with high-quality ingredients. The price point is high, but the food is quite good. Offers Euro Garden that is reasonably fresh, reasonably innovative and at a lower price point. The company was sold one year ago, and consequently the direction of management has been stagnant lately and has resulted in excessive employee turnover. Perfectly all of the food has medium-priced Euro Garden dishes that use creativity ingredients, no average ingredients, and greater than average store atmosphere.

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Marketing Plan - EuroGarden

EuroGarden is sure how this company has been able to grow in size as their whole product is mediocre at best.

Market Needs:
The market is available and has large customer base. The target market for our services would be high educated working in professional jobs, young that are in middle class and likely of two career professional members. Our stores are located in that place where many individual are fitted to our target market. Our strategy is based on serving our position markets well. The sports enthusiast, the business entertainer and traveler, the local night crowd, as well as families dining out all can enjoy the Take Five experience. We have built our infrastructure so that we can imitate the product, the experience, and the environment across broader geographic lines. Concentration will be on maintaining quality and establishing a strong identity in each local market. The identity becomes the source of "critical mass" upon which expansion efforts are based. Not only does it add marketing muscle but it also becomes the framework for further expansion using both companies owned and franchised store locations. So we see our targeted market group as having many dining money needs. Taken from a recent Consumer Reports on Eating Share Trends (CREST) survey, below are the needs we are focused on in EuroGarden. Our core group: Seeks strong value. Wants variety and flavor in its food. Looks for speed of service. Wants an entertaining dining experience. Insists upon a clean, friendly, and attractive dining environment. The client will be impressed with the level of attention that they receive.

Market Trends:
The market trend for restaurants is headed toward a more sophisticated customer. The restaurant patron today relative to yesterday is more sophisticated in a number of different ways. Food quality: The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences. Presentation/appearance: As presentation of an element of the culinary experience becomes more pervasive, patrons are learning to appreciate this aspect of the industry.
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Marketing Plan - EuroGarden

Health consciousness: As our target customers are high educated & conscious people in general they are more cognizant of their health, evidenced by the increase in individuals exercising and health club memberships, patrons are requesting more healthy alternatives when they eat out. They recognize that an entree can be quite tasty, and reasonably good for you. Selection: People are demanding a larger selection of foods; they are no longer accepting a limited menu. The reason for this trend is that within the first year the restaurant offerings have increased, providing customers with new choices. Restaurant patrons no longer need to accept a limited number of options. With more choices, patrons have become more sophisticated. This trend is intuitive as you can observe a more sophisticated restaurant patron in larger city markets such as where there are more choices available.

Target Market and Segmentation:

At first, we have to set our main objectives while starting a business. These are that we have to select a target market to decide which our market segment is. We have to decide on which group we will focus. So before starting our operation we have selected our target areas, market and market area. In our project our third target market is to be our kids within the age group between 1 to 12 years. Some parents are facing great problem with their children regarding their entertainment. They have money but they dont know how to spend. The age of their parents is between 28-42 years, whose level of disposable income is very high and this income have emerged through multinational companies and local companies and local competitors. Their income is much higher than their generation 15 years ago. They are able to spend a lot for their children's entertainment. So we have also arranged a place for children's entertainment. The target market can be segmented into three target populations: Individuals: people that dine in by themselves. Families: a group of people, either friends or a group of nuclear relatives dining together. Take out: people that prefer to eat EuroGarden in their home or at a different location than the actual restaurant. The Euro Garden, s customers are hungry individuals between the ages of 25 and 50, making up 53%. Age is not the most defined demographic of this customer base; all age groups enjoy EuroGarden various food and games. The most defined characteristic of the target market is income.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Combining several key demographic factors arrives at a profile of the primary customer as follows: Sophisticated families who live nearby. Young professionals who work close to the location. Shoppers who support the high rent stores.

In this we have come up with a concept of restaurant. To develop this concept we have come up with a budget. We believe that this concept will come up fruitful than other industries. This concept is dealing with an up scale and various type of Fast Food Restaurant store to relatively well-off customers, selling typical gorgeous food such as burgers, pizza, fried chicken as well as launch. We have targeted not only student and office goers but also the kids. In this Restaurant can able come high societys people and various middle class peoples. So we have no specific target about customers. There are many businesses where customer target is very important part of business. Such as the computer businessperson target student, office and rich man who are related with information technology. But our business is not thats types of business so we have no specific target about customers choice. We want customers come to us and take our better service. We want to live our customers mind by our providing better service this is the best target of this year. We have decided our main target area is Mouchak, Malibagh and Belly road as it has become one of the most exclusive places in Dhaka. However most of the schools, private universities and well-known offices are located in this area. As our target customers are the students, office goers and kids, so this would be right target area. On the other hand people of Dhanmondi, Lalmatia also visit this area quite frequently for different purposes like shopping, eating, offices or schooling their kids. So Mouchak is the best target area as our targeted groups is greatly accessible from other side. We have selected our target group on some criteria. Those are their income level, age groups.

Industry Analysis:
We can evaluate our businesses weakness or the position in an existing market trough the method of SWOT &PEST. We have decided only the SWOT analysis.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

SWOT Analysis:
In this part we mention the strength, weakness, opportunities and threats. It is also relevant in the economic, social, political, legal or cooperative environment. In overall economic situation is boom position then our financing part of any organization is worked at strength position. On the other hand economic is recession then the financing capacity of any organization is broken. So economic situation is better in that way the financing position of any company it is going to strength position and when economic position is fall down or recession the financing position is going to be weakness position It Is true that when we face the boom position in economic side and we also face our competitive market also do well and when we face economic position is recession we fall down and sometimes our competitor falling and some competitor is not fall down, they are stay in the same level. Our company has also strength, weakness, opportunities and threats.

Strengths:
Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. Excellent staff who are highly trained and very customer attentive. Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or city. High customer loyalty among repeat customers. High-quality food offerings that exceed competitors offerings in quality, presentation, and price. Skills and entrepreneurial management and board. Restaurants are always offering unique, high-quality, reasonable price products. Euro Garden work force is very active. Sales revenues growth is satisfied.

Weaknesses:
Various lacks name brand equity. A limited marketing budget to develop brand awareness. The struggle to continually appear to be cutting edge. Limited resources compare to competitor. Small size which is restricted for us. Lack of sports equipment.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Opportunities:
Growing market with a significant percentage of the target market still not aware that Euro Garden food exists. Increasing sales opportunities in take out business. The ability to spread overhead over multiple revenue centers. Euro Garden will be able to spread the management overhead costs among the multiple stores, decreasing the fixed costs per store. Vegetables are organic and fresh with three shipments a week. Meats are all top-shelf varieties, organic when possible. High standard food produce are ensure for the customer. Wants variety and flavor in its food. Looks for speed of service. Wants an entertaining dining experience. Insists upon a clean, friendly, and attractive dining environment. Satisfied market, we thought our food standard is likely to be any other restaurant. Various festivals we are offering attractive packaging for the customer.

Threats:
Competition from local restaurants that respond to Euro Garden superior offerings. Epicure Euro Garden chains found in other markets coming to Eugene. A spraw in the economy reducing customer's disposable income spent on eating out. Competitors can create to duplicate food.

Marketing Objectives:
Our marketing objective as follows Every year we will Increase sales in this year by 20 %. Attract customers by new offering. Such as- new advertisement, provide various celebration gifts etc. In this year, we want to operate online sales system, provide food. Maintain positive, steady, growth each month. Generate at least TK.100, 000 in sales per month. Experience an increase in new customers who are turned into long- term customers. Realize a growth strategy of one store per year.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Financial Objectives:
A double-digit growth rate for each future year. Reduce the overhead per store through disciplined growth. Continue to decrease the variable costs associated with food production.

Marketing Strategy:
A combination of local media and event marketing will be utilized at each location. Radio is most effective, followed by local print media. As soon as a concentration of stores is established in a market, then broader media will be employed. The strategy of live broadcasting and pro sports tie-ins has been most effective in generating free publicity for the flagship location which has been more effective than any advertising that could have been purchased. Euro Garden adheres to the theory that the goal of business is to create and keep customers. The marketing strategy will reflect this goal Euro Garden as builds its reputation. A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by radio, then print. As soon as a concentration of stores is established in a market, then broader media will be explored. We believe, however, that the best form of advertising is still "word-of-mouth." By providing an entertaining environment, with unbeatable quality at an unbelievable price in a clean and friendly restaurant, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. Our focus will be: Reliability, expertise, and quality. Building long-term personal relationships with those that make the printing decisions for a company. Establishing face-to-face contact with the client as much as possible.

Positioning:
EuroGarden will position itself as a reasonably priced, upscale, EuroGarden. Bangladesh consumers who appreciate high-quality food will recognize the value and unique offerings of EuroGarden. Customers will be single as well as families, various ages 25-50. Our food is

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Marketing Plan - EuroGarden

varying different position. Our Chinese and Indian food is a great position. Others food is in different position. EuroGarden positioning will power their competitive boundary: Product: The product will have the freshest ingredients including, various food, imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation; everything will be aesthetically pleasing and also the sports equipments. Service: Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience. All employees will go through an extensive training program and only experienced people will be hired. By offering a superior product, coupled with superior service, Euro Garden will excel relative to the competition.

Pricing decision:
All menu items are moderately priced. An average customer ticket is between Tk.100 and Tk.200 including food and drink. Tickets are considerably larger for game day visitors. Our average customer spends more than the industry average for moderately priced establishments. We tend to believe that this is due to our creating an atmosphere that encourages longer stays and more spending but still allows adequate table turns due to extended hours of appeal. Pricing: We are providing various food .A sample of price list are given below: Service: EuroGarden restaurant best on the fact that people today are so busy and they want quality food in little time. And thats why we are establishing this restaurant in the heart of the commercial area where most of the collar Employees with disposable income are searching for something which will save their launch time and provide healthy food at the same time.Actually providing hygienic food to the customer is our main goal. We will serve any food (Chinese/Deshi) Within 10 minutes which will save their food consumption time and have some time to relax and enjoy some recreational activity. Obsessive customer attention is the tune. Euro Garden restaurant philosophy is that whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits.

MKT 501 Marketing Management

Marketing Plan - EuroGarden

Product With price:

Special product: Chinese Menu
1) Soup a) b) c) d) e) Dishes a) b) c) d) e) f) g) h) Corn Soup....90 Tk. Chilly Chicken Soup90 Tk. Special Veg-prawn spicy soup.130 Tk. Vegetable Soup.....90 Tk. Special Chicken Pudina soup...140 Tk. Spicy fried broast.....200 Tk. Spicy Pudina Chicken..220 Tk. Chopsy.....100 Tk. Fish Carrie........400 Tk. Fish Salad.........400 Tk. Chicken Noodles................75 Tk. Onion Prawn.......65 Tk. Steam Fish........200 Tk.

2)

Thai Menu
1) Soup a) b) c) d) e) Dishes a) b) c) d) e) Traditional Thai Soup... 90 Tk. Corn Cream Soup.. 90 Tk. Shark Finn soup. 175 Tk. Prawn Chilly Soup..130 Tk. Chicken Spicy Soup120 Tk. Herb Chicken Salad 230 Tk. Cachou Chicken Salad 230 Tk. Traditional Thai Fruit Desert.. 250 Tk. Tamarind Prawn with beans... 190 Tk. Traditional Special Thai Hot Pot 340 Tk.

2)

Indian Menu
1) Soup a) Tomato Soup b) Chicken Soup.. 130 Tk. 130 Tk.

2)

Dishes a) b) c) d)

Madrasy Shish Kabab.. Panir Kabab Motor Panir. Boti Kabab..

200 Tk. 220 Tk. 190 Tk. 180 Tk.

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Marketing Plan - EuroGarden

e) f) g) h) i)

Chicken Carrie. Madrasi Chicken Biriany.. Mutton Carrie.. Fish Dopeajy... Chicken with Pickle.

225 Tk. 150 Tk. 230 Tk. 500 Tk. 275 Tk.

Special Menu
a) b) c) d) e) f) g) h) i) j) k) l) Caribbean Chicken Salad. 360 Tk. Caribbean Prawn Salad. 375 Tk. Caribbean Steam Fish Salad. 445 Tk. French Pressed Srimp 355 Tk. French Lobster Roast 650 Tk. French Beef Fries... 140 Tk. Italian Chicken Bar-B-Que. 235 Tk. Italian Hot Dog 90 Tk. Italian Fried Chicken Basket 200 Tk. Italian Beef Bar-B Que 190 Tk. Italian Special Mixed Bar-B-Que. 390 Tk. French Ice Cream 125 Tk.

Convenience product: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Chicken Burger..50Tk. Beef Burger....40Tk. Vegetable role........20Tk Chicken Role......30Tk Pizza...................40TK Sandwich.....................35Tk Chicken fry..................60 Tk Chicken Grill..............190Tk Hot Dog...............70Tk Kabbab............100Tk Noodles............35TK French Fry............25Tk Coffee......................20TK Green/lemon Tea.......................15Tk Soft Drinks...................50TK

Promotional plan:
For hyper competition in the market, promotion is one of the important strategies to win the mind of the customer. We have some promotional activities for the customer. In the inauguration of the restaurant there have some gift items for the customer. It includes Eid-Ul-Fiter, 21st February, Pohela Baishakh 1st January, Christmas day and some other Festivals. The universal

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Marketing Plan - EuroGarden

appeal of sports and sports marketing has never been higher. Many new residents and many existing ones are fans of teams in other markets. Euro Garden is a place for all. Each client can watch his or her game of interest. Advertising budgets and sports event promotion is an on-going process of management geared to promote the brand name. If any customer asked for a big amount of food for party he will get 5% discount from the price. That is a surprise gift that means customers will get some gift any time without any expectation in the restaurant while eating. In addition, funds are budgeted to launch sales activity and lead generation. These funds amount to 20% of projected sales. We are the promotion such as these things... Newspaper: We have decided to print an advertisement in 3 renowned daily newspapers once a month. The chosen newspapers for this purpose are: The Daily Star, Prothom Alo and Ittefaq, because it is assumed that our target segment has more access to these papers because of their occupation and demography. We have planned to print advertisement on Prothom Alo once a month. These brightly colored and artistically designed leaflets will be targeted specifically towards the young people. The delivery of these inserts within our specified areas will increase our reach to the target audience. Banners: There will be 12 billboardsin targeted areas. The areas where these banners will be display on Mouchak (1), Malibagh (1), Gulshan (2), Banani (2), Dhanmondi (2), Uttara (2), and Baridhara (2). At-lest, we also said that promotion as well as for customer satisfaction.

Distribution Channels:
In an establishing time our Euro Garden businesses has no others distribution channels. But this year marketing plan we want to separate our retail sale and wholesale sector. Beside this we have no others distribution channels. Our distribution is (B2C) (B2C)- Business to Consumers. Our distribution channels model as followsBusiness Consumer

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Marketing Plan - EuroGarden

Implementation of Marketing Mixes:

Euro Garden marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. Pricing: Euro Garden pricing scheme is that the product cost is 45% of the total retail price. Distribution: Euro Garden restaurant food will be distributed through a take out model where customers can call in their order and come to the Euro Garden adheres to pick it up, come into the Euro Garden adheres, place the take out order and wait for it to be completed, or come in and dine at the restaurant. Advertising and Promotion: The most successful advertising will be banner ads and inserts in the Register Guard as well as a PR campaign of informational articles and reviews also within the Register Guard. Customer Service: Obsessive customer attention is the mantra. Euro Garden restaurant philosophy is that whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer base that is extremely vocal to their friends with referrals.

Contingency Planning:
Difficulties and risks: Problems generating visibility. Overly aggressive and debilitating actions by competitors. An entry into the Eugene market of an already existing, franchised Albatross Sports Bar. Worst case risks may include: Determining that the business cannot support itself on an ongoing basis. Having to liquidate equipment or intellectual property to cover liabilities.

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Marketing Plan - EuroGarden

Conclusion:
Restaurant Market in our country is very much competitive. The target customers of our focus are limited amount. EuroGarden in this process fulfills all the aspects in a feasible manner. The prospects of the complex will be brighter if we can spend a higher amount in our advertising campaign. If we can attract our target people through our advertising campaign we hope we will try our best to satisfy their needs. The research we have conducted may not be unilaterally focused on a certain issue but we tried to come up with the actual needs of customer and consequently tried to convey it through our promotional activities.

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MKT 501 Marketing Management