ACKNOWLEDGEMENT

First of all I thank GOD the Almighty, who blessed me with courage and determination to cope up with all the problems in my life and to complete this project successfully. It is rather my long felt desire to express my profound gratitude to our pillar of strength Dr. C. KANGARAJ Director of happy valley business school for giving me an opportunity to do this project & for the kind and immediate help for the perusal of the project. I owe a great deal of gratitude to Mr. AMAL KRISHNA (Managing Director) for giving me a chance to undergo this organizational study. I extended my whole hearted thanks to Ms. DIVYA. VK (External Guide). Without her valuable guidance about this study and sharing of her corporate experiences with me, this organization study would not have materialized. I express my sincere gratitude to my supervising guide

Ms. K S SREEJAMOL

for expert

advice and valuable suggestions at each and every stage of this work Last but not the least, I am grateful to my family, faculties friends, respondents and to everyone associated with the project, including those who I inadvertently failed to mention.

SERIAL NO:

CONTENTS

PAGE NO

INTRODUCTION

INDUSTRY PROFILE

COMPANY PROFILE

FUNCTIONAL DEPARTMENT

SWOT ANALYSIS

FINDINGS

SUGGESTION AND CONCLUSION

BIBILIOGRAPHY

INTRODUCTION
Management is the process by which people, technology job tasks and other resources are combined and coordinated so as to effectively achieve organizational goal. The organizational study conducted at AMAL PLYWOOD a mark of leader an ISO 90012008 company Is to study about organizational structure , marketing segment , organizational culture etc. of the organization .The relevance of the study is to understand the above mentioned facts through a real organizational scenario. The chief objective of the organizational study is to familiarize with the working of various departments for a particular period, so that one can have exposure to the practical side. The operations of a firm are generally subdivided into production, finance, marketing and personal. If we look up on business as a system, it may be regarded as entity functioning in the social, economical, political and cultural environment of the country.

Objective of the study:

To have general awareness of the organization structure and working of various functional and the management of the organization, To understand the organization structure and working of various functional department, To understand the extent to which management theory matches with actual practices observed,

METHADOLOGY:
PRIMARY DATA: Primary data are those data which are collected first hand and thus happen to be in original character. The primary data includes the data by observing and by interviews with the company personnel at different levels of management. From the managers. From the office staff. Company website.

SECONDARY DATA: Secondary data are the data which have been already collected from the company such as Business journals. Quality manuals. Magazines brouchers.

LIMITATION OF STUDY:
Due to shortage of time and other constraints. Lack of availability of secondary data from published journals and report. Respondents sometime were too busy to answer question in detail.

SCOPE OF STUDY:
With the increasing a entry of new companies, introduction of new technologies and changing economy the world of business is changing very rapidly. This organization study with AMAL PLYWOOD exposes to the practical side of business enterprise. This study helps to understand the history, structure, activity and products of the company and its contribution to Indian Plywood Industry.

INDUSTRY PROFILE:
The plywood industry was huge at this time and did not suffer from lack of raw materials. Interestingly, there were a lot of Southern pine trees, but until Herb Fleischer found that PF adhesive could produce a superior plywood product, there was no SYP plywood. Then Georgia Pacific opened the first SYP plywood mill in 1964. The first patent for what could be called plywood was issued December 26, 1865, to John K. Mayo of New York City. In 1905, the city of Portland, Oregon was getting ready to host a World's Fair as part of the 100th anniversary celebration of the Lewis and Clark Expedition. Trees are natures greatest bounty to man. They provide shelter, fuel, medicines and tools for war or commerce or transport. It was a timber from trees, which in the early days helped man to conquer the oceans and to fly in the air. Nature develops trees as a mother brings up children, making each one a separate individual. It is an amazing sight to see the natural abstract rhythm of line, colour and texture in wood. Nothing from nature indoors gives such a long lasting enjoyment as the natural beauty of wood. Flowers fade, but the beauty of decorative wood is enhanced by age.

GROWTH AND DEVELOPMENT OF PLYWOOD INDUSTRY:

In India the modern sector of Small, large scale manufacturer have played a significant role in the socio-economic development of the country. Our county is blessed with immense stock of natural resources both above and beneath the soil surface. Forest is one of the important natural assets of India. Of the various areas of wood processing plywood manufacture is an important sector wing to its employment potential and value addition. In India plywood as a product was commercially developed first in Assam and its neighboring area by enterprising industrialist. Nearly a century ago during those days when the India tea was introduce to Europe, many complaints such as tanning of the tea, change of Oder, lack of resistance of boxes to withstand transport landings were received. To overcome these complaints Indian association set up a committee to go up into the details of tea packing and it was found that tea chest made from plywood could be used for packing tea. The art of veneering was in existence as early as 1500 BC in Egypt. Veneering is a thin layer of sheet of wood uniform in thickness. Veneer is used in Greek during early period to beautify the furniture. The Roman also used veneer during the time of 63 BC. During the reign of LUOIX XV in 1760 good decorative furniture was made in France using veneer. The plywood which are seen in the present form was developed after 1860 this veneer machine was first upgraded by French mechanic in 1812. The

factory for manufacturing of veneer was first established in Germany in the middle of 19th century.

Nowadays a rapid development is taking place in this field.

At present wood products are used for manufacture of modern kind of furniture, Building material, material for interior decoration,shipbuilding,automobile manufacturing, and refrigerator and meant for many other purpose.

PLYWOOD INDUSTRIES IN INDIA:

The history of plywood industry in India is old. It is more than 75 years that this industry was started here on a very modest scale. It was in the year 1906-07 that plywood was imported in India for the first time-valued at Rs.32 lakhs. Imports rose steadily and by 1924-25 it were worth Rs.90 lakhs. The Indian plywood industry owes its origin to the development of tea industry in the state of Assam, West Bengal, Kerala and the difficulty created by the two World wars in the way of imports of tea chest plywood. Except for the setbacks suffered in the post war period, the plywood sector was booming since 1947. After 1947-48, the industry resorted to diversification of its products and block boards, flush doors, commercial plywood, decorative plywood, marine and aircraft plywoods, produced in Indian factories came into the market which were second ton one in the world in quality and diversity of its products. Industrial Licensing is governed by the Industries (Developmental and Regulation) Act, 1951 under which the wood based industry was covered . In 1947 India was a net importer of plywood, mainly tea chest plywood of approximately Rs.2 crore per annum. During 1992 India manufactured 150 million sq. meters of plywood types that earned approximately Rs.1000 crore. The industry has grown both in medium, large scale and small-scale sector. The plywood industry consumes about 15 million m3 timbers of primary and secondary species. In fact the plywood industry has provided main outlet for the maximum utilization of secondary species of timber there by making available contribution in the forest economy. Later, the plywood industry aided for the development of farm forestry sector plantation, which benefits the ordinary farmers in the country. The other main raw material required by the plywood industry is synthetic resin, which is available within the country. The materials required for manufacturing resins are Urea, Phenol and Formaldehyde. This industry also pays excise duty to the extent as Rs.50 crore; provides employment to about 30000 people and has total investment as Rs.400 to 500crores

INDUSTRY TRENDS:
Competition is keen in the furniture industry. Furniture manufacturers and exporters are suffering from decreasing profit margins. Many companies strive to reduce their cost of production and increase efficiency. Some relocate their manufacturing operations to other areas with lower operation cost, such as the Chinese mainland. On the other hand, foreign manufacturers are taking steps to strengthen their domestic production through product specialisation.

To stay globally competitive, Hong Kong furniture manufacturers strive to reduce costs, initiate quality control, improve design concepts and capability, and upgrade management skills and increase marketing and sales effectiveness. Hong Kong's furniture makers also started to develop their own brands. Furniture manufacturers also become more careful about the choice of raw materials to meet international standards, such as compliance with legal or other environmental requirements in their target markets. China is the largest furniture exporter to many countries, including the US and Japan. The total furniture exports of China exceeded US$6,683 million in 2002, with the US being its largest market. Guangdong province is the major manufacturing centre of furniture on the Chinese mainland. Apart from Hong Kong, manufacturers from Taiwan and even the US have also set up production plants on the mainland. In China, most of the production is on an OEM basis. China also offers a huge potential market for furniture maker.

COMPANY PROFILE
Starting its operations in 2000, Amal Plywood is one of the leading plywood manufacturers in Kerala. Headquartered in Cochin, the Company is led by the Esteemed Chairman, Mr. K.K. BAHULEYAN, and the Industry Renowned Managing Director, Mr. AMAL KRISHNA. With its uncompromising commitment to product quality, business relations, low prices and after sales service, Amal Plywood has set a new benchmark for quality, variety and service at affordable rates in Kerala. Today, the company serves as an unparallel base for interiors in most corporate offices, hotels, receptions, auditoriums, restaurants and building constructions, as well as for furniture manufacture and all other civil related activities. Though flagged off as a regional player, Amal Plywood is now a global player with offices and factories in China & Hongkong, with the sole purpose of consistently bringing highly innovative products to our valued customers. Our Product Portfolio consists of Marine Plywood, Laminated particle boards, Hard boards, Commercial, Plain particle boards, Multiboards (PVC profiles), Laminated MDF boards, Plain MDF boards, Shuttering plywood, Flexible plywood, Laminated plywood and Block boards. Our ability to maintain ample capabilities of bulk supplies and provide door to door delivery make us a favorite choice for all our clients. All our products are manufactured in an eco-friendly environment with strict adherence to global standards in plywood manufacturing. With a wide range of reputed clients from all sectors including Architects, Interior Designers and Builders, Amal Plywood today enjoys a market share of more than 40%, thus outdoing most of its competitors.

Goal of the company:

To become a 100 billion dollar company by 2020 having operations worldwide through one million channel.

Core purpose:
To create consistent growth through perfection in quality and excellence in innovation, magnifying the leadership to be the no: 1 in the world.

Core Values:
Magnify the leadership. Speed and perfection in all Endeavours. Continues improvement and innovation. Being a pioneer and doing the impossible. Result oriented through smart work, keeping sky as the limit.

Vivid Description:
10 years from now AMALA will be led by best professionally qualified directors across the world and recognized as the best managed company globally. Leading with distribution, manufacturing and service industries for our million of customers worldwide operating quality brands AMALA will be the brand recognized, remembered and recommended world wide . The channel partners will create the achievement of the companys global vision of a billion dollar company by 2020.

QUALITY POLICY
AMAL PLYWOOD endeavor to upgrade the quality of its products and related services on a continual basis through regular improvement effort. In AMAL plywood each product have received ISO certificate. some of the ISO certificate received by AMAL plywood are as

ISO- 900 SUPER SAKTHI (MARINE PLYWOOD) ISI- 303 AMALA GOLD PREMIUM(MARINE PLYWOOD) ISI-710 ABBA PLYWOOD (MARINE PLYWOOD)
For AMAL PLYWOOD QUALITY is our way of life so they focusing on quality consciousness and cost competitiveness, thus enhancing customer satisfaction through continual improvement. Our product quality is not less than any branded.

QUALITY OBJECTIVE: To enhance customer satisfaction by ensuring timely delivery of our product. To establish & monitor quality management system. To enrich competence of personnel through training & awareness.

ORGANISATION STRUCTURE
CHAIRMAN

MANAGING DIRECTOR

H R EXECUTIVE

MARKETING MANAGER

FINANCE MANAGER

EXPORT / IMPORT MANAGER

MARKETING COORDINATOR

ACCOUNT MANAGER

BUSINESS MANAGER

EXECUTIVE

CASHIER

MARKETING OFFICER

MARKETING EXECUTIVE

FUNCTIONAL DEPARTMENT:
HUMAN RESOURCE DEPARTMENT:
An organization is a human grouping in which work is done for the accomplishment of specific goal or mission. The goal of a manufacturing concern might be to produce and supply the goods and services to satisfy the demand of market. AMAL PLYWOOD A MARK OF LEADER aims at producing plywood, hardboard, the demands of both national and international market. AMAL PLYWOOD A MARK OF LEADER., is having the best governed Human Resource Department, which is the heart and soul behind the success of the gigantic establishment. Human resource manager is the head of the department and followed by head of product department for training employees. Who deals with all the matters in the personnel department

JOB ANALYSIS:
This is the process determining by observation and study and reporting pertinent information relating to the nature of a specific job. It is the determination of the task which comprise the job and of the skills, knowledge, the and responsibilities required of the worker for a successful performance and which differentiates one job from all other.

JOB SUMMARY:
Monitoring the works of time keepers, Process of joining and separation of employees, Process contacts and re- employment, Processing of disciplinary action,

JOB ACTIVITIES:
Supervise and co- ordinate the work of time keepers. Monitor and control the attendance recording to eliminate chance of proxy. Verify for correctness the statutory documents.

Verify documentation of leave of absence. Monitor the preparation of wage and salary statement for each month. Advance intimation of personal retiring for services. Prepare appointment orders for fresh recruitment and the process the joining papers. including issue of identity card and arranging enrollment under PF, ESI .

JOB RESPONSIBILITY:
Ensure recording and documentation of attendance of employees at all levels, Ensure maintenance of leave records, overtime records, weekly off records . Ensure monthly salary statements in time, Issue of appointment orders, separation orders . Ensure the disciplinary proceeding are followed up till the issue of punishment.

RECRUITEMENT:
In recruitment if HR department fails to identify the quality and the number of person to be recruited, also fails to produce the service of person within the organization required qualification skills and caliber continuously. Ultimately a time may come when all the qualified persons have retired and no qualified person remains. In AMAL PLYWOOD A MARK LEADER, recruitment are in two level 1) HR LEVEL. 2) DEPARTMENT LEVEL. They have a lot of consultant for the purpose of recruiting when it needed. In recruitment policy should mention the following question: What is purpose of recruiting people? To which area recruitment is made? What all are the skills looking at? What kind of people you are looking for? What are the qualifications needed?

HR PROCESS:

TRAINING:
Training is carried in house or externally as per the training plan. At the end of 9th month from date of any skilled training the head of the department confirm whether the training was effective to meet the requirement.

CLASSIFICATION OF EMPLOYEES:
In AMAL PLYWOOD, employees are classified to Probationers: A probationary period varies widely depending on the business, but usually lasts anywhere from 30 to 90 days. If the new employee shows promise and does well during the probationary time, they are usually removed from probationary status, and may be given a raise or promotion as well. Permanent: permanent workers are employees with paid leave entitlements in jobs or work contract of unlimited duration, including regular workers whose contract last for 12 month and over.

LEAVE AND HOLIDAYS:

Leave with wages will be allowed to workmen as provided for in the chapter of Factories
Act. Leave for sickness, maternity and accident will be allowed to the workmen as provided for in the Employees State Insurance Act.

3) National and festival Holidays with wages will be allowed to the workmen as provided
for in the Kerala Establishment Act.

VOLUNTRY RETIREMENT SCHEME: 1) to achieve the optimum level of manpower with the desirable average age mix as per the
changing needs of the organization. 2) To provide necessary manpower adjustments. 3) To provide monetary benefits in terms of terminal benefits and voluntary retirement, compensation to the who opt for voluntary retirement.

PLACEMENT:
After selecting a new candidate, he must be placed on a suitable job AMAL PLYWOOD put new recruits on probation for a given period of time (say 30 to 90 DAYS) after which their services are confirmed. If the performance is not satisfactory, the AMAL PLYWOOD may extent the probation or ask the candidate to quite the job. However, if the employees performance during the probation period is satisfactory, his service will be regularized and he will be placed permanently on the job

TRANSFER:
A transfer is a change in job assignment. A movement of an employee between equivalent positions at intervals is called transfer. The AMAL PLYWOOD promotes both organizational initiated transfer and employee initiated transfer. PROMOTION: Promotion means shifting an employee to a higher position in the same hierarchy. This may be due to seniority, merit and suitability of the job etc. For some promotions a test is also done and an interview is also conducted.

PERFORMANCE APPRAISAL:
People differ in their abilities and their aptitudes. There is always some difference between the quality and quantity of the same work on the same job being done by two different people. Performance appraisals of Employees are necessary to understand each employees abilities, competencies and relative merit and worth for the organization. Performance appraisal rates the employees in terms of their performance. Performance Appraisal of the executed staff is done by questionnaire method. The staff members are evaluated by Head of the Department PROCESS OF PERFORMANCE APPRAISAL: 1) Establishing performance standards. 2) Communicating standard and expectation.

3) Measuring the actual performance. 4) Comparing with standards. 5) Discussing the result (providing feedback). 6) Decision making taking corrective action.

SALARY ADMINSTERATION:
In the case of management staff, salary is fixed by Managing Director. Salary for the staff is paid on the basis of attendance and this is monitored by time office which is a function of HR. Time office does the function of time keeping, attendance monitoring and up keep of leave records. SALARY PAYMENT METHOD: In AMAL plywood they are paying salary to the employees through bank account. It make easy to manage employees salary paying method. INCREMENT: An employee or any other staff working in the concern has yearly increment, if he has regular attendance they are eligible to get the increment. ABSENTEEISM: Absenteeism refers to unauthorized absence of the worker from his job. Absenteeism can be defined as failure of employees to report for work when they are scheduled to work. Employees who are away from work on recognized holidays, vacations, approved leaves of absence, or leaves of absence allowed for under the collective agreement provisions would not be included. In India, the problem of absenteeism is greater than other countries. When the employee takes time off, on a scheduled working day with permission, it is authorized absence. When he remains absent without permission or informing, it is willful absence without leave. In these days, when the needs of the country require greater emphasis upon increase of productivity and the economic and rational utilization of time and materials at our disposal, it is necessary to minimize absenteeism to the maximum possible extent.

NON MONETARY BENEFIT: Non-monetary benefits are benefits that are not, or cannot be, directly measured in terms of monetary units. These include the satisfaction realised from enjoying a certain way of life or style of work, such as fishing in a rural coastal community. In AMAL plywood Employees are sanctioned for a tour on yearly basis fully paid by the organization as a part of motivation program and employee welfare.

DISCIPLINE: There are strict discipline codes in the AMAL plywood . Working hours are from 9AM to 6PM. The employees have to record the arrival and leaving times in the log book at the office entry. In un necessary usage of mobile phone is strictly prohibited in work hours. VARIOUS ACTS FOLLOWED BY THE COMPANY: 1) COMPANIES ACTS 1956 2) FACTORIES ACT 1948 3) INDUSTRIAL DISPUTE ACTS 1947

H R STRUCTURE
MANAGING DIRECTOR

H R MANAGER

H R EXECUTIVE

H R CONSULTANT

MARKETING DEPARTMENT:
Marketing deals with the whole process of entering markets, establishing pro fitable positions, and building loyal customer relationships. This can happen only if all departments work together: engineering designs the right products, finance furnishes the required funds, purchasing, buys quality materials, production makes quality products on time and accounting measures the profitability of different customers, products and areas. Marketing is the art of selling products. It is also defined as societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Due to the high standard of quality maintained by the company, the product of the company have found ready acceptance in markets both in India. The company has succeeded in arranging manufacturing programs on the basis if firm orders, which in regularly for all types of products. The plywood manufactured by the company is being regularly used for manufactures of T.V cabinets, bus bodies, building constructions, furniture industry etc. The hardboard is used for partition walls, false ceiling, furniture industry etc. The densified wood is being supplied to the electrical industries in various forms and also to the textile and chemical industries in the form of filter plates and as checkered boards for flooring in buses and railway coaches. The DAP and FRP compounds are being used by the electronic and molding industries. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is meeting needs profitably. The following factors influence the consumer to buy the products: BRAND IMAGE: As the brand name assures certain quality by identifying the manufacturer behind the product. The brand image of AMAL plywood also helps in attracting lot of customers. HIGH QUALITY: The products of AMAL plywood assure high quality. All the products are qualified as per ISO standards of quality.

POSITIONING: The AMAL plywood has a great success in attaining a major position in the mind
of consumers. The consumers are ready to buy their products at any price because of its high quality.

MIDDLEMEN IN DISTRIBUTION: In all commodity markets, whether primary or central, we have a host of middlemen acting as essential functionaries. Dealers: AMAL plywood have a lot of dealers in all over India through the buying and selling process going on. In all primary and central commodity markets, we invariably have merchant dealers. They are great risk-bearers in the physical or spot markets. They are the backbone of our markets. These dealers act as principles, buying and selling commodities on their own account and at their own risk merely for a chance of profit. By selling to them , all producers can be free from risk of loss. They also act as warehouse-keepers of the market and to the extent manufactures are also free from risk of loss to a certain extent.

SALE PROMOTION:
In AMAL plywood they promote their product through their dealers for given brouchers to distribute. Other than that they organized exclusive plywood exhibition in mid of the town to gain consumer awareness of product , they use to put banners and holdings in public places to attract customers ,one of the unique promotion followed by AMAL plywood is radio advertising No other medium electronic or otherwise can claim as many weekly consumers as radio does. Onslaught of competing entertainment, the average radio consumer spends more than 19 hours listening to the radio every week." The AMAL plywood does their sale promotion through direct contact with customers.

OUR BRANDS:

CHANNELS OF DISTRIBUTION:
The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. In AMAL plywood they follow the channel of distribution as below. Producers Dealers Consumers

MARKETING SEGMENTATION:

In AMAL plywood Products are segmented as Domestic Industrial Application based segmentation Domestic market: These include the customers who purchase the plywood and MDF for the purpose of ceiling separation, door separation and block separation. Industrial market: The main industrial consumers of AMAL plywood are Car manufactures Clock manufactures Mayor industries

Application based segmentations: As wood based panels are essentially intermediate products that are utilized for further processing and value addition , the most logical segmentation variable is end use or application. Application based segments are as Building construction industries. Interior designing. Board building industries. Automotive building.

TYPES OF MARKETING:
AMAL plywood follow the types of marketing are as Direct marketing Online marketing Direct marketing: In some time AMAL plywood follow direct marketing for quick delivery of goods and service to consumer. Direct marketing is the use of consumer direct channels to reach and deliver goods and service to consumer without using marketing middlemen. Direct marketing can make offers and strategies less visible to competitors. Online marketing: AMAL plywood follow online marketing to enhance more customer and to reduced cost. Online marketing or internet marketing is a relatively new, but rapidly expanding and fundamentally important aspect of strategic implementation. It ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Online marketing is very different from ordinary business marketing and brings six categories of organic benefit, costs are reduced, capability is increased, communications are

refined, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitors reaction. Its main advantage is the increase in revenues through optimal customer and partner management. Online marketing strengthens the operational core of a business by reducing the amount of loss and instability. In addition to this, it fortifies interactivity that is pull mechanism and push model. Industry structure enhances customer relations and removal of intermediations, agents and distributors. Hence e-marketing has been playing a role of bridge between businesses and end customers in a most effective manner.

PACKAGING:
Sticking Companys name to that product does packaging of the product very prominently and also very attractively.

MARKETING MIX:
Four ps of marketing mix are as Product. Price. Place. Promotion PRODUCT: AMAL plywood produces a range of plywood to suit specific requirements in industrial as well as domestic sector of the market to support its philosophy of value added products only phenol bonded boiling water resistant plywood. PRICE: In AMAL plywood price of the product are less compare to other competitive. But their product quality is good. The price is very important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as

well. The marketer should set a price that complements the other elements of the marketing mix. The price need not be monetary it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention PLACE: Place refers to providing the product at a place which is convenient for consumers to access. AMAL plywood products are sold through outlets which are either owned by the company or dealers. Dealers are appointed to increase availability and reach of the products. PROMOTION: Long term brand building is under taken through direct mail marketing besides promotional visits by selling agents .AMAL plywood also participates in trade exhibitions and conduct exclusive exhibitions in order to create brand awareness and build brand image. They are also following radio advertisement. COMPETITORS: An organization or country that is engaged in commercial or economic competition with others: "our main industrial competitors". Some of the competitors of AMAL plywood are as KITPLY CENTURY PLY MAMPILY PLYWOOD PRESTIGE PLYWOOD MAK PLYWOOD GREEN PLY ANCHOR PLYWOOD PRINCE PLYWOOD

PRODUCT RANGE OF AMAL PLYWOOD:

AMAL PLYWOOD:

PLYWOOD: Is a type of manufactured timber made from thin sheets of wood veneer. It is one of the most widely used wood products. Plywood layers are glued together with adjacent plies having their grain at right angles to each other for greater strength. It is flexible, inexpensive, workable, reusable, resistance to cracking, shrinkage, and twisting/warping.

Applications : Sheds, Tunnels, Building Beams Cladding, Wall Paneling, Flooring, Vehicle Bodies, Bridges, Furniture, Doors, Interiors, Partitions, Flyover, Cabinets, Barracks

Thickness : 6mm, 9mm, 12mm, 16mm, 19mm

Size : 8x4, 6x4, 6x3

MARINE PLYWOOD:
SUPER SAKTHI AMALA GOLD ABBA SUPER SAKTHI:

Super Sakthi (ISO -9001) Super Sakthi is a marine plywood made from quality jungle wood. The mechanically dried veneers are treated with antibore chemical. It is unique in its category as it offers a suitable range of products.

Applications : Kitchen Cabinets, Shelves, Partitions, Paneling, Furniture Making, Vehicle Body Works, All other interior works. Thickness : 6mm, 9mm, 12mm, 16mm, 18mm Size : 8x4, 6x4, 6x3

Amala Gold (ISI - 303):

Amala Gold (ISI - 303)

Amala Gold is ideal for any kinds of interior work. Made from 100% treated hard wood veneers, specially bonded with imported MUF resin by host pressing. Our manufacturing process arrangement with antiwarp properties make them dimensionally stable and finally the chemical treatment against terminates, white ants, fungus, and other micro-organisms ensure that our plywood remain a part of the decades of life. Applications : Doors, Interiors Furniture, Cabinets, Partitions. Thickness : 6mm, 9mm, 12mm, 16mm, 19mm Size : 8x4, 6x4, 6x3

ABBA PLYWOOD (ISI - 710):

ABBA PLYWOOD (ISI - 710) Abba plywood is an ISI-710 standard quality product made through a quality controlled manufacturing process. Selected from hard wood veneers for good strength and bonded with high pressure with preservative chemicals, its acts against other wood attacking creatures. It offers a perfect blend of quality.

Applications : Furniture Cupboard, Racks, Paneling, Kitchen Cabins, Trucks & bus body, Ship building Railways, Bus Coaches.

Thickness : 6mm, 9mm, 12mm, 16mm, 18mm Size : 8x4, 6x4, 6x3

Commercial Ply:

Commercial Ply: Made from 100% treated hard wood veneers, specially bonded with imported MUF resin by host pressing. Our manufacturing process arrangement with antiwarp properties make them dimensionally stable and finally the chemical treatment against terminates, white ants, fungus, and other micro-organisms ensure that our plywood remain a part of the decades of life. Applications : Doors, Interiors Furniture, Cabinets, Partitions.

Thickness : 6mm, 8mm, 12mm, 15mm, 18mm Size : 8x4, 6x4, 6x3

Checkered Ply:

Checkered Ply: Made from 100% treated hard wood veneers, specially bonded with imported MUF resin by host pressing. Our manufacturing process arrangement with antiwarp properties make them dimensionally stable and finally the chemical treatment against terminates, white ants, fungus, and other micro-organisms ensure that our plywood remain a part of the decades of life.

Applications : Doors, Interiors Furniture, Cabinets, Partitions.

Thickness : 6mm, 8mm, 12mm, 15mm, 18mm Size : 8x4, 6x4, 6x3

Flexible Ply:

Flexible Ply: It is an imported flexible plywood made from 100% gurjan veneers used for all bending furniture works, interior and exterior works. Flexi Ply can flex to any shapes without labour intensive efforts.

Applications : Interiors, Furniture, Panelling, Workstations.

Thickness : 6mm, 8mm, 12mm, 15mm, 18mm Size : 8x4, 6x4, 6x3

Shuttering Ply:

Shuttering Ply:

Shuttering Plywood is BWP grade plywood treated with preservatives mainly used for concrete purpose. Manufactured with select hardwood, it withstands the loads and forces encountered during the pouring of concrete and vibrations. It is the result of continuous experiments undertaken at our modern laboratories to meet the growing demand from the construction industry for highly durable concrete shuttering plywood.

Applications : Construction Purpose, Cabinets, Partitions

Thickness : 12mm, 18 mm Size : 8x4

AMALA GOLD BLOCK BOARDS & DOORS:

AMALA GOLD BLOCK BOARDS & DOORS: Block Boards & doors are made of extra thick grade 'A' veneers and hardwood block bonded with high quality resin under high pressure and temperature. Our Block boards are a lifelong commitment to the customers. Amala Gold Block boards can be easily painted, laminated or skinned to create beautiful doors. Applications : Doors, Partitions. Thickness : 19mm Size : 8x4, 6x4, 7x3, 6x3 Thickness : 25mm Size : 6x2.75, 6.50x2.50, 6.50x2.75, 6.75x250, 6x4, 6x3, 7x3

LAMMATE:

LAMMATE:

Lammate is reliable brand of medium density fibre (MDF) boards made from wood fibres reconstructed with a resin binder at high temperature and pressure and sanded to precise thickness. Lammate is available in exterior and interior grades and in variants of single sided and double sided laminations in a wide range of thickness. Applications : Partitions Panel Inserts, Modular Furniture, Computer Tables, and Workstations. Thickness : 6mm, 9mm, 12mm, 16mm, 19mm Size : 8x4, 6x4, 6x3

Pre- Laminated Particle Boards:

Pre- Laminated Particle Boards: Is a engineered wood product formed by breaking down hardwood or softwood residuals into wooden chips, often in a defibrillator, combining with wax and resin binder and forming panels by applying high temperature and pressure. Colors of lamination is available as per client's choice. Applications : Doors, Interiors Furniture, Cabinets, Partitions.

Thickness : 6mm, 9mm, 12mm, 16mm, 19mm, 25mm Size : 8x4, 6x4, 6x3

Plain -Particle Boards:

Plain -Particle Boards: Is a engineered wood product formed by breaking down hardwood or softwood residuals into wooden chips, often in a defibrillator, combining with wax and resin binder and forming panels by applying high temperature and pressure. Applications : Doors, Interiors Furniture, Cabinets, Partitions, Speaker box for sound system.

Thickness : 6mm, 9mm, 12mm, 16mm, 19mm, 25mm Size : 8x4, 6x4, 6x3

Amala Multi Boards:

Amala Multi Boards: Amala MultiBoards are innovative, economical, easy to use, eco friendly PVC Form Boards. It pacifies the needs of architects, interior designers, carpenter and individual house builders. Due to its inherent properties of high durability and good quality finishing, it is suited for both exterior as well as interior applications. Amala Multi Board is most wanted eco friendly and most affordable range of products. Salient Features : 100% water proof, Cent percent eco friendly, High Density and lighter in weight, Easy workability with supreme quality finishes, Screw holding capacity, Can be bonded with any market available adhesive, Can be thermoformed as per the choice of customers, 100% fire retardant, 100% termite resistant, Homogenous, Non-porous, Noncorrosive with anti fungal properties, Durable and Long Lasting. Applications : Doors, Interiors Furniture, Cabinets, Partitions. Thickness : 3mm, 5mm, 9mm, 12mm, 15mm, 18mm, 25mm Size : 8x4

Hard Board/HDF:

Hard Board/HDF: Is a type of fiberboard, which is an engineered wood product. It is similar to particle board and medium-density fiberboard, but is denser and much stronger and harder because it is made out of exploded wood fibers that have been highly compressed. Consequently, the density of hardboard is 31 lbs. or more per cubic foot (500 kg/m) and is usually about 50-65 lbs. per cubic foot (800-1040 kg/m). It differs from particle board in that the bonding of the wood fibers requires no additional materials, although resin is often added. Unlike particle board, it will not split or crack. Hardboard is produced in either a wet or dry process. The wet process leaves only one smooth side while the dry processed hardboard is smooth on both sides. Applications : Carton Box, Toys Making, Photo frame, Writing Board, Ceiling, Partitions. Thickness : 2.5mm, 5mm Size : 8x4, 6x4

Rubwood:

Rubwood: It is made from super finished rubwood logs, vacuum treated and kiln seasoned. The finger joined solid wood boards can be used for all interior applications. Applications : Interiors, Furnitures, Kitchen Cabinet, Paneling, Substitute for Teak and other hardwood. Thickness : 8mm, 12mm, 16mm, 18mm, 24mm Size : 8x4

MARKETING STRUCTURE

MANAGING DIRECTOR

MARAKETING MANAGER

MARKETING CO - ORDINATOR

BUSINESS MANAGER

MARKETING OFFICER

MARKETING EXECUTIVE

FINANCE DEPARTMENT:
The Finance Department is the heart of any company. The finance manager of the company has the responsibility for maintaining the accounts and exercising financial control is vested with the Finance Manager. The finance department has direct interaction with all other departments since all the payments and collections are made through here. This Department follows a written form of communication. All Department payments and receipts are finally reported to the Finance Department.

FINANCE DEPARTMENT GOAL AND SERVICE:

The main goal of The Department is to provide the internal and external users of financial statements with relevant, accurate and timely information and to guarantee that the required financial revision is closely adhered to in order to protect the assets of the company. The Department takes care of finance flow to ensure that the company operates within its financial regulations and satisfies various external financial requirements. It also ensures that the corporate financial records comply with internal and external audit. If to look through the activity of The Department, there can be picked out the following main services it renders: Payment of invoices and expenses. Income collection and salary management. Production and assignment of budgets, capital plans, and cash flow forecasts. Monitoring and managing financial plans. Auditing and reporting financial condition. Giving advice on pricing and costing. MAJOR FUNCTIONS OF FINANCE DEPARTMENT: Recording of day to day transactions. Preparation of various statement regarding stock, receivable etc. which are to be submitted to various authorities like bankers, insurance etc. Planning and controlling of the expenses and funds for production. Approving and making payments to different parties, creditors or suppliers.

 Receiving payments from customers and dealers in specified time. Raising short term loans or creditors from banks and other financial institution. Preparation of sales budget or revenue budget and expenditure budget on a quarterly basis. Preparation and maintenance of costing records. Preparation of fund flow and cash flow statement for every month. Timely preparation and filling records. Preparation and filling of quarterly and final income tax returns. Preparation and implementation of cost reduction and cost control programmes. In addition to the above mentioned work the following reports are prepared by the finance department. Annual report containing past performance, current financial figures, profit and loss account, balance sheet and other financial statement. Half yearly and quarterly reports. Monthly reports to the top management on the financial performance of the company including sales achieved and profit generated. Conduct and co-ordination of internal and statutory audits.
AMAL PLYWOOD follow double accounting system and also maintain four types of journals. They are; o o o o

Cash payment book (CPB) Bank payment book (BPB) Cash receipt book (CRB) Bank receipt book (BRB)

For these four types of journals, a sub ledger is prepared. This sub ledger is classified into three; a. b. c. Accounts Receivable Books (ARB) Accounts Payable Book (APB) Personal Ledger (PL)

At the end of every month the sum total of the sub ledgers are transferred to the main ledgers. Then there should have the equality in the amount of the sub ledger and main ledger. The next accounting procedure is preparing the trial balance. At the end of every financial year, profit and loss account and Balance Sheet is prepares, from which financial position of AMAL plywood is noticed

Sources of Fund
The main sources of funds are;

Internal sources:The main internal sources of fund of AMAL plywood are income generated from sales. Reserves are the sources of fund other than income from sales.

External Sources:The main external source of fund is term loan form bank and financial institutions like SBI, Canara Bank, icici bank , federal bank, etc.

FINANCE STRUCTURE

MANAGING DIRECTOR

FINANCE MANAGER

ACCOUNTS MANAGER

EXECUTIVE

CASHIER

EXPORT / IMPORT DEPARTMENT

Purpose:
To popularize the products to the international level. Export carries out as per the export policy of government of India and responsibilities lies on the hands of the Import / Export Executive.

Procedure:
Quotations are sending along with the product details. In some cases samples are sent. Once the price is approved of, the customer opens the letter of credit that contains details regarding value, quantity, destination of supply, specification, etc once the order is confirmed and placed; the product is not sent to the production department and production requirements. Once the cargo is ready, it is taken to the nearest port for shipment. In AMAL Plywoods there is an arrangement called house stuffing where in the factory brings the container from the port to the companies work. The clearing agents carry out all the customer formalities in order to get the clearance. This includes getting back AR4 from the customs after the shipment for submission to the central excise. Once the shipment is effected and the bill of loading is obtained the document for the buyers are negotiated through the AMALs bank a/c. Once the cargo reaches the destination the
customers retrieve the original documents from their banks. The payment is then made accordingly.

Records maintained:
Filing system; separate file is opened against each enquiry. All correspondence and relative shipping documents are filed separately for ready as well as future reference. Register that contains details regarding all exports affected is also maintained.

STRUCTURE OF EXPORT/IMPORT

GENERAL MANAGER

IMPORT EXECUTIVE

EXPORT EXECUTIVE

SWOT ANALYSIS:
SWOT stands for Strength, Weakness, Opportunities and Threats. Strengths and Weakness are the internal factors of the company where as Opportunities and Threats are external factors. SWOT Analysis is the tool for auditing an organization and its environment. It is the first stage as planning and helps marketers to focus on key issues have been identified, they feed into marketing objectives. It can be used in conjunction with other tools as audit and analysis.

STRENGTH:

 The companies have been maintaining a high quality for its products and as its products are well accepted in the market by quality conscious customers. The products of AMAL plywood are certified by ISO. AMAL plywood as a strong and a well qualified management team. Our ability to maintain ample capabilities of bulk supplies and provide door to door delivery makes us a favorite choice for all our clients.

WEAKNESS:
Lack of advertisement and other sales activities. OPPERTUNITIES: Growing public image and reputation. Growing market demand.

THREAT: Increasing competition in the market. Price war in competition. In some product ranges, imported items are available at lower cost than is currently produced in India.

SUGGESTION AND CONCLUSION:

Suggestion:
Local publicity should be made highly for consumer to create awareness of the dealer location. It is advisable to maintain and efficient market intelligence system and advice mgt of the changing needs of the market. The company should emphasis on new model with quality and durability and that should be uniqueness from the competitors. A bit more promotional activities could enhance building brand image

 Monthly informal meeting of all the managerial staff to sort out problems in an informal way to aid conflict resolution, team buildings. A formal top to bottom flow of information between the management and employees to be generated through circular notice. This creates awareness regarding the company vision, mission and objective.

Conclusion:
The project study of AMAL PLYWOOD has given me deep knowledge about the organization and the PLYWOOD industry. AMAL plywood stands for superior product performance and provides value for money to its customers. The data with regard to the study collected from the Amal plywood helps to understand the each department in Amal plywood was analyzed in detail. The company provides better working conditions for employees. The study given information about the products, implementation of marketing strategies, departmental functions and gives a good knowledge about the market department of the company. The co-operation and interaction extent by the employees and management of the AMAL plywood have made it possible for the depth organizational study which would be of much used to the research in the future. The company is facing cut throat competition in Indian market. Despite of all these challenges Amal plywood has done well in the past and with a booming economy and a focused and progressive leadership at the top.

FINDINGS:
The products of the company are known for its high quality standards.

 AMAL plywood today enjoys a market share of more than 40%. Company concentrate all over the market. AMAL plywood is following radio advertisement to reach more and more customer. AMAL plywood as a strong and well qualified management team. Because of increasing demand now company has changed their distribution system in order to reach more parts of the state.

BIBLIOGRAPHY:
Company website Business journal Michel porter (Marketing management) K. Aswathappa (human resource management)