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Questionnaire

The document appears to be a survey about consumer preferences and perceptions of Maggi noodles. It asks respondents about what comes to mind when they hear the word "noodles", their preferred noodle brand, how they would rate Maggi on factors like taste and healthiness. It also asks how they perceive Maggi products, which Maggi products they regularly buy, if they view Maggi as a healthy option, how likely they are to recommend it to others, and some demographic questions like education level, age, gender and income level. The survey aims to understand brand perception and loyalty toward Maggi noodles.

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Prashant Vyas
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2K views6 pages

Questionnaire

The document appears to be a survey about consumer preferences and perceptions of Maggi noodles. It asks respondents about what comes to mind when they hear the word "noodles", their preferred noodle brand, how they would rate Maggi on factors like taste and healthiness. It also asks how they perceive Maggi products, which Maggi products they regularly buy, if they view Maggi as a healthy option, how likely they are to recommend it to others, and some demographic questions like education level, age, gender and income level. The survey aims to understand brand perception and loyalty toward Maggi noodles.

Uploaded by

Prashant Vyas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1.

Are you a consumer of Maggi?* a.) Yes b.) No

2.)

What comes first in your mind when you hear the word noodles?* a.) Noodles b.) Fast food c.) Snacks d.) None of these

3.)

What is the brand that comes to your mind when we say the word noodles?* a.) Maggi b.) Top ramen
c.)

Foodles

d.) Sunfeast e.) Tasty Treat 4.) On a scale of 1-5 rate Maggi on the following parameters? a.) Taste

b.) Variety/ Flavours c.) Healthy d.) Availability


e.) 5.)

Packaging

How do you rate Maggi brand in terms of following parameters?* a.) Expertise (Competent, Innovative, Market leader) b.) Trustworthiness (Dependable & Keep customers interest in mind) c.) Liability (Fun, Interesting) d.) None of these

6.)

How do you perceive Maggi products?* a.) Good for health b.) Ready to eat c.) Junk food d.) Tasty/ Fun eating

7.)

Which Maggi product in noodles category do you regularly buy?* a.) Maggi Masala

b.) Maggi Vegetables Aata Noodles c.) Maggi Dal Aata Noodles d.) Maggi Rice Aata Noodles 8.) Do you perceive Maggi noodles as a healthy product? a.) Yes b.) No 9.) If No then give suggestions

10.)

How likely would you recommend Maggi to a friend or relative as a fast and ready to eat product?* a.) Definitely would recommend b.) Probably would c.) Might or might not d.) Probably would not e.) Definitely would not recommend

11.)

If you go and buy noodles, how likely would you choose Maggi?* a.) Definitely would b.) Probably would c.) Might or might not d.) Probably would not
e.)

Definitely would not

12.)

If the price of the Maggi noodles you purchased had been 5% higher, and all other noodles category had been the same, how likely would you have been to have purchased your Maggi noodles?* Definitely would purchased

a.)

b.) Probably would purchased c.) Might or might not purchased d.) Probably would not purchased
e.)

Definitely would not purchased What was the last grade of school you completed?* a.) Some high school or less

13.)

b.) High school graduate c.) Some college/ Technical school d.) College graduate or higher
14.)

Which of the following best describes your age?* a.) 18-19 b.) 20-24 c.) 25-29 d.) 30-34 e.) 35-39 f.) 40-44 g.) 45-49 h.) 50-54 i.) 55-59 j.) 60-64

15.)

Which of the following best describes your households total yearly income before taxes?* Are you ?*

16.)

a.) Male

b.) Female 17.) What do you look for in a Noodle? a.) Taste b.) Variety/ Flavours c.) Hygiene/ Purity d.) Availability e.) Packaging

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