ADANI RETAIL LTD.

INTRODUCTION
Retail! Retail! Retail! Why is there so much talk about this industry, which is probably the oldest business know to mankind? Its because the man behind the counter is no more a traditional baniya, but a tie-clad business graduate. They baniya is no more borrowing from the shaukar, but from the venture capitalist and the foreign instutional investor (FII). Calculation no longer dependents on the mind, but on the microchip. The retail ethos has ethos has moved from the customer is God to Customer Relationship Management (CRM). DEFINITION AND SCOPE OF RETAILING The word retail is derived from the French word retaillier, meaning to cut a piece off or to break bulk. In simple terms, it implies a first-hand transaction with the customer. Retailing involves a direct interface with the customer and the coordination of business activities from end to end- right from the concept or design stage of a product or offering, to its delivery and post-delivery service to the customer. The industry has contributed to the economic growth of many countries and is undoubtedly one of the fastest changing and dynamic industries in the world today. RETAILING SCENARIO- GLOBAL Retailing in more developed countries is big business and better organized than what it is in India. According to a report published by McKinsey & Co. along with the Confederation of the Indian industry the global retail business is worth a staggering US $ 6.6 trillion. In the developed world, most of it is accounted for by the organized retail sector. For instance, the organized sector has an up to 80% share of retail sales in the United States. The corresponding figure for Western Europe is 70% while it is 50% in Malaysia and Thailand, 40% in Brazil and Argentina, 35% in Philippines, 25% in Indonesia and 15% in South Korea. Organized retailing however remains poorly developed, accounting for a paltry 10% in China. The service sector accounts for a large share of GDP in most developed economies. And the retail sectors forms a very strong component of the services sector. Hence, the employed opportunity offered by the industry is immense. According to the US Department of Labor, about 22 million Americans are employed in the retailing industry in more than 2 million retail stores that is, one out of every five workers employed. In short, as long as people need to buy, retail will generate employment. Globally, retailing is customer-centric with an emphasis on innovation in products, processes and services. In short, the customer is king!

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ADANI RETAIL LTD.

RETAILING SCENARIO INDIA The retail scenario in India is unique. Much of it is in the unorganized sector, with over 12 million retail outlets of various sizes and formats. Almost 96% of these retail outlets are less than 500 sq.ft. in size, the per capital retail space in India being 2 sq.ft. Compared to the US figure of 16 sq.ft. Indias per capital retailing space is thus the lowest in the world. With more than 9 outlets per 1,000 people, India has the largest number in the world. Most of them are independent and contribute as much as 96% to total retail sales. Because of the increasing number of nuclear families, working women, greater work pressure and increased commuting time, convenience has become a priority for Indian consumers. They want everything under one roof for easy access and multiplicity of choice. This offers an excellent opportunity for organized retailers in the country who account for just 2% (and modern stores 0.5%) of the estimated US $180 billion worth of goods that are retailed in India every year. This figure is equivalent to the turnover of one single US-based retail chain, Wal-Mart. The growth and development of organized retailing in India is driven by two main factors lower prices and benefits the consumers cant resist. According to exports, economics of scale drive down the cost of the supply chain, allowing retailers to offers more benefits offered to the customers. The retail business in India in the year 2000 was Rs. 400,000 crore and is estimated to go to Rs. 800,000 crore by the year 2005, an annual increase of 20%. The contribution of the organized retail industry in the year 2000 was Rs. 20,000 crore and is likely to increase to Rs. 160,000 crore by 2005. Retail turnover Yr. 2000 in Rs, 000 Cr
20

Retail turnover Yr. 2005 in Rs, 000 Cr

160

380

Unorganized Organized

640

Total Turnover = 400,000 Crores

Total Turnover = 800,000 Crores Fig: Retail Growth Potential (Source: Study by At Kearney)

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ADANI RETAIL LTD. Hence, a 8-fold increase in organized retailing although there is only a 2-fold increase in total retail turnover India is rapidly evolving into a competitive marketplace with potential target consumers in the niche and middle class segments. The market trends indicate tremendous growth opportunities. Global majors too are showing a keen interest in the Indian retail market. Over the years, international brands like Marks & Spencer, Samsonite, Lacoste, McDonaleds, Swarovski, Dominos among a host of others have come into India through the franchise route following the relaxation of FDI (foreign direct investment) restrictions. Large Indian companies among them the Tata, Goenka and the Piramal groups are investing heavily in this industry. Organization ready to take on this challenge can leverage the opportunities offered by a population of more than a billion. The prospects are very encouraging. Buying behaviour and lifestyle in India too are changing and the concept of Value for Money is fast catching on in Indian retailing. This is evident from the expansion of the Pantaloons chains into a large value format, Big Bazaar, and the entry of new discount stores in food retailing in the South, namely, Subhiksha and Margin Free. According to a report by the Center for Monitoring Indian Economy (CMIE), investments in organized retailing which include shopping malls, retail chains etc. doubled from Rs. 1,000 crore in January 2000 to Rs. 2,000 crore in January 2001.

YEAR 1978 1984 1990 1996 1999

URBAN 0.58 0.75 0.94 1.80 2.40

RURAL 1.76 2.02 2.42 3.33 3.60

TOTAL 2.34 2.77 3.36 5.13 6.00

Table: Growth of retail Outlets in India (in million) Source: CMIE Report

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ADANI RETAIL LTD. TRENDS IN RETAILING Rank 1 2 3 4 5 6 7 8 9 10 Retailer Wal-Mart Stores, Inc. Carrefour Group The Home Depot, Inc The Kroger Co. Royal Ahold Metro AG Target Corporation Albertsons Inc. Sears, Roebuck and Co. Kmart Corporation (In millions U.S. Dollars) Home Country USA France USA USA Netherlands Germany USA USA USA USA Sales $202,011 $62,216 $53,553 $50,098 $48,239 $43,816 $39,176 $37,931 $37,328 $36,151

Table: Top 10 Retailers worldwide based on 2001 Annual Sales Source: Retail Forward. Inc. PROJECTED TRENDS IN RETAILING India is a nation of shopkeepers and has more outlets than any other country in the world. However, the industry is still pretty small. The US, with a population of only 263 million, has a retail business of over $ 2,500 billion. China, with a population of 1.3 billion, has a retail industry worth $350 billion while India, with a population of over a billion, accounts for only $200 billions (as per CII-McKinsey estimates). And through the retail outlets density is the largest in the world 5.5 outlets per 1,000 people India has the lowest retail space per capital in the world at two feet per person. Organized retailing accounts for less than 2% of the retailing industry in India, at about Rs. 5,500 crore. Indias largest organized retail chain Bata has a total turnover of $140 million. In the West, a Single store of a retail chain like Wal-Mart turns in $180 million. The online retail trade in India is minuscule, and the industry is still evolving. Retail outlets exits in all shapes and sizes from a panwala to a Shoppers Stop. However, most of these outlets are basic mom-and-pop stores the traditional Kiranas shops in the locality, which are smaller than 500 sq.ft. in area with very basic offerings, fixed prices, zero use of technology, and little or no ambience. The numbers of outlets in India have increased from 0.25 million in 1950 to approximately 12 million today. This translates to a growth of 48 times over a certain period when the population has trebled. GROWTH OF ORGANIZED RETAILING IN INDIA Organized retailing in India initially began in the south. The availability of land at prime locations coupled with lower real estate price (compared to Mumbai and Delhi) made multi-storeyed shopping complexes possible. And now south India notably Chennai and, to a lesser extent Banglore and Hyderabad has emerged as a centre of organized retailing.

V.M. Patel Institute of Management

ADANI RETAIL LTD. In fact, in Chennai, nearly 20% of food sales now are accounted for by supermarkets and an equal share of consumer durables in sold through specialty chains such as Viveks. It took two years of recession for this concept of shopping to take root in major cities like Mumbai and Delhi. Recession brought down property prices in these cities, and it was during this slump that big business houses took notice of the potential in retailing. India is rapidly evolving into an exciting and competitive marketplace with potential target consumers in both the niche and middle class segments. Manufacturer-owned and retail chin stores are springing up in urban areas to market consumer goods in a style similar to that of malls in more affluent countries. Even through big retail chines like Crossroads, Saga and Shoppers Stop are Concentrating on the upper segment and selling products at higher prices, some like RPGs Food World and Big Bazaar are tapping the huge middle class population. During the past two years, there has been a tremendous amount of interest in the India retail trade from global majors as well. Over the years, international brands like McDonalds, Swarovski, Lacoste, Dominos, Pepsi, Benetton among a host of others have come in and thrived in India. Retailing is one of the fastest growing industries in India, catering to the worlds secondlargest consumer market. A sunrise industry, it offers tremendous potential for growth and contributes 8-10% to overall employment. However, this is still low compared to 20 % in the USA. As India moves towards being a service-oriented economy, a rise in this percentage is expected. The number of the retail outlets is growing at about 8.5% annually in the urban areas, and in towns with a population between 100,000 to 1 million the growth rate is about 4.5%. With the increasing assertiveness of the Indian consumer, and a growing supply base both from within India as well as from other countries (with imports becoming easier) the retail sector in India is poised for a significant change in the coming decade. However, the boom in retailing has been confined primarily to the urban markets. There are two main reasons for this. Firstly, the modern retailer is yet to exhaust the opportunities in the urban market and has therefore probably not looked at other markets seriously. Secondly, the modern retailing trend, despite its cost-effectiveness, has come to be identified with lifestyles. In order to appeal to all classes of the society, retail stores need to identify with different lifestyles. In a sense, this trend is already visible with the emergence of stores with an essentially value for money image. The attractiveness of the other stores actually appeals to the existing affluent class as well as those who aspire to be a part of it. Hence, one can assume that the retailing revolution is emerging along the lines of the economic evaluation of society.

V.M. Patel Institute of Management

ADANI RETAIL LTD.

Trend in Organized Retailing in India

Retailing in India Size of the market - $ 180 bn. Food/Grocery Retail - $ 80 bn. Share of Organized Retailing - 2% Apparel - $ 15 bn Consumer Durables - $ 5 bn. However Increasing middle & high income -> Increased demand for consumer goods population -10% growth rate Explosion of media 25 mn. -> Increased exposure has led to higher cable connections aspirations & demands from shopping experience Changing profile of women & -> Time pressure has led to demand for family structure 48.24 lakh convenience options, one-stop shop working women Increased liberalization, -> Large influx of global brands 1378 removal of entry restrictions brands, 2579 products entered India on MNCs from 1990-96 Growth Rate of Organised Retail 30% In 2010 Size of Retail Market - $350 bn. Shares of Organization Retail - 10-15% = $ 35-50 bn.

THE GREAT INDIAN RETAIL REVOLUTION After a long spell of shortages, which shacked consumer buying for decades, retail is becoming Indias new mantra. The more-than-expected success clocked by the countrys retailing pioneers confirms that retailing has finally arrived. The world has started taking note of this in this country of one billion. Some bits of background information paint a highly optimistic picture. We have entered the 21st century at a time when the demography of out population is changing significantly to drive organization retail growth. India now has a large young working population with a median age of 24. The number of nuclear families in urban areas is growing fast. Then there is the increase in working women population. Add to these the emerging opportunities in the service sector. Next is the astonishing consumer finance boom. Add to this the growing credit card spend. And last but not the least, the changing pattern in rural consumption-a sure sign that the consumer revolution will soon spread to rural India. To make this a reality, India will V.M. Patel Institute of Management 6

ADANI RETAIL LTD. require a massive does of investment. At the beginning of this decade, organised retailing accounted for a mere $2.9 billion. This is only 1.25 percent of the estimated total retail market. This share has already grown to 2 percent. Growth projections for retail business vary widely. Some studies estimate that by 2007, the share of organised retail in the retail pie will jump three times to reach 5-6 percent. At RPG, the retail business is expected to grow eight-fold in five years. In the food and grocery business, most of the initial experimentation among retail formats is over now. With the triumph of large-format hypermarkets like Giant and Spencers, the debate over single, large or several small stores is coming to an end. At the moment there are two distinct choices in big-box retailing. At the one end are those who are betting that a food and grocery center strategy will deliver where about 65 percent of the retail average will be devoted to this category. At the other end are those who do not want food to account for more than 30 percent of their turnover. According to observers, market is still woefully nascent, the balance of power still lying with manufactures, not retailers. By 2007, there will be 20 RPG hypermarkets (branded Spencers nationally. Each of these stores is expected to deliver Rs 100 crore-Rs 120 crore, with focus on backend integration. Some factors need to be kept in mind: Street markets still dominate in India; Kiranas are successfully moving with the times and are holding their own; Organized retailing is still very much a city phenomenon.

And, accountants tell us that spending is still low. There are a few other questions. How is organized retailing changing the retail landscape in major urban centers and what is its effect on the growing middle class? Another important area of enquiry is its effect on manufactures, distributors and small retailers. There is also the question: will franchising and joint ventures become the preferred options for foreign investors? And finally, we must decide we, as a country needs to be before we invite FDI. Retail trade is one of the largest contributors to GDP. But a restrictive environment and a mindset, which favours denial over consumption, have stunted its development. Organized retailing is showing signs of enormous creativity. Spectacular innovations are attracting the average consumer in mega cities to the new way of shopping. It must gain in importance so that it becomes part of the planning process. The best way to do this is to give industry status to retail. It will give a thrust to infrastructure development and lead to the evolution of an efficient supply chain, which is the oxygen of modern retailing. And it will make finance available for expansion and restructuring. It will also lead to the development of a retail-skilled workforce. There is also the need to develop quality standards, particularly in unbranded food products.

V.M. Patel Institute of Management

ADANI RETAIL LTD.

Modern retailing does not benefit just the consumer. It can give huge benefits to other industries, to government, and to the entire economy. On average, 30 percent of the manpower employed in retail could be potential income tax payers. According to a white paper jointly by the CII and KSA Technopak, organized retailing has the potential to bring 100,000 new employees in the tax bracket in five years. Finally, the retail revolution will have a major impact on the way business has been done in our country for centuries. REASONS WHY RETAIL IS BOOMING: Favorable demographics, rising consumer income, better sourcing options and changing lifestyle have enlivened the retail sector. It has been a decade-and-a-half since India embarked on an ambitious economic liberalization programme. Over the last five years, many of its benefits have manifested themselves and one of the areas where growth is clearly reflected is retailing. The latest pronouncements of Finance Minister P. Chidambaram about the sector have fuelled interest in stocks from the segment. Lets turn the spotlight on the factors that factors that triggered the exponential growth in the sector. PRIMARY REASONS

The prime reasons that fuelled this boom include favourable demographics, rising consumer incomes, real estate developments, especially the emergence of new shopping malls, availability of better sourcing options-both from within India and overseas- and changing lifestyle. These factors transformed hitherto savings-oriented and conservative Indian consumers and make them akin to those in developed markets. ORGANISED VERSUS UNORGANIZED

In a sharp contrast to the retail sector in developed economic, retailing in India-through large in terms of size-is highly fragmented and unorganized. With close to 12 million retail outlets the country has one of the highest retail densities worldwide. Retail include street vendors, supermarkets, department stores, restaurants, hotels and even two-wheels and car showrooms. Counter stores, kiosks, street market and vendors, where the ownership and management rest with one person are classified as traditional or unorganized retail outlets.

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ADANI RETAIL LTD. These formats typically require employees with low skills and account for around twothirds of the sectors output. These are highly competitive outlets, with minimal rental costs (unregistered kiosks or traditional property), cheap labour (work is shared by family members) and negligible overheads and taxes. However, unorganized retailers suffer due to poor shopping experience and inability to offer a wide range of products and value-addition due to lack of sourcing capabilities. The modern India consumer is seeking more value in terms of improved availability and quality, pleasant shopping environment, financing options, trial rooms for clothing products, return and exchange policies and competitive prices. This has created a rapidly growing opportunity for organized, modern retail formats to emerge in recent years and grow at a fast pace. Inefficiency in the existing supply chains presents further opportunity for organized players to draw on this large market even as leak of consumer culture and low purchasing power restricted the development of modern formats. Migration from unorganized to organised retail has been visible with economic development in most countries. CHANGING AGE PROFILE AND DISTEGRATION OF JOINT FAMILY

India is witnessing a change in the age and income profiles of its over 1 billion population, which is likely to fuel accelerated consumption in the years to come. The country is believed to have an average age of 24 years for its population as against 36 years for the USA and 30 years for china. A younger population tends to have higher aspirations and spends more as it enters the earnings phase. Besides, the gradual disintegration of the traditional Indian joint family system has led to nuclearisation of families, which in turn has led to enhance demand. Add to this an increasing population of working women and new job opportunities in emerging services sectors such as IT-enabled services, retail, food services, entertainment and financial services. With declining interest rates, the aversion of domestic consumers to taking loans is also fast disappearing. Growing media penetration is leading to a convergence of aspirations of various classes of consumers, bridging the rural-urban divide. GROWING DISPOSABLE INCOME

More Indian household are getting added to the consuming class with the growth in income levels. The number of households with income of over Rs 45,000 per annum is expected to grow from 58 million in 1999-2000 to 81 million by 2005-06.

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ADANI RETAIL LTD. This large base of household with growing income is expected to drive demand for organized retail. Of this, 56 percent (44.8 million households) are expected to be concentrated in urban India. Changing income demographics, age profile and macro environment are visible in the growth in consumption of durables. To cite live examples, the installed base of cars, cable TV subscribes and cellular subscribers have increased significantly over the last five years. FACTORS THAT ATTRACT THE CORPORATE SECTOR TO ENTER INTO RETAILING 2nd most attractive retail market: AT Kearney has ranked India as the second most attractive retail market after Russia, in its Global Retail Development index 2004 report. Low penetration of the organized retail sector: the mere 2% share of the organized retail sector in the total Indian retail market worth Rs. 10000 bn makes it a hot cake for Indian corporate sector. Exceptionally high growth rate: the sector has witnessed spiraling growth rate and will continuing with the same for a couple of years. Increase in consumer spending and shift in consumer buying behaviour: According to KSA-Consumer Outlook 2003 study the consumer spending grew by 12% and the consumer confidence is higher than any other Asia-Pacific market. Improved living standards: the Global Retail Development Index 2004 has placed India on a higher country risk with a score of 62, with is due to increased living standards and continued economic growth. Operational competitive advantage: having developed strong processes and worldclass infrastructure, the corporate sector companies can have the advantage over other retailers who are busy addressing such bottlenecks as supply chain and poor operational efficiency.

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ADANI RETAIL LTD.

CLASSIFICATION OF RETAIL STORES

CLASSIFICATION OF RETAIL STORES

Store based retailing

Non stores based retailing

Form of ownership

Merchandise offered

Direct selling

Independent retailer

Convenience stores

Mail order

Chain retailer

Supermarkets

Telemarketing

Franchise

Hypermarkets

Automated vending

Leased departments

Speciality stores

Consumer Co-operatives

Departmental stores

Factory outlets

Off price retailers

Catalogue showrooms

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ADANI RETAIL LTD.

FORM OF OWNERSHIP
An Independent Retailer: An Independent Retailer is one who owns and operates only one-retail outlets. Such an outlet essentially features the owner and proprietor & a few other local hands or family members working an assistant in the shop. E.g. the local baniya or kirana store and panwala and store like Benzer, Instyle Amarsons, and Premsons. A Chain Retailer Or Corporate Retail Chain: When 2 or more outlets are under a common ownership it is called a retail chain these stores characterized by similarity in merchandise offered to the consumer, the ambience, the advertising and promotions. E.g. Wills Sports (ITC), Louis Phillips, Van Hensen (Madura Garments), Arrow (Arvind Mills), & department store like Globus, West side, & Shoppers shop, food World, Music World etc. A Franchising: A franchising is contractual agreement between the franchiser & the franchises, which allows the franchisee to conduct a business under an established name, as per a partial or business format in return for a fee or compensation. Franchising may be for the following. 1) A product/a trademark franchise-where the franchisee sells the products of the franchiser &/ or operates under the franchisers name, E.g. Archies stores. 2) A business format we can say Mc. Donalds is perhaps one of the best examples of business format franchisee. 3) Leased Department these are also termed as shop in shop in shop when a section of a dept. in retail store is leased / rented to and outside party, it is termed as a leased department. E.g. small counters of perfumes and cosmetics in some mall or departmental stores. These stores display only a fraction of the merchandise/ products sold in the anchor stores. There main aim is to be available to the consumer near his place of work/home. 4) Consumer co-operative this is a retail institution owned by its member customers. A consumer co-operative may arise because of dissatisfaction consumers, whose needs are not fulfilled by the existing retailing. E.g. Shakari Bhandars and Apna Bazaar shops in Mumbai and the super Bazaar in Delhi. MERCHANDISE OFFERED: Off Price Retailers: Here, the merchandise is sold at less than the retail prices. Off-price retailers buy manufactures, seconds, overruns/or off seasons, at a deep discount. The merchandise may be in odd sizes, unpopular courts or with minor defects. Off price retail stores may be manufactures owned or may be owned by a specially or departmental store. These outlets are usually seen by the parent company as means of increasing the business. Factory outlets, if owned by the manufacturer, may stock only the companys merchandise. Examples include the Pantaloon factory outlets, the Levis factory outlets, etc. On the other hand, off price retailers owned by a specially or departmental, store, may sell merchandise

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ADANI RETAIL LTD. from the parent company as well as merchandise acquired from other retailers. This format largely depends on the volume of sales to make money. Catalogue Showrooms: Catalogue retailers usually specialize in hard goods, such as house ware, jewellery, consumer electronics. A customer walks into this retail showroom and goes through the catalogue of the products that he would like to purchase. Some stores require the customer to write out the product code number and hand it over to the clerk, who then arranges for the product to be brought out from the warehouses for inspections for inspections and purchase. Some of the popular catalogues showroom retailers in the world include Argos, Service Merchandise and Best Products. Format Description Size sq.ft. (interna Convenience store Usually located tional) near 3000Size sq.ft (India) 5001000 7-Eleven speed Examples

residential areas & open long 8000 hours. Offers an assorted mix of products including milk, bread and eggs. These stores offer laundry and

mart, In & Out.

Supermarket

food, 8000-

8005000

Asda, Foodland,

Kroger, Food

household 20000

Tesco, Foodworld, Bazaar, Nilgiris

maintenance products. They are self-service, low cost, lo margin and high volume Hypermarket operators. Large self services stores 80000selling a mix of products. 220000 These stores offer depth in the items product like mix, apparel, which CDs, includes food a non-food DVDs footwear, etc. the low price of the products is key attraction for the customer. 4000075000

Wal-mart, Bazaar, Sabka Bazaar.

Big Giant

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ADANI RETAIL LTD. Speciality Store Focuses on a brand or a 5000particular category. It offers a 80000 arrow product line, but good depth. Level of service is Department Store high. Large stores selling several 75000+ product line, with each operating as a department. Product mix is largely nonfood, accessories, like books, apparel, music, 500040000 20005000 Walgreens, Boots, Crossword, Planet M, rhythm House, Music world. Marks & Spencer, Harrods, Selfridges, Macys, Bloomingdales, Shoppers Pantaloons, Globus, Ebony. 5001000 Levis Outlets, Factory Wrangler Outlets. Factors Reebok outlets, Factory Stop,

footwear, etc. level of service Factory Outlets is very high. Stores which sell branded 5000merchandise at a discount. 10000 Levels of services are low. Typically, these are franchise outlets located away from the main markets. NON-STORE RETAILING:

The ultimate form of retailing directly to the consumer is the non-store retailing. A direct relationship with the consumer is the basis of any kind of a non-store retail venture. It may be broadly classified into direct selling and direct marketing. While direct selling involves a direct, personal contact, in direct response marketing, the catalogues, phone, television or the internet. Direct Selling: Direct selling involves the making of a personal contact with the end consumer at his home or at his place of work. Cosmetic, jewellery, food and nutritional products, home appliance and educational materials are some of the products sold in this manner. Direct selling may follow the party plan or the multi level network. In a party plan, the host invites friends and neighbors for a party. The merchandise is displayed and demonstrated in a party like atmosphere and buying and selling takes places. In a multi level network, customers act as master distributors. They appoint other people to work with them as

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ADANI RETAIL LTD. distributors. The master distributor earns a commission on the basis of the products sold and distributed by the distributors. Direct Response Marketing: Mail order retailing/Catalogue retailing this form of retailing eliminates personal selling and stores operations. Appropriate for speciality product, the key is using customer database to develop catalogue that appeal to narrow target markets. The basic characteristic of this form of retailing is convenience. Television Shopping Asian Sky Shop was among the first retailer who introduced television shopping in India. In this form of retailing, the product is advertise on television, details about the product features, price and other things like guarantee/ warranty are explained. Phone numbers are provided foe city, where the buyer can call in and place the order for the product. The products are then home delivered. Electronic Shopping this format allows the customer to evaluate and purchase products form the comfort of their homes. The success of this form of retailing largely depends on the product on time to the customer. Strongly supply chains and delivery mechanisms need to be in place for it to be a success. Many retailers are opting for click and mortar, where, while having a brick and mortar retail store, they also sell some of their products or ranges on the internet. Through most of the large retail organizations in the world have already adopted this model, it is yet to catch on in India.

FDI IN RETAIL: India a population of more than one billion has become a magnet for many international industries that found their growth to be stagnating due to a saturated domestic market in their countries. With a robust economy experiencing sustained growth, India is proving to be an irresistible temptation to companies looking to expand their scope of operations. With the government showing productivity in allowing FDI for high end and grocery retailing the idea of permitting FDI in the Indian retail sector is slowly gaining momentum. FDI in Indian retailing: Why not? Competition for Indian retailers: the Indian retailing market is in a state of inefficiency and it is quite likely that a section of the domestic retailing industry will be severally hurt due to the entry of foreign retailers. More time for Indian retailers: The argument for more time is also a typical response given by a host countrys domestic industry when the threat of FDI is looming large over its head. On a positive not, Indian retailing has done a decent job. Currently, there is a retail network in place that manages to make goods available even in the remote parts of the country. While it is not advisable to immediately introduce 100% FDI in V.M. Patel Institute of Management 15

ADANI RETAIL LTD. retailing, a phased approach is recommended to maintain a balance between protection of the Indian retailers and the benefits that will accrue to the consumer upon the introduced of FDI in retailing. Local borrowing of capital: One major benefit cited by most supporters of FDI is that the foreign capital would flow into India, which would help in improving efficiency and cost effectiveness. But, this is strongly countered by the fact that most global retailer who have set up base here, have borrowed locally to found their operations rather than bringing in fresh capital from abroad. Since, there are many such financial institutions, both govt. and private, lending them capital at competitive rates. High cost of capital for Indian retailers: The cost of capital incurred by and Indian retailer, especially the smaller players, is significantly higher than that of foreign players. In case of the mom and pop stores in India, availability of capital from the formal lending source is pretty difficult. Such a situation would lead to a huge price disparity between the foreign owned retail chains and local Indian retailers. Devising alternate credit delivery mechanism in the markets can provide loans to smaller retailers at lower rates, which will reduce the cost of capital to the domestic retailers making them more competitive. Dumping by foreign retailers: Dumping of goods manufactured in one country to another is already an issue worldwide. The entry of foreign retailers poses such a threat as well. Certain industries that are currently operating ineffectively may face the threat of increased competition. Ultimately leading to their closure.

FDI In Indian Retailing: Why? Change in competitive landscape: A study by AT Kearney on global retailing trends reports than India is the least is the competitive and least saturated of all major global markets. One definite advantage of FDI inflow in retailing would bean increase in competition. FDI can be powerful catalyst spur competition in this industry, due to the current scenario of low competition and poor productivity. Competition is the key to diffusing FDI-introduced innovation across Indian retailing. Competition is also critical for ensuring that the economic benefits from improved productivity are passed on to consumer through lower prices.

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ADANI RETAIL LTD.

1. Supply chain improvement: Retailing is a front-end industry. Therefore, FDI investment would drive the growth in the entire supply chain. For example, McDonalds and Metro set up their own supply chains when they entered India by adopting international standards for their Indian supply chain. 2. Investment in technology: technology in Indian retailing is still at a nascent stage. Widespread use of barcode readers and computerization of records at retail outlets is the only visible barometer of advancement in technology. Foreign retailers currently own most cold-chains in the retailing industry. The allowing of FDI in the retail would help in introducing state-of-the-art retail technologies such as an advanced inventory management systems into the market. 3. Growth in market size: introduction of foreign investment is likely to be accomplished by a huge explosion in the whole sectors duet to the greater spending power and better shopping experience. 4. Benefits to government: there are several benefits to the govt. they can be broadly classified into three categories. a. Greater GDP: retailing currently contributes to almost 10% of the Indian GDP and is the largest private industry. Therefore, growth in retailing is vital if the Indian govt. seeks to achieve the 8-10% GDP growth. b. Greater tax income: allowing FDI in retail implies a growth in modern formats. Tax collection from modern format stores is much easier from organized retail sector. Also, the implementation of VAT would be much easier. Modern retailing formats would also crate a new set of income tax paying-population, in the form of the skilled labour force that would be employed in the modern format stores. This would help in increasing the total tax revenues to the Indian govt. c. Huge employment generation: Retailing generates almost 8% of the total employment in this country. But this is still less than the 12% figure seen in US and other countries where retail is sufficient modernized. Regulating FDI in retail: Even as govt. in emerging markets dole out lucrative incentives, many restrict the way foreign companies operate in order to product the local industry and to maximize spillovers to the domestic economy. The most popular restrictions are localcontent requirements, which force foreign companies to purchase a certain percentage of inputs locally and joint-venture requirements. Although local-content requirements are now illegal under World Trade Organization rules, developing countries find barriers generally tariffs on components to restrict the way companies operate. When joint ventures make economic and strategic sense, foreign players pursue them. Local-market knowledge, after all, is crucial for success in service industries. In a low margin business as retailing understanding the nuances of consumer preferences and building reliable local supply and distribution networks make the difference between success and failure, and foreign players operate at a disadvantage in these respect. The fast growing Indian vendors that provide back-office services to foreign companies got a start only after multinationals pioneered this approach and trained a critical mass of local

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ADANI RETAIL LTD. employees. (The CEO of Wipro Spectra mind, for instance, started out at GE Capital while the CEO of Daksh hailed from Motorola). A POSSIBLE FRAMEWORK RETAILING IS AS FOLLOW: FOR IMPLEMENTING FDI IN INDIAN

FDI Policy Timeline Highlights Objective FDI Cap of 2005-06 Entry of smaller Gear Indian retailers of 26% American, European the impending onslaught Retailer of foreign retailers Would see several Help Indian retailers in Financial reorganizing their set up innovative ventures for better standards and the like. FDI Cap of 2006-07 Entry of major Emergence of indi8an 49% retailers majors into retailer of reckoning Partnership with existing major Indian Fostering development of players Indian partners 100% FDI Beyond Real testing ground Consolidation of the Permitted 2007 for Indian retailers Indian retail industry into a structured industry Metamorphosis of Indian retailers into global giants.

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ADANI RETAIL LTD.

INTRODUCTION TO ORGANISATION
ABOUT ADANI GROUP The Adani Groups corporate ideology originates from the calculated adventurism of Gautam Adani, the Group Chairman. His daredevil sense of enterprise was the guiding spirit behind the rise of the Adani Group from an Rs 2 crore unit to an Rs 5000- crore behemoth in just a decade. With his brothers Rajesh Adani and Vasant Adani, he makes a dynamic trio of corporate generals. The four other director of Adani Exports Limited, Shri Jay Shah, Shri C R Shah, Dr. Pravin Shah and Dr. A C Shah, complement the team with their industrial expertise. Over the years, this core team has assimilates under them one of the most coveted talent pools in the industry, carefully selecting them from all around. Many other experienced professionals joined the group, inspired by his entrepreneurial attitude. Today, the group has more than 70 MBAs, most of them technocrats with an engineering background, and 25 CAs / CS in its main team. Together, These professionals represent more than 850 human years of senior management experience. It has 229- strong, streamlined personnel, whose average age is under 35, lending the group an unmistakable dynamism. The personnel are given enough empowerment to explore and innovate at their individual levels. They are encouraged to participate beyond their peripheries of their career profile. At Adani, specialists in various fields are empowered to identify opportunities and strategies buying, selling and scheduling, supported by a global communication network and extensive, computerized data base. This professional decision- making process is spread across the groups major corporate branches in India, and associates in Dubai, Moscow, Singapore and South Korea. At Adani the people represent the core value of the company, and everything revolves around it.

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ADANI RETAIL LTD. Vision Of The Group To be a globally competitive, India focused MNC with leadership on trading, private infrastructure and select niche technologies and be committed to the delight of our customers and shareholders. Business Areas Global Trading Adani Export Limited Adani Wilmar Limited Adani Global Limited Private Infrastructure Adani Port Limited Gujarat Adani Port Limited Niche Technologies Adani Retail Limited ICall India Limited Adani Group is one of the fastest growing corporate entities in India. This has only been possible because of the excellence of many a people who dedicate themselves daily and go that extra mile to achieve the vision. The leadership, direction and the commitment of management have been the cornerstones of the groups success. Each year, new levels of performance are achieved as the group continues to expand and play its role in the development of the economies of India. Under the guidance of the groups chairman, Mr. Gautam Adani, the groups sales turnover has touched the magic of Rs. 5000 crore within a span of 7 years. Today, The Adani Group is a diversified group with interests in Port Operations, Branded Edible oil and Retail Marketing business, and provides world- class products and services to its customers through its 5 pillars of strength. ADANI EXPORTS LIMITED ADANI PORT LIMITED GUJARAT ADANI PORT LIMITED ADANI WILMAR LIMITED ADANI RETAIL LIMITED

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ADANI RETAIL LTD. Corporate Office Adani Group Adani House Near Mithakhali Circle, Navrangpura, Ahmedabad India-380009 Tel: +9179 6565555 / 5555555 Fax: +9179 6565500 / 5555500 ADANI RETAIL LIMITED Adani Retail Limited is promoted with an intention to foray into retailing marketing business with an immediate objective of seating up a chain of retail outlets in line with its core competence of Trading and Infrastructure. This venture has a starting advantage of the trading and procuring strengths of Adani Group.In the next 12 months with the institutional thrust and support of Adani Group. Adani Retail Limited will create a multi location retail store chain with 18 Stores at strategic locations in the state. The Story So Far. Acquired V. Ravjis- The Most successful supermarket in Ahmedabad with annual turnover of Rs. 7 crore in 1999-2000 and retailing a range of 15000 products (branded and unbranded). In libel with its vision to expand, the company has commissioned its 52nd store at Jamnagar and 53rd store at Bhavnagar. Plans for establishment of other 19 warehouses indifferent part of the country based on requirements, trends and purchasing power are under way. Introduction to Adani Supermarket and Hypermarket Ahmedabad, since the 1990s, witnessed a retail revolution that is fast catching up with rest of the country. Leading the pack in the race for retail supremacy is Adanis supermarket and Hypermarket. It all began with Vahid brainchild. set up in 1990. Later, a company promoted by the Rs. 2000 crore Adani Group, B2C India Ltd, set up Adanis Ravjis supermarkets in Ahmedabad in July 2001. The Adani Group entered into retailing business, through the entity B2C India Ltd, with the takeover of Ahmedabads famous V Ravji Supermarket as a business model. Seeing an opportunity in the retail market, Adani Group had signaled the arrival of corporate chain retail supermarket in a field that earlier was family owned and run single outlets. The Adanis Groups core competence of globally trading, infrastructure development and focus on niche technologies essentially a service oriented intermediary between consumer and producer- led Adanis into retailing. Adani Group helped Vahid Ravji to realize his dream of reaching a wider audience and exposing them to the choice, quality and service of a big supermarket chain still bearing his name.

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ADANI RETAIL LTD. At present, the Adani Group has 22 fully operational Adanis Supermarket and 4 fully Operational Adanis Hypermarket in Ahmedabad. Supermarket located at Ahmedabad: 1) Iskon 2) Stadium 3) Supath (Vijay Cross Roads) 4) Maninagar 5) Ambawadi 6) Sola 7) Dhananjay 8) Mithakali 9) Prasad (Nehrunagar) 10) Shahibaug 11) Paldi 12) Millennium (Vastrapur) 13) Ankur 14) Bopal 15) Kadamb (Judges Bungalow) 16) Milestone (Drive In) 17) Karnavati 18) Nandanvan (RTO) 19) Vasukanan ( Ghatlodia ) 20) AEC 21) Vejalpur 22) Dharnidhar (Vasna) Hypermarket located at Ahmedabad: 1. 2. 3. 4. Bapunagar Highstreet (Mithakali) Isanpur Vyaswadi

Adanis has introduced a new concept in retailing. Besides the full scale Supermarket, the Group has opened an ADANIs Supermarket- Express Store. This format is smaller sized store with about 1200 Sq.ft. stocking all major categories and acting as a top up store, meaning that the entire monthly purchases can be done at a big Supermarket, whereas for the in- between needs during the month the customer can shop at the nearby Express Store. The store has not only maintained its sales but even its growth at an estimated of 15%. Ahmedabad since the 1990s witnessed a retail revolution that is fast catching up with the rest of the country. Leading the pack in the race for retail supremacy is Adanis Supermarket. The key to success of the Adanis store is primarily satiable location,

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ADANI RETAIL LTD. category mix to suit local preferences and purchase patents, attractive sales promotion, interactive programme etc. Mission: To attain and maintain a position of leadership and market dominance in Food & Grocery Selling while leveraging core strengths of sourcing and logistics. Vision: To achieve national leadership in retailing business by smooth amalgamation of professional expertise and systems with a family like atmosphere interacting with the consumers. Year 2001, Adani Group entered into the business, through a new entity called B2C India Ltd. (Now known as ADANI RETAIL LTD). This venture was the result of the strategic takeover between Ahmedabad based V Ravji Supermarket and the Adani Group. ADANI RETAIL LIMITED is the largest supermarket chain of the Western India. At present Adani Retail operates in 13 Cities across the State of Gujarat with the chain of 52 stores. Across Gujarat: 1 at Gandhinagar. 26 at Ahmedabad. 1 at Nadiad. 10 at Vadodara. 1 at Anand. 3 at Surat. 1 at Navsari. 1 at Vapi. 4 at Rajkot. 1 at Gandhidham. 1 at Mundra. 1 at Jamnagar. 1 at Bhavnagar. ARL plans to continue its journey to reach total 19 cities with the store strength of 60+ in the state of Gujarat. ARL also plans to expand its operation in the neighboring states of Rajasthan, Madhya Pradesh, Maharashtra and Chhattisgarh. Quality, service, Convenience, Satisfaction and Assured Benefits are the Backbone of the Adani Retail Limited. ARL currently have 15000+ SKUs with the major Categories of FMCG, Household goods and Appliances, Apparels, Gifts Articles, Luggage and Related items and catering 2,50,000+ families across the state of Gujarat.

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ADANI RETAIL LTD.

Adani Retail Ltd has two Private Labels (Home Brands). Adanis ADVANTAGE in FMCG and Adanis AJAX in Garments (Men Wear: Jeans, Trouser, T-shirt, and Shirts).

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ADANI RETAIL LTD.

PLANNED AND UNPLANNED PURCHASES:

The fact that consumers often purchase brands different from or in addition to those planned has led to an interest in unplanned purchases. Unplanned purchases are defined as purchases made in a store that are different from those the consumer planned to make prior to entering the store. Considering most in-store purchases decisions as the result of additional information processing within the store leads to more useful marketing strategies that does considering these purchases to random or illogical. This approach allows the marketer to utilize knowledge of the target market, its motives, and the perception process to increase the sales of specific items. The Point of Purchase Advertising Institute uses the following definitions: Specifically planned: A specific brand or item decided on before visiting the store and purchased as planned. Generally Planned: A pre store decision to purchase a product category such as vegetables but not the specific item. Substitute: A change from a specifically or generally planned item to a functional substitute. Unplanned: An item bought that the shopper did not have in mind on entering the store. In-store decisions: The sum of generally planned, substitute, and unplanned purchases.

Thus, marketing managers not only must strive to position their brand in target markets evoked set but also must attempt to influence the in-store decisions of their potential consumers. Retailers not only must attract consumers to their outlets but also should structure the purchasing environment in a manner that provides maximum encouragement for unplanned purchases, particularly of high margin items. The appropriate way to do this would depend on the type of unplanned purchase associated with the product category.

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ADANI RETAIL LTD. THE NATURE OF PERCEPTION Information processing is a series of activities by which stimuli are perceived, transformed into information, and stored. A useful information- processing model having four major steps or stages: exposure, attention, interpretation, and memory. The first three of these constitute perception. Exposure occurs when a stimulus such as a banner ad comes within range of a persons sensory receptor nerves-vision, in this example. Attention occurs when stimulus (banner ad) is seen (the receptor nerves pass the sensations on to the brain for processing). Interpretation is the assignment of meaning to the received sensations. Memory is the short-term use of the meaning for immediate decision making or the longer term retention of the meaning. The above discussion suggests a linear flow from exposure to memory. However, these processes occur virtually simultaneously and are clearly interactive. For example, a persons memory influences the information he or she is exposed to and attends to and the interpretations the person assigns to that information. At the same time, memory itself is being shaped by the information it is receiving. Both perception and memory are extremely selective. Of the massive amount of information available, an individual can be exposed to only a limited amount. Of the information to which the individual is exposed, only a relatively small percentage is attended to and passed on to central processing part of the brain for interpretation. The meaning assigned to a stimulus is as much or more a function pf the individual as it is the stimulus itself. Further, much of the interpreted information will not be available to active memory when the individual needs to make a purchase decision. This selectively, sometimes referred to as perceptual defenses, means that individuals are not passive recipients of marketing messages. Rather, consumers largely determine the messages they will encounter and notice as well as the meaning they will assign them. Clearly, the marketing manager faces a challenging task when communicating with consumers. RETAIL STRATEGY In recent years, many retailers have a felt a need to reduce the numbers of SKUs (stock keeping units- individuals items such as brands, sizes and versions) within product categories in order to reduce operating costs. However, they have been reluctant to do so for fear that consumers would perceive this as a reduction in choice and shop elsewhere. What should they do? Research shows that eliminating low preference items while holding total product category shelf space constant does not have a ve impact on consumers perceptions.

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ADANI RETAIL LTD. Retailers often use exposure very effectively. Store interiors are designed with frequently purchased items separated so that the average consumer so that the average consumer will travel through more of the store. This increases total exposure. High margin items are often placed in high traffic areas to capitalize on increased exposure. Shelf position and amount of shelf space influence which items and brands are allocated attention. Point of purchase displays also attracts attention to sale and high margin item. Stores are designed with highly visible shelves and overhead signs to make locating items as easy as easy as possible. Stores provide reference prices to increase consumers abilities to accurately interpret price information. Unit price information by brand may be displayed on separate sign on ascending or descending order to facilitate price comparisons. Nutritional information provided in a similar manner enhances consumers abilities to choose nutritious brands.

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ADANI RETAIL LTD.

RESEARCH METHODOLOGY
1. Research Objective: The objective of this research is to study To know about the Planned purchasing behaviour. To know about the unplanned purchases. Factors influences for Unplanned purchases. Perception about various dimensions of store.

2. Research Design: Research Type: Conclusive Descriptive Research Source of data: Primary and Secondary 3. Sampling Plan: Sampling Universe: People visit to Adanis Hypermarket (Highstreet). Sampling Method: Non-Probability Convenience Sampling Sample Size: 150 Research Instrument: Questionnaire Contact Method: Personal Interview

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ADANI RETAIL LTD.

Pilot Survey:
I had carried out the pilot survey of 20 individuals to try and determine the shortcomings of my questionnaire. The calculations obtained from this pilot survey are as shown below. Sr.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Total x 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 3 3 3 3 X4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 4.4 (x- X-) -0.4 -0.4 -0.4 -0.4 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 -1.4 -1.4 -1.4 -1.4 (x- X-)2 0.16 0.16 0.16 0.16 0.36 0.36 0.36 0.36 0.36 0.36 0.36 0.36 0.36 0.36 0.36 0.36 1.96 1.96 1.96 1.96 12.8

Variance = (x- X-)2/(n-1)0.5 = 12.8//(20-1) 0.5 = 0.673 So the standard deviation obtained through calculations is equal to 6=0.82.

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ADANI RETAIL LTD.

HYPOTHESES:
ONE-TAIL The confidence level assumed during this research project by the researcher is equal to 95 percent. So the corresponding estimated z-value will remain constant for all the statistical tests. 1. Ho: Mean of the respondents Related to the In store Display is equal to 2.5 (=2.5) H1: Mean of the respondents Related to the In store Display is greater than 2.5(>2. 5)

6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.86-2.5)/0.066 = 20.60 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range. 2. Ho: Mean of the respondents Related to the Arrangement of stock on shelf is equal to 2.5 (=2.5) H1: Mean of the respondents Related to the Arrangement of stock on shelf is greater than 2.5 (>2. 5) 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.865-2.5)/0.066 =20.68

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ADANI RETAIL LTD. Accept the Alternate Hypotheses as the actual value of Z lies outside the Range.

3. Ho: Mean of the respondents Related to the Visibility of the new product arrivals is equal to 2.5(=2.5) H1: Mean of the respondents Related to the Visibility of the new product arrivals is greater than 2.5. (>2.5) 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.67-2.5)/0.066 =17.72 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range. 4. Ho: Mean of the respondents Related to the Availability of the Required Products is equal to 2.5 (=2.5) H1: Mean of the respondents Related to the Availability of the Required Products is greater than 2.5 (>2.5) 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.73-2.5)/0.066 =18.63 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range.

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ADANI RETAIL LTD.

5. Ho: Mean of the respondents Related to the Parking Facility is equal to 2.5 (=2.5). H1: Mean of the respondents Related to the Parking Facility is greater than 2.5 (>2.5). 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(2.87-2.5)/0.066 =5.60 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range. 6. Ho: Mean of the respondents Related to the Recalling of Products on Browsing is equal to 2.5(=2.5). H1: Mean of the respondents Related to the Recalling of Products on Browsing is greater than 2.5(>2.5). 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.82-2.5)/0.066 =20 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range.

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ADANI RETAIL LTD.

7. Ho: Mean of the respondents Related to the Product purchasing by the Sales Promotion Scheme is equal to 2.5 (=2.5). H1: Mean of the respondents Related to the Product purchasing by the Sales Promotion Scheme is greater than 2.5(>2. 5) 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(3.275-2.5)/0.066 =11.74 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range. 8. Ho: Proportion of the Respondents Coming with Planned List of Products is equal to 0.7. (p=0.7) H1: Proportion of the Respondents Coming with Planned List of Products is greater than 0.7. (p>0.7) 6p=[(0.7*0.3)/150]0.5 =0.0374 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(0.85-0.7)/0.0374 =4.01 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range.

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ADANI RETAIL LTD. TWO-TAIL 1. Ho: Mean of the respondents Related to the Quality of Products is equal to 2.5(=2.5). H1: Mean of the respondents Related to the Quality of Products is not equal to 2.5(2.5). 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(4.12-2.5)/0.066 =24.54 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range. 2. Ho:Mean of the respondents Related to the Location of Store is equal to 2.5 (=2.5). H1: Mean of the respondents Related to the Location of Store is not equal to 2.5 (2.5). 6x=6/(n)0.5 =0.82/(150) )0.5 =0.066 For 95 percent confidence level the value of z obtained is equal to Zest=1.64 Now the actual value of Z obtained actually is equal to Zact=(4.22-2.5)/0.066 =26.06 Accept the Alternate Hypotheses as the actual value of Z lies outside the Range.

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ADANI RETAIL LTD.

ANALYSIS:
Que: 13 Personal details:
Age Frequency 58 45 28 15 4 150 Percent 38.7 30.0 18.7 10.0 2.7 100.0 Valid Percent 38.7 30.0 18.7 10.0 2.7 100.0 Cumulative Percent 38.7 68.7 87.3 97.3 100.0

Valid

1 2 3 4 5 Total

1=21-30, 2=31-40, 3=41-50, 4=51-60, 5=60>. The majority of respondents were belonging to age group 21-30 and 31-40.
Gender Frequency 58 92 150 Percent 38.7 61.3 100.0 Valid Percent 38.7 61.3 100.0 Cumulative Percent 38.7 100.0

Valid

1 2 Total

1=Male, 2=Female In total no of respondents 61.3% were female and 38.7% were male.
Marital_status Frequency 35 115 150 Percent 23.3 76.7 100.0 Valid Percent 23.3 76.7 100.0 Cumulative Percent 23.3 100.0

Valid

1 2 Total

1=Single, 2=Married In total no of respondent 76.7% were married and 23.3% were single.

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ADANI RETAIL LTD.

O ccupation Frequency 16 49 29 45 6 5 150 Percent 10.7 32.7 19.3 30.0 4.0 3.3 100.0 Valid Percent 10.7 32.7 19.3 30.0 4.0 3.3 100.0 Cumulative Percent 10.7 43.3 62.7 92.7 96.7 100.0

Valid

1 2 3 4 5 6 Total

1=Student, 2=Service, 3=Business/Self employed, 4=Housewife, 5=Professional, 6=Others From total no of respondents majority of respondents 32.7% were doing service and 30% respondent were housewife and 19.3% were businessmen/self employed.
Income Frequency 41 33 28 18 10 20 150 Percent 27.3 22.0 18.7 12.0 6.7 13.3 100.0 Valid Percent 27.3 22.0 18.7 12.0 6.7 13.3 100.0 Cumulative Percent 27.3 49.3 68.0 80.0 86.7 100.0

Valid

1 2 3 4 5 6 Total

1=100000-199999, 2=200000-299999, 3=300000-399999, 4=400000-499999, 5=500000599999, 6=600000> From total no of respondent majority of the people having the annual household income of 100000-199999, 27% and 200000-299999, 22%.

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ADANI RETAIL LTD.

Locality
Bopal Sarkhej Naroda Maninagar Ghatlodia Siddhpur/Mehsana Vastrapur Satellite Vejalpur Chiloda Vadaj Thaltej 1 3 1 5 2 2 5 3 2 4 12 11 23 13 14 9 12 0 5 10 15 20 25 1 1 3 6 1 2 7 1 2 2 2

Locality

Gulbai Tekra Nehrunagar Gandhinagar Saraspur Chandlodia Sabarmati Chandkheda Parimal Garden Shahibaug Paldi Narayanpura Navarangpura Mithakhali Ambavadi Drive-In Usmanpura

No of persons

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ADANI RETAIL LTD.

Section -1
Que: 1 How often do you visit this store? Objective: To know how frequently customers are visiting this store for shopping
Q1 Frequency 22 59 69 150 Percent 14.7 39.3 46.0 100.0 Valid Percent 14.7 39.3 46.0 100.0 Cumulative Percent 14.7 54.0 100.0

Valid

1 2 3 Total

1= Weekly, 2= Fortnightly, 3= Monthly From the survey we found that 46% people were coming monthly for shopping, and they are coming with major planning, 39.3% people were coming fortnightly (between major and minor planning), 14.7 % were coming weekly with minor planning.
Q 1 * Age Crosstabulation Age 3 3 13.6% 10.7% 9 15.3% 32.1% 16 23.2% 57.1% 28 18.7% 100.0%

1 Q1 1 Count % within % within Count % within % within Count % within % within Count % within % within Q1 Age Q1 Age Q1 Age Q1 Age 10 45.5% 17.2% 26 44.1% 44.8% 22 31.9% 37.9% 58 38.7% 100.0%

2 7 31.8% 15.6% 18 30.5% 40.0% 20 29.0% 44.4% 45 30.0% 100.0%

4 2 9.1% 13.3% 4 6.8% 26.7% 9 13.0% 60.0% 15 10.0% 100.0%

5 0 .0% .0% 2 3.4% 50.0% 2 2.9% 50.0% 4 2.7% 100.0%

Total 22 100.0% 14.7% 59 100.0% 39.3% 69 100.0% 46.0% 150 100.0% 100.0%

Total

In the age group 21-30 majority of people were coming fortnightly for shopping. In age group 31-40, 41-50, 51-60 majority of people were coming monthly for shopping .so we can see that from the graph that in all age groups majority of people were going monthly for shopping except 21-30.

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ADANI RETAIL LTD.

Q1 * Gender Crosstabulation Gender 1 Q1 1 Count % within % within Count % within % within Count % within % within Count % within % within Q1 Gender Q1 Gender Q1 Gender Q1 Gender 16 72.7% 27.6% 19 32.2% 32.8% 23 33.3% 39.7% 58 38.7% 100.0% 2 6 27.3% 6.5% 40 67.8% 43.5% 46 66.7% 50.0% 92 61.3% 100.0% Total 22 100.0% 14.7% 59 100.0% 39.3% 69 100.0% 46.0% 150 100.0% 100.0%

Total

From the above table we can see that both male and female were coming monthly for shopping.
Q1 * Marital_status Crosstabulation Marital_status 1 2 7 15 31.8% 68.2% 20.0% 13.0% 12 47 20.3% 79.7% 34.3% 40.9% 16 53 23.2% 76.8% 45.7% 46.1% 35 115 23.3% 76.7% 100.0% 100.0%

Total 22 100.0% 14.7% 59 100.0% 39.3% 69 100.0% 46.0% 150 100.0% 100.0%

Q1

Total

Count % within % within Count % within % within Count % within % within Count % within % within

Q1 Marital_status Q1 Marital_status Q1 Marital_status Q1 Marital_status

From the above table we see that most of people those who are not married they came monthly and fortnightly for shopping and those who are married they also came monthly and fortnightly mostly.

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ADANI RETAIL LTD.

Q 1 * O ccupation Crosstabulation Occupation 4 5 3 22.7% 13.6% 17.2% 6.7% 10 15 16.9% 25.4% 34.5% 33.3% 14 27 20.3% 39.1% 48.3% 60.0% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q1 1 Count % within % within Count % within % within Count % within % within Count % within % within Q1 Occupation Q1 Occupation Q1 Occupation Q1 Occupation 3 13.6% 18.8% 7 11.9% 43.8% 6 8.7% 37.5% 16 10.7% 100.0%

2 11 50.0% 22.4% 20 33.9% 40.8% 18 26.1% 36.7% 49 32.7% 100.0%

5 0 .0% .0% 3 5.1% 50.0% 3 4.3% 50.0% 6 4.0% 100.0%

6 0 .0% .0% 4 6.8% 80.0% 1 1.4% 20.0% 5 3.3% 100.0%

Total

Total 22 100.0% 14.7% 59 100.0% 39.3% 69 100.0% 46.0% 150 100.0% 100.0%

From the table we can see that both student and service people came fortnightly for shopping and both Business/Self employed people came monthly for shopping, those who are professionals and those who belong to other occupation they came fortnightly for shopping mostly.

Q 1 * Income Crosstabulation Income 1 Q1 1 Count % within % within Count % within % within Count % within % within Count % within % within Q1 Income Q1 Income Q1 Income Q1 Income 5 22.7% 12.2% 19 32.2% 46.3% 17 24.6% 41.5% 41 27.3% 100.0% 2 3 13.6% 9.1% 18 30.5% 54.5% 12 17.4% 36.4% 33 22.0% 100.0% 3 6 27.3% 21.4% 6 10.2% 21.4% 16 23.2% 57.1% 28 18.7% 100.0% 4 2 9.1% 11.1% 2 3.4% 11.1% 14 20.3% 77.8% 18 12.0% 100.0% 5 1 4.5% 10.0% 2 3.4% 20.0% 7 10.1% 70.0% 10 6.7% 100.0% 6 5 22.7% 25.0% 12 20.3% 60.0% 3 4.3% 15.0% 20 13.3% 100.0% Total 22 100.0% 14.7% 59 100.0% 39.3% 69 100.0% 46.0% 150 100.0% 100.0%

Total

From the above table we can see that those who belong to income group of 100000199999,200000-299999,600000> the majority of people were coming fortnightly for shopping, and those who belong to remaining income group they were coming monthly for shopping mostly.

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ADANI RETAIL LTD. Que: 2 How did you come to know about ADANIs HYPERMARKET? Objective: To know the about the source of awareness of ADANIs HYPERMARKET.
Q2 Frequency 43 14 7 30 56 150 Percent 28.7 9.3 4.7 20.0 37.3 100.0 Valid Percent 28.7 9.3 4.7 20.0 37.3 100.0 Cumulative Percent 28.7 38.0 42.7 62.7 100.0

Valid

1 2 3 4 5 Total

1= Newspaper, 2=Banners, 3=Pamphlets, 4=Mouth Publicity, 5=Others From the above table we can see that other sources, newspaper and mouth publicity were major sources of awareness of Adanis Hypermarket. In other sources many people told that they are old customer of Adani since from V.Raojis, some of the respondent told that they came to know about Adani by passing through road, friends/relatives, nearer to my house.
Q 2 * Age Crosstabulation Age 3 11 25.6% 39.3% 0 .0% .0% 1 14.3% 3.6% 4 13.3% 14.3% 12 21.4% 42.9% 28 18.7% 100.0%

1 Q2 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q2 Age Q2 Age Q2 Age Q2 Age Q2 Age Q2 Age 13 30.2% 22.4% 9 64.3% 15.5% 4 57.1% 6.9% 15 50.0% 25.9% 17 30.4% 29.3% 58 38.7% 100.0%

2 14 32.6% 31.1% 4 28.6% 8.9% 1 14.3% 2.2% 9 30.0% 20.0% 17 30.4% 37.8% 45 30.0% 100.0%

4 4 9.3% 26.7% 1 7.1% 6.7% 1 14.3% 6.7% 0 .0% .0% 9 16.1% 60.0% 15 10.0% 100.0%

5 1 2.3% 25.0% 0 .0% .0% 0 .0% .0% 2 6.7% 50.0% 1 1.8% 25.0% 4 2.7% 100.0%

Total 43 100.0% 28.7% 14 100.0% 9.3% 7 100.0% 4.7% 30 100.0% 20.0% 56 100.0% 37.3% 150 100.0% 100.0%

Total

From the above table we can see that in all age groups the major sources of awareness are others sources, mouth publicity and newspaper except in 60>. The rest banners and pamphlets are least affective.

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ADANI RETAIL LTD.

Q2 * Gender Crosstabulation Gender 1 Q2 1 Count % within Q2 % within Gender Count % within Q2 % within Gender Count % within Q2 % within Gender Count % within Q2 % within Gender Count % within Q2 % within Gender Count % within Q2 % within Gender 17 39.5% 29.3% 5 35.7% 8.6% 1 14.3% 1.7% 15 50.0% 25.9% 20 35.7% 34.5% 58 38.7% 100.0% 2 26 60.5% 28.3% 9 64.3% 9.8% 6 85.7% 6.5% 15 50.0% 16.3% 36 64.3% 39.1% 92 61.3% 100.0% Total 43 100.0% 28.7% 14 100.0% 9.3% 7 100.0% 4.7% 30 100.0% 20.0% 56 100.0% 37.3% 150 100.0% 100.0%

Total

From the above table we can see that in both the gender the major sources of awareness according to % are other sources, newspaper and mouth publicity.
Q2 * Marital_status Crosstabulation Marital_status 1 2 11 32 25.6% 74.4% 31.4% 27.8% 5 9 35.7% 64.3% 14.3% 7.8% 3 4 42.9% 57.1% 8.6% 3.5% 8 22 26.7% 73.3% 22.9% 19.1% 8 48 14.3% 85.7% 22.9% 41.7% 35 115 23.3% 76.7% 100.0% 100.0%

Total 43 100.0% 28.7% 14 100.0% 9.3% 7 100.0% 4.7% 30 100.0% 20.0% 56 100.0% 37.3% 150 100.0% 100.0%

Q2

Total

Count % within Q2 % within Marital_status Count % within Q2 % within Marital_status Count % within Q2 % within Marital_status Count % within Q2 % within Marital_status Count % within Q2 % within Marital_status Count % within Q2 % within Marital_status

From the above table we can see that newspaper is the major source of awareness those who are single and other sources are major sources of awareness those who are married.

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Q 2 * O ccu pation Crosstabu lation O ccu pation 4 12 17 27.9% 39.5 % 41.4% 37.8 % 1 3 7.1 % 21.4 % 3.4% 6.7% 0 2 .0% 28.6 % .0% 4.4% 7 5 23.3% 16.7 % 24.1% 11.1 % 9 18 16.1% 32.1 % 31.0% 40.0 % 29 45 19.3% 30.0 % 100.0% 100.0% 3

1 Q2 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q2 O ccupation Q2 O ccupation Q2 O ccupation Q2 O ccupation Q2 O ccupation Q2 O ccupation 2 4 .7 % 12.5% 5 35.7% 31.3% 2 28.6% 12.5% 5 16.7% 31.3% 2 3.6% 12.5% 16 10.7% 1 00.0%

2 11 25.6% 22.4% 5 35.7% 10.2% 2 28.6% 4.1% 12 40 .0% 24.5% 19 33.9% 38.8% 49 32.7% 100.0%

5 1 2.3% 16.7% 0 .0% .0% 0 .0% .0% 0 .0% .0% 5 8.9% 83.3% 6 4.0% 100.0%

6 0 .0% .0% 0 .0% .0% 1 14.3% 20.0% 1 3.3% 20.0% 3 5.4% 60 .0% 5 3.3% 100.0%

Total

Total 43 10 0.0% 28.7% 14 10 0.0% 9.3% 7 10 0.0% 4.7 % 30 10 0.0% 20.0% 56 10 0.0% 37.3% 150 10 0.0% 10 0.0%

From the table we can see that banners and mouth publicity are major sources of awareness among the student, other sources are the major sources of awareness among service people, housewife, professionals and who belong to other occupation, and newspaper is major source of awareness among business/self employed people.
Q2 * Income Crosstabulation 1 Q2 1 Count % within Q2 % within Income Count % within Q2 % within Income Count % within Q2 % within Income Count % within Q2 % within Income Count % within Q2 % within Income Count % within Q2 % within Income 16 37.2% 39.0% 1 7.1% 2.4% 2 28.6% 4.9% 9 30.0% 22.0% 13 23.2% 31.7% 41 27.3% 100.0% 2 9 20.9% 27.3% 5 35.7% 15.2% 2 28.6% 6.1% 8 26.7% 24.2% 9 16.1% 27.3% 33 22.0% 100.0% 3 Income 5 11.6% 17.9% 3 21.4% 10.7% 2 28.6% 7.1% 7 23.3% 25.0% 11 19.6% 39.3% 28 18.7% 100.0% 4 6 14.0% 33.3% 2 14.3% 11.1% 1 14.3% 5.6% 1 3.3% 5.6% 8 14.3% 44.4% 18 12.0% 100.0% 5 2 4.7% 20.0% 1 7.1% 10.0% 0 .0% .0% 1 3.3% 10.0% 6 10.7% 60.0% 10 6.7% 100.0% 6 5 11.6% 25.0% 2 14.3% 10.0% 0 .0% .0% 4 13.3% 20.0% 9 16.1% 45.0% 20 13.3% 100.0% Total 43 100.0% 28.7% 14 100.0% 9.3% 7 100.0% 4.7% 30 100.0% 20.0% 56 100.0% 37.3% 150 100.0% 100.0%

Total

For income group 100000-199999 newspaper is major source of awareness, and other sources are major sources of awareness among the remaining income group.

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ADANI RETAIL LTD. Que: 3 With whom you have come for shopping? Objective: To know with whom they are coming for shopping and getting influence for shopping.
Q3 Frequency 41 11 16 72 10 150 Percent 27.3 7.3 10.7 48.0 6.7 100.0 Valid Percent 27.3 7.3 10.7 48.0 6.7 100.0 Cumulative Percent 27.3 34.7 45.3 93.3 100.0

Valid

1 2 3 4 5 Total

1= Family, 2= Relatives, 3= Friends, 4= Alone, 5= Others From the table we can see that majority of people 48% prefer to come alone for shopping, 27.3% people prefer to come with family for shopping.
Q 3 * Age Crosstabulation Age 3 10 24.4% 35.7% 3 27.3% 10.7% 3 18.8% 10.7% 12 16.7% 42.9% 0 .0% .0% 28 18.7% 100.0%

1 Q3 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q3 Age Q3 Age Q3 Age Q3 Age Q3 Age Q3 Age 15 36.6% 25.9% 6 54.5% 10.3% 7 43.8% 12.1% 27 37.5% 46.6% 3 30.0% 5.2% 58 38.7% 100.0%

2 12 29.3% 26.7% 1 9.1% 2.2% 4 25.0% 8.9% 23 31.9% 51.1% 5 50.0% 11.1% 45 30.0% 100.0%

4 3 7.3% 20.0% 0 .0% .0% 2 12.5% 13.3% 8 11.1% 53.3% 2 20.0% 13.3% 15 10.0% 100.0%

5 1 2.4% 25.0% 1 9.1% 25.0% 0 .0% .0% 2 2.8% 50.0% 0 .0% .0% 4 2.7% 100.0%

Total

Total 41 100.0% 27.3% 11 100.0% 7.3% 16 100.0% 10.7% 72 100.0% 48.0% 10 100.0% 6.7% 150 100.0% 100.0%

In all age groups majority of people prefer to come alone for shopping.

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ADANI RETAIL LTD.

Q3 * Gender Crosstabulation Gender 1 Q3 1 Count % within Q3 % within Gender Count % within Q3 % within Gender Count % within Q3 % within Gender Count % within Q3 % within Gender Count % within Q3 % within Gender Count % within Q3 % within Gender 21 51.2% 36.2% 3 27.3% 5.2% 8 50.0% 13.8% 25 34.7% 43.1% 1 10.0% 1.7% 58 38.7% 100.0% 2 20 48.8% 21.7% 8 72.7% 8.7% 8 50.0% 8.7% 47 65.3% 51.1% 9 90.0% 9.8% 92 61.3% 100.0% Total 41 100.0% 27.3% 11 100.0% 7.3% 16 100.0% 10.7% 72 100.0% 48.0% 10 100.0% 6.7% 150 100.0% 100.0%

Total

From the table we can see that in both genders male and female majority of people prefer to come alone for shopping.
Q3 * Marital_status Crosstabulation Marital_status 1 2 9 32 22.0% 78.0% 25.7% 27.8% 3 8 27.3% 72.7% 8.6% 7.0% 4 12 25.0% 75.0% 11.4% 10.4% 18 54 25.0% 75.0% 51.4% 47.0% 1 9 10.0% 90.0% 2.9% 7.8% 35 115 23.3% 76.7% 100.0% 100.0%

Total 41 100.0% 27.3% 11 100.0% 7.3% 16 100.0% 10.7% 72 100.0% 48.0% 10 100.0% 6.7% 150 100.0% 100.0%

Q3

Total

Count % within Q3 % within Marital_status Count % within Q3 % within Marital_status Count % within Q3 % within Marital_status Count % within Q3 % within Marital_status Count % within Q3 % within Marital_status Count % within Q3 % within Marital_status

From the table we can see that both those who are single and married among them majority of people prefer to come alone for shopping. V.M. Patel Institute of Management 45

ADANI RETAIL LTD.

Q 3 * O ccupation Crosstabu lation Occupation 4 9 11 22.0% 26.8% 31.0% 24.4% 2 6 18.2% 54.5% 6.9% 13.3% 1 6 6.3% 37.5% 3.4% 13.3% 16 17 22.2% 23.6% 55.2% 37.8% 1 5 10.0% 50.0% 3.4% 11.1% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q3 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q3 Occupation Q3 Occupation Q3 Occupation Q3 Occupation Q3 Occupation Q3 Occupation 4 9.8% 25.0% 3 27.3% 18.8% 1 6.3% 6.3% 8 11.1% 50.0% 0 .0% .0% 16 10.7% 100.0%

2 12 29.3% 24.5% 0 .0% .0% 6 37.5% 12.2% 29 40.3% 59.2% 2 20.0% 4.1% 49 32.7% 100.0%

5 3 7.3% 50.0% 0 .0% .0% 2 12.5% 33.3% 1 1.4% 16.7% 0 .0% .0% 6 4.0% 100.0%

6 2 4.9% 40.0% 0 .0% .0% 0 .0% .0% 1 1.4% 20.0% 2 20.0% 40.0% 5 3.3% 100.0%

Total

Total 41 100.0% 27.3% 11 100.0% 7.3% 16 100.0% 10.7% 72 100.0% 48.0% 10 100.0% 6.7% 150 100.0% 100.0%

From the table we can see that the those who are students, service people, business/self employed and housewife they all prefer to come alone for shopping and those who are professional and belong to other occupation they prefer to come with family for shopping mostly.
Q3 * Income Crosstabulation Income 1 Q3 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q3 Income Q3 Income Q3 Income Q3 Income Q3 Income Q3 Income 15 36.6% 36.6% 0 .0% .0% 1 6.3% 2.4% 24 33.3% 58.5% 1 10.0% 2.4% 41 27.3% 100.0% 2 8 19.5% 24.2% 1 9.1% 3.0% 5 31.3% 15.2% 16 22.2% 48.5% 3 30.0% 9.1% 33 22.0% 100.0% 3 6 14.6% 21.4% 4 36.4% 14.3% 3 18.8% 10.7% 13 18.1% 46.4% 2 20.0% 7.1% 28 18.7% 100.0% 4 3 7.3% 16.7% 5 45.5% 27.8% 1 6.3% 5.6% 9 12.5% 50.0% 0 .0% .0% 18 12.0% 100.0% 5 5 12.2% 50.0% 0 .0% .0% 2 12.5% 20.0% 2 2.8% 20.0% 1 10.0% 10.0% 10 6.7% 100.0% 6 4 9.8% 20.0% 1 9.1% 5.0% 4 25.0% 20.0% 8 11.1% 40.0% 3 30.0% 15.0% 20 13.3% 100.0% Total 41 100.0% 27.3% 11 100.0% 7.3% 16 100.0% 10.7% 72 100.0% 48.0% 10 100.0% 6.7% 150 100.0% 100.0%

Total

From the table we can see that in all income group the majority of people prefer to come alone for shopping except 500000-599999 in this income group majority of people prefer to come with family for shopping.

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ADANI RETAIL LTD. Que: 4 How many members are there in your family? Objective: To know about their family size and need recognition.
Q4 Frequency 20 24 44 36 23 3 150 Percent 13.3 16.0 29.3 24.0 15.3 2.0 100.0 Valid Percent 13.3 16.0 29.3 24.0 15.3 2.0 100.0 Cumulative Percent 13.3 29.3 58.7 82.7 98.0 100.0

Valid

1 2 3 4 5 6 Total

1= Two, 2= Three, 3= Four, 4= Five, 5= Six or more, 6= Single From the table we can see that majority of the respondents having four family members 29.3% and five family members 24%.
Q 4 * Age Crosstabulation Age 3 2 10.0% 7.1% 3 12.5% 10.7% 9 20.5% 32.1% 9 25.0% 32.1% 5 21.7% 17.9% 0 .0% .0% 28 18.7% 100.0%

1 Q4 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q4 Age Q4 Age Q4 Age Q4 Age Q4 Age Q4 Age Q4 Age 6 30.0% 10.3% 11 45.8% 19.0% 16 36.4% 27.6% 12 33.3% 20.7% 10 43.5% 17.2% 3 100.0% 5.2% 58 38.7% 100.0%

2 8 40.0% 17.8% 7 29.2% 15.6% 15 34.1% 33.3% 10 27.8% 22.2% 5 21.7% 11.1% 0 .0% .0% 45 30.0% 100.0%

4 4 20.0% 26.7% 3 12.5% 20.0% 4 9.1% 26.7% 3 8.3% 20.0% 1 4.3% 6.7% 0 .0% .0% 15 10.0% 100.0%

5 0 .0% .0% 0 .0% .0% 0 .0% .0% 2 5.6% 50.0% 2 8.7% 50.0% 0 .0% .0% 4 2.7% 100.0%

Total 20 100.0% 13.3% 24 100.0% 16.0% 44 100.0% 29.3% 36 100.0% 24.0% 23 100.0% 15.3% 3 100.0% 2.0% 150 100.0% 100.0%

Total

From the table we can see that those who belong to 21-30,31-40,41-50,51-60 age group majority of them having four family members and those who belong to more 60 age group among them 2 respondents having five family members and another 2 respondents belong to similar age group having six or more family members.

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ADANI RETAIL LTD.

Q4 * Gender Crosstabulation Gender 1 Q4 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q4 Gender Q4 Gender Q4 Gender Q4 Gender Q4 Gender Q4 Gender Q4 Gender 5 25.0% 8.6% 10 41.7% 17.2% 20 45.5% 34.5% 16 44.4% 27.6% 5 21.7% 8.6% 2 66.7% 3.4% 58 38.7% 100.0% 2 15 75.0% 16.3% 14 58.3% 15.2% 24 54.5% 26.1% 20 55.6% 21.7% 18 78.3% 19.6% 1 33.3% 1.1% 92 61.3% 100.0% Total 20 100.0% 13.3% 24 100.0% 16.0% 44 100.0% 29.3% 36 100.0% 24.0% 23 100.0% 15.3% 3 100.0% 2.0% 150 100.0% 100.0%

Total

From the table we can see that in both genders male and female majority of them having four family members.

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ADANI RETAIL LTD.

Q 4 * Marital_status Crosstabulation Marital_status 1 2 1 19 5.0% 95.0% 2.9% 16.5% 5 19 20.8% 79.2% 14.3% 16.5% 9 35 20.5% 79.5% 25.7% 30.4% 11 25 30.6% 69.4% 31.4% 21.7% 6 17 26.1% 73.9% 17.1% 14.8% 3 0 100.0% .0% 8.6% .0% 35 115 23.3% 76.7% 100.0% 100.0%

Total 20 100.0% 13.3% 24 100.0% 16.0% 44 100.0% 29.3% 36 100.0% 24.0% 23 100.0% 15.3% 3 100.0% 2.0% 150 100.0% 100.0%

Q4

Total

Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within

Q4 Marital_status Q4 Marital_status Q4 Marital_status Q4 Marital_status Q4 Marital_status Q4 Marital_status Q4 Marital_status

From the table we can see that those who are single majority of them having five family members and those who are married majority of them having four family members.

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Q 4 * O ccu pation Crosstabulation O ccupation 4 2 9 10.0% 45.0 % 6.9% 20.0% 4 7 16.7% 29 .2% 13.8% 15.6 % 9 14 20.5% 31.8% 31.0% 31.1% 6 11 16.7% 30.6% 20.7% 24.4% 7 4 30.4% 17.4 % 24.1% 8.9% 1 0 33.3% .0% 3.4% .0% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q4 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q4 Occupation Q4 Occupation Q4 Occupation Q4 Occupation Q4 Occupation Q4 Occupation Q4 Occupation 1 5 .0% 6.3% 3 12.5 % 18.8% 7 15.9% 43.8 % 2 5 .6% 12.5 % 3 13.0 % 18.8% 0 .0% .0% 16 10.7% 100.0%

2 6 30.0% 12.2% 7 29.2% 14.3% 12 27.3% 24.5% 16 44.4% 32.7% 6 26.1% 12.2% 2 66.7% 4 .1% 49 32.7% 100.0%

5 2 10.0% 33.3% 1 4.2% 16.7% 1 2.3% 16.7% 0 .0% .0% 2 8.7% 33.3% 0 .0% .0% 6 4.0% 100 .0%

6 0 .0% .0% 2 8.3% 40.0% 1 2.3% 20.0% 1 2.8% 20.0% 1 4.3% 20.0% 0 .0% .0% 5 3.3% 100 .0%

Total

Total 20 100.0% 13.3% 24 100.0% 1 6.0% 44 100.0% 29.3% 36 100.0% 24.0% 23 100.0% 15.3% 3 100.0% 2.0% 150 100.0% 100.0%

From the table we can see that most of the student having four family members, most of the service people having five family members, those who are business/self employed, housewife majority of them having four family members, and those who are professional majority of them having two family members and six or more family members and most of the people who belong to other occupation majority of them having three family members.

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ADANI RETAIL LTD.

Q 4 * Income Crosstabulation Income 1 Q4 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q4 Income Q4 Income Q4 Income Q4 Income Q4 Income Q4 Income Q4 Income 3 15.0% 7.3% 4 16.7% 9.8% 14 31.8% 34.1% 11 30.6% 26.8% 8 34.8% 19.5% 1 33.3% 2.4% 41 27.3% 100.0% 2 8 40.0% 24.2% 9 37.5% 27.3% 8 18.2% 24.2% 6 16.7% 18.2% 2 8.7% 6.1% 0 .0% .0% 33 22.0% 100.0% 3 4 20.0% 14.3% 3 12.5% 10.7% 9 20.5% 32.1% 8 22.2% 28.6% 3 13.0% 10.7% 1 33.3% 3.6% 28 18.7% 100.0% 4 3 15.0% 16.7% 4 16.7% 22.2% 3 6.8% 16.7% 5 13.9% 27.8% 3 13.0% 16.7% 0 .0% .0% 18 12.0% 100.0% 5 0 .0% .0% 1 4.2% 10.0% 4 9.1% 40.0% 4 11.1% 40.0% 1 4.3% 10.0% 0 .0% .0% 10 6.7% 100.0% 6 2 10.0% 10.0% 3 12.5% 15.0% 6 13.6% 30.0% 2 5.6% 10.0% 6 26.1% 30.0% 1 33.3% 5.0% 20 13.3% 100.0% Total 20 100.0% 13.3% 24 100.0% 16.0% 44 100.0% 29.3% 36 100.0% 24.0% 23 100.0% 15.3% 3 100.0% 2.0% 150 100.0% 100.0%

Total

From the table we can see that those who belong to 100000-199999, 300000-399999, 600000> income group majority of them having four family members, in 200000-299999 income group majority of people having three family members, in 400000-499999 income group majority of people having five family members and in 500000-599999 majority of people have four and five family members.

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ADANI RETAIL LTD.

Que: 5 Are you coming with planned list of products? Objective: To know whether customers are coming with planning or not. General finding of planned before shopping

15% Yes No 85%

From the graph we can see that 85% respondents say yes that they coming with planned list of products and 15% are not coming with planned list of products. Age-Q5 Crosstab
120.00%

No of persons in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% 21-30 77.60% 22.40%

13.30%

7.10%

0% 25% No

86.70%

92.90%

100% 75%

Yes

31-40

41-50

51-60

60>

Age

From the graph we can see that in all age groups majority of people are coming with planned list of products and if we see look at age bracket 51-60, 100% people are coming with planned list of product.

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ADANI RETAIL LTD.

Gender-Q5 Crosstab
100.00% 95.00%

No of persons in %

15.50%

14.10%

90.00% 85.00% 80.00% 75.00% Male Female 84.50% 85.90% No Yes

Gender

In the above graph we can see that both male and female they most probably coming with planned list of products. Marital Status-Q5 Crosstab
120.00%

No of persons in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Single 74.30% 25.70%

11.30% No 88.70% Yes

Married

Marital Status

In the above graph we can see that both single and married most of them are coming with planned list of products.

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Ocupation-Q5 Crosstab No of persons in %

120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00%
ic e /S el fe m pl oy ed H ou se wi fe Pr of es si on al St ud en t Se rv O th er s

12.50% 14.30% 13.80% 13.30% 50% 87.50% 85.70% 86.20% 86.70% 50%

0%

No
100%

Yes

Bu is ne ss

Occupation

In the above graph we can see that those who are student, service people, business/self employed and housewife most of them are coming with planned list of products and if we give look to the professionals only 50% people are coming with planning and those who belongs to other occupation among them 100% people are coming with planning. Income-Q5 Crosstab
120%

No of persons in %

100% 22% 80% 60% 40% 20% 0% 100000199999 78%

9.10%

14.30%

5.60%

10%

20% No

90.90%

85.70%

94.40%

Yes 90% 80%

200000299999

300000399999

400000499999

500000- 600000> 599999

Income In the above graph we can see that in all income brackets majority of people are coming with planned list of products.

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Que:6 Tick the categories of required product, which you have planned before shopping. Objective: To know which categories of products people are coming with planning.

No of planned categories of products

Ready to eat/Instant mix/Baking Baby Care Women Care Men Care Hair Care 30 51 51 42 44 74 86 47 68 65 90 0 10 20 30 40 50 60 70 80 90 100 14 49 36

Categories

Dental Care Fruits and Vegetables Oil and Ghee Grocery and Spices Soaps &Detergent Confectionery(all type of chocolates) Drinks and Juices Tea& coffee Snacks& Biscuits

No of persons
From the above graph we can see the no of people have planned the above categories among them snacks and biscuits, soaps and detergent and grocery and spices are the categories which majority of people have planned them.

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SECTION: 2
Que: 7 Please rate the following criteria on the scale of 1 to 5. 1 very being very poor to 5 being Excellent. Objective: To know about the perception of customers about the features and facilities about the store. FEATURE AND FACALITIES: Location of the store
Q7_Location Frequency 2 1 13 78 56 150 Percent 1.3 .7 8.7 52.0 37.3 100.0 Valid Percent 1.3 .7 8.7 52.0 37.3 100.0 Cumulative Percent 1.3 2.0 10.7 62.7 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Location of the store: We calculated the weighted average response of customers and it was obtained to be about 4.22 values. So we can conclude that response lies between good and excellent but more closer to good. So we can conclude that response is good.

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Q 7_Location * Age Crosstabu lation Age 3 1 50.0% 3.6% 0 .0% .0% 2 15.4% 7.1% 13 16.7% 46.4% 12 21.4% 42.9% 28 18.7% 100.0%

1 Q7_Location 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_Location Age Q7_Location Age Q7_Location Age Q7_Location Age Q7_Location Age Q7_Location Age 1 50.0% 1.7% 1 100.0% 1.7% 6 46.2% 10.3% 33 42.3% 56.9% 17 30.4% 29.3% 58 38.7% 100.0%

2 0 .0% .0% 0 .0% .0% 4 30.8% 8.9% 24 30.8% 53.3% 17 30.4% 37.8% 45 30.0% 100.0%

4 0 .0% .0% 0 .0% .0% 1 7.7% 6.7% 7 9.0% 46.7% 7 12.5% 46.7% 15 10.0% 100.0%

5 0 .0% .0% 0 .0% .0% 0 .0% .0% 1 1.3% 25.0% 3 5.4% 75.0% 4 2.7% 100.0%

Total 2 100.0% 1.3% 1 100.0% .7% 13 100.0% 8.7% 78 100.0% 52.0% 56 100.0% 37.3% 150 100.0% 100.0%

Total

From the table we can see that people belong to 21-30,31-40,41-50 age group from them majority of people says location of the store is good, and those who belong to age group 51-60 majority of people given good and excellent to the location of the store and age group 60> most of the people says location of the store is excellent.
Q7_Location * Gender Crosstabulation Gender 1 Q7_Location 1 Count % within Q7_Location % within Gender Count % within Q7_Location % within Gender Count % within Q7_Location % within Gender Count % within Q7_Location % within Gender Count % within Q7_Location % within Gender Count % within Q7_Location % within Gender 2 100.0% 3.4% 0 .0% .0% 3 23.1% 5.2% 30 38.5% 51.7% 23 41.1% 39.7% 58 38.7% 100.0% 2 0 .0% .0% 1 100.0% 1.1% 10 76.9% 10.9% 48 61.5% 52.2% 33 58.9% 35.9% 92 61.3% 100.0% Total 2 100.0% 1.3% 1 100.0% .7% 13 100.0% 8.7% 78 100.0% 52.0% 56 100.0% 37.3% 150 100.0% 100.0%

Total

From the table we can see that in both genders male and female majority of people says location of the store is good. V.M. Patel Institute of Management 57

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Q7_Location * Marital_status Crosstabulation Marital_status 1 2 1 1 50.0% 50.0% 2.9% .9% 0 1 .0% 100.0% .0% .9% 4 9 30.8% 69.2% 11.4% 7.8% 20 58 25.6% 74.4% 57.1% 50.4% 10 46 17.9% 82.1% 28.6% 40.0% 35 115 23.3% 76.7% 100.0% 100.0%

Total 2 100.0% 1.3% 1 100.0% .7% 13 100.0% 8.7% 78 100.0% 52.0% 56 100.0% 37.3% 150 100.0% 100.0%

Q7_Location

Total

Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within

Q7_Location Marital_status Q7_Location Marital_status Q7_Location Marital_status Q7_Location Marital_status Q7_Location Marital_status Q7_Location Marital_status

From the table we can see that in both marital status single and married majority of people gave rating good to the location of the store.
Q 7_Location * O ccu pation Crosstabu lation O ccupation 4 1 0 50.0% .0% 3.4% .0% 0 0 .0% .0% .0% .0% 2 5 15.4% 38.5% 6 .9% 11.1% 13 24 16.7% 30.8% 44.8% 53.3% 13 16 23.2% 28.6% 44.8% 35.6% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q 7_Location 1 Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Q 7_Location O ccu patio n Q 7_Location O ccu patio n Q 7_Location O ccu patio n Q 7_Location O ccu patio n Q 7_Location O ccu patio n Q 7_Location O ccu patio n 1 50.0% 6.3% 0 .0% .0% 1 7.7% 6.3% 11 14.1% 68.8% 3 5.4% 18.8% 16 10.7% 100.0%

2 0 .0% .0% 1 100.0% 2.0% 3 23.1% 6.1% 25 32.1% 51.0% 20 35.7% 40.8% 49 32.7% 100.0%

5 0 .0% .0% 0 .0% .0% 0 .0% .0% 3 3.8% 50.0% 3 5.4% 50.0% 6 4.0% 100.0%

6 0 .0% .0% 0 .0% .0% 2 15.4% 40.0% 2 2.6% 40.0% 1 1.8% 20.0% 5 3.3% 100.0%

Total 2 1 00.0 % 1.3% 1 1 00.0 % .7% 13 1 00.0 % 8 .7% 78 1 00.0 % 52.0 % 56 1 00.0 % 37.3% 150 1 00.0 % 1 00.0 %

Total

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ADANI RETAIL LTD. From the table we can see that those who are student, service people, and housewife majority of them gave a good response to the location of the store and those who are business/self employed and professional majority of them gave good and excellent rating to the location of the store, people belong to the other occupation majority of people gave average and good rating to the location of the store.
Q 7 _ L o c atio n * In c o m e C r o s s tab u latio n In c o m e 1 Q 7 _ Lo c a tio n 1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 0 Q 7 _ Lo c a tio n .0 % In c o m e .0 % 0 Q 7 _ Lo c a tio n .0 % In c o m e .0 % 3 Q 7 _ Lo c a tio n23.1 % In c o m e 7 .3% 20 Q 7 _ Lo c a tio n25 .6 % In c o m e 4 8 .8 % 18 Q 7 _ Lo c a tio n32.1 % In c o m e 4 3.9 % 41 Q 7 _ Lo c a tio n27 .3% In c o m e 1 0 0 .0 % 2 0 .0 % .0 % 1 1 0 0 .0 % 3.0 % 5 38 .5 % 1 5 .2% 15 1 9 .2% 4 5 .5 % 12 21 .4 % 36 .4 % 33 22.0 % 1 0 0 .0 % 3 0 .0 % .0 % 0 .0 % .0 % 2 1 5 .4 % 7 .1 % 17 21 .8 % 6 0 .7 % 9 1 6 .1 % 32.1 % 28 1 8 .7 % 1 0 0 .0 % 4 1 5 0 .0 % 5 .6 % 0 .0 % .0 % 1 7 .7 % 5 .6 % 9 1 1 .5 % 5 0 .0 % 7 1 2.5 % 38 .9 % 18 1 2.0 % 1 0 0 .0 % 5 0 .0 % .0 % 0 .0 % .0 % 1 7 .7 % 1 0 .0 % 6 7 .7 % 6 0 .0 % 3 5 .4 % 30 .0 % 10 6 .7 % 1 0 0 .0 % 6 1 5 0 .0 % 5 .0 % 0 .0 % .0 % 1 7 .7 % 5 .0 % 11 1 4 .1 % 5 5 .0 % 7 1 2.5 % 35 .0 % 20 1 3.3% 1 0 0 .0 % T o ta l 2 1 0 0 .0 % 1 .3% 1 1 0 0 .0 % .7 % 13 1 0 0 .0 % 8 .7 % 78 1 0 0 .0 % 5 2.0 % 56 1 0 0 .0 % 37 .3% 150 1 0 0 .0 % 1 0 0 .0 %

T o ta l

From the above table we can see that majority of people in all income brackets gave good rating to location of the store.

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In store display.
Q 7_in_store Frequency 6 36 80 28 150 Percent 4.0 24.0 53.3 18.7 100.0 Valid Percent 4.0 24.0 53.3 18.7 100.0 Cumulative Percent 4.0 28.0 81.3 100.0

Valid

2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent In store display: We calculated the weighted average response of customers and it was obtained to be about 3.86 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q 7 _ in _ s tor e * A g e C r os s tabu lation Ag e 3 2 33.3% 7 .1 % 2 5 .6 % 7 .1 % 17 21 .3% 6 0 .7 % 7 25 .0 % 25 .0 % 28 1 8 .7 % 1 0 0 .0 %

1 Q 7 _ in _ sto re 2 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Q 7 _ in _ s to re Ag e Q 7 _ in _ s to re Ag e Q 7 _ in _ s to re Ag e Q 7 _ in _ s to re Ag e Q 7 _ in _ s to re Ag e 2 33.3% 3.4 % 19 5 2.8 % 32.8 % 28 35 .0 % 4 8 .3% 9 32.1 % 1 5 .5 % 58 38 .7 % 1 0 0 .0 %

2 0 .0 % .0 % 11 30 .6 % 24 .4 % 24 30 .0 % 5 3.3% 10 35 .7 % 22.2% 45 30 .0 % 1 0 0 .0 %

4 2 33.3% 1 3.3% 3 8 .3% 20 .0 % 9 1 1 .3% 6 0 .0 % 1 3.6 % 6 .7 % 15 1 0 .0 % 1 0 0 .0 %

5 0 .0 % .0 % 1 2.8 % 25 .0 % 2 2.5 % 5 0 .0 % 1 3.6 % 25 .0 % 4 2.7 % 1 0 0 .0 %

To ta l 6 1 0 0 .0 % 4 .0 % 36 1 0 0 .0 % 24 .0 % 80 1 0 0 .0 % 5 3.3% 28 1 0 0 .0 % 1 8 .7 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

From the table we can see that in all age brackets majority of people have given a good rating to the in- store display of the store.

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Q 7_in_store * Gender Crosstabulation Gender 1 Q7_in_store 2 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_in_store Gender Q7_in_store Gender Q7_in_store Gender Q7_in_store Gender Q7_in_store Gender 1 16.7% 1.7% 13 36.1% 22.4% 34 42.5% 58.6% 10 35.7% 17.2% 58 38.7% 100.0% 2 5 83.3% 5.4% 23 63.9% 25.0% 46 57.5% 50.0% 18 64.3% 19.6% 92 61.3% 100.0% Total 6 100.0% 4.0% 36 100.0% 24.0% 80 100.0% 53.3% 28 100.0% 18.7% 150 100.0% 100.0%

Total

From the table we can see that in both genders male and female majority of people said in store display of store is good.
Q 7_in_store * Marital_status Crosstabulation Marital_status 1 2 1 5 16.7% 83.3% 2.9% 4.3% 11 25 30.6% 69.4% 31.4% 21.7% 18 62 22.5% 77.5% 51.4% 53.9% 5 23 17.9% 82.1% 14.3% 20.0% 35 115 23.3% 76.7% 100.0% 100.0%

Total 6 100.0% 4.0% 36 100.0% 24.0% 80 100.0% 53.3% 28 100.0% 18.7% 150 100.0% 100.0%

Q7_in_store

Total

Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within

Q7_in_store Marital_status Q7_in_store Marital_status Q7_in_store Marital_status Q7_in_store Marital_status Q7_in_store Marital_status

From the table we can see that in both single and married marital status majority of people said in store display of the store is good.

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Q 7_in _store * O cc u pation C rosstabu lation O ccu pation 4 1 2 16.7% 33.3% 3.4% 4.4% 8 6 22.2% 16.7% 27.6% 13.3% 14 27 17.5% 33.8% 48.3% 60.0% 6 10 21.4% 35.7% 20.7% 22.2% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q 7_in_sto re 2 C ount % w ith in % w ith in C ount % w ith in % w ith in C ount % w ith in % w ith in C ount % w ith in % w ith in C ount % w ith in % w ith in Q 7 _in _store O ccupation Q 7 _in _store O ccupation Q 7 _in _store O ccupation Q 7 _in _store O ccupation Q 7 _in _store O ccupation 0 .0% .0% 5 1 3.9% 31.3% 9 1 1.3% 5 6.3% 2 7.1% 1 2.5% 16 10.7% 100.0%

2 3 50.0% 6.1% 13 36.1% 26.5% 23 28.8% 46.9% 10 35.7% 20.4% 49 32.7% 1 00.0%

5 0 .0% .0% 1 2.8% 16.7% 5 6.3% 83.3% 0 .0% .0% 6 4.0% 100.0%

6 0 .0% .0% 3 8.3% 60.0% 2 2.5% 40.0% 0 .0% .0% 5 3.3% 100.0%

To ta l 6 100 .0% 4 .0 % 36 100 .0% 24 .0% 80 100 .0% 53.3% 28 100 .0% 18.7% 150 100 .0% 100 .0%

Total

From the table we can see that those who are student, service people, business/self employed, housewife, professional among them majority of people said in store display of the is good, and who belong the other occupation they said the in store display is average.
Q 7_in _store * In come Crosstabu lation Income 1 Q 7_in_store 2 C ount % with in % with in C ount % with in % with in C ount % with in % with in C ount % with in % with in C ount % with in % with in Q 7 _in _store Income Q 7 _in _store Income Q 7 _in _store Income Q 7 _in _store Income Q 7 _in _store Income 0 .0% .0% 12 33.3% 29.3% 20 25.0% 48.8% 9 32.1% 22.0% 41 27.3% 100.0% 2 2 33.3% 6.1% 8 22.2% 24.2% 17 21.3% 51.5% 6 21.4% 18.2% 33 22.0% 100.0% 3 3 50.0% 10.7% 3 8.3% 10.7% 16 20.0% 57.1% 6 21.4% 21.4% 28 18.7% 100.0% 4 1 16.7% 5.6% 4 11.1% 22.2% 9 11.3% 50.0% 4 14.3% 22.2% 18 12.0% 100.0% 5 0 .0% .0% 3 8.3% 30.0% 7 8.8% 70.0% 0 .0% .0% 10 6.7% 100.0% 6 0 .0% .0% 6 16.7% 30.0% 11 13.8% 55.0% 3 10.7% 15.0% 20 13.3% 100.0% To tal 6 100.0% 4 .0% 36 100.0% 24 .0% 80 100.0% 53.3% 28 100.0% 18.7% 150 100.0% 100.0%

Total

From the table we can see that majority of people in all income bracket said in store display of the store is good.

Parking Facility. 62

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Q7_parking Frequency 32 29 41 32 16 150 Percent 21.3 19.3 27.3 21.3 10.7 100.0 Valid Percent 21.3 19.3 27.3 21.3 10.7 100.0 Cumulative Percent 21.3 40.7 68.0 89.3 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Parking facility: We calculated the weighted average response of customers and it was obtained to be about 2.87 values. So we can conclude that response lies between poor and average but more closer to average. So we can conclude that response is average.
Q 7 _park in g * A g e C ros s tabu lation Age 3 8 25.0% 28.6% 6 20.7% 21.4% 4 9.8 % 14 .3% 6 1 8.8% 21.4% 4 25.0% 14 .3% 28 1 8.7% 10 0.0%

1 Q 7_pa rkin g 1 C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in Q 7 _parking Ag e Q 7 _parking Ag e Q 7 _parking Ag e Q 7 _parking Ag e Q 7 _parking Ag e Q 7 _parking Ag e 15 46.9% 25.9% 13 44.8% 22.4% 16 39.0% 27.6% 8 25.0% 13.8% 6 37.5% 10.3% 58 38.7% 10 0.0%

2 7 21.9% 15 .6% 5 17.2% 11 .1% 18 43.9% 40 .0% 10 31.3% 22.2% 5 31.3% 11 .1% 45 30.0% 1 00 .0%

4 1 3.1% 6.7% 3 10 .3% 20.0% 3 7 .3% 20.0% 7 21.9% 46 .7% 1 6 .3% 6.7% 15 10 .0% 100 .0%

5 1 3.1 % 25.0% 2 6 .9 % 50 .0 % 0 .0 % .0 % 1 3.1 % 25.0% 0 .0 % .0 % 4 2.7 % 1 00.0%

Total

Total 32 10 0.0% 21.3% 29 10 0.0% 19.3% 41 10 0.0% 27.3% 32 10 0.0% 21.3% 16 10 0.0% 1 0.7% 1 50 10 0.0% 10 0.0%

From the table we can see that people belong to age group 21-30, 31-40 most of them said the parking facilities are average, majority of people belong to age group 41-50 said very poor, majority of people belong to 51-60 and 60> age group said parking is poor.

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Q7_parking * Gender Crosstabulation Gender 1 Q7_parking 1 Count % within Q7_parking % within Gender Count % within Q7_parking % within Gender Count % within Q7_parking % within Gender Count % within Q7_parking % within Gender Count % within Q7_parking % within Gender Count % within Q7_parking % within Gender 15 46.9% 25.9% 10 34.5% 17.2% 20 48.8% 34.5% 10 31.3% 17.2% 3 18.8% 5.2% 58 38.7% 100.0% 2 17 53.1% 18.5% 19 65.5% 20.7% 21 51.2% 22.8% 22 68.8% 23.9% 13 81.3% 14.1% 92 61.3% 100.0% Total 32 100.0% 21.3% 29 100.0% 19.3% 41 100.0% 27.3% 32 100.0% 21.3% 16 100.0% 10.7% 150 100.0% 100.0%

Total

From the table we see that majority of male said parking facilities are average and majority of female said parking facilities are good.
Q7_parking * Marital_status Crosstabulation Marital_status 1 2 9 23 28.1% 71.9% 25.7% 20.0% 13 16 44.8% 55.2% 37.1% 13.9% 8 33 19.5% 80.5% 22.9% 28.7% 3 29 9.4% 90.6% 8.6% 25.2% 2 14 12.5% 87.5% 5.7% 12.2% 35 115 23.3% 76.7% 100.0% 100.0%

Total 32 100.0% 21.3% 29 100.0% 19.3% 41 100.0% 27.3% 32 100.0% 21.3% 16 100.0% 10.7% 150 100.0% 100.0%

Q7_parking

Total

Count % within Q7_parking % within Marital_status Count % within Q7_parking % within Marital_status Count % within Q7_parking % within Marital_status Count % within Q7_parking % within Marital_status Count % within Q7_parking % within Marital_status Count % within Q7_parking % within Marital_status

From the table we can see that those who are single most of them gave poor rating to parking and majority of married people gave a good rating to the parking facilities.

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Q 7_par kin g * O ccu pation Cros stabu lation O ccupation 4 8 5 25.0% 15 .6% 27.6% 11 .1% 6 7 20.7% 24.1% 20.7% 15 .6% 8 11 19.5% 26.8% 27.6% 24.4% 4 14 1 2.5% 43.8% 1 3.8% 31.1% 3 8 18.8% 50 .0% 1 0.3% 17 .8% 29 45 1 9.3% 30.0% 100.0% 100 .0% 3

1 Q 7_parking 1 Count % with in % with in Count % with in % with in Count % with in % with in Count % with in % with in Count % with in % with in Count % with in % with in Q7 _parking Occupa tion Q7 _parking Occupa tion Q7 _parking Occupa tion Q7 _parking Occupa tion Q7 _parking Occupa tion Q7 _parking Occupa tion 3 9.4 % 18.8% 6 20.7% 37.5% 6 14.6% 37.5% 1 3.1% 6.3% 0 .0% .0% 16 10.7% 100.0%

2 11 34.4% 22.4% 10 34.5% 20.4% 12 29.3% 24.5% 11 34.4% 22.4% 5 31.3% 10.2% 49 32.7% 10 0.0%

5 3 9.4% 50.0% 0 .0% .0% 2 4.9% 33.3% 1 3.1% 16.7% 0 .0% .0% 6 4.0% 100.0%

6 2 6.3% 40.0% 0 .0% .0% 2 4 .9 % 40.0% 1 3.1% 20 .0% 0 .0% .0% 5 3.3% 100 .0%

Total

Total 32 100.0% 21.3% 29 100.0% 19.3% 41 100.0% 27.3% 32 100.0% 21.3% 16 100.0% 10.7% 150 100.0% 100.0%

From the table we can see that those who are student, service people, business/ self employed among them majority of people said parking facility is average and those who are housewives majority of them said parking facility is good, and those who are professional majority of them said parking facility is very poor.
Q 7_park in g * In c om e C r osstabu lation Income 1 Q 7 _p arking 1 C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in C ou nt % w ith in % w ith in Q 7_ parkin g In co me Q 7_ parkin g In co me Q 7_ parkin g In co me Q 7_ parkin g In co me Q 7_ parkin g In co me Q 7_ parkin g In co me 10 31 .3% 24 .4% 10 34 .5% 24 .4% 9 22.0% 22.0% 7 21 .9% 17.1% 5 31 .3% 12.2% 41 27 .3% 1 00 .0% 2 8 25.0 % 24.2% 4 1 3.8 % 1 2.1 % 9 22.0 % 27.3% 7 21.9 % 21.2% 5 31.3% 1 5.2% 33 22.0 % 10 0.0 % 3 6 18 .8% 21.4% 7 24.1% 25.0% 8 19 .5% 28.6% 6 18 .8% 21.4% 1 6.3% 3.6% 28 18 .7% 100 .0% 4 0 .0% .0% 2 6 .9% 11.1% 9 22.0% 50.0% 4 12.5% 22.2% 3 18.8% 16.7% 18 12.0% 1 00 .0% 5 1 3.1 % 1 0.0 % 2 6.9 % 20.0 % 2 4.9 % 20.0 % 5 1 5.6 % 5 0.0 % 0 .0 % .0 % 10 6.7 % 10 0.0 % 6 7 21 .9% 35 .0% 4 13.8% 20 .0% 4 9 .8% 20 .0% 3 9 .4% 15.0% 2 12.5% 10.0% 20 13.3% 1 00 .0% Total 32 1 00.0% 21.3% 29 1 00.0% 19.3% 41 1 00.0% 27.3% 32 1 00.0% 21.3% 16 1 00.0% 10.7% 1 50 1 00.0% 1 00.0%

To tal

From the table we can see that majority of people from 100000-199999 income bracket gave poor and average rating, majority of people from 200000-299999,300000V.M. Patel Institute of Management 65

ADANI RETAIL LTD. 399999,400000-499999 income bracket gave average rating to parking, majority of people from 500000-599999 said good, and from 600000-699999 gave very poor rating to the parking facility. House keeping (cleanliness).
Q7_clean Frequency 1 7 44 70 28 150 Percent .7 4.7 29.3 46.7 18.7 100.0 Valid Percent .7 4.7 29.3 46.7 18.7 100.0 Cumulative Percent .7 5.3 34.7 81.3 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent House keeping: We calculated the weighted average response of customers and it was obtained to be about 3.778 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q 7_clean * Age Crosstabulation Age 3 0 .0% .0% 1 14.3% 3.6% 8 18.2% 28.6% 11 15.7% 39.3% 8 28.6% 28.6% 28 18.7% 100.0%

1 Q7_clean 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_clean Age Q7_clean Age Q7_clean Age Q7_clean Age Q7_clean Age Q7_clean Age 1 100.0% 1.7% 5 71.4% 8.6% 19 43.2% 32.8% 28 40.0% 48.3% 5 17.9% 8.6% 58 38.7% 100.0%

2 0 .0% .0% 1 14.3% 2.2% 11 25.0% 24.4% 20 28.6% 44.4% 13 46.4% 28.9% 45 30.0% 100.0%

4 0 .0% .0% 0 .0% .0% 4 9.1% 26.7% 9 12.9% 60.0% 2 7.1% 13.3% 15 10.0% 100.0%

5 0 .0% .0% 0 .0% .0% 2 4.5% 50.0% 2 2.9% 50.0% 0 .0% .0% 4 2.7% 100.0%

Total 1 100.0% .7% 7 100.0% 4.7% 44 100.0% 29.3% 70 100.0% 46.7% 28 100.0% 18.7% 150 100.0% 100.0%

Total

From the table we can see that majority of people in all age group said housekeeping is good of Adanis Hypermarket. V.M. Patel Institute of Management 66

ADANI RETAIL LTD.

Q 7_clean * Gender Crosstabulation Gender 1 Q7_clean 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_clean Gender Q7_clean Gender Q7_clean Gender Q7_clean Gender Q7_clean Gender Q7_clean Gender 0 .0% .0% 1 14.3% 1.7% 17 38.6% 29.3% 30 42.9% 51.7% 10 35.7% 17.2% 58 38.7% 100.0% 2 1 100.0% 1.1% 6 85.7% 6.5% 27 61.4% 29.3% 40 57.1% 43.5% 18 64.3% 19.6% 92 61.3% 100.0% Total 1 100.0% .7% 7 100.0% 4.7% 44 100.0% 29.3% 70 100.0% 46.7% 28 100.0% 18.7% 150 100.0% 100.0%

Total

From the table we can see that in both male and female majority of people gave good rating to housekeeping.
Q7_clean * Marital_status Crosstabulation Marital_status 1 2 0 1 .0% 100.0% .0% .9% 3 4 42.9% 57.1% 8.6% 3.5% 17 27 38.6% 61.4% 48.6% 23.5% 13 57 18.6% 81.4% 37.1% 49.6% 2 26 7.1% 92.9% 5.7% 22.6% 35 115 23.3% 76.7% 100.0% 100.0%

Total 1 100.0% .7% 7 100.0% 4.7% 44 100.0% 29.3% 70 100.0% 46.7% 28 100.0% 18.7% 150 100.0% 100.0%

Q7_clean

Total

Count % within Q7_clean % within Marital_status Count % within Q7_clean % within Marital_status Count % within Q7_clean % within Marital_status Count % within Q7_clean % within Marital_status Count % within Q7_clean % within Marital_status Count % within Q7_clean % within Marital_status

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ADANI RETAIL LTD. From the table we can see that in both marital status single and married majority of people gave good rating to housekeeping.
Q 7_clean * O ccu pation Crosstabu lation O ccu pation 4 0 1 .0% 100 .0% .0% 2.2% 0 2 .0% 28.6% .0% 4 .4% 8 12 1 8.2% 27.3% 27.6% 26.7% 14 19 20.0% 27.1% 4 8.3% 42.2% 7 11 25.0% 39.3% 24.1% 24.4% 29 45 1 9.3% 30.0% 100 .0% 100 .0% 3

1 Q 7_ clean 1 Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Q 7_ clean O ccupation Q 7_ clean O ccupation Q 7_ clean O ccupation Q 7_ clean O ccupation Q 7_ clean O ccupation Q 7_ clean O ccupation 0 .0% .0% 2 28.6% 12.5% 9 20.5% 56.3% 5 7.1 % 31.3% 0 .0% .0% 16 1 0.7% 100.0%

2 0 .0% .0% 3 42.9% 6.1% 13 29.5% 26.5% 23 32.9% 46 .9% 10 35.7% 20.4% 49 32.7% 100 .0%

5 0 .0% .0% 0 .0% .0% 2 4.5% 33.3% 4 5.7% 66.7% 0 .0% .0% 6 4.0% 100.0%

6 0 .0% .0% 0 .0% .0% 0 .0% .0% 5 7.1% 100.0% 0 .0% .0% 5 3.3% 100.0%

Total 1 100.0% .7% 7 100.0% 4.7% 44 100.0% 29.3% 70 100.0% 46.7% 28 100.0% 18.7% 150 100.0% 100.0%

Tota l

From the table majority of student said housekeeping is average, and from the remaining occupation most of the people said housekeeping is good.
Q 7_clean * In come C ross tabu lation Income 1 Q 7_clean 1 C ount % w ithin % w ithin C ount % w ithin % w ithin C ount % w ithin % w ithin C ount % w ithin % w ithin C ount % w ithin % w ithin C ount % w ithin % w ithin Q 7_clean Income Q 7_clean Income Q 7_clean Income Q 7_clean Income Q 7_clean Income Q 7_clean Income 0 .0 % .0 % 2 28.6% 4.9% 9 20.5% 22.0% 19 27.1% 46.3% 11 39.3% 26.8% 41 27.3% 10 0.0 % 2 0 .0 % .0 % 0 .0 % .0 % 11 25.0% 33.3% 17 24.3% 51.5% 5 17.9% 15.2% 33 22.0% 10 0.0 % 3 1 100.0% 3.6 % 2 28 .6% 7.1 % 11 25 .0% 39.3% 11 15.7% 39.3% 3 10.7% 10.7% 28 18.7% 100.0% 4 0 .0% .0% 2 28.6 % 11.1 % 5 11.4 % 27.8 % 6 8.6% 33.3% 5 17.9 % 27.8 % 18 12.0 % 100.0% 5 0 .0% .0% 0 .0% .0% 2 4.5% 20.0% 7 1 0.0 % 7 0.0 % 1 3.6% 1 0.0 % 10 6.7% 100.0% 6 0 .0 % .0 % 1 14.3% 5.0% 6 13.6% 30.0% 10 14.3% 50.0% 3 10.7% 15.0% 20 13.3% 10 0.0 % Total 1 1 00.0% .7% 7 1 00.0% 4.7% 44 1 00.0% 29.3% 70 1 00.0% 46.7% 28 1 00.0% 18.7% 150 1 00.0% 1 00.0%

Total

In all income group most of the people said house keeping of Adanis Hypermarket is good.

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ADANI RETAIL LTD.

Arrangement of stock on shelf. (Layout)

Q 7_layout Frequency 3 10 28 73 36 150 Percent 2.0 6.7 18.7 48.7 24.0 100.0 Valid Percent 2.0 6.7 18.7 48.7 24.0 100.0 Cumulative Percent 2.0 8.7 27.3 76.0 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Arrangement of stock on shelf: We calculated the weighted average response of customers and it was obtained to be about3.865 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q 7_layout * Age Crosstabulation Age 3 1 33.3% 3.6% 1 10.0% 3.6% 4 14.3% 14.3% 17 23.3% 60.7% 5 13.9% 17.9% 28 18.7% 100.0%

1 Q7_layout 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_layout Age Q7_layout Age Q7_layout Age Q7_layout Age Q7_layout Age Q7_layout Age 1 33.3% 1.7% 5 50.0% 8.6% 11 39.3% 19.0% 29 39.7% 50.0% 12 33.3% 20.7% 58 38.7% 100.0%

2 0 .0% .0% 2 20.0% 4.4% 8 28.6% 17.8% 19 26.0% 42.2% 16 44.4% 35.6% 45 30.0% 100.0%

4 0 .0% .0% 2 20.0% 13.3% 5 17.9% 33.3% 5 6.8% 33.3% 3 8.3% 20.0% 15 10.0% 100.0%

5 1 33.3% 25.0% 0 .0% .0% 0 .0% .0% 3 4.1% 75.0% 0 .0% .0% 4 2.7% 100.0%

Total 3 100.0% 2.0% 10 100.0% 6.7% 28 100.0% 18.7% 73 100.0% 48.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of the people from all age groups said arrangement of stock on shelf is good.

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ADANI RETAIL LTD.

Q7_layout * Gender Crosstabulation Gender 1 Q7_layout 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_layout Gender Q7_layout Gender Q7_layout Gender Q7_layout Gender Q7_layout Gender Q7_layout Gender 2 66.7% 3.4% 6 60.0% 10.3% 6 21.4% 10.3% 30 41.1% 51.7% 14 38.9% 24.1% 58 38.7% 100.0% 2 1 33.3% 1.1% 4 40.0% 4.3% 22 78.6% 23.9% 43 58.9% 46.7% 22 61.1% 23.9% 92 61.3% 100.0% Total 3 100.0% 2.0% 10 100.0% 6.7% 28 100.0% 18.7% 73 100.0% 48.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of the people from both genders male and female said arrangement of stock on shelf is good.
Q7_layout * Marital_status Crosstabulation Marital_status 1 2 1 2 33.3% 66.7% 2.9% 1.7% 4 6 40.0% 60.0% 11.4% 5.2% 9 19 32.1% 67.9% 25.7% 16.5% 15 58 20.5% 79.5% 42.9% 50.4% 6 30 16.7% 83.3% 17.1% 26.1% 35 115 23.3% 76.7% 100.0% 100.0%

Total 3 100.0% 2.0% 10 100.0% 6.7% 28 100.0% 18.7% 73 100.0% 48.7% 36 100.0% 24.0% 150 100.0% 100.0%

Q7_layout

Total

Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within

Q7_layout Marital_status Q7_layout Marital_status Q7_layout Marital_status Q7_layout Marital_status Q7_layout Marital_status Q7_layout Marital_status

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ADANI RETAIL LTD. From the table we can see that most of the people from both marital status single and married said arrangement of stock on shelf is good.
Q 7 _ lay ou t * O c c u pation C r os s tabu lation O ccu p a tio n 4 2 0 6 6 .7 % .0 % 6 .9 % .0 % 2 1 20 .0 % 1 0 .0 % 6 .9 % 2.2% 6 10 21 .4 % 35 .7 % 20 .7 % 22.2% 14 21 1 9 .2% 28 .8 % 4 8 .3% 4 6 .7 % 5 13 1 3.9 % 36 .1 % 1 7 .2% 28 .9 % 29 45 1 9 .3% 30 .0 % 1 0 0 .0 % 1 0 0 .0 % 3

1 Q 7 _ la yo u t 1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Q 7 _ la yo u t O ccu p a tio n Q 7 _ la yo u t O ccu p a tio n Q 7 _ la yo u t O ccu p a tio n Q 7 _ la yo u t O ccu p a tio n Q 7 _ la yo u t O ccu p a tio n Q 7 _ la yo u t O ccu p a tio n 0 .0 % .0 % 2 20 .0 % 1 2.5 % 4 1 4 .3% 25 .0 % 7 9 .6 % 4 3.8 % 3 8 .3% 1 8 .8 % 16 1 0 .7 % 1 0 0 .0 %

2 1 33.3% 2.0 % 4 4 0 .0 % 8 .2% 8 28 .6 % 1 6 .3% 22 30 .1 % 4 4 .9 % 14 38 .9 % 28 .6 % 49 32.7 % 1 0 0 .0 %

5 0 .0 % .0 % 1 1 0 .0 % 1 6 .7 % 0 .0 % .0 % 5 6 .8 % 8 3.3% 0 .0 % .0 % 6 4 .0 % 1 0 0 .0 %

6 0 .0 % .0 % 0 .0 % .0 % 0 .0 % .0 % 4 5 .5 % 8 0 .0 % 1 2.8 % 20 .0 % 5 3.3% 1 0 0 .0 %

To ta l 3 1 0 0 .0 % 2.0 % 10 1 0 0 .0 % 6 .7 % 28 1 0 0 .0 % 1 8 .7 % 73 1 0 0 .0 % 4 8 .7 % 36 1 0 0 .0 % 24 .0 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

From the table we can see that most of the people from all occupations said arrangement of stock on shelf is good.
Q 7_layou t * In come Crosstabu lation Income 1 Q 7_layout 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_layout Income Q7_layout Income Q7_layout Income Q7_layout Income Q7_layout Income Q7_layout Income 1 33.3% 2.4% 2 20.0% 4.9% 9 32.1% 22.0% 17 23.3% 41.5% 12 33.3% 29.3% 41 27.3% 100.0% 2 0 .0% .0% 2 20.0% 6.1% 7 25.0% 21.2% 17 23.3% 51.5% 7 19.4% 21.2% 33 22.0% 100.0% 3 1 33.3% 3.6% 2 20.0% 7.1% 6 21.4% 21.4% 12 16.4% 42.9% 7 19.4% 25.0% 28 18.7% 100.0% 4 0 .0% .0% 1 10.0% 5.6% 1 3.6% 5.6% 9 12.3% 50.0% 7 19.4% 38.9% 18 12.0% 100.0% 5 0 .0% .0% 0 .0% .0% 1 3.6% 10.0% 7 9.6% 70.0% 2 5.6% 20.0% 10 6.7% 100.0% 6 1 33.3% 5.0% 3 30.0% 15.0% 4 14.3% 20.0% 11 15.1% 55.0% 1 2.8% 5.0% 20 13.3% 100.0% Total 3 100.0% 2.0% 10 100.0% 6.7% 28 100.0% 18.7% 73 100.0% 48.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of the people from all income brackets said arrangement of stock on shelf is good.

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ADANI RETAIL LTD.

Visibility of new product arrivals.

Q 7_new Frequency 6 14 28 78 24 150 Percent 4.0 9.3 18.7 52.0 16.0 100.0 Valid Percent 4.0 9.3 18.7 52.0 16.0 100.0 Cumulative Percent 4.0 13.3 32.0 84.0 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Visibility of new products: We calculated the weighted average response of customers and it was obtained to be about 3.67 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q7_new * Age Crosstabulation Age 3 1 16.7% 3.6% 3 21.4% 10.7% 5 17.9% 17.9% 12 15.4% 42.9% 7 29.2% 25.0% 28 18.7% 100.0%

1 Q7_new 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_new Age Q7_new Age Q7_new Age Q7_new Age Q7_new Age Q7_new Age 2 33.3% 3.4% 6 42.9% 10.3% 10 35.7% 17.2% 30 38.5% 51.7% 10 41.7% 17.2% 58 38.7% 100.0%

2 1 16.7% 2.2% 3 21.4% 6.7% 9 32.1% 20.0% 26 33.3% 57.8% 6 25.0% 13.3% 45 30.0% 100.0%

4 2 33.3% 13.3% 2 14.3% 13.3% 2 7.1% 13.3% 8 10.3% 53.3% 1 4.2% 6.7% 15 10.0% 100.0%

5 0 .0% .0% 0 .0% .0% 2 7.1% 50.0% 2 2.6% 50.0% 0 .0% .0% 4 2.7% 100.0%

Total 6 100.0% 4.0% 14 100.0% 9.3% 28 100.0% 18.7% 78 100.0% 52.0% 24 100.0% 16.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from all age groups said visibility of new product arrivals is good.

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ADANI RETAIL LTD.

Q7_new * Gender Crosstabulation Gender 1 Q7_new 1 Count % within Q7_new % within Gender Count % within Q7_new % within Gender Count % within Q7_new % within Gender Count % within Q7_new % within Gender Count % within Q7_new % within Gender Count % within Q7_new % within Gender 1 16.7% 1.7% 7 50.0% 12.1% 11 39.3% 19.0% 30 38.5% 51.7% 9 37.5% 15.5% 58 38.7% 100.0% 2 5 83.3% 5.4% 7 50.0% 7.6% 17 60.7% 18.5% 48 61.5% 52.2% 15 62.5% 16.3% 92 61.3% 100.0% Total 6 100.0% 4.0% 14 100.0% 9.3% 28 100.0% 18.7% 78 100.0% 52.0% 24 100.0% 16.0% 150 100.0% 100.0%

Total

From the table we can see that most of the people from both genders male and female said visibility of new product arrivals is good.
Q7_new * Marital_status Crosstabulation Marital_status 1 2 1 5 16.7% 83.3% 2.9% 4.3% 4 10 28.6% 71.4% 11.4% 8.7% 7 21 25.0% 75.0% 20.0% 18.3% 18 60 23.1% 76.9% 51.4% 52.2% 5 19 20.8% 79.2% 14.3% 16.5% 35 115 23.3% 76.7% 100.0% 100.0%

Total 6 100.0% 4.0% 14 100.0% 9.3% 28 100.0% 18.7% 78 100.0% 52.0% 24 100.0% 16.0% 150 100.0% 100.0%

Q7_new

Total

Count % within Q7_new % within Marital_status Count % within Q7_new % within Marital_status Count % within Q7_new % within Marital_status Count % within Q7_new % within Marital_status Count % within Q7_new % within Marital_status Count % within Q7_new % within Marital_status

From the table we can see that most of the people from both marital status single and married said visibility of new product arrivals is good.

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ADANI RETAIL LTD.

Q 7_ n ew * O ccu pation Cros stabu lation O ccu pa tion 4 1 2 16.7% 33.3% 3.4% 4.4% 3 3 21.4% 21.4% 1 0.3% 6.7% 5 7 17.9% 25.0% 1 7.2% 15 .6% 17 23 21.8% 29.5% 58.6% 51 .1% 3 10 1 2.5% 41 .7% 1 0.3% 22.2% 29 45 1 9.3% 30.0% 100.0% 1 00 .0% 3

1 Q 7_ new 1 Cou nt % within % within Cou nt % within % within Cou nt % within % within Cou nt % within % within Cou nt % within % within Cou nt % within % within Q 7_ ne w O ccupa tion Q 7_ ne w O ccupa tion Q 7_ ne w O ccupa tion Q 7_ ne w O ccupa tion Q 7_ ne w O ccupa tion Q 7_ ne w O ccupa tion 0 .0% .0% 2 14.3% 12.5% 2 7.1% 12.5% 10 12.8% 62.5% 2 8.3% 12.5% 16 1 0.7% 100.0%

2 3 50 .0% 6.1 % 6 42.9 % 12.2% 10 35.7 % 20.4 % 21 26.9 % 42.9 % 9 37.5 % 18 .4% 49 32.7 % 1 00 .0%

5 0 .0% .0% 0 .0% .0% 3 10.7% 50.0% 3 3.8% 50.0% 0 .0% .0% 6 4.0% 10 0.0%

6 0 .0% .0% 0 .0% .0% 1 3.6% 20 .0% 4 5 .1% 80.0 % 0 .0% .0% 5 3.3% 100 .0%

Tota l 6 10 0.0 % 4.0 % 14 10 0.0 % 9 .3% 28 10 0.0 % 1 8.7% 78 10 0.0 % 52.0 % 24 10 0.0 % 1 6.0% 1 50 10 0.0 % 10 0.0 %

Tota l

From the table we can see that most of people from all occupations said visibility of new product arrivals is good.
Q 7_n ew * In come Crosstabu lation Income 1 Q 7_new 1 C ount % within % within C ount % within % within C ount % within % within C ount % within % within C ount % within % within C ount % within % within Q 7_ne w Income Q 7_ne w Income Q 7_ne w Income Q 7_ne w Income Q 7_ne w Income Q 7_ne w Income 2 33.3% 4.9% 4 28.6% 9.8% 7 25.0% 17.1% 18 23.1% 43.9% 10 41.7% 24.4% 41 27.3% 100.0% 2 0 .0% .0% 1 7.1% 3.0% 6 21.4% 18.2% 22 28.2% 66.7% 4 16.7% 12.1% 33 22.0% 100.0% 3 1 16.7% 3.6% 4 28.6% 14.3% 4 14.3% 14.3% 13 16.7% 46.4% 6 25.0% 21.4% 28 18.7% 100 .0% 4 0 .0% .0% 2 14.3% 11.1% 3 10.7% 16.7% 12 15.4% 66.7% 1 4.2% 5.6% 18 12.0% 100.0% 5 1 16.7% 10.0% 0 .0% .0% 3 10.7% 30.0% 6 7.7 % 60.0% 0 .0% .0% 10 6.7 % 100.0% 6 2 33.3% 10.0% 3 21.4% 15.0% 5 17.9% 25.0% 7 9.0% 35.0% 3 12.5% 15.0% 20 13.3% 100.0% Total 6 100.0% 4 .0% 14 100.0% 9.3% 28 100.0% 18.7% 78 100.0% 52.0% 24 100.0% 16.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from all income brackets said visibility of new product arrivals is good.

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ADANI RETAIL LTD. Availability of required product.

Q 7_availability Frequency 5 16 30 66 33 150 Percent 3.3 10.7 20.0 44.0 22.0 100.0 Valid Percent 3.3 10.7 20.0 44.0 22.0 100.0 Cumulative Percent 3.3 14.0 34.0 78.0 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Availability of required products: We calculated the weighted average response of customers and it was obtained to be about 3.73 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q 7 _ av ailability * A g e C r os s tabu lation Age 3 0 .0 % .0 % 4 25 .0 % 1 4 .3% 7 23.3% 25 .0 % 12 1 8 .2% 4 2.9 % 5 1 5 .2% 1 7 .9 % 28 1 8 .7 % 1 0 0 .0 %

1 Q 7 _ a va ila b ility1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 3 Q 7 _ a va ila b ility 6 0 .0 % Ag e 5 .2% 4 Q 7 _ a va ila b ility 25 .0 % Ag e 6 .9 % 11 Q 7 _ a va ila b ility 36 .7 % Ag e 1 9 .0 % 27 Q 7 _ a va ila b ility 4 0 .9 % Ag e 4 6 .6 % 13 Q 7 _ a va ila b ility 39 .4 % Ag e 22.4 % 58 Q 7 _ a va ila b ility 38 .7 % Ag e 1 0 0 .0 %

2 0 .0 % .0 % 2 1 2.5 % 4 .4 % 11 36 .7 % 24 .4 % 20 30 .3% 4 4 .4 % 12 36 .4 % 26 .7 % 45 30 .0 % 1 0 0 .0 %

4 2 4 0 .0 % 1 3.3% 6 37 .5 % 4 0 .0 % 0 .0 % .0 % 6 9 .1 % 4 0 .0 % 1 3.0 % 6 .7 % 15 1 0 .0 % 1 0 0 .0 %

5 0 .0 % .0 % 0 .0 % .0 % 1 3.3% 25 .0 % 1 1 .5 % 25 .0 % 2 6 .1 % 5 0 .0 % 4 2.7 % 1 0 0 .0 %

To ta l 5 1 0 0 .0 % 3.3% 16 1 0 0 .0 % 1 0 .7 % 30 1 0 0 .0 % 20 .0 % 66 1 0 0 .0 % 4 4 .0 % 33 1 0 0 .0 % 22.0 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

From the table we can see that most of people from all age groups said availability of required products are good.

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ADANI RETAIL LTD.

Q7_availability * Gender Crosstabulation Gender 1 Q7_availability 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_availability Gender Q7_availability Gender Q7_availability Gender Q7_availability Gender Q7_availability Gender Q7_availability Gender 1 20.0% 1.7% 6 37.5% 10.3% 15 50.0% 25.9% 23 34.8% 39.7% 13 39.4% 22.4% 58 38.7% 100.0% 2 4 80.0% 4.3% 10 62.5% 10.9% 15 50.0% 16.3% 43 65.2% 46.7% 20 60.6% 21.7% 92 61.3% 100.0% Total 5 100.0% 3.3% 16 100.0% 10.7% 30 100.0% 20.0% 66 100.0% 44.0% 33 100.0% 22.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from both genders male and female said availability of required products are good.
Q7_availability * Marital_status Crosstabulation Marital_status 1 2 2 3 40.0% 60.0% 5.7% 2.6% 2 14 12.5% 87.5% 5.7% 12.2% 8 22 26.7% 73.3% 22.9% 19.1% 16 50 24.2% 75.8% 45.7% 43.5% 7 26 21.2% 78.8% 20.0% 22.6% 35 115 23.3% 76.7% 100.0% 100.0%

Total 5 100.0% 3.3% 16 100.0% 10.7% 30 100.0% 20.0% 66 100.0% 44.0% 33 100.0% 22.0% 150 100.0% 100.0%

Q7_availability

Total

Count % within Q7_availability % within Marital_status Count % within Q7_availability % within Marital_status Count % within Q7_availability % within Marital_status Count % within Q7_availability % within Marital_status Count % within Q7_availability % within Marital_status Count % within Q7_availability % within Marital_status

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From the table we can see that most of people from both marital status single and married said availability of required products are good.
Q 7 _ av ailability * O c c u pation C r os s tabu lation O cc u p a tio n 4 2 2 4 0 .0 % 4 0 .0 % 6 .9 % 4 .4 % 4 5 25 .0 % 31 .3% 1 3.8 % 1 1 .1 % 5 7 1 6 .7 % 23.3% 1 7 .2% 1 5 .6 % 14 22 21 .2% 33.3% 4 8 .3% 4 8 .9 % 4 9 1 2.1 % 27 .3% 1 3.8 % 20 .0 % 29 45 1 9 .3% 30 .0 % 1 0 0 .0 % 1 0 0 .0 % 3

1 Q 7 _ a va ila b ility1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 0 Q 7 _ a v a ila b ility .0 % O ccu p a tio n .0 % 1 Q 7 _ a v a ila b ility 6 .3% O ccu p a tio n 6 .3% 5 Q 7 _ a v a ila b ility 1 6 .7 % O ccu p a tio n 31 .3% 8 Q 7 _ a v a ila b ility 1 2.1 % O ccu p a tio n 5 0 .0 % 2 Q 7 _ a v a ila b ility 6 .1 % O ccu p a tio n 1 2.5 % 16 Q 7 _ a v a ila b ility 1 0 .7 % O ccu p a tio n 1 0 0 .0 %

2 1 20 .0 % 2.0 % 4 25 .0 % 8 .2% 10 33.3% 20 .4 % 18 27 .3% 36 .7 % 16 4 8 .5 % 32.7 % 49 32.7 % 1 0 0 .0 %

5 0 .0 % .0 % 2 1 2.5 % 33.3% 2 6 .7 % 33.3% 2 3.0 % 33.3% 0 .0 % .0 % 6 4 .0 % 1 0 0 .0 %

6 0 .0 % .0 % 0 .0 % .0 % 1 3.3% 20 .0 % 2 3.0 % 4 0 .0 % 2 6 .1 % 4 0 .0 % 5 3.3% 1 0 0 .0 %

To ta l 5 1 0 0 .0 % 3.3% 16 1 0 0 .0 % 1 0 .7 % 30 1 0 0 .0 % 20 .0 % 66 1 0 0 .0 % 4 4 .0 % 33 1 0 0 .0 % 22.0 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

From the table we can see that most of people from all occupation said availability of required products are good.
Q 7 _ av ailability * In c om e C r os s tabu lation In co me 1 Q 7 _ a va ila b ility1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 2 Q 7 _ a va ila b ility 4 0 .0 % In co me 4 .9 % 3 Q 7 _ a va ila b ility 1 8 .8 % In co me 7 .3% 9 Q 7 _ a va ila b ility 30 .0 % In co me 22.0 % 15 Q 7 _ a va ila b ility 22.7 % In co me 36 .6 % 12 Q 7 _ a va ila b ility 36 .4 % In co me 29 .3% 41 Q 7 _ a va ila b ility 27 .3% In co me 1 0 0 .0 % 2 1 20 .0 % 3.0 % 3 1 8 .8 % 9 .1 % 7 23.3% 21 .2% 15 22.7 % 4 5 .5 % 7 21 .2% 21 .2% 33 22.0 % 1 0 0 .0 % 3 0 .0 % .0 % 2 1 2.5 % 7 .1 % 2 6 .7 % 7 .1 % 16 24 .2% 5 7 .1 % 8 24 .2% 28 .6 % 28 1 8 .7 % 1 0 0 .0 % 4 1 20 .0 % 5 .6 % 1 6 .3% 5 .6 % 5 1 6 .7 % 27 .8 % 7 1 0 .6 % 38 .9 % 4 1 2.1 % 22.2% 18 1 2.0 % 1 0 0 .0 % 5 1 20 .0 % 1 0 .0 % 4 25 .0 % 4 0 .0 % 2 6 .7 % 20 .0 % 3 4 .5 % 30 .0 % 0 .0 % .0 % 10 6 .7 % 1 0 0 .0 % 6 0 .0 % .0 % 3 1 8 .8 % 1 5 .0 % 5 1 6 .7 % 25 .0 % 10 1 5 .2% 5 0 .0 % 2 6 .1 % 1 0 .0 % 20 1 3.3% 1 0 0 .0 % To ta l 5 1 0 0 .0 % 3.3% 16 1 0 0 .0 % 1 0 .7 % 30 1 0 0 .0 % 20 .0 % 66 1 0 0 .0 % 4 4 .0 % 33 1 0 0 .0 % 22.0 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

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ADANI RETAIL LTD. From the table we can see that most of people from all income brackets said availability of required products are good. Availability of different Brands
Q7_variety Frequency 5 9 21 79 36 150 Percent 3.3 6.0 14.0 52.7 24.0 100.0 Valid Percent 3.3 6.0 14.0 52.7 24.0 100.0 Cumulative Percent 3.3 9.3 23.3 76.0 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Availability of different brands: We calculated the weighted average response of customers and it was obtained to be about 3.845 values. So we can conclude that response lies between average and good but more closer to good. So we can conclude that response is good.
Q 7_variety * Age Crosstabulation Age 3 0 .0% .0% 1 11.1% 3.6% 4 19.0% 14.3% 15 19.0% 53.6% 8 22.2% 28.6% 28 18.7% 100.0%

1 Q7_variety 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_variety Age Q7_variety Age Q7_variety Age Q7_variety Age Q7_variety Age Q7_variety Age 1 20.0% 1.7% 7 77.8% 12.1% 7 33.3% 12.1% 29 36.7% 50.0% 14 38.9% 24.1% 58 38.7% 100.0%

2 1 20.0% 2.2% 0 .0% .0% 7 33.3% 15.6% 25 31.6% 55.6% 12 33.3% 26.7% 45 30.0% 100.0%

4 2 40.0% 13.3% 1 11.1% 6.7% 3 14.3% 20.0% 8 10.1% 53.3% 1 2.8% 6.7% 15 10.0% 100.0%

5 1 20.0% 25.0% 0 .0% .0% 0 .0% .0% 2 2.5% 50.0% 1 2.8% 25.0% 4 2.7% 100.0%

Total 5 100.0% 3.3% 9 100.0% 6.0% 21 100.0% 14.0% 79 100.0% 52.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from all age groups said availability of different brands are good.

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Q7_variety * Gender Crosstabulation Gender 1 Q7_variety 1 Count % within Q7_variety % within Gender Count % within Q7_variety % within Gender Count % within Q7_variety % within Gender Count % within Q7_variety % within Gender Count % within Q7_variety % within Gender Count % within Q7_variety % within Gender 3 60.0% 5.2% 5 55.6% 8.6% 8 38.1% 13.8% 29 36.7% 50.0% 13 36.1% 22.4% 58 38.7% 100.0% 2 2 40.0% 2.2% 4 44.4% 4.3% 13 61.9% 14.1% 50 63.3% 54.3% 23 63.9% 25.0% 92 61.3% 100.0% Total 5 100.0% 3.3% 9 100.0% 6.0% 21 100.0% 14.0% 79 100.0% 52.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from both genders male and female said availability of different brands are good.
Q7_variety * Marital_status Crosstabulation Marital_status 1 2 0 5 .0% 100.0% .0% 4.3% 5 4 55.6% 44.4% 14.3% 3.5% 4 17 19.0% 81.0% 11.4% 14.8% 19 60 24.1% 75.9% 54.3% 52.2% 7 29 19.4% 80.6% 20.0% 25.2% 35 115 23.3% 76.7% 100.0% 100.0%

Total 5 100.0% 3.3% 9 100.0% 6.0% 21 100.0% 14.0% 79 100.0% 52.7% 36 100.0% 24.0% 150 100.0% 100.0%

Q7_variety

Total

Count % within Q7_variety % within Marital_status Count % within Q7_variety % within Marital_status Count % within Q7_variety % within Marital_status Count % within Q7_variety % within Marital_status Count % within Q7_variety % within Marital_status Count % within Q7_variety % within Marital_status

From the table we can see that most of people from both marital status single and married said availability of different brands are good.

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Q 7_variety * O ccu pation Crosstabu lation O ccupation 4 2 2 40.0% 40.0% 6.9% 4.4% 2 2 22.2% 22.2% 6.9% 4.4% 4 3 19.0% 14.3% 13.8% 6.7% 19 27 24.1% 34.2% 65.5% 60.0% 2 11 5.6% 30.6% 6.9% 24.4% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q 7_variety 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q 7_variety O ccupation Q 7_variety O ccupation Q 7_variety O ccupation Q 7_variety O ccupation Q 7_variety O ccupation Q 7_variety O ccupation 0 .0% .0% 4 44.4% 25.0% 2 9.5% 12.5% 8 10.1% 50.0% 2 5.6% 12.5% 16 10.7% 100.0%

2 0 .0% .0% 1 11.1% 2.0% 9 42.9% 18.4% 22 27.8% 44.9% 17 47.2% 34.7% 49 32.7% 100.0%

5 1 20.0% 16.7% 0 .0% .0% 2 9.5% 33.3% 2 2.5% 33.3% 1 2.8% 16.7% 6 4.0% 100.0%

6 0 .0% .0% 0 .0% .0% 1 4.8% 20.0% 1 1.3% 20.0% 3 8.3% 60.0% 5 3.3% 100.0%

Total 5 100.0% 3.3% 9 100.0% 6.0% 21 100.0% 14.0% 79 100.0% 52.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

From the table we can see that most of people from all occupation said availability of different brands is good.
Q 7_variety * Income Crosstabulation Income 1 Q7_variety 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_variety Income Q7_variety Income Q7_variety Income Q7_variety Income Q7_variety Income Q7_variety Income 2 40.0% 4.9% 3 33.3% 7.3% 5 23.8% 12.2% 20 25.3% 48.8% 11 30.6% 26.8% 41 27.3% 100.0% 2 1 20.0% 3.0% 1 11.1% 3.0% 6 28.6% 18.2% 16 20.3% 48.5% 9 25.0% 27.3% 33 22.0% 100.0% 3 1 20.0% 3.6% 1 11.1% 3.6% 3 14.3% 10.7% 13 16.5% 46.4% 10 27.8% 35.7% 28 18.7% 100.0% 4 0 .0% .0% 1 11.1% 5.6% 1 4.8% 5.6% 12 15.2% 66.7% 4 11.1% 22.2% 18 12.0% 100.0% 5 0 .0% .0% 0 .0% .0% 1 4.8% 10.0% 8 10.1% 80.0% 1 2.8% 10.0% 10 6.7% 100.0% 6 1 20.0% 5.0% 3 33.3% 15.0% 5 23.8% 25.0% 10 12.7% 50.0% 1 2.8% 5.0% 20 13.3% 100.0% Total 5 100.0% 3.3% 9 100.0% 6.0% 21 100.0% 14.0% 79 100.0% 52.7% 36 100.0% 24.0% 150 100.0% 100.0%

Total

. From the table we can see that most of people from all income brackets said availability of different brands are good.

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ADANI RETAIL LTD. Quality of product.

Q7_quality Frequency 2 1 18 80 49 150 Percent 1.3 .7 12.0 53.3 32.7 100.0 Valid Percent 1.3 .7 12.0 53.3 32.7 100.0 Cumulative Percent 1.3 2.0 14.0 67.3 100.0

Valid

1 2 3 4 5 Total

1= V. Poor, 2= Poor, 3= Avg, 4= Good, 5=Excellent Quality of products: We calculated the weighted average response of customers and it was obtained to be about 4.12 values. So we can conclude that response lies between good and excellent but more closer to good. So we can conclude that response is good.
Q 7_quality * Age Crosstabulation Age 3 1 50.0% 3.6% 0 .0% .0% 1 5.6% 3.6% 21 26.3% 75.0% 5 10.2% 17.9% 28 18.7% 100.0%

1 Q7_quality 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_quality Age Q7_quality Age Q7_quality Age Q7_quality Age Q7_quality Age Q7_quality Age 0 .0% .0% 0 .0% .0% 8 44.4% 13.8% 27 33.8% 46.6% 23 46.9% 39.7% 58 38.7% 100.0%

2 0 .0% .0% 1 100.0% 2.2% 6 33.3% 13.3% 24 30.0% 53.3% 14 28.6% 31.1% 45 30.0% 100.0%

4 0 .0% .0% 0 .0% .0% 2 11.1% 13.3% 8 10.0% 53.3% 5 10.2% 33.3% 15 10.0% 100.0%

5 1 50.0% 25.0% 0 .0% .0% 1 5.6% 25.0% 0 .0% .0% 2 4.1% 50.0% 4 2.7% 100.0%

Total 2 100.0% 1.3% 1 100.0% .7% 18 100.0% 12.0% 80 100.0% 53.3% 49 100.0% 32.7% 150 100.0% 100.0%

Total

From the table we can see that most of the people in all age group said quality of products are good except age group 60> most them said quality of products is excellent.

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Q7_quality * Gender Crosstabulation Gender 1 Q7_quality 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_quality Gender Q7_quality Gender Q7_quality Gender Q7_quality Gender Q7_quality Gender Q7_quality Gender 1 50.0% 1.7% 1 100.0% 1.7% 5 27.8% 8.6% 31 38.8% 53.4% 20 40.8% 34.5% 58 38.7% 100.0% 2 1 50.0% 1.1% 0 .0% .0% 13 72.2% 14.1% 49 61.3% 53.3% 29 59.2% 31.5% 92 61.3% 100.0% Total 2 100.0% 1.3% 1 100.0% .7% 18 100.0% 12.0% 80 100.0% 53.3% 49 100.0% 32.7% 150 100.0% 100.0%

Total

From the table we can see that most of people from both genders male and female said quality of products are good.
Q7_quality * Marital_status Crosstabulation Marital_status 1 2 0 2 .0% 100.0% .0% 1.7% 0 1 .0% 100.0% .0% .9% 5 13 27.8% 72.2% 14.3% 11.3% 18 62 22.5% 77.5% 51.4% 53.9% 12 37 24.5% 75.5% 34.3% 32.2% 35 115 23.3% 76.7% 100.0% 100.0%

Total 2 100.0% 1.3% 1 100.0% .7% 18 100.0% 12.0% 80 100.0% 53.3% 49 100.0% 32.7% 150 100.0% 100.0%

Q7_quality

Total

Count % within Q7_quality % within Marital_status Count % within Q7_quality % within Marital_status Count % within Q7_quality % within Marital_status Count % within Q7_quality % within Marital_status Count % within Q7_quality % within Marital_status Count % within Q7_quality % within Marital_status

From the table we can see that most of people from both marital status single and married said quality of products are good. V.M. Patel Institute of Management 82

ADANI RETAIL LTD.

Q 7_quality * O ccupation Crosstabu lation Occupation 4 2 0 100.0% .0% 6.9% .0% 0 0 .0% .0% .0% .0% 3 6 16.7% 33.3% 10.3% 13.3% 18 28 22.5% 35.0% 62.1% 62.2% 6 11 12.2% 22.4% 20.7% 24.4% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q7_quality 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q7_quality Occupation Q7_quality Occupation Q7_quality Occupation Q7_quality Occupation Q7_quality Occupation Q7_quality Occupation 0 .0% .0% 0 .0% .0% 0 .0% .0% 10 12.5% 62.5% 6 12.2% 37.5% 16 10.7% 100.0%

2 0 .0% .0% 0 .0% .0% 6 33.3% 12.2% 19 23.8% 38.8% 24 49.0% 49.0% 49 32.7% 100.0%

5 0 .0% .0% 1 100.0% 16.7% 0 .0% .0% 4 5.0% 66.7% 1 2.0% 16.7% 6 4.0% 100.0%

6 0 .0% .0% 0 .0% .0% 3 16.7% 60.0% 1 1.3% 20.0% 1 2.0% 20.0% 5 3.3% 100.0%

Total 2 100.0% 1.3% 1 100.0% .7% 18 100.0% 12.0% 80 100.0% 53.3% 49 100.0% 32.7% 150 100.0% 100.0%

Total

From the table we can see that students, business/self employed, housewives, and professionals said quality of products are good. Most of the service people said quality of products is excellent, and those who belong to other occupation most of them said quality of product is average.
Q 7_q u ality * In come Crosstabulation Income 1 Q7_quality 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q 7_quality Income Q 7_quality Income Q 7_quality Income Q 7_quality Income Q 7_quality Income Q 7_quality Income 0 .0% .0% 0 .0% .0% 8 44.4% 19.5% 16 20.0% 39.0% 17 34.7% 41.5% 41 27.3% 100.0% 2 0 .0% .0% 1 100.0% 3.0% 4 22.2% 12.1% 17 21.3% 51.5% 11 22.4% 33.3% 33 22.0% 100.0% 3 2 100.0% 7.1% 0 .0% .0% 1 5.6% 3.6% 16 20.0% 57.1% 9 18.4% 32.1% 28 18.7% 100.0% 4 0 .0% .0% 0 .0% .0% 1 5.6% 5.6% 11 13.8% 61.1% 6 12.2% 33.3% 18 12.0% 100.0% 5 0 .0% .0% 0 .0% .0% 1 5.6% 10.0% 7 8.8% 70.0% 2 4.1% 20.0% 10 6.7% 100.0% 6 0 .0% .0% 0 .0% .0% 3 16.7% 15.0% 13 16.3% 65.0% 4 8.2% 20.0% 20 13.3% 100.0% Total 2 100.0% 1.3% 1 100.0% .7% 18 100.0% 12.0% 80 100.0% 53.3% 49 100.0% 32.7% 150 100.0% 100.0%

Total

From the table we can see that most of people from all income brackets said quality of products is good except one income bracket 100000-199999 majority of them said quality of products is excellent. V.M. Patel Institute of Management 83

ADANI RETAIL LTD.

SECTION : 3
Que: 8 How many sections of store have you visited? Objective: To know about how much portion of the store consumer is visiting.
Q8 Frequency 39 43 68 150 Percent 26.0 28.7 45.3 100.0 Valid Percent 26.0 28.7 45.3 100.0 Cumulative Percent 26.0 54.7 100.0

Valid

1 2 3 Total

1= All sections, 2= Most of the sections, 3= Specific sections From the table we can see that majority of people 45.3% are visiting specific sections of store.
Q 8 * Age Crosstabulation Age 3 8 20.5% 28.6% 5 11.6% 17.9% 15 22.1% 53.6% 28 18.7% 100.0%

1 Q8 1 Count % within % within Count % within % within Count % within % within Count % within % within Q8 Age Q8 Age Q8 Age Q8 Age 18 46.2% 31.0% 23 53.5% 39.7% 17 25.0% 29.3% 58 38.7% 100.0%

2 11 28.2% 24.4% 10 23.3% 22.2% 24 35.3% 53.3% 45 30.0% 100.0%

4 2 5.1% 13.3% 3 7.0% 20.0% 10 14.7% 66.7% 15 10.0% 100.0%

5 0 .0% .0% 2 4.7% 50.0% 2 2.9% 50.0% 4 2.7% 100.0%

Total 39 100.0% 26.0% 43 100.0% 28.7% 68 100.0% 45.3% 150 100.0% 100.0%

Total

From the table we can see that majority of people in age group 21-30 visiting most of the section of the store, and people belong to remaining age group majority of them are visiting specific section of the store.

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Q 8 * Gender Crosstabulation Gender 1 Q8 1 Count % within % within Count % within % within Count % within % within Count % within % within Q8 Gender Q8 Gender Q8 Gender Q8 Gender 11 28.2% 19.0% 21 48.8% 36.2% 26 38.2% 44.8% 58 38.7% 100.0% 2 28 71.8% 30.4% 22 51.2% 23.9% 42 61.8% 45.7% 92 61.3% 100.0% Total 39 100.0% 26.0% 43 100.0% 28.7% 68 100.0% 45.3% 150 100.0% 100.0%

Total

From the table we can see that in both genders majority of male and female are visiting specific sections of the store.
Q 8 * Marital_status Crosstabulation Marital_status 1 2 11 28 28.2% 71.8% 31.4% 24.3% 13 30 30.2% 69.8% 37.1% 26.1% 11 57 16.2% 83.8% 31.4% 49.6% 35 115 23.3% 76.7% 100.0% 100.0%

Total 39 100.0% 26.0% 43 100.0% 28.7% 68 100.0% 45.3% 150 100.0% 100.0%

Q8

Total

Count % within % within Count % within % within Count % within % within Count % within % within

Q8 Marital_status Q8 Marital_status Q8 Marital_status Q8 Marital_status

From the table we can see that those who are single majority of them are visiting most of the sections of the store and majority of married people are visiting specific sections of the store.

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Q 8 * O ccu pation Crosstabu lation O ccupation 4 6 13 15.4% 33.3% 20.7% 28.9% 8 11 18.6% 25.6% 27.6% 24.4% 15 21 22.1% 30.9% 51.7% 46.7% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q8 1 Count % within % within Count % within % within Count % within % within Count % within % within Q8 O ccupation Q8 O ccupation Q8 O ccupation Q8 O ccupation 2 5.1% 12.5% 8 18.6% 50.0% 6 8.8% 37.5% 16 10.7% 100.0%

2 16 41.0% 32.7% 12 27.9% 24.5% 21 30.9% 42.9% 49 32.7% 100.0%

5 0 .0% .0% 2 4.7% 33.3% 4 5.9% 66.7% 6 4.0% 100.0%

6 2 5.1% 40.0% 2 4.7% 40.0% 1 1.5% 20.0% 5 3.3% 100.0%

Total

Total 39 100.0% 26.0% 43 100.0% 28.7% 68 100.0% 45.3% 150 100.0% 100.0%

Majority of students are visiting most of the sections and service people and business/ self employed, housewives and professionals are visiting specific section of the store and those who belong to other occupation 2 of respondent are all section of the store and 2 of them are visiting most of the section of the store.
Q 8 * Income Crosstabulation Income 1 Q8 1 Count % within % within Count % within % within Count % within % within Count % within % within Q8 Income Q8 Income Q8 Income Q8 Income 10 25.6% 24.4% 15 34.9% 36.6% 16 23.5% 39.0% 41 27.3% 100.0% 2 10 25.6% 30.3% 8 18.6% 24.2% 15 22.1% 45.5% 33 22.0% 100.0% 3 8 20.5% 28.6% 7 16.3% 25.0% 13 19.1% 46.4% 28 18.7% 100.0% 4 0 .0% .0% 7 16.3% 38.9% 11 16.2% 61.1% 18 12.0% 100.0% 5 3 7.7% 30.0% 1 2.3% 10.0% 6 8.8% 60.0% 10 6.7% 100.0% 6 8 20.5% 40.0% 5 11.6% 25.0% 7 10.3% 35.0% 20 13.3% 100.0% Total 39 100.0% 26.0% 43 100.0% 28.7% 68 100.0% 45.3% 150 100.0% 100.0%

Total

From the table we came to know that in all income brackets majority of people are visiting specific sections of the store except one income group 600000> among them majority of people are visiting all sections of the store.

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ADANI RETAIL LTD. Que: 9 Did you purchase more products beyond requirement (Planning)? Objective: To know about the unplanned purchases General finding

No 43% Yes 57%

Yes No

From the graph we can see that 57% people purchased beyond requirement (planning) and 43% people were stick to their planning. Age-Q9 Crosstab
120.00%

No of people in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% 21-30 31-40 41-50 51-60 60> 64.30% 53.40% 55.60% 53.30% 75% 35.70% 46.60% 44.40% 46.70% 25%
No Yes

Age

From the graph we can see that majority of people in all age groups purchased beyond requirement (planning).

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ADANI RETAIL LTD.

Gender-Q9 Crosstab
120.00%

No of persons in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Male 46.60% 63% 53.40% 37% No Yes

Gender

Female

From the graph we can see that majority of male respondents stick to their planning and majority of female respondents purchased beyond requirement (planning). Marital Status-Q9 Crosstab
120.00%

No of persons in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Single Married 48.60% 59.10% 51.40% 40.90% No Yes

Marital Status

From the graph we can see that those who are single majority of them were stick to their planning and most of respondent who are married purchased beyond their requirement (planning).

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Occupation-Q9 Crosstab

No of persons in %

120% 100% 80% 60% 40% 20% 0%

nt de tu S rv Se ice d ye plo m lf e Se s/ l ife na ew sio us es of Ho Pr s er th O

34.70% 75% 65.30% 25%

20% 48.30% 40% 50% No 80% 51.70% 60% 50% Yes

s ne uis B

Occupation

Majority of students were stick to their planning and service people, business/ selfemployed, housewives and others among them majority of respondents purchase beyond their planning. If we give a look on professionals 50% people were stick to their planning and 50% people purchase beyond their requirement. Income-Q9 Crosstab
120.00%

No of persons in %

100.00% 80.00% 60.00% 40.00% 20.00% 0.00%

100000- 200000- 300000- 400000- 500000- 600000> 199999 299999 399999 499999 599999

38.90% 48.80% 48.50% 46.40%

30%

30%

No Yes

61.10% 51.20% 51.50% 53.60%

70%

70%

Income

From the graph we can see that majority of people in all income brackets purchase more beyond their requirement (planning).

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ADANI RETAIL LTD.

List of the unplanned categories of products

Dusters Stationery Homelinens Pickels Suger/ Jaggery Grosery/Spices Oil/Ghee Instant Mix Personal Care

3 3 4 3 6 13 4 6 15 5 12 9 7 4 4 14 5 7 9 5 4 11

Categories

Fruits/Veg Milk products Jam/Sauces Phoolw at/Agarbatti Disposables Dry Fruits Snaks/?Biscuits Drinks/juice Soap/ Det Confectionery Crockery Garments plastics

10 No of persons

15

20

From the above graph we can see the no of unplanned purchase of different categories. In spite of this Papad, Match stick, Thermoware, Mukhavas, Fengshui, Nail cutter, Scissor, Gift articles, Toys, Jewellery, Bulb, Gogals, Phenyl, Mushroom, Pasta, Utensils, Garments, Toys were also purchased without planning.

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ADANI RETAIL LTD. Que: 10 Please tick the factors from 1 to 5 that influences you to purchase more things beyond your planning. 1 being strongly disagreed strongly agree. Objective: To know about the factors influences the consumer to purchase more things.

By recalling the required products by browsing the shelf.

Q 10_browsing Frequency 10 17 12 57 54 150 Percent 6.7 11.3 8.0 38.0 36.0 100.0 Valid Percent 6.7 11.3 8.0 38.0 36.0 100.0 Cumulative Percent 6.7 18.0 26.0 64.0 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree By recalling the required products by browsing the shelf: We calculated the weighted avg. response of customers and it was obtained to be about 3.82 value. So we can conclude that response lies between Neutral and Agree but more closer to agree ness. So we can say that people agreed that they recall the required product by browsing the shelf.
Q 10_browsing * Age Crosstabulation Age 3 1 10.0% 3.6% 2 11.8% 7.1% 1 8.3% 3.6% 14 24.6% 50.0% 10 18.5% 35.7% 28 18.7% 100.0%

1 Q10_browsing 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_browsing Age Q10_browsing Age Q10_browsing Age Q10_browsing Age Q10_browsing Age Q10_browsing Age 4 40.0% 6.9% 7 41.2% 12.1% 7 58.3% 12.1% 20 35.1% 34.5% 20 37.0% 34.5% 58 38.7% 100.0%

2 2 20.0% 4.4% 6 35.3% 13.3% 3 25.0% 6.7% 17 29.8% 37.8% 17 31.5% 37.8% 45 30.0% 100.0%

4 2 20.0% 13.3% 2 11.8% 13.3% 1 8.3% 6.7% 5 8.8% 33.3% 5 9.3% 33.3% 15 10.0% 100.0%

5 1 10.0% 25.0% 0 .0% .0% 0 .0% .0% 1 1.8% 25.0% 2 3.7% 50.0% 4 2.7% 100.0%

Total

Total 10 100.0% 6.7% 17 100.0% 11.3% 12 100.0% 8.0% 57 100.0% 38.0% 54 100.0% 36.0% 150 100.0% 100.0%

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ADANI RETAIL LTD. From the table we can see that from age group 21-30, 34.5% people were agree and strongly agree, from age group 31-40, 37.8% people were agree and strongly agree, from age group 51-60, 33.3% people were agree and strongly agree, and from age group 41-50 most of them were agree and from age group 60> most of them were strongly agree.
Q10_browsing * Gender Crosstabulation Gender 1 Q10_browsing 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_browsing Gender Q10_browsing Gender Q10_browsing Gender Q10_browsing Gender Q10_browsing Gender Q10_browsing Gender 4 40.0% 6.9% 4 23.5% 6.9% 6 50.0% 10.3% 28 49.1% 48.3% 16 29.6% 27.6% 58 38.7% 100.0% 2 6 60.0% 6.5% 13 76.5% 14.1% 6 50.0% 6.5% 29 50.9% 31.5% 38 70.4% 41.3% 92 61.3% 100.0% Total 10 100.0% 6.7% 17 100.0% 11.3% 12 100.0% 8.0% 57 100.0% 38.0% 54 100.0% 36.0% 150 100.0% 100.0%

Total

From the table we can see that majority of male were agree that they get influence by recalling the required products by browsing the shelf and majority of female respondents were strongly agree that they get influence by browsing to purchase more.

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Q10_browsing * Marital_status Crosstabulation Marital_status 1 2 5 5 50.0% 50.0% 14.3% 4.3% 3 14 17.6% 82.4% 8.6% 12.2% 6 6 50.0% 50.0% 17.1% 5.2% 12 45 21.1% 78.9% 34.3% 39.1% 9 45 16.7% 83.3% 25.7% 39.1% 35 115 23.3% 76.7% 100.0% 100.0%

Total 10 100.0% 6.7% 17 100.0% 11.3% 12 100.0% 8.0% 57 100.0% 38.0% 54 100.0% 36.0% 150 100.0% 100.0%

Q10_browsing

Total

Count % within Q10_browsing % within Marital_status Count % within Q10_browsing % within Marital_status Count % within Q10_browsing % within Marital_status Count % within Q10_browsing % within Marital_status Count % within Q10_browsing % within Marital_status Count % within Q10_browsing % within Marital_status

From the table we can see that majority of people those who were single they agree that they recall the required products while browsing the shelf and those who were married among the them 39.1% respondent were agree and strongly agree from this factor.
Q 1 0_ br ow sin g * O c cu pation C r oss tabu lation O ccu pa tion 4 5 2 5 0.0% 20 .0% 1 7.2% 4 .4 % 2 6 1 1.8% 35 .3% 6.9% 13.3% 2 2 1 6.7% 16 .7% 6.9% 4 .4 % 10 18 1 7.5% 31 .6% 34.5% 40 .0% 10 17 1 8.5% 31 .5% 34.5% 37 .8% 29 45 1 9.3% 30 .0% 10 0.0% 1 00 .0% 3

1 Q 10 _b row sing 1 Co un t % w ithin % w ithin Co un t % w ithin % w ithin Co un t % w ithin % w ithin Co un t % w ithin % w ithin Co un t % w ithin % w ithin Co un t % w ithin % w ithin Q 10 _b ro w sing O ccup ation Q 10 _b ro w sing O ccup ation Q 10 _b ro w sing O ccup ation Q 10 _b ro w sing O ccup ation Q 10 _b ro w sing O ccup ation Q 10 _b ro w sing O ccup ation 2 20 .0% 12.5% 1 5 .9% 6 .3% 5 4 1.7% 31 .3% 6 1 0.5% 37 .5% 2 3.7% 12.5% 16 1 0.7% 10 0 .0%

2 1 10 .0 % 2.0 % 6 35.3% 12.2% 2 16 .7 % 4.1 % 19 33.3% 38.8 % 21 38.9 % 4 2.9 % 49 32.7 % 1 00 .0 %

5 0 .0 % .0 % 0 .0 % .0 % 1 8.3% 16 .7 % 3 5.3% 50 .0 % 2 3.7 % 33.3% 6 4.0 % 100 .0 %

6 0 .0% .0% 2 1 1.8% 4 0.0% 0 .0% .0% 1 1 .8% 20 .0% 2 3.7% 4 0.0% 5 3.3% 10 0 .0%

Tota l

Tota l 10 1 00 .0 % 6 .7 % 17 1 00 .0 % 11 .3% 12 1 00 .0 % 8 .0 % 57 1 00 .0 % 38 .0 % 54 1 00 .0 % 36 .0 % 15 0 1 00 .0 % 1 00 .0 %

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ADANI RETAIL LTD. From the table we can see majority of people those who belong to student = agree, service =strongly agree, business/ self-employed = strongly agree, housewife= agree, Professional = agree, others = disagree and agree.
Q 10_brow sin g * In com e C rosstabu lation Income 1 Q 10_b ro wsing 1 C oun t % w ithin % w ithin C oun t % w ithin % w ithin C oun t % w ithin % w ithin C oun t % w ithin % w ithin C oun t % w ithin % w ithin C oun t % w ithin % w ithin Q 1 0_b ro wsing Income Q 1 0_b ro wsing Income Q 1 0_b ro wsing Income Q 1 0_b ro wsing Income Q 1 0_b ro wsing Income Q 1 0_b ro wsing Income 4 4 0.0 % 9.8 % 4 23.5 % 9.8 % 4 33.3% 9.8 % 13 22.8 % 31.7 % 16 29.6 % 39.0 % 41 27.3% 100.0 % 2 2 20.0 % 6.1 % 5 29.4 % 15.2% 4 33.3% 12.1 % 11 19.3% 33.3% 11 20.4 % 33.3% 33 22.0 % 100 .0 % 3 2 20.0 % 7.1 % 3 17.6% 10.7% 0 .0 % .0 % 15 26.3% 5 3.6 % 8 14.8% 28.6 % 28 18.7% 100.0 % 4 0 .0% .0% 2 11 .8% 11 .1% 2 16 .7% 11 .1% 8 14 .0% 44 .4% 6 11 .1% 33.3% 18 1 2.0% 100.0% 5 1 10 .0% 10 .0% 2 11 .8% 20.0% 0 .0% .0% 3 5.3% 30.0% 4 7.4 % 40 .0% 10 6.7 % 100.0% 6 1 10 .0% 5 .0 % 1 5 .9 % 5 .0 % 2 16 .7% 10 .0% 7 1 2.3% 35.0% 9 16 .7% 45 .0% 20 1 3.3% 100 .0% Total 10 100 .0% 6 .7 % 17 100 .0% 11.3% 12 100 .0% 8 .0 % 57 100 .0% 38.0% 54 100 .0% 36.0% 150 100 .0% 100 .0%

Total

From the table we can see that those who belong to income group 100000-199999 and 600000> majority of them were strongly agree, and those who belong to remaining age group they were agree that they recall the required products by browsing the shelf.

Suggestion by the sales staff.

Q 10_sales_staff Frequency 18 40 38 47 7 150 Percent 12.0 26.7 25.3 31.3 4.7 100.0 Valid Percent 12.0 26.7 25.3 31.3 4.7 100.0 Cumulative Percent 12.0 38.7 64.0 95.3 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree

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ADANI RETAIL LTD. Suggestion by sales staff: We calculated the weighted avg. response of customers and it was obtained to be about 2.88 value. So we can conclude that response lies between Disagree and Neutral but more closer to Neutral. So people say sometimes sales staff influences them and sometimes not they are neutral in their response
Q 10_s ales_staff * Ag e Crosstabu lation Age 3 3 16.7% 10.7% 9 22.5% 32.1% 8 21.1% 28.6% 7 14.9% 25.0% 1 14.3% 3.6% 28 18.7% 100.0%

1 Q 10_sales_sta ff 1 Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Coun t % within % within Q 10_sales_staff Age Q 10_sales_staff Age Q 10_sales_staff Age Q 10_sales_staff Age Q 10_sales_staff Age Q 10_sales_staff Age 6 33.3% 10.3% 15 37.5% 25.9% 15 39.5% 25.9% 19 40.4% 32.8% 3 42.9% 5.2% 58 38.7% 100 .0%

2 4 22.2% 8.9% 12 30.0% 26.7% 10 26.3% 22.2% 16 34.0% 35.6% 3 42.9% 6.7% 45 30.0% 100.0%

4 2 11.1% 13.3% 4 10.0% 26.7% 5 13.2% 33.3% 4 8.5% 26.7% 0 .0% .0% 15 10.0% 100.0%

5 3 16.7% 75.0% 0 .0% .0% 0 .0% .0% 1 2.1% 25.0% 0 .0% .0% 4 2.7% 100.0%

Total

Total 18 100.0% 12.0% 40 100.0% 26.7% 38 100.0% 25.3% 47 100.0% 31.3% 7 100.0% 4.7% 150 100.0% 100.0%

In age group 21-30 and 31-40 most of were agree that suggestion by sales staff influences their purchasing and most of people in age group in age group 41-50 were disagree, in age group 51-60 most of them were neutral and in age group 60> most of them were strongly disagree.

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ADANI RETAIL LTD.

Q10_sales_staff * Gender Crosstabulation Gender 1 Q10_sales_staff 1 Count % within Q10_sales_staff % within Gender Count % within Q10_sales_staff % within Gender Count % within Q10_sales_staff % within Gender Count % within Q10_sales_staff % within Gender Count % within Q10_sales_staff % within Gender Count % within Q10_sales_staff % within Gender 8 44.4% 13.8% 12 30.0% 20.7% 18 47.4% 31.0% 16 34.0% 27.6% 4 57.1% 6.9% 58 38.7% 100.0% 2 10 55.6% 10.9% 28 70.0% 30.4% 20 52.6% 21.7% 31 66.0% 33.7% 3 42.9% 3.3% 92 61.3% 100.0% Total 18 100.0% 12.0% 40 100.0% 26.7% 38 100.0% 25.3% 47 100.0% 31.3% 7 100.0% 4.7% 150 100.0% 100.0%

Total

From the table we came to know that most of male were neutral in their responses and majority of female were agree that suggestion by sales staff influences their purchases.
Q10_sales_staff * Marital_status Crosstabulation Marital_status 1 2 6 12 33.3% 66.7% 17.1% 10.4% 8 32 20.0% 80.0% 22.9% 27.8% 11 27 28.9% 71.1% 31.4% 23.5% 8 39 17.0% 83.0% 22.9% 33.9% 2 5 28.6% 71.4% 5.7% 4.3% 35 115 23.3% 76.7% 100.0% 100.0%

Total 18 100.0% 12.0% 40 100.0% 26.7% 38 100.0% 25.3% 47 100.0% 31.3% 7 100.0% 4.7% 150 100.0% 100.0%

Q10_sales_staff

Total

Count % within Q10_sales_staff % within Marital_status Count % within Q10_sales_staff % within Marital_status Count % within Q10_sales_staff % within Marital_status Count % within Q10_sales_staff % within Marital_status Count % within Q10_sales_staff % within Marital_status Count % within Q10_sales_staff % within Marital_status

From the table we came to know that those who were single among them most of them were neutral in their responses, and those who were married among them most of the people were agree.

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ADANI RETAIL LTD.

Q 1 0 _ s ales _ s taff * O c c u pation C r os s tabu lation O c cu p a tio n 4 4 4 22.2% 22.2% 1 3.8 % 8 .9 % 6 14 1 5 .0 % 35 .0 % 20 .7 % 31 .1 % 5 11 1 3.2% 28 .9 % 1 7 .2% 24 .4 % 12 15 25 .5 % 31 .9 % 4 1 .4 % 33.3% 2 1 28 .6 % 1 4 .3% 6 .9 % 2.2% 29 45 1 9 .3% 30 .0 % 1 0 0 .0 % 1 0 0 .0 % 3

1 Q 1 0 _ s a le s _ s ta ff1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 1 Q 1 0 _ sa le s_ sta ff 5 .6 % O c cu p a tio n 6 .3% 5 Q 1 0 _ sa le s_ sta ff 1 2.5 % O c cu p a tio n 31 .3% 7 Q 1 0 _ sa le s_ sta ff 1 8 .4 % O c cu p a tio n 4 3.8 % 3 Q 1 0 _ sa le s_ sta ff 6 .4 % O c cu p a tio n 1 8 .8 % 0 Q 1 0 _ sa le s_ sta ff .0 % O c cu p a tio n .0 % 16 Q 1 0 _ sa le s_ sta ff 1 0 .7 % O c cu p a tio n 1 0 0 .0 %

2 7 38 .9 % 1 4 .3% 11 27 .5 % 22.4 % 12 31 .6 % 24 .5 % 15 31 .9 % 30 .6 % 4 5 7 .1 % 8 .2% 49 32.7 % 1 0 0 .0 %

5 0 .0 % .0 % 3 7 .5 % 5 0 .0 % 3 7 .9 % 5 0 .0 % 0 .0 % .0 % 0 .0 % .0 % 6 4 .0 % 1 0 0 .0 %

6 2 1 1 .1 % 4 0 .0 % 1 2.5 % 20 .0 % 0 .0 % .0 % 2 4 .3% 4 0 .0 % 0 .0 % .0 % 5 3.3% 1 0 0 .0 %

To ta l

To ta l 18 1 0 0 .0 % 1 2.0 % 40 1 0 0 .0 % 26 .7 % 38 1 0 0 .0 % 25 .3% 47 1 0 0 .0 % 31 .3% 7 1 0 0 .0 % 4 .7 % 150 1 0 0 .0 % 1 0 0 .0 %

Student were neutral in their responses and service people business/ self employed and housewives were agree in their responses and 50% of professional were neutral and 50% were disagree in their responses, and those who belong to other occupation 40% people were strongly disagree and 40% people were agree that their purchases influences by suggestion of sales staff.
Q 1 0 _ s ales _ s taff * In c om e C r os s tabu lation In c o m e 1 Q 1 0 _ sa le s_ s ta ff1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 9 Q 1 0 _ s a le s _ s ta ff 5 0 .0 % In co m e 22.0 % 9 Q 1 0 _ s a le s _ s ta ff 22.5 % In co m e 22.0 % 10 Q 1 0 _ s a le s _ s ta ff 26 .3% In co m e 24 .4 % 10 Q 1 0 _ s a le s _ s ta ff 21 .3% In co m e 24 .4 % 3 Q 1 0 _ s a le s _ s ta ff 4 2.9 % In co m e 7 .3% 41 Q 1 0 _ s a le s _ s ta ff 27 .3% In co m e 1 0 0 .0 % 2 1 5 .6 % 3.0 % 8 20 .0 % 24 .2% 8 21 .1 % 24 .2% 14 29 .8 % 4 2.4 % 2 28 .6 % 6 .1 % 33 22.0 % 1 0 0 .0 % 3 2 1 1 .1 % 7 .1 % 11 27 .5 % 39 .3% 3 7 .9 % 1 0 .7 % 12 25 .5 % 4 2.9 % 0 .0 % .0 % 28 1 8 .7 % 1 0 0 .0 % 4 1 5 .6 % 5 .6 % 5 1 2.5 % 27 .8 % 8 21 .1 % 4 4 .4 % 3 6 .4 % 1 6 .7 % 1 1 4 .3% 5 .6 % 18 1 2.0 % 1 0 0 .0 % 5 1 5 .6 % 1 0 .0 % 3 7 .5 % 30 .0 % 4 1 0 .5 % 4 0 .0 % 2 4 .3% 20 .0 % 0 .0 % .0 % 10 6 .7 % 1 0 0 .0 % 6 4 22.2% 20 .0 % 4 1 0 .0 % 20 .0 % 5 1 3.2% 25 .0 % 6 1 2.8 % 30 .0 % 1 1 4 .3% 5 .0 % 20 1 3.3% 1 0 0 .0 % To ta l 18 1 0 0 .0 % 1 2.0 % 40 1 0 0 .0 % 26 .7 % 38 1 0 0 .0 % 25 .3% 47 1 0 0 .0 % 31 .3% 7 1 0 0 .0 % 4 .7 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

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ADANI RETAIL LTD. From the table we can see that from income bracket 100000-199999 24.4 % people were neutral and 24.4 % people were agree in their responses and from income bracket 200000-299999, 300000-399999 and 600000> majority of them were agree in their responses, and most of the people from 400000-499999, 500000-599999 were neutral in their responses.

By your shopping partner or by other customer.

Q 10_co_customer Frequency 36 25 17 40 32 150 Percent 24.0 16.7 11.3 26.7 21.3 100.0 Valid Percent 24.0 16.7 11.3 26.7 21.3 100.0 Cumulative Percent 24.0 40.7 52.0 78.7 100.0

Valid

1 2 3 4 5 Total

, 1= Strongly Disagree, 2= Disagree, 3= Neutral 4= Agree, 5=Strongly Agree By your shopping partner or by other customer: We calculated the weighted avg. response of customers and it was obtained to be about 3.065 value. So we can conclude that response is Neutral.

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ADANI RETAIL LTD.

Q10_co_customer * Age Crosstabulation Age 3 6 16.7% 13.3% 8 32.0% 17.8% 7 41.2% 15.6% 12 30.0% 26.7% 12 37.5% 26.7% 45 30.0% 100.0% 10 27.8% 35.7% 3 12.0% 10.7% 1 5.9% 3.6% 7 17.5% 25.0% 7 21.9% 25.0% 28 18.7% 100.0%

1 Q10_co_customer 1 Count % within Q10_ co_customer % within Age Count % within Q10_ co_customer % within Age Count % within Q10_ co_customer % within Age Count % within Q10_ co_customer % within Age Count % within Q10_ co_customer % within Age Count % within Q10_ co_customer % within Age 13 36.1% 22.4% 11 44.0% 19.0% 8 47.1% 13.8% 16 40.0% 27.6% 10 31.3% 17.2% 58 38.7% 100.0%

4 6 16.7% 40.0% 3 12.0% 20.0% 1 5.9% 6.7% 3 7.5% 20.0% 2 6.3% 13.3% 15 10.0% 100.0%

5 1 2.8% 25.0% 0 .0% .0% 0 .0% .0% 2 5.0% 50.0% 1 3.1% 25.0% 4 2.7% 100.0%

Total 36 100.0% 24.0% 25 100.0% 16.7% 17 100.0% 11.3% 40 100.0% 26.7% 32 100.0% 21.3% 150 100.0% 100.0%

Total

From the table we see that majority of people from 21-30, 31-40 and 60 > were agree that they get influences by shopping partner or by co customer to purchase more, and majority of people from age group 41-50 and 51-60 were strongly disagree.

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ADANI RETAIL LTD.

Q10_co_customer * Gender Crosstabulation Gender 1 Q10_co_customer 1 Count % within Q10_ co_customer % within Gender Count % within Q10_ co_customer % within Gender Count % within Q10_ co_customer % within Gender Count % within Q10_ co_customer % within Gender Count % within Q10_ co_customer % within Gender Count % within Q10_ co_customer % within Gender 4 11.1% 6.9% 11 44.0% 19.0% 7 41.2% 12.1% 21 52.5% 36.2% 15 46.9% 25.9% 58 38.7% 100.0% 2 32 88.9% 34.8% 14 56.0% 15.2% 10 58.8% 10.9% 19 47.5% 20.7% 17 53.1% 18.5% 92 61.3% 100.0% Total 36 100.0% 24.0% 25 100.0% 16.7% 17 100.0% 11.3% 40 100.0% 26.7% 32 100.0% 21.3% 150 100.0% 100.0%

Total

From the table we can see that majority of male respondent were agree and majority of female respondents were strongly disagree that any shopping partner or co customer does not influence them.

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ADANI RETAIL LTD.

Q 10_co_customer * Marital_status Crosstabulation Marital_status 1 2 11 25 30.6% 31.4% 5 20.0% 14.3% 5 29.4% 14.3% 8 20.0% 22.9% 6 18.8% 17.1% 35 23.3% 100.0% 69.4% 21.7% 20 80.0% 17.4% 12 70.6% 10.4% 32 80.0% 27.8% 26 81.3% 22.6% 115 76.7% 100.0%

Total 36 100.0% 24.0% 25 100.0% 16.7% 17 100.0% 11.3% 40 100.0% 26.7% 32 100.0% 21.3% 150 100.0% 100.0%

Q10_co_customer

Total

Count % within Q10_co_ customer % within Marital_status Count % within Q10_co_ customer % within Marital_status Count % within Q10_co_ customer % within Marital_status Count % within Q10_co_ customer % within Marital_status Count % within Q10_co_ customer % within Marital_status Count % within Q10_co_ customer % within Marital_status

Those who are single among them majority of people were strongly disagree in their responses and those who are married among them majority of them were agree that shopping partner or co customer influences them to purchase more.

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ADANI RETAIL LTD.

Q 1 0 _ c o_ c u s tom er * O c c u p ation C r os s tabu lation O c c u p a tio n 4 10 11 30 .6 % 24 .4 % 8 32.0 % 1 7 .8 % 4 23.5 % 8 .9 % 12 30 .0 % 26 .7 % 10 31 .3% 22.2% 45 30 .0 % 1 0 0 .0 %

1 Q 1 0 _ c o _ c u s to m e1r Count 4 % w ith in Q 1 0 _ c o _ 1 1 .1 % c u s to m e r % w ith in O c c u p a tio n 25 .0 % Count 3 % w ith in Q 1 0 _ c o _ 1 2.0 % c u s to m e r % w ith in O c c u p a tio n 1 8 .8 % Count 4 % w ith in Q 1 0 _ c o _ 23.5 % c u s to m e r % w ith in O c c u p a tio n 25 .0 % Count 3 % w ith in Q 1 0 _ c o _ 7 .5 % c u s to m e r % w ith in O c c u p a tio n 1 8 .8 % Count 2 % w ith in Q 1 0 _ c o _ 6 .3% c u s to m e r % w ith in O c c u p a tio n 1 2.5 % Count 16 % w ith in Q 1 0 _ c o _ 1 0 .7 % c u s to m e r % w ith in O c c u p a tio n1 0 0 .0 %

2 9 25 .0 % 1 8 .4 % 9 36 .0 % 1 8 .4 % 7 4 1 .2% 1 4 .3% 14 35 .0 % 28 .6 % 10 31 .3% 20 .4 % 49 32.7 % 1 0 0 .0 %

5 1 2.8 % 1 6 .7 % 1 4 .0 % 1 6 .7 % 1 5 .9 % 1 6 .7 % 1 2.5 % 1 6 .7 % 2 6 .3% 33.3% 6 4 .0 % 1 0 0 .0 %

6 1 2.8 % 20 .0 % 0 .0 % .0 % 0 .0 % .0 % 2 5 .0 % 4 0 .0 % 2 6 .3% 4 0 .0 % 5 3.3% 1 0 0 .0 %

T o ta l 36 1 0 0 .0 % 24 .0 % 25 1 0 0 .0 % 1 6 .7 % 17 1 0 0 .0 % 1 1 .3% 40 1 0 0 .0 % 26 .7 % 32 1 0 0 .0 % 21 .3% 150 1 0 0 .0 % 1 0 0 .0 %

27 .8 % 34 .5 % 4 1 6 .0 % 1 3.8 % 1 5 .9 % 3.4 % 8 20 .0 % 27 .6 % 6 1 8 .8 % 20 .7 % 29 1 9 .3% 1 0 0 .0 %

To ta l

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ADANI RETAIL LTD.

Q 1 0 _ c o _ c u s to m er * In c o m e C r o s s tab u latio n In c o m e 1 Q 1 0 _ c o _ c u s to m1e r Count 10 % w ith in Q 1 0 _ 2 7 .8 % c o _ c u s to m e r % w ith in In c o m e 2 4 .4 % Count 5 % w ith in Q 1 0 _ 2 0 .0 % c o _ c u s to m e r % w ith in In c o m e 1 2.2 % Count 4 % w ith in Q 1 0 _ 2 3.5 % c o _ c u s to m e r % w ith in In c o m e 9 .8 % Count 14 % w ith in Q 1 0 _ 3 5 .0 % c o _ c u s to m e r % w ith in In c o m e 3 4 .1 % Count 8 % w ith in Q 1 0 _ 2 5 .0 % c o _ c u s to m e r % w ith in In c o m e 1 9 .5 % Count 41 % w ith in Q 1 0 _ 2 7 .3 % c o _ c u s to m e r % w ith in In c o m e 1 0 0 .0 % 2 9 2 5 .0 % 2 7 .3 % 8 3 2.0 % 2 4 .2 % 2 1 1 .8 % 6 .1 % 5 1 2.5 % 1 5 .2 % 9 2 8 .1 % 2 7 .3 % 33 2 2.0 % 1 0 0 .0 % 3 9 2 5 .0 % 3 2.1 % 4 1 6 .0 % 1 4 .3% 3 1 7 .6 % 1 0 .7 % 9 2 2.5 % 3 2.1 % 3 9 .4 % 1 0 .7 % 28 1 8 .7 % 1 0 0 .0 % 4 3 8 .3 % 1 6 .7 % 1 4 .0 % 5 .6 % 6 3 5 .3 % 3 3.3 % 5 1 2.5 % 2 7 .8 % 3 9 .4 % 1 6 .7 % 18 1 2.0 % 1 0 0 .0 % 5 2 5 .6 % 2 0 .0 % 3 1 2 .0 % 3 0 .0 % 0 .0 % .0 % 1 2 .5 % 1 0 .0 % 4 1 2 .5 % 4 0 .0 % 10 6 .7 % 1 0 0 .0 % 6 3 8 .3% 1 5 .0 % 4 1 6 .0 % 20 .0 % 2 1 1 .8 % 1 0 .0 % 6 1 5 .0 % 30 .0 % 5 1 5 .6 % 25 .0 % 20 1 3.3% 1 0 0 .0 % T o ta l 36 1 0 0 .0 % 24 .0 % 25 1 0 0 .0 % 1 6 .7 % 17 1 0 0 .0 % 1 1 .3% 40 1 0 0 .0 % 26 .7 % 32 1 0 0 .0 % 2 1 .3% 150 1 0 0 .0 % 1 0 0 .0 %

T o ta l

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ADANI RETAIL LTD. By existing sales promotion Scheme, (discount &offer).

Q10_sales_prom Frequency 20 21 33 42 34 150 Percent 13.3 14.0 22.0 28.0 22.7 100.0 Valid Percent 13.3 14.0 22.0 28.0 22.7 100.0 Cumulative Percent 13.3 27.3 49.3 77.3 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree By existing sales promotion scheme, (discounts and offers): We calculated the weighted avg. response of customers and it was obtained to be about 3.275 value. So we can conclude that response lies between Neutral and Agree but more closer to Neutral. So we can say that people were neither agree nor disagree in their response.
Q10_sales_prom * Age Crosstabulation Age 3 6 30.0% 13.3% 9 42.9% 20.0% 5 15.2% 11.1% 13 31.0% 28.9% 12 35.3% 26.7% 45 30.0% 100.0% 5 25.0% 17.9% 1 4.8% 3.6% 5 15.2% 17.9% 9 21.4% 32.1% 8 23.5% 28.6% 28 18.7% 100.0%

1 Q10_sales_prom 1 Count % within Q10_ sales_prom % within Age Count % within Q10_ sales_prom % within Age Count % within Q10_ sales_prom % within Age Count % within Q10_ sales_prom % within Age Count % within Q10_ sales_prom % within Age Count % within Q10_ sales_prom % within Age 5 25.0% 8.6% 7 33.3% 12.1% 20 60.6% 34.5% 15 35.7% 25.9% 11 32.4% 19.0% 58 38.7% 100.0%

4 3 15.0% 20.0% 4 19.0% 26.7% 3 9.1% 20.0% 5 11.9% 33.3% 0 .0% .0% 15 10.0% 100.0%

5 1 5.0% 25.0% 0 .0% .0% 0 .0% .0% 0 .0% .0% 3 8.8% 75.0% 4 2.7% 100.0%

Total 20 100.0% 13.3% 21 100.0% 14.0% 33 100.0% 22.0% 42 100.0% 28.0% 34 100.0% 22.7% 150 100.0% 100.0%

Total

From the entire age group majority of people were agree that sales promotion schemes influences their purchase.

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Q10_sales_prom * Gender Crosstabulation Gender 1 Q10_sales_prom 1 Count % within Q10_ sales_prom % within Gender Count % within Q10_ sales_prom % within Gender Count % within Q10_ sales_prom % within Gender Count % within Q10_ sales_prom % within Gender Count % within Q10_ sales_prom % within Gender Count % within Q10_ sales_prom % within Gender 6 30.0% 10.3% 7 33.3% 12.1% 12 36.4% 20.7% 15 35.7% 25.9% 18 52.9% 31.0% 58 38.7% 100.0% 2 14 70.0% 15.2% 14 66.7% 15.2% 21 63.6% 22.8% 27 64.3% 29.3% 16 47.1% 17.4% 92 61.3% 100.0% Total 20 100.0% 13.3% 21 100.0% 14.0% 33 100.0% 22.0% 42 100.0% 28.0% 34 100.0% 22.7% 150 100.0% 100.0%

Total

From the table majority of male respondents were strongly agree and majority of female respondents were agree that sales promotion scheme influences their purchasing.

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105

ADANI RETAIL LTD.

Q10_sales_prom * Marital_status Crosstabulation Marital_status 1 2 4 16 20.0% 11.4% 5 23.8% 14.3% 10 30.3% 28.6% 6 14.3% 17.1% 10 29.4% 28.6% 35 23.3% 100.0% 80.0% 13.9% 16 76.2% 13.9% 23 69.7% 20.0% 36 85.7% 31.3% 24 70.6% 20.9% 115 76.7% 100.0%

Total 20 100.0% 13.3% 21 100.0% 14.0% 33 100.0% 22.0% 42 100.0% 28.0% 34 100.0% 22.7% 150 100.0% 100.0%

Q10_sales_prom

Total

Count % within Q10_sales_ prom % within Marital_status Count % within Q10_sales_ prom % within Marital_status Count % within Q10_sales_ prom % within Marital_status Count % within Q10_sales_ prom % within Marital_status Count % within Q10_sales_ prom % within Marital_status Count % within Q10_sales_ prom % within Marital_status

From the graph we can see that those who are single majority of people were neutral in their responses and those who were married majority of them were agree that sales promotion schemes influences them to purchase more.

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ADANI RETAIL LTD.

Q 1 0 _ s a le s _ p r o m * O c c u p a tio n C r o s s ta b u la tio n O c c u p a tio n 4 6 4

Q 1 0 _ s a le s _ p r o m 1

T o ta l

5 6 Count 1 6 1 2 % w ith in Q 1 0 _ 5 .0 % 3 0 .0 % 3 0 .0 % 2 0 .0 % 5 .0 % 1 0 .0 % s a le s _ p r o m % w ith in O c c u p a tio n 6 .3 % 1 2 .2 % 2 0 .7 % 8 .9 % 1 6 .7 % 4 0 .0 % Count 3 7 5 4 0 2 % w ith in Q 1 0 _ 1 4 .3 % 3 3 .3 % 2 3 .8 % 1 9 .0 % .0 % 9 .5 % s a le s _ p r o m % w ith in O c c u p a tio 1 8 .8 % n 1 4 .3 % 1 7 .2 % 8 .9 % .0 % 4 0 .0 % Count 7 6 2 15 3 0 % w ith in Q 1 0 _ 2 1 .2 % 1 8 .2 % 6 .1 % 4 5 .5 % 9 .1 % .0 % s a le s _ p r o m % w ith in O c c u p a tio n 3 .8 % 4 1 2 .2 % 6 .9 % 3 3 .3 % 5 0 .0 % .0 % Count 3 11 8 18 2 0 % w ith in Q 1 0 _ 7 .1 % 2 6 .2 % 1 9 .0 % 4 2 .9 % 4 .8 % .0 % s a le s _ p r o m % w ith in O c c u p a tio 1 8 .8 % n 2 2 .4 % 2 7 .6 % 4 0 .0 % 3 3 .3 % .0 % Count 2 19 8 4 0 1 % w ith in Q 1 0 _ 5 .9 % 5 5 .9 % 2 3 .5 % 1 1 .8 % .0 % 2 .9 % s a le s _ p r o m % w ith in O c c u p a tio n 2 .5 % 1 3 8 .8 % 2 7 .6 % 8 .9 % .0 % 2 0 .0 % Count 16 49 29 45 6 5 % w ith in Q 1 0 _ 1 0 .7 % 3 2 .7 % 1 9 .3 % 3 0 .0 % 4 .0 % 3 .3 % s a le s _ p r o m % w ith in O c c u p a tio n 0 .0 % 1 0 0 .0 % 1 0 0 .0 % 1 0 0 .0 % 1 0 0 .0 % 1 0 0 .0 % 10

T o ta l 20 1 0 0 .0 % 1 3 .3 % 21 1 0 0 .0 % 1 4 .0 % 33 1 0 0 .0 % 2 2 .0 % 42 1 0 0 .0 % 2 8 .0 % 34 1 0 0 .0 % 2 2 .7 % 150 1 0 0 .0 % 1 0 0 .0 %

Most of students and professional were neutral in their responses, most of service people and business/ self employed were strongly agree in their responses, most of housewives were agree in their responses and 40%-40% each were strongly disagree and disagree in their responses those who belong to other occupation.

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Q 10_sales_prom * In come Crosstabu lation Income 1 Q10_sales_prom 1 Count % within Q10_ sales_prom % within Income Count % within Q10_ sales_prom % within Income Count % within Q10_ sales_prom % within Income Count % within Q10_ sales_prom % within Income Count % within Q10_ sales_prom % within Income Count % within Q10_ sales_prom % within Income 6 30.0% 14.6% 5 23.8% 12.2% 4 12.1% 9.8% 10 23.8% 24.4% 16 47.1% 39.0% 41 27.3% 100.0% 2 3 15.0% 9.1% 11 52.4% 33.3% 8 24.2% 24.2% 6 14.3% 18.2% 5 14.7% 15.2% 33 22.0% 100.0% 3 4 20.0% 14.3% 1 4.8% 3.6% 8 24.2% 28.6% 10 23.8% 35.7% 5 14.7% 17.9% 28 18.7% 100.0% 4 4 20.0% 22.2% 1 4.8% 5.6% 5 15.2% 27.8% 7 16.7% 38.9% 1 2.9% 5.6% 18 12.0% 100.0% 5 3 15.0% 30.0% 1 4.8% 10.0% 2 6.1% 20.0% 3 7.1% 30.0% 1 2.9% 10.0% 10 6.7% 100.0% 6 0 .0% .0% 2 9.5% 10.0% 6 18.2% 30.0% 6 14.3% 30.0% 6 17.6% 30.0% 20 13.3% 100.0% Total 20 100.0% 13.3% 21 100.0% 14.0% 33 100.0% 22.0% 42 100.0% 28.0% 34 100.0% 22.7% 150 100.0% 100.0%

Total

From income group 100000-199999 majority of people were strongly agree and from 200000-299999 majority of people were disagree in their responses, and those who belong to remaining income bracket majority of them were agree that sales promotion scheme influences their purchases. By Banner, print Ads, Posters inside the store.
Q10_banners Frequency 36 39 29 36 10 150 Percent 24.0 26.0 19.3 24.0 6.7 100.0 Valid Percent 24.0 26.0 19.3 24.0 6.7 100.0 Cumulative Percent 24.0 50.0 69.3 93.3 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree

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ADANI RETAIL LTD. By Banners, Print Ads, Posters inside the store: We calculated the weighted avg. response of customers and it was obtained to be about 2.72 value. So we can conclude that response lies between Disagree and Neutral but more closer to Neutral. So we can say that people were neither agree nor disagree in their response.
Q 10_banners * Age Crosstabulation Age 3 7 19.4% 25.0% 11 28.2% 39.3% 3 10.3% 10.7% 5 13.9% 17.9% 2 20.0% 7.1% 28 18.7% 100.0%

1 Q10_banners 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_banners Age Q10_banners Age Q10_banners Age Q10_banners Age Q10_banners Age Q10_banners Age 11 30.6% 19.0% 11 28.2% 19.0% 16 55.2% 27.6% 17 47.2% 29.3% 3 30.0% 5.2% 58 38.7% 100.0%

2 14 38.9% 31.1% 10 25.6% 22.2% 8 27.6% 17.8% 11 30.6% 24.4% 2 20.0% 4.4% 45 30.0% 100.0%

4 4 11.1% 26.7% 4 10.3% 26.7% 2 6.9% 13.3% 3 8.3% 20.0% 2 20.0% 13.3% 15 10.0% 100.0%

5 0 .0% .0% 3 7.7% 75.0% 0 .0% .0% 0 .0% .0% 1 10.0% 25.0% 4 2.7% 100.0%

Total

Total 36 100.0% 24.0% 39 100.0% 26.0% 29 100.0% 19.3% 36 100.0% 24.0% 10 100.0% 6.7% 150 100.0% 100.0%

Most of the people from 21-30 age group were agree, from 31-40 most of the people were strongly disagree, from 41-50 most of the people were disagree, and from 51-60 most of the people were evenly distributed on their responses.

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109

ADANI RETAIL LTD.

Q10_banners * Gender Crosstabulation Gender 1 Q10_banners 1 Count % within Q10_banners % within Gender Count % within Q10_banners % within Gender Count % within Q10_banners % within Gender Count % within Q10_banners % within Gender Count % within Q10_banners % within Gender Count % within Q10_banners % within Gender 7 19.4% 12.1% 18 46.2% 31.0% 15 51.7% 25.9% 12 33.3% 20.7% 6 60.0% 10.3% 58 38.7% 100.0% 2 29 80.6% 31.5% 21 53.8% 22.8% 14 48.3% 15.2% 24 66.7% 26.1% 4 40.0% 4.3% 92 61.3% 100.0% Total 36 100.0% 24.0% 39 100.0% 26.0% 29 100.0% 19.3% 36 100.0% 24.0% 10 100.0% 6.7% 150 100.0% 100.0%

Total

Most of the male candidates were disagree in their responses and majority of female respondent were strongly disagree that banners, print ads inside the store does not influences them to purchase more.
Q10_banners * Marital_status Crosstabulation Marital_status 1 2 8 28 22.2% 77.8% 22.9% 24.3% 8 31 20.5% 79.5% 22.9% 27.0% 7 22 24.1% 75.9% 20.0% 19.1% 10 26 27.8% 72.2% 28.6% 22.6% 2 8 20.0% 80.0% 5.7% 7.0% 35 115 23.3% 76.7% 100.0% 100.0%

Total 36 100.0% 24.0% 39 100.0% 26.0% 29 100.0% 19.3% 36 100.0% 24.0% 10 100.0% 6.7% 150 100.0% 100.0%

Q10_banners

Total

Count % within Q10_banners % within Marital_status Count % within Q10_banners % within Marital_status Count % within Q10_banners % within Marital_status Count % within Q10_banners % within Marital_status Count % within Q10_banners % within Marital_status Count % within Q10_banners % within Marital_status

From the table we can see that those who are single among them majority of people were agree in their responses and those who are married among them majority of people were disagree that banners and prints ads does not influences them to purchase more.

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110

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Q 10_ban ners * O ccupation Crosstabu lation Occupation 4 7 12 19.4% 33.3% 24.1% 26.7% 7 13 17.9% 33.3% 24.1% 28.9% 7 4 24.1% 13.8% 24.1% 8.9% 6 13 16.7% 36.1% 20.7% 28.9% 2 3 20.0% 30.0% 6.9% 6.7% 29 45 19.3% 30.0% 100.0% 100.0% 3

1 Q 10_banners 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_banners Occupation Q10_banners Occupation Q10_banners Occupation Q10_banners Occupation Q10_banners Occupation Q10_banners Occupation 3 8.3% 18.8% 5 12.8% 31.3% 5 17.2% 31.3% 2 5.6% 12.5% 1 10.0% 6.3% 16 10.7% 100.0%

2 10 27.8% 20.4% 12 30.8% 24.5% 10 34.5% 20.4% 14 38.9% 28.6% 3 30.0% 6.1% 49 32.7% 100.0%

5 2 5.6% 33.3% 1 2.6% 16.7% 2 6.9% 33.3% 1 2.8% 16.7% 0 .0% .0% 6 4.0% 100.0%

6 2 5.6% 40.0% 1 2.6% 20.0% 1 3.4% 20.0% 0 .0% .0% 1 10.0% 20.0% 5 3.3% 100.0%

Total

Total 36 100.0% 24.0% 39 100.0% 26.0% 29 100.0% 19.3% 36 100.0% 24.0% 10 100.0% 6.7% 150 100.0% 100.0%

From the table we can see that majority of students are evenly distributed between disagree and neutral, those among the service people most of the people were agree on their responses, those among business/ self employed majority of people were evenly distributed between strongly disagree, disagree and neutral, and majority of people among housewives are evenly distributed between disagree and agree, majority of people among professionals are evenly distributed between strongly disagree and neutral, and majority of people those who belong to other occupation were strongly disagree in their responses.

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Q 1 0 _ ban n er s * In c om e C r os s tabu lation In co me 1 Q 1 0 _ b a n n e rs 1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 12 Q 1 0 _ b a n n e rs 33.3% In co m e 29 .3% 8 Q 1 0 _ b a n n e rs 20 .5 % In co m e 1 9 .5 % 7 Q 1 0 _ b a n n e rs 24 .1 % In co m e 1 7 .1 % 12 Q 1 0 _ b a n n e rs 33.3% In co m e 29 .3% 2 Q 1 0 _ b a n n e rs 20 .0 % In co m e 4 .9 % 41 Q 1 0 _ b a n n e rs 27 .3% In co m e 1 0 0 .0 % 2 8 22.2% 24 .2% 12 30 .8 % 36 .4 % 7 24 .1 % 21 .2% 4 1 1 .1 % 1 2.1 % 2 20 .0 % 6 .1 % 33 22.0 % 1 0 0 .0 % 3 8 22.2% 28 .6 % 6 1 5 .4 % 21 .4 % 5 1 7 .2% 1 7 .9 % 8 22.2% 28 .6 % 1 1 0 .0 % 3.6 % 28 1 8 .7 % 1 0 0 .0 % 4 3 8 .3% 1 6 .7 % 5 1 2.8 % 27 .8 % 4 1 3.8 % 22.2% 6 1 6 .7 % 33.3% 0 .0 % .0 % 18 1 2.0 % 1 0 0 .0 % 5 4 1 1 .1 % 4 0 .0 % 4 1 0 .3% 4 0 .0 % 0 .0 % .0 % 0 .0 % .0 % 2 20 .0 % 20 .0 % 10 6 .7 % 1 0 0 .0 % 6 1 2.8 % 5 .0 % 4 1 0 .3% 20 .0 % 6 20 .7 % 30 .0 % 6 1 6 .7 % 30 .0 % 3 30 .0 % 1 5 .0 % 20 1 3.3% 1 0 0 .0 % To ta l 36 1 0 0 .0 % 24 .0 % 39 1 0 0 .0 % 26 .0 % 29 1 0 0 .0 % 1 9 .3% 36 1 0 0 .0 % 24 .0 % 10 1 0 0 .0 % 6 .7 % 150 1 0 0 .0 % 1 0 0 .0 %

To ta l

By the arrivals of new products.

Q10_new Frequency 16 12 42 46 34 150 Percent 10.7 8.0 28.0 30.7 22.7 100.0 Valid Percent 10.7 8.0 28.0 30.7 22.7 100.0 Cumulative Percent 10.7 18.7 46.7 77.3 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree By the arrivals of new products: We calculated the weighted avg. response of customers and it was obtained to be about 3.395 value. So we can conclude that response lies between Neutral and Agree but more closer to Neutral. So we can say that people were neither agree nor disagree in their response.

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Q 10_new * Age Crosstabulation Age 3 2 12.5% 7.1% 1 8.3% 3.6% 8 19.0% 28.6% 9 19.6% 32.1% 8 23.5% 28.6% 28 18.7% 100.0%

1 Q10_new 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_new Age Q10_new Age Q10_new Age Q10_new Age Q10_new Age Q10_new Age 10 62.5% 17.2% 6 50.0% 10.3% 13 31.0% 22.4% 16 34.8% 27.6% 13 38.2% 22.4% 58 38.7% 100.0%

2 2 12.5% 4.4% 4 33.3% 8.9% 15 35.7% 33.3% 15 32.6% 33.3% 9 26.5% 20.0% 45 30.0% 100.0%

4 1 6.3% 6.7% 1 8.3% 6.7% 5 11.9% 33.3% 6 13.0% 40.0% 2 5.9% 13.3% 15 10.0% 100.0%

5 1 6.3% 25.0% 0 .0% .0% 1 2.4% 25.0% 0 .0% .0% 2 5.9% 50.0% 4 2.7% 100.0%

Total

Total 16 100.0% 10.7% 12 100.0% 8.0% 42 100.0% 28.0% 46 100.0% 30.7% 34 100.0% 22.7% 150 100.0% 100.0%

Majority of people in all age group are agree that they get influence by the arrivals of new products except 60 >.
Q 10_new * Gender Crosstabulation Gender 1 Q10_new 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q10_new Gender Q10_new Gender Q10_new Gender Q10_new Gender Q10_new Gender Q10_new Gender 7 43.8% 12.1% 4 33.3% 6.9% 15 35.7% 25.9% 18 39.1% 31.0% 14 41.2% 24.1% 58 38.7% 100.0% 2 9 56.3% 9.8% 8 66.7% 8.7% 27 64.3% 29.3% 28 60.9% 30.4% 20 58.8% 21.7% 92 61.3% 100.0% Total 16 100.0% 10.7% 12 100.0% 8.0% 42 100.0% 28.0% 46 100.0% 30.7% 34 100.0% 22.7% 150 100.0% 100.0%

Total

Majority of people in both genders male and female are agree that arrivals of new products influences their purchases.

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Q10_new * Marital_status Crosstabulation Marital_status 1 2 5 11 31.3% 68.8% 14.3% 9.6% 5 7 41.7% 58.3% 14.3% 6.1% 7 35 16.7% 83.3% 20.0% 30.4% 10 36 21.7% 78.3% 28.6% 31.3% 8 26 23.5% 76.5% 22.9% 22.6% 35 115 23.3% 76.7% 100.0% 100.0%

Total 16 100.0% 10.7% 12 100.0% 8.0% 42 100.0% 28.0% 46 100.0% 30.7% 34 100.0% 22.7% 150 100.0% 100.0%

Q10_new

Total

Count % within Q10_new % within Marital_status Count % within Q10_new % within Marital_status Count % within Q10_new % within Marital_status Count % within Q10_new % within Marital_status Count % within Q10_new % within Marital_status Count % within Q10_new % within Marital_status

From the graph we can see that majority of people from both marital status are agree that arrivals of new products influences them to purchase more.
Q 1 0 _ n ew * O cc u pation Cr os s tabu lation O ccu p a tio n 4 2 6 1 2.5 % 37 .5 % 6 .9 % 1 3.3% 1 2 8.3% 1 6 .7 % 3.4 % 4 .4 % 4 16 9 .5 % 38 .1 % 1 3.8 % 35 .6 % 12 14 26 .1 % 30 .4 % 4 1 .4 % 31 .1 % 10 7 29 .4 % 20 .6 % 34 .5 % 1 5 .6 % 29 45 1 9 .3% 30 .0 % 1 0 0 .0 % 1 0 0 .0% 3

1 Q 1 0 _ n ew 1 Co u n t % w ith in % w ith in Co u n t % w ith in % w ith in Co u n t % w ith in % w ith in Co u n t % w ith in % w ith in Co u n t % w ith in % w ith in Co u n t % w ith in % w ith in Q 1 0 _n e w O ccu p a tio n Q 1 0 _n e w O ccu p a tio n Q 1 0 _n e w O ccu p a tio n Q 1 0 _n e w O ccu p a tio n Q 1 0 _n e w O ccu p a tio n Q 1 0 _n e w O ccu p a tio n 2 1 2.5 % 1 2.5 % 4 33.3% 25.0 % 5 1 1 .9 % 31 .3% 3 6 .5 % 1 8 .8 % 2 5 .9 % 1 2.5 % 16 1 0 .7 % 1 0 0.0%

2 5 31.3% 1 0 .2% 4 33.3% 8 .2% 13 31 .0 % 26 .5 % 13 28.3% 26 .5 % 14 4 1 .2% 28 .6 % 49 32.7 % 10 0 .0 %

5 0 .0 % .0 % 0 .0 % .0 % 3 7 .1 % 5 0.0% 3 6 .5 % 5 0.0% 0 .0 % .0 % 6 4 .0 % 10 0 .0 %

6 1 6 .3% 20 .0 % 1 8 .3% 20 .0 % 1 2.4 % 20 .0 % 1 2.2% 20 .0 % 1 2.9 % 20 .0 % 5 3.3% 1 0 0 .0 %

To ta l

Total 16 1 0 0.0 % 1 0 .7 % 12 1 0 0.0 % 8 .0 % 42 1 0 0.0 % 28 .0% 46 1 0 0.0 % 30 .7% 34 1 0 0.0 % 22.7 % 150 1 0 0.0 % 1 0 0.0 %

Most of the students were neutral in their responses, most of the service people were evenly distributed between neutral and agree responses, most of the business/self employed and housewives, and professional were agree in their responses that they get influences by arrivals of new products.

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ADANI RETAIL LTD.

Q 10_n ew * In come Cross tabu lation Income 1 Q 10_new 1 Coun t % with in % with in Coun t % with in % with in Coun t % with in % with in Coun t % with in % with in Coun t % with in % with in Coun t % with in % with in Q 10 _new Income Q 10 _new Income Q 10 _new Income Q 10 _new Income Q 10 _new Income Q 10 _new Income 6 37.5% 14.6% 1 8.3% 2.4% 9 21.4% 22.0 % 12 26.1% 29.3% 13 38.2% 31.7% 41 27.3% 100.0% 2 2 12.5 % 6.1% 5 41.7% 15.2% 10 23.8 % 30.3% 10 21 .7 % 30.3% 6 17.6% 18.2% 33 22.0 % 100.0% 3 2 1 2.5% 7.1% 2 16.7% 7.1% 7 16.7% 25.0% 13 28.3% 46.4% 4 11.8% 1 4.3% 28 18.7% 100.0% 4 3 18.8% 16.7% 0 .0% .0% 7 16.7% 38.9% 5 10.9% 27.8% 3 8.8% 16.7% 18 1 2.0% 100 .0 % 5 1 6.3% 10.0% 1 8.3% 10.0% 2 4.8% 20.0% 3 6.5% 30.0% 3 8.8% 30.0% 10 6.7% 100.0% 6 2 1 2.5% 10.0% 3 25.0% 15.0% 7 16.7% 35.0% 3 6.5% 15.0% 5 14.7% 25.0% 20 13.3% 100.0 % Total 16 100.0 % 10.7% 12 100.0 % 8.0% 42 100.0 % 28.0% 46 100.0 % 30.7% 34 100.0 % 22.7% 1 50 100.0 % 100.0 %

Total

From the graph we can see that from income bracket 200000-299999, 300000-399999 and 500000-599999 most of the people were agree that they get influences by arrivals of new products to purchase more, from income 100000-199999 most of the people were strongly agree in their responses, and from 400000-499999, 600000> most of the people were neutral in their responses. If we see point wise people get influence more by recalling the required products by browsing the stores. And now we see rank given to the factors from 1to 6. 1. By recalling the required products by browsing the shelf: 2. By the arrivals of new products: 3. By existing sales promotion scheme, (discounts and offers): 4. By your shopping partner or by other customer: 3.82 3.395 3.275 3.065 2.88 2.72

5. Suggestion by sales staff:

6. By Banners, Print Ads, and Posters inside the store:

Que:11 Please tick the following statements (services) from 1to 5. V.M. Patel Institute of Management 115

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Objective: To know about the perception of respondents about services of ADANIs HYPERMARKET. Sales staff is friendly, skilled and knowledgeable.
Q11_courtesy Frequency 9 11 25 69 36 150 Percent 6.0 7.3 16.7 46.0 24.0 100.0 Valid Percent 6.0 7.3 16.7 46.0 24.0 100.0 Cumulative Percent 6.0 13.3 30.0 76.0 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree Sales staff is friendly, skilled and knowledgeable: We calculated the weighted avg. response of customers and it was obtained to be about 3.76 value. So we can conclude that response lies between Neutral and Agree but more closer to agree ness. So we can say that people agreed that Sales staff is friendly, skilled and knowledgeable.
Q 11_cou rtesy * Ag e Crosstabu lation Age 3 0 .0% .0% 1 9.1% 3.6% 5 20.0% 17.9% 17 24.6% 60.7% 5 13.9% 17.9% 28 18.7% 100.0%

1 Q11_courtesy 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q11_courtesy Age Q11_courtesy Age Q11_courtesy Age Q11_courtesy Age Q11_courtesy Age Q11_courtesy Age 4 44.4% 6.9% 3 27.3% 5.2% 10 40.0% 17.2% 26 37.7% 44.8% 15 41.7% 25.9% 58 38.7% 100.0%

2 1 11.1% 2.2% 3 27.3% 6.7% 7 28.0% 15.6% 20 29.0% 44.4% 14 38.9% 31.1% 45 30.0% 100.0%

4 2 22.2% 13.3% 3 27.3% 20.0% 2 8.0% 13.3% 6 8.7% 40.0% 2 5.6% 13.3% 15 10.0% 100.0%

5 2 22.2% 50.0% 1 9.1% 25.0% 1 4.0% 25.0% 0 .0% .0% 0 .0% .0% 4 2.7% 100.0%

Total 9 100.0% 6.0% 11 100.0% 7.3% 25 100.0% 16.7% 69 100.0% 46.0% 36 100.0% 24.0% 150 100.0% 100.0%

Total

Majority of people in all age group were agree that sales staff is skilled, friendly and knowledgeable except 60 >. V.M. Patel Institute of Management 116

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Q11_courtesy * Gender Crosstabulation Gender 1 Q11_courtesy 1 Count % within Q11_courtesy % within Gender Count % within Q11_courtesy % within Gender Count % within Q11_courtesy % within Gender Count % within Q11_courtesy % within Gender Count % within Q11_courtesy % within Gender Count % within Q11_courtesy % within Gender 4 44.4% 6.9% 4 36.4% 6.9% 8 32.0% 13.8% 24 34.8% 41.4% 18 50.0% 31.0% 58 38.7% 100.0% 2 5 55.6% 5.4% 7 63.6% 7.6% 17 68.0% 18.5% 45 65.2% 48.9% 18 50.0% 19.6% 92 61.3% 100.0% Total 9 100.0% 6.0% 11 100.0% 7.3% 25 100.0% 16.7% 69 100.0% 46.0% 36 100.0% 24.0% 150 100.0% 100.0%

Total

Majority of people in both male and female were agree that sales staff is skilled, friendly and knowledgeable.
Q11_courtesy * Marital_status Crosstabulation Marital_status 1 2 3 6 33.3% 66.7% 8.6% 5.2% 4 7 36.4% 63.6% 11.4% 6.1% 6 19 24.0% 76.0% 17.1% 16.5% 15 54 21.7% 78.3% 42.9% 47.0% 7 29 19.4% 80.6% 20.0% 25.2% 35 115 23.3% 76.7% 100.0% 100.0%

Total 9 100.0% 6.0% 11 100.0% 7.3% 25 100.0% 16.7% 69 100.0% 46.0% 36 100.0% 24.0% 150 100.0% 100.0%

Q11_courtesy

Total

Count % within Q11_courtesy % within Marital_status Count % within Q11_courtesy % within Marital_status Count % within Q11_courtesy % within Marital_status Count % within Q11_courtesy % within Marital_status Count % within Q11_courtesy % within Marital_status Count % within Q11_courtesy % within Marital_status

Majority of people in both marital status single and married agree that sales staff is friendly, skilled and knowledgeable.

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Q 1 1 _ c ou r tes y * O c c u patio n C r o s s tab u latio n O c c u p a tio n 4 2 2 22.2% 22.2% 6 .9 % 4 .4 % 0 4 .0 % 36 .4 % .0 % 8 .9 % 6 4 24 .0 % 1 6 .0 % 20 .7 % 8 .9 % 11 26 1 5 .9 % 37 .7 % 37 .9 % 5 7 .8 % 10 9 27 .8 % 25 .0 % 34 .5 % 20 .0 % 29 45 1 9 .3% 30 .0 % 1 0 0 .0 % 1 0 0 .0 % 3

1 Q 1 1 _ c o u r te s y 1 Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in Count % w ith in % w ith in 1 Q 1 1 _ c o u rte s y 1 1 .1 % O c cu p a tio n 6 .3% 2 Q 1 1 _ c o u rte s y 1 8 .2% O c cu p a tio n 1 2.5 % 3 Q 1 1 _ c o u rte s y 1 2.0 % O c cu p a tio n 1 8 .8 % 9 Q 1 1 _ c o u rte s y 1 3.0 % O c cu p a tio n 5 6 .3% 1 Q 1 1 _ c o u rte s y 2.8 % O c cu p a tio n 6 .3% 16 Q 1 1 _ c o u rte s y 1 0 .7 % O c cu p a tio n 1 0 0 .0 %

2 3 33.3% 6 .1 % 4 36 .4 % 8 .2% 10 4 0 .0 % 20 .4 % 19 27 .5 % 38 .8 % 13 36 .1 % 26 .5 % 49 32.7 % 1 0 0 .0 %

5 0 .0 % .0 % 1 9 .1 % 1 6 .7 % 1 4 .0 % 1 6 .7 % 3 4 .3% 5 0 .0 % 1 2.8 % 1 6 .7 % 6 4 .0 % 1 0 0 .0 %

6 1 1 1 .1 % 20 .0 % 0 .0 % .0 % 1 4 .0 % 20 .0 % 1 1 .4 % 20 .0 % 2 5 .6 % 4 0 .0 % 5 3.3% 1 0 0 .0 %

To ta l 9 1 0 0 .0 % 6 .0 % 11 1 0 0 .0 % 7 .3% 25 1 0 0 .0 % 1 6 .7 % 69 1 0 0 .0 % 4 6 .0 % 36 1 0 0 .0 % 24 .0 % 150 1 0 0 .0 % 1 0 0 .0 %

T o ta l

Most of the people in all occupations were agree that sales staff is friendly, skilled and knowledgeable.
Q 11_cou rtesy * In come Crosstabu lation Income 1 Q 11_courtesy 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q 11_courtesy Income Q 11_courtesy Income Q 11_courtesy Income Q 11_courtesy Income Q 11_courtesy Income Q 11_courtesy Income 3 33.3% 7.3% 1 9.1% 2.4% 8 32.0% 19.5% 18 26.1% 43.9% 11 30.6% 26.8% 41 27.3% 100.0% 2 2 22.2% 6.1% 4 36.4% 12.1% 6 24.0% 18.2% 13 18.8% 39.4% 8 22.2% 24.2% 33 22.0% 100.0% 3 1 11.1% 3.6% 3 27.3% 10.7% 7 28.0% 25.0% 13 18.8% 46.4% 4 11.1% 14.3% 28 18.7% 100.0% 4 1 11.1% 5.6% 2 18.2% 11.1% 0 .0% .0% 9 13.0% 50.0% 6 16.7% 33.3% 18 12.0% 100.0% 5 0 .0% .0% 1 9.1% 10.0% 1 4.0% 10.0% 8 11.6% 80.0% 0 .0% .0% 10 6.7% 100.0% 6 2 22.2% 10.0% 0 .0% .0% 3 12.0% 15.0% 8 11.6% 40.0% 7 19.4% 35.0% 20 13.3% 100.0% Total 9 100.0% 6.0% 11 100.0% 7.3% 25 100.0% 16.7% 69 100.0% 46.0% 36 100.0% 24.0% 150 100.0% 100.0%

Total

Most of the people in all income group were agree that sales staff is friendly skilled and knowledgeable.

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Services at billing counter are good and fast.

Q11_billing Frequency 12 7 30 67 34 150 Percent 8.0 4.7 20.0 44.7 22.7 100.0 Valid Percent 8.0 4.7 20.0 44.7 22.7 100.0 Cumulative Percent 8.0 12.7 32.7 77.3 100.0

Valid

1 2 3 4 5 Total

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=Strongly Agree Services at Billing Counter is good and fast: We calculated the weighted avg. response of customers and it was obtained to be about 3.685 value. So we can conclude that response lies between Neutral and Agree but more closer to agree ness. So we can say that people agreed that Services at billing counter is good and fast.
Q 11_billing * Age Crosstabulation Age 3 4 33.3% 14.3% 0 .0% .0% 6 20.0% 21.4% 12 17.9% 42.9% 6 17.6% 21.4% 28 18.7% 100.0%

1 Q11_billing 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q11_billing Age Q11_billing Age Q11_billing Age Q11_billing Age Q11_billing Age Q11_billing Age 3 25.0% 5.2% 4 57.1% 6.9% 14 46.7% 24.1% 23 34.3% 39.7% 14 41.2% 24.1% 58 38.7% 100.0%

2 1 8.3% 2.2% 2 28.6% 4.4% 8 26.7% 17.8% 21 31.3% 46.7% 13 38.2% 28.9% 45 30.0% 100.0%

4 2 16.7% 13.3% 1 14.3% 6.7% 2 6.7% 13.3% 10 14.9% 66.7% 0 .0% .0% 15 10.0% 100.0%

5 2 16.7% 50.0% 0 .0% .0% 0 .0% .0% 1 1.5% 25.0% 1 2.9% 25.0% 4 2.7% 100.0%

Total

Total 12 100.0% 8.0% 7 100.0% 4.7% 30 100.0% 20.0% 67 100.0% 44.7% 34 100.0% 22.7% 150 100.0% 100.0%

Majority of people in all age group were agree that services at billing counter are good and fast.

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Q11_billing * Gender Crosstabulation Gender 1 Q11_billing 1 Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Count % within % within Q11_billing Gender Q11_billing Gender Q11_billing Gender Q11_billing Gender Q11_billing Gender Q11_billing Gender 6 50.0% 10.3% 3 42.9% 5.2% 8 26.7% 13.8% 26 38.8% 44.8% 15 44.1% 25.9% 58 38.7% 100.0% 2 6 50.0% 6.5% 4 57.1% 4.3% 22 73.3% 23.9% 41 61.2% 44.6% 19 55.9% 20.7% 92 61.3% 100.0% Total 12 100.0% 8.0% 7 100.0% 4.7% 30 100.0% 20.0% 67 100.0% 44.7% 34 100.0% 22.7% 150 100.0% 100.0%

Total

Majority of people in both male and female were agree that services at billing counter is good and fast.
Q11_billing * Marital_status Crosstabulation Marital_status 1 2 4 8 33.3% 66.7% 11.4% 7.0% 1 6 14.3% 85.7% 2.9% 5.2% 8 22 26.7% 73.3% 22.9% 19.1% 12 55 17.9% 82.1% 34.3% 47.8% 10 24 29.4% 70.6% 28.6% 20.9% 35 115 23.3% 76.7% 100.0% 100.0%

Total 12 100.0% 8.0% 7 100.0% 4.7% 30 100.0% 20.0% 67 100.0% 44.7% 34 100.0% 22.7% 150 100.0% 100.0%

Q11_billing

Total

Count % within Q11_billing % within Marital_status Count % within Q11_billing % within Marital_status Count % within Q11_billing % within Marital_status Count % within Q11_billing % within Marital_status Count % within Q11_billing % within Marital_status Count % within Q11_billing % within Marital_status

Majority of people in both marital status single and married agree that services at billing counter are good and fast.

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Q 1 1_ billin g * O cc u pation C r os s tabu lation O ccu pa tion 4 5 1 41 .7 % 8 .3% 17 .2% 2.2% 1 2 14 .3% 28 .6% 3.4% 4 .4% 5 9 16 .7 % 30 .0% 17 .2% 20 .0% 10 24 14 .9 % 35 .8% 34 .5% 53.3% 8 9 23.5 % 26 .5% 27 .6% 20 .0% 29 45 19 .3% 30 .0% 1 0 0 .0% 1 00 .0% 3

1 Q 11 _ billin g 1 C o u nt % w ithin % w ithin C o u nt % w ithin % w ithin C o u nt % w ithin % w ithin C o u nt % w ithin % w ithin C o u nt % w ithin % w ithin C o u nt % w ithin % w ithin Q 1 1 _b illing O ccup ation Q 1 1 _b illing O ccup ation Q 1 1 _b illing O ccup ation Q 1 1 _b illing O ccup ation Q 1 1 _b illing O ccup ation Q 1 1 _b illing O ccup ation 1 8.3% 6.3% 1 1 4 .3% 6.3% 5 1 6.7 % 31 .3% 7 1 0.4 % 4 3.8 % 2 5.9 % 1 2.5 % 16 1 0.7 % 1 0 0.0 %

2 4 33.3% 8 .2% 2 28.6 % 4 .1 % 10 33.3% 20.4 % 20 29.9 % 4 0.8 % 13 38.2% 26.5 % 49 32.7 % 10 0 .0 %

5 0 .0% .0% 1 14 .3% 16 .7% 1 3.3% 16 .7% 4 6 .0 % 66 .7% 0 .0% .0% 6 4 .0 % 1 00 .0 %

6 1 8 .3% 20 .0 % 0 .0% .0% 0 .0% .0% 2 3.0% 40 .0 % 2 5 .9 % 40 .0 % 5 3.3% 1 00 .0%

To ta l

Tota l 12 10 0 .0 % 8.0 % 7 10 0 .0 % 4.7 % 30 10 0 .0 % 20.0 % 67 10 0 .0 % 4 4.7 % 34 10 0 .0 % 22.7 % 150 10 0 .0 % 10 0 .0 %

From the table we can see that majority of people in all occupation were agree that services at billing counter is good and fast except to those who belong to other occupation their responses were evenly distributed between agree and strongly agree.
Q 11 _ billin g * In c om e C r os s tabu lation In com e 1 Q 1 1 _b illin g 1 Count % w ithin % w ithin Count % w ithin % w ithin Count % w ithin % w ithin Count % w ithin % w ithin Count % w ithin % w ithin Count % w ithin % w ithin Q 1 1 _ b illin g In co m e Q 1 1 _ b illin g In co m e Q 1 1 _ b illin g In co m e Q 1 1 _ b illin g In co m e Q 1 1 _ b illin g In co m e Q 1 1 _ b illin g In co m e 3 25 .0 % 7 .3% 1 1 4 .3% 2.4 % 7 23.3% 1 7 .1 % 21 31.3% 5 1 .2% 9 26 .5 % 22.0 % 41 27.3% 1 0 0 .0 % 2 2 1 6 .7 % 6 .1 % 2 28.6 % 6 .1 % 9 30.0 % 27 .3% 14 20.9 % 4 2.4 % 6 1 7 .6 % 1 8 .2% 33 22.0 % 1 0 0.0 % 3 3 25 .0 % 1 0 .7 % 1 14 .3% 3.6 % 8 26 .7 % 28 .6 % 11 1 6 .4 % 39 .3% 5 1 4 .7 % 1 7 .9 % 28 1 8 .7 % 1 00 .0 % 4 0 .0 % .0 % 1 1 4 .3% 5 .6 % 1 3.3% 5 .6 % 10 14 .9 % 55 .6 % 6 17 .6 % 33.3% 18 1 2.0% 1 0 0 .0% 5 2 1 6 .7% 20 .0 % 1 1 4 .3% 1 0 .0% 1 3.3% 1 0 .0% 5 7 .5 % 5 0 .0% 1 2.9% 1 0 .0% 10 6 .7 % 1 0 0 .0 % 6 2 1 6 .7 % 1 0 .0 % 1 14 .3% 5 .0 % 4 1 3.3% 20 .0 % 6 9 .0 % 30 .0 % 7 20 .6 % 35 .0 % 20 1 3.3% 1 00 .0 % To ta l 12 10 0 .0 % 8 .0 % 7 10 0 .0 % 4 .7 % 30 10 0 .0 % 20 .0 % 67 10 0 .0 % 4 4.7 % 34 10 0 .0 % 22.7 % 150 10 0 .0 % 10 0 .0 %

To ta l

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ADANI RETAIL LTD. Majority of the people in all income brackets were agree that services at billing counter is good and fast, except 600000> most of the people in this income bracket were strongly agree on their responses Now if we see point wise the features, facility and services according to the perception of customer. Ranks are given from 1 to 11 for features, facilities and services of the store. Location of store: 4.22 1. Quality of product: 2. Arrangement of stock on the shelf: 3. In store display: 4. Availability of brands: 5. House keeping: 6. Sales staff services: 7. Availability of required products: 8. Billing counter services: 9. Visibility of new products arrivals: 10. Parking facility: 4.12 3.865 3.860 3.845 3.775 3.760 3.730 3.68 3.67 2.87

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ADANI RETAIL LTD. Que:12 What can we do to make your next visit to Adani Store more enjoyable? Objective: To know what remarks consumers are giving to make their next visit more enjoyable. Following are some of the frequent suggestions given by the people. Parking facilities should be improved. Varieties of products should be more. There should be more space between the shelf. There should be Express counter for those people who are buying only 5 to 6 products Required products are not available so please keep more stock in the shelf. There should be more sections such as furnitures, camera, and medicines. Every thing is good. Display can be made more attractive. Give proper training to the sales & staff and to cashier they are not attending the customers properly. Uniform of sales staff is very dull make it more attractive. Make less confusing schemes. Quality of crockery, thermo ware should be improved. Keep a board on the entry and exit gate so that we dont get confused which is entry gate and exit gate. There is dust on the products, because of that products looks old. The quality of advantage soap and detergent is not good. The varieties and collection of Garments is very poor, please improve it. Price of the home brands is very high. Quality of vegetables and fruits are not good. Billing counter should be more. Play different kinds of music not always Radio Mirchi. There should be sitting arrangement for retired people. Billing counter are not fast (Sometimes barcode sticker are not sticked properly. If the sticker is of 1 Kg and it is sticked on 500gm.So, we have to pay more Money. Proper water facility should be there. Please open Adani Hypermarket at Chandkheda, Mehsana and Unjha. There should be one telephone booth inside or outside the store.

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ADANI RETAIL LTD. FINDINGS: At the end of Research Project, the following are the various findings obtained. These are as follows: The Regular customers of the store visit the store mostly on fortnightly and monthly basis. The media sources are responsible for Adanis popularity was quite distributed with majority of coming from other sources including friends/relatives and popularity charts. The next key source was newspaper and mouth publicity. Majority of regular customers tend to come for shopping either with family or alone. About 85% of the customer came planned list of products. Snacks and biscuits, soaps and detergent, and grocery and spices were the major categories of products planned for shopping. Majority of respondents rated the location of the store as good. Majority of respondents rated the in store display of the store as good. The views related to the parking facility were evenly distributed among the various respondents, but majority of respondents rated average. Majority of respondents were having positive attitude about the cleanliness of store. Majority of respondent rated the arrangement of the stock on the shelf as good. Majority of respondent rated the visibility of new product arrivals as good. Majority of respondent rated the availability of required products and availability of different brands as good. Majority of respondent rated the quality of products as good. There was quite uneven distribution on the sections visited by the customer. However majority of them would visit the specific sections of the store. Majority of the customer did purchase the product beyond their planned list and requirement. Dusters, Stationery, Homelinens, Pickels, Sugar, Jaggery, Milk products, Jam, Sauces, Phoolwat, Aggarbatti, Disposables, Crockery, Plastics are the some of the unplanned categories of products. Majority of respondent rated that their influence to purchase the product was due to recalling of products by browsing the shelf. The next most influencing factor was the arrival of the new products, while the other factor contributed the least. Sales staff is rated by most of the respondent as friendly, skilled and knowledgeable while the services at billing counter are also rated as good and fast.

RECOMMENDATIONS

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Some more sales promotional schemes should be launched which would be targeted on family shopping which could further boost sales. There is strong requirement to improve the parking space and facilities associated with the parking area. In store display can be made more attractive and some space should be given between the shelves for convenience of customer. Arrangement of stock of unplanned and display of unplanned products can be improved so that category sales can be improved. Visibility of new product arrivals should be made more lucrative to try and attract the customers for boosting sales. In Survey some of the customer said we dont get the required products, so distribution channel can be improved so that customer get the required product so that sales can be improved. Most of customers are visiting specific sections of store, so display and layout should be arranged in such a manner that customer can visit all most all sections of the store so that they can do unplanned purchase, and sales will increase. Some of the categories dental care (tooth brush), shoe care, phoolwat, aggarbatti, shaving cream, razors, blades, chocolates, pouches of shampoos, snacks and biscuits and small things which generally customer are not coming with planning can be displayed at checkout counter. Recalling of product by browsing the shelf was the most important factor for unplanned purchase, so company needs to view this in its context of marketing strategy. Attempts should be made to make the customer more interactive while carrying out the shopping to try and gain insights about customer interest. Customers are less influenced by existing sales promotion schemes, so more lucrative and less conflicting schemes can be launched at right time so that sales can be improved. Banners and posters should be made attractive and it should be displayed inside the store in such a way so it is visible to customer and they get influences to purchase the products. Sales staff should be given training to interact more with customers and always be ready to solve their queries. Product knowledge of sales staff and awareness of existing sales promotion schemes should be updated continuously.

LIMITATIONS

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Since the project was to be carried out for only two months, hence time was a crucial factor. More in depth analysis could be carried out if the time allowed would have been greater. Different customers have different perceptions, so one cannot predict the behaviour of customer accurately. Due to the time constraint it wasnt possible for me to compare the perception of respondent with the other Hypermarkets in Ahmedabad. Moreover, due to the entire long process of questioning the sample size was also limited, so questionnaire was filled up the customer at entry, inside the store, and at exit of the store. So it may create biasness. But it was unavoidable. Reliability of data was another limitation.

BIBLIOGRAPHY

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ADANI RETAIL LTD. BOOKS: 1. V.V. GOPAL, Retail Management An introduction, ICFAI University Press, Hyderabad. 2005, Pg 3-12. 2. Gibson G. Vedamani, Retail Management Functional Principal and Practices, Jaico Publishing House, Mumbai. 2004, Pg 1-11, 31-38. 3. Hawkins & Best & Coney, Consumer Behaviour Building Marketing Strategy, Tata McGraw-Hill, New Delhi. 2003, Pg 278,298,607-615. 4. Malhotra K. Naresh, Marketing Research An Applied Orientation Person Prentice Hall. 2006, Pg 99-123,194-224,282-302,340-363. WEBSITE: http://www.adanigroup.com/comp_b2c.html

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