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Event Promotion

The document outlines the Finance and Investment Association's marketing and public relations strategies. It discusses avenues for advertising upcoming events, such as submitting to the Anderson Bulletin and Daily Lobo newspaper. It also details how to utilize listserv emails, calendars, banners, and bulletin boards to promote activities. The document recommends networking with advisors, instructors, and local businesses. It provides guidance on designing marketing materials like press kits, letterheads, and newsletters. Finally, it proposes public relations strategies such as building media relationships, writing finance articles, and distributing press releases.

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FIA
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316 views3 pages

Event Promotion

The document outlines the Finance and Investment Association's marketing and public relations strategies. It discusses avenues for advertising upcoming events, such as submitting to the Anderson Bulletin and Daily Lobo newspaper. It also details how to utilize listserv emails, calendars, banners, and bulletin boards to promote activities. The document recommends networking with advisors, instructors, and local businesses. It provides guidance on designing marketing materials like press kits, letterheads, and newsletters. Finally, it proposes public relations strategies such as building media relationships, writing finance articles, and distributing press releases.

Uploaded by

FIA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Finance and Investment Association

University of new mexico

Marketing

Advertising

Public relations

Anderson Bulletin
Submit to: http://www.mgt.unm.edu/bulletin/submitContent.asp
Due date: Wednesday at 12:00pm (for the following week’s bulletin, published Monday)

Daily lobo
Submit to: www.dailylobo.com
Due date: 5 school days prior to event/meeting

Campus Chalking
Due date: 2 days prior to event/meeting

Meeting/event reminders
Messages: Phone, text, and e-mail
Due date (e-mail): 1 day before event/meeting
Due date (phone/text): day of event/meeting

1
FIA Marketing and Public Relations

Student Group Listservs


ASM officer/advisor listserv: [email protected]
Members of all ASM student groups: [email protected]

General Student Listservs


Contact: Loyola Chastain ([email protected]) or Lisa Gilmore ([email protected])
Note: We have the ability to personalize e-mails using the student’s name

Loboweb calendar
Beginning of semester: Post events/meeting information to online student calendar
Each meeting: Print and distribute detailed calendar to members

Banners
(ASM) Contact: Sophie Martin ([email protected])
(SUB) Submit request to: http://www.unmsub.com/adrequest.htm

Electronic bulletin boards


(ASM) Contact: Sophie Martin ([email protected])
(SUB) Submit request to: http://www.unmsub.com/adrequest.htm

Networking
Advisors
-Work with advisors to educate new students regarding FIA
-Advise students considering finance concentration (recommend classes, etc.)
Instructors
-Ask finance instructors to educate students with regards to FIA and tutoring
-In-class presentations by club members
Student Interaction
-Club Days
-Join efforts with other Anderson groups
Local Businesses
-Cross promote through sponsorships to give credibility to FIA

Placement
Flyers/Newsletter: Advisement offices, Finance teacher offices, other strategic locations
Flyer Transparencies: Distribute to teachers to display in classes
Business Cards: Distribute in class presentations, press kits, advisor/instructor offices, etc.

2
FIA Marketing and Public Relations

Design
Press Kit
Letterhead
Business Cards
T-Shirts
Banners
Flyers-Events/Meetings
E-mail Templates-Events/Meetings
FIA Newsletter Template
Create hand-outs:
1. Student Flyer
-Emphasize value for students: tutoring (member and non-members)
resume builder, education, etc.
-Include Anderson’s goals: research, education, service
2. Business Flyer
-What we do
-How we help the community/students
-How we’ll promote them
-Recruitment possibilities

Public Relations
Build relationship with local/national media
-Contact Finance Radio Program
-Run 15sec. Advertisement: “Quick Finance Fact”...”Brought to you by UNM’s FIA”

Create finance articles for local newspapers

Create our own newsletter (include other student groups and highlight accomplishments)

Create press releases


-Will be distributed within UNM (Daily Lobo, etc.) and in the community
-Use Anderson’s “Media Guide” (http://news.mgt.unm.edu/pressreleases/default.asp)
-Discuss how the club is being re-started on campus (give brief history of previous club)
-Include a quote to emphasize the importance of the club

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