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    Synopsis The Third P

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    Vinay Raghavendran
    This document discusses the concept of the "third P" in marketing, which refers to promotional activities. It provides an overview of promotional strategies used by Big Bazaar, an Indian retail company, over a 12-month period. These strategies included both above-the-line activities like advertising and below-the-line activities such as public relations events.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Synopsis The Third P

    Uploaded by

    Vinay Raghavendran
    18 views1 page
    This document discusses the concept of the "third P" in marketing, which refers to promotional activities. It provides an overview of promotional strategies used by Big Bazaar, an Indian retail company, over a 12-month period. These strategies included both above-the-line activities like advertising and below-the-line activities such as public relations events.

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    3P

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses the concept of the "third P" in marketing, which refers to promotional activities. It provides an overview of promotional strategies used by Big Bazaar, an Indian retail company, over a 12-month period. These strategies included both above-the-line activities like advertising and below-the-line activities such as public relations events.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views1 page

    Synopsis The Third P

    Uploaded by

    Vinay Raghavendran
    This document discusses the concept of the "third P" in marketing, which refers to promotional activities. It provides an overview of promotional strategies used by Big Bazaar, an Indian retail company, over a 12-month period. These strategies included both above-the-line activities like advertising and below-the-line activities such as public relations events.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    SYNOPSIS THE THIRD P 1. Introduction 1.1 Abstract 1.2 Objective 1.3 Scope 1.4 Industry profile 1.

    5 Group profile 1.6 Company profile 2. Third P 2.1 Third P An introduction 2.2 Elements of Promotional mix 2.3 Big bazaar 12 month promotions 2.4 ATL,BTL and TTL promotions 2.5

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