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Green Marketing: Click To Edit Master Subtitle Style

Green marketing involves modifying products, production processes, packaging, and advertising to be more environmentally friendly. It encompasses operational sustainability, green products, and sustainable marketing that promotes environmental causes. When targeting green consumers, marketers should make genuine and verifiable green claims while educating customers about environmental benefits. Key issues for developing green products include identifying waste streams, disposal processes, and whether existing systems allow for improvements to reduce environmental impact. Customer perceptions of a product's environmental friendliness are also important. Examples of green marketing include Videocon green TVs, Honda Civic Hybrid cars, and CNG in public transportation.

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Prerna Gupta
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36 views8 pages

Green Marketing: Click To Edit Master Subtitle Style

Green marketing involves modifying products, production processes, packaging, and advertising to be more environmentally friendly. It encompasses operational sustainability, green products, and sustainable marketing that promotes environmental causes. When targeting green consumers, marketers should make genuine and verifiable green claims while educating customers about environmental benefits. Key issues for developing green products include identifying waste streams, disposal processes, and whether existing systems allow for improvements to reduce environmental impact. Customer perceptions of a product's environmental friendliness are also important. Examples of green marketing include Videocon green TVs, Honda Civic Hybrid cars, and CNG in public transportation.

Uploaded by

Prerna Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GREEN MARKETING

Click to edit Master subtitle style Presented By: Varsha Ambasta

6/5/12

Green Marketing

It is the marketing of products that are presumed to be environmentally safe. marketing incorporates a broad range of activities including:

Green

product modification changes to the production process packaging changes modifying advertising
6/5/12

What Makes Marketing Green?


o

Operational Sustainability Green Products Sustainable Marketing Environmental Causes


6/5/12

Targeting Green Consumers

Your green claims should be genuine and verifiable. Educate your consumers about the benefits of your product or service for the environment.

6/5/12

Key issues for product improvement strategy

Identification of the waste stream Waste generated during use and disposal of the product Identification of the final disposal process for can improvements be made within the existing manufacturing system and technology which can help produce Green products? Are the suppliers Green?
6/5/12

Do customer perceive the product as environment friendly or damaging?

6/5/12

Examples of green marketing

Videocon green television sets

Honda Civic Hybrid Car

CNG in public transport system

6/5/12

THANK YOU

6/5/12

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