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This document contains a questionnaire about factors that influence car purchasing decisions. It is being conducted as part of an MBA project at Waljat College of Applied Sciences. The questionnaire contains 10 multiple choice and rating scale questions about the respondent's demographic information, current vehicle owned, and importance of various attributes in the car purchasing decision such as price, fuel efficiency, brand, and promotions. Respondents are asked to rate how influential these different attributes are in their decision on a scale of 1 to 5. The questionnaire aims to understand what drives car purchasing decisions and what attributes consumers prioritize. All responses will remain confidential and only be used for academic purposes.

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Vikas Kumar
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41 views3 pages

Question Are

This document contains a questionnaire about factors that influence car purchasing decisions. It is being conducted as part of an MBA project at Waljat College of Applied Sciences. The questionnaire contains 10 multiple choice and rating scale questions about the respondent's demographic information, current vehicle owned, and importance of various attributes in the car purchasing decision such as price, fuel efficiency, brand, and promotions. Respondents are asked to rate how influential these different attributes are in their decision on a scale of 1 to 5. The questionnaire aims to understand what drives car purchasing decisions and what attributes consumers prioritize. All responses will remain confidential and only be used for academic purposes.

Uploaded by

Vikas Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Dear Sir/ Madam, This questionnaire is made as a part of partial fulfillment of project management (MBA) at Waljat College Of Applied

Sciences. All information that you provide will be held strictly confidential and will only be used for academic purpose. Section I (Demographic Factors) Name (Optional): Age: Below 18 Gender: Male Occupation: Service Section - II 1. Which car do you have at present? ______________________________
2. "I base my decision on ____ (Rank 1-14)

18-25 Female Business

26-35

36-50

51 and above

Student

Other

o Price
o

Fuel efficiency

o Space o Quality
o

Service/ maintenance cost

o Safety o Reliability o Brand o Power o Sales schemes o Warranty o Advertisement o Brand Loyalty o Purpose
3. Are you satisfied by your purchase?

o Yes o No 4. Before making the purchase decision, do you generally look at product reviews? o Yes o No 5. Do you think that the location of car showrooms matters in deciding to buy a car? 1 2 3 4 5

6. Do you think that the information provided by the car salespersons is enough to relay on? 1 decision? 1 2 3 4 5 2 3 4 5

7. Do you agree that the government obligations are the reason to manipulate your

8. There are so many brands to choose from that I often feel confused. All the

information I get on different products confuses me. The more I learn about the products, the harder it seems to make a decision. Do you agree? 1 2 3 4 5

9. If I use the same product over and over again, I get tired of them. I buy different brand to get some variety. How much importance do you give to brand of a product? 1 2 3 4 5

10. It is important for me to get the best product I buy. How much importance will you

give to the factors?

Price Fuel efficiency Space Reliability Safety Power Brand Trade in value Easy availability of parts Cash back incentives

Thank you for your support and co-operation

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