Neal D.

Stewart
475 Olive Street, Denver, CO 80220
720.272.8325 (mobile)
nealdstewart@yahoo.com

SENIOR MARKETING PROFESSIONAL AND BRAND REVIVAL SPECIALIST

Nationally recognized marketing professional known for ability to successfully execute and implement highly
strategic, creative and unique brand communication programs. Proven track record for successfully repositioning,
reinvigorating and growing brands that have been in long-term decline.

Areas of Expertise Include:

• Strategic Planning • Agency Management
• Business Analytics • Creative Concepting • Web 2.0
• Cross Functional Team • Field Marketing • Mobile Marketing
Leadership • On-Premise Promotions • Influential Presentations
• Departmental • Packaging Design • Media Planning
Management • Buzz Marketing • Art Direction
• Brand Planning and • Branded Entertainment • Channel/Trade
Budgeting • Public Relations Marketing
• Consumer Research
EXPERIENCE
2006 - Flying Dog Brewery, Denver, CO
Present Vice-President of Marketing
Hired to lead, staff and manage the company’s newly formed Marketing Department and bring
strategic brand marketing to an organization that previously operated on a tactical basis
IMPACT: Flying Dog revenue grew 15% in 2006 and 25% in 2007.
♦ Develop, and build consensus on brand architecture, portfolio organization and strategy
♦ Serve on corporate Executive Team and provide POV on a variety of key company issues
♦ Lead cross-functional teams on line extension creation, development and introduction
♦ Launched an innovative web 2.0 focused buzz and Word of Mouth marketing campaign
♦ Increased non-traditional revenue by 150% via on and offline branded merchandise sales
♦ Led the development, creative process and implementation of two complete brand family
packaging redesigns
♦ Present company marketing plan to Board of Directors as well as key distributors and retailers

2004-2006 Pabst Brewing Company, San Antonio, TX

Marketing Director
Promoted to Marketing Director due to proven success in brand management role. Shortly after
promotion, was appointed top position within the department, reporting to CEO and eventually
resulting in eight direct reports. Accountable for the allocation, implementation and execution
the company’s $20MM+ marketing budget and provide senior management with portfolio
management analysis, recommendations and insights that steer the overall company strategy.
IMPACT: Successfully facilitated and streamlined company’s brand planning process through a
senior management (CEO) change while aligning key stakeholders on corporate strategy.
♦ Manage and supervise the entire Marketing Department, including Brand Management,
Marketing Services, Media as well as a staff of 20 Brand Ambassadors
 Conduct training and marketing workshops for all brand marketers
 Conduct all departmental hiring and employee reviews and make organizational
recommendations
 Consult Brand Managers on day-to-day business management and strategic initiatives
 Manage the development and implementation of brand plans, strategies and tactics
 Review and approve all tactical programs submitted by field sales or field marketing
♦ Collaborate with Field Sales Directors to ensure implementation and proper execution of
business plans
♦ Function as point person of the company’s yearly National Sales & Marketing Convention
♦ Facilitate the execution of contracts with outside agencies and vendors
 ♦ Manage the distribution training and understanding of information obtained from Information
Resources Inc (IRI) to Field Sales, Brand Management and Executive Team

Neal D. Stewart
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2003.2004 Senior Brand Manager: Pabst Blue Ribbon and Rainier Beer
Promoted to Senior Brand Manager after demonstrating success and department leadership in
Brand Manager role. Was also called upon to take on projects and tasks above and beyond SBM
responsibility during time of high turnover and departmental change.
♦ IMPACT: Created and managed a field marketing program with eight Brand Ambassadors that
increased on-premise volume by over 40% in both 2003 and 2004 and championed the re-
branding campaign of Pabst Blue Ribbon Beer which was featured as the “Marketing of No
Marketing” in the New York Times Sunday Magazine (6/22/03) resulting in three consecutive
years of growth on Pabst Blue Ribbon brand for the first time since 1978.
♦ Conducted research on the Rainier brand family and recommended a shift in brand strategy
and resources to focus on consumer oriented programs versus less effective trade spending
 New strategy resulted in reversing double-digit losses to +8% growth in brand’s key
market
 Interviewed and hired agency of record who produced award-winning “RainierVision”
♦ Acted as company and Pabst Blue Ribbon brand spokesperson for all media inquiries
♦ Tracked, analyzed and communicated business performance to senior management, utilizing
syndicated data (IRI), shipment data and wholesaler depletions
♦ Wrote and presented brand plans, yearly initiatives and results to sr. mgmt. and distributors
♦ Mentored three Brand Managers and consulted on brand strategies and program execution
♦ Featured in Fast Company magazine as one of 2004’s “Fast 50” innovative business leaders

2000.2002 Divisional Marketing /Brand Manager: Pabst Blue Ribbon and Lone Star Beer
Hired to join Pabst Brewing Company Marketing Department in August of 2000 as a Divisional
Marketing and Brand Manager. Brought new perspective and strategic thinking to the organization
and laid the foundation for long-term brand growth.
IMPACT: Reversed Pabst Blue Ribbon’s 23 year volume decline and delivered 5% volume
growth. Also delivered volume and profit growth on Lone Star brand family in 2001 and 2002.
♦ Managed detailed budgets with tight deadlines in the creation, execution and implementation
of consumer promotion programs, POS, merchandising, advertising creative (radio, print,
OOH), media support programs, special events, packaging design and public relations
♦ Hired and managed various design, research and event marketing agencies
♦ Wrote strategic business plans for Lone Star and Pabst Blue Ribbon brand families
♦ Developed the content navigation and creative for the corporate and brand websites

1999-2000 Freelance Event Marketing and Field Promotions Manager, St. Louis, MO
1998–1999 American Golf Corporation, St. Peters, MO
Group Sales and Events Manager
1997–1998 Warner Home Video/Sight & Sound Distributors, St. Louis, MO
Brand Manager
1995-1997 Rouse Company/St. Louis Union Station (mall and entertainment district), St. Louis, MO
Promotions Coordinator

EDUCATION Southeast Missouri State University, Cape Girardeau, MO

B.S. – Mass Communication/Advertising (May 1995)

HONORS Best in Show – 2004 AdAge “Battle of the Brands” for “RainierVision”
Gold Award for Hybrid Campaign – 2004 Art Directors Club of New York for “RainierVision”
Yahoo! Big Idea Chair Award – 2004 Art Directors Club of New York for “RainierVision”
Best in Show – 2004 Northwest and National Addy Advertising Award for “RainierVision”
Gold Award – 2004 CLIO for “Into Thin R” Episode of RainierVision
2004 Fast 50 - Fast Company Magazine
2004 Event Marketing Dream Team - Event Marketer Magazine
Finalist – 2004 Promo Magazine ProAwards Best Campaign Driving Brand Volume for Pabst
Event Marketer Magazine Top 25 Brand Sponsorship Programs of 2004 for Pabst Blue Ribbon
Presenting Speaker – Portland Advertising Federation, 2004 Future Trends Conference, 2005
Branded Entertainment Summit, 2007 Word of Mouth Marketing Association Summit, 2008 Craft
Brewer’s Conference