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Global Issues IN: Strategic Management

This document discusses several key concepts in global strategic management including determining a firm's mission and objectives, strategic options based on levels of global integration and national responsiveness, and factors influencing 21st century strategic management such as increasing globalization, social issues, technology, and ethics. It also introduces the concepts of blue ocean strategy which involves creating new market space and value innovation to set new rules of competition. The concluding notes emphasize achieving domestic dominance, exporting with a home focus, mixing global and local marketing/organizations, and ensuring global demand for products with some local adaptations.

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550 views8 pages

Global Issues IN: Strategic Management

This document discusses several key concepts in global strategic management including determining a firm's mission and objectives, strategic options based on levels of global integration and national responsiveness, and factors influencing 21st century strategic management such as increasing globalization, social issues, technology, and ethics. It also introduces the concepts of blue ocean strategy which involves creating new market space and value innovation to set new rules of competition. The concluding notes emphasize achieving domestic dominance, exporting with a home focus, mixing global and local marketing/organizations, and ensuring global demand for products with some local adaptations.

Uploaded by

abhishekdarra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GLOBAL ISSUES IN STRATEGIC MANAGEMENT

Determining the firms basic mission and long-term objectives, and developing and implementing an appropriate plan of action
Where are we going? How are we going to get there?

Economic Imperative

Administrative Coordination

Political Imperative

Quality Imperative

Four Strategic Options


National Responsiveness
Low High

Integration

High

Global strategy

Transnational strategy

Global

Low

International strategy

Multi-domestic strategy

Adapted from Figure 81: Global Integration vs. National Responsiveness

Strategic Management for the 21st Century


Increasing Levels of Global Trade and Global Awareness Global and Domestic Social Turbulence Increased Terrorism and a World-Wide Effort to Eliminate It Increased Sensitivity to Ethical Issues and Environmental Concerns Rapidly Advancing Technology, Especially in Communications

Blue Ocean Strategy


Denote all the firms/companies/industries not in existence today the unknown market space, untainted by competition. Demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid.

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.
The cornerstone of Blue Ocean Strategy is 'Value Innovation'. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market

CONCLUDING NOTE
A company needs to achieve domestic dominance. A company must have a home focus with exporting. Marketing to global markets must be mixed with overseas organizations. The value of the product must be on demand in a global market.

The soda beverage remains the same, but the can changes. The aids are different in each country. Coca-Cola Corporation sell the same product to everyone in the world, with perhaps just one or two small changes to the product that will suit the needs of everyone in the world

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