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Industrial markets differ from consumer markets in several key ways: (1) Industrial markets have a buying objective of enabling production rather than personal need satisfaction, (2) Purchasing in industrial markets is mainly rational and professional while consumer markets involve also emotional buying by individuals, (3) Decision making in industrial markets involves many persons and intense interactions while consumer markets can be more impulsive and without much discussion.

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Adil Siddiqui
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33 views2 pages

Untitled Presentation

Industrial markets differ from consumer markets in several key ways: (1) Industrial markets have a buying objective of enabling production rather than personal need satisfaction, (2) Purchasing in industrial markets is mainly rational and professional while consumer markets involve also emotional buying by individuals, (3) Decision making in industrial markets involves many persons and intense interactions while consumer markets can be more impulsive and without much discussion.

Uploaded by

Adil Siddiqui
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DIFFERENCE BETWEEN

Industrial Market & Consumer Market


Dimensions a. Buying objective b. Buying motive c. Purchasing function d. Decision making others e. Characteristics little interaction f. Product & market knowledge g. Order size h. Demand stable i. Price elasticity Industrial Market Enable production Mainly rational Professional buying Consumer Market Personal need satisfaction Also emotional Consumers

Many persons involved, Often impulsive, without consulting much discussion Negotiations, intense interaction Large Often large Derived, fluctuation Limited Mostly small Autonomous, relatively

Often without negotiation,

Rather inelastic

Rather elastic

Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.

Customer Marketing is directed at private individuals who purchase goods and services for personal consumption.

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