Qualitative Market Research 2001 4, 3 ABI/INFORM Global

The article discusses how companies collect large amounts of customer data but do not effectively use it. It focuses on how qualitative market research can help companies better understand and use their customer data.

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Qualitative Market Research 2001 4, 3 ABI/INFORM Global

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Data data everywhere - and not a byte of use?

Julie Abbott
Qualitative Market Research; 2001; 4, 3; ABI/INFORM Global
pg. 182

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Qualitative Market Research 2001 4, 3 ABI/INFORM Global

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Qualitative Market Research 2001 4, 3 ABI/INFORM Global

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Data data everywhere - and not a byte of use?

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