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This document summarizes the results of a regression analysis with the following key details: 1) The regression analyzed the relationship between the dependent variable of customer value (X4) and the independent variables of relationship management (X1), experiential marketing (X2), and price-setting (X3). 2) The regression model was statistically significant and explained 10.1% of the variance in customer value. 3) Based on the coefficients, only experiential marketing positively impacted customer value at a statistically significant level.

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Aira3010
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23 views

Output

This document summarizes the results of a regression analysis with the following key details: 1) The regression analyzed the relationship between the dependent variable of customer value (X4) and the independent variables of relationship management (X1), experiential marketing (X2), and price-setting (X3). 2) The regression model was statistically significant and explained 10.1% of the variance in customer value. 3) Based on the coefficients, only experiential marketing positively impacted customer value at a statistically significant level.

Uploaded by

Aira3010
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT X4 /METHOD=ENTER X1 X2 X3.

Regression

Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Missing Value Handling Definition of Missing Cases Used Syntax User-defined missing values are treated as missing. Statistics are based on cases with no missing values for any variable used. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA CHANGE /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT X4 /METHOD=ENTER X1 X2 X3. Resources Processor Time Elapsed Time Memory Required 00:00:00.016 00:00:00.329 1972 bytes D:\ELVIRA\MM\statistika\Data tugas analisa jalur trimming.sav DataSet0 <none> <none> <none> 100 13-Apr-2012 21:04:15

Additional Memory Required for Residual Plots

0 bytes

[DataSet0] D:\ELVIRA\MM\statistika\Data tugas analisa jalur trimming.sav

Variables Entered/Removedb Model Variables Entered Variables Removed Method . Enter

d 1 i m e n s i o n 0

Penetapan Harga, Manajemen Hubungan Pelanggan, Experiential Marketinga

a. All requested variables entered. b. Dependent Variable: Nilai Pelanggan

Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate Change Statistics R Square Change F Change df1

d 1 i m e n s i o n 0

.318a

.101

.073

1.322

.101

3.601

a. Predictors: (Constant), Penetapan Harga, Manajemen Hubungan Pelanggan, Experiential Marketing Model Summary Model Change Statistics df2 Sig. F Change 96 .016

d 1 i m e n s i o n 0

ANOVAb Model 1 Regression Residual Total Sum of Squares 18.880 167.760 186.640 df 3 96 99 Mean Square 6.293 1.748 F 3.601 Sig. .016a

a. Predictors: (Constant), Penetapan Harga, Manajemen Hubungan Pelanggan, Experiential Marketing b. Dependent Variable: Nilai Pelanggan

Coefficientsa

Model Unstandardized Coefficients B 1 (Constant) Manajemen Hubungan Pelanggan Experiential Marketing Penetapan Harga a. Dependent Variable: Nilai Pelanggan -.133 .214 .138 .114 3.086 -.241 Std. Error .560 .099

Standardized Coefficients Beta 5.506 -.236 -2.433 .000 .017 t Sig.

-.094 .181

-.966 1.870

.337 .065

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