SMEDA Ice Plant (15 Tons)
SMEDA Ice Plant (15 Tons)
SMEDA Ice Plant (15 Tons)
ICE PLANT
(15 Tons)
REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 [email protected]
REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 [email protected]
REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 [email protected]
REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 [email protected]
November, 2003
Pre-feasibility Study
INTRODUCTION TO SMEDA
The Small and Medium Enterprise Development Authority (SMEDA) was established with the objective to provide fresh impetus to the economy through the launch of an aggressive SME support program.1 Since its inception in October 1998, SMEDA had adopted a sectoral SME development approach. A few priority sectors were selected on the criterion of SME presence. In depth research was conducted and comprehensive development plans were formulated after identification of impediments and retardants. The all-encompassing sectoral development strategy involved recommending changes in the regulatory environment by taking into consideration other important aspects including financial aspects, niche marketing, technology upgradation and human resource development. SMEDA has so far successfully formulated strategies for sectors including, fruits and vegetables, marble and granite, gems and jewelry, marine fisheries, leather and footwear, textiles, surgical instruments, urban transport and dairy. Whereas the task of SME development at a broader scale still requires more coverage and enhanced reach in terms of SMEDAs areas of operation. Along with the sectoral focus a broad spectrum of business development services is also offered to the SMEs by SMEDA. These services include identification of viable business opportunities for potential SME investors. In order to facilitate these investors, SMEDA provides business guidance through its help desk services as well as development of project specific documents. These documents consist of information required to make well-researched investment decisions. Pre-feasibility studies and business plan development are some of the services provided to enhance the capacity of individual SMEs to exploit viable business opportunities in a better way. This document is in the continuation of this effort to enable potential investors to make wellinformed investment decisions.
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA does not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. Therefore, the content of this memorandum should not be relied upon for making any decision, investment or otherwise. The prospective user of this memorandum is encouraged to carry out his/her own due diligence and gather any information he/she considers necessary for making an informed decision. The content of the information memorandum does not bind SMEDA in any legal or other form.
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For more information on services offered by SMEDA, please contact our website: www.smeda.org.pk
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The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, finance and business management.
PROJECT PROFILE
3.1 Project Brief
This project is related to setting up an ice plant of 15-tons capacity per day to cater to the needs of the institutions such as hotels, restaurants, bakeries, dairy, fish sellers etc. The proposed project will manufacture ice blocks varying from 130 kg to 150 kg in weight. 3.2 Opportunity Rationale Most of areas of Pakistan have long duration of summer due to which demand for ice is high for more than six months of the year. As Pakistan is a developing country and large portion of the population cannot afford refrigerators for domestic use. Another growing market for ice plants are industries linked to food products i.e. fish, dairy, bakeries, restaurants etc. With this growing demand a large number of ice plants are operating in the country. There are approximately 1,300 ice plants operating in the Punjab, catering to the needs of different institutional and domestic buyers. The total installed capacity of ice plants in Punjab is approximately 432,669-tons of ice blocks per day2. The need of ice blocks is increasing due to economic growth, as major buyers are institutional buyers (dairy, bakery, hotel, etc.), who buy in bulk. 3.3 Market Entry Timing The ice plant should be started up when the season begins in mid April and closed when it ends up in September. The peak season is of four months i.e. from mid April to mid August. The rest of the period i.e. two months is moderate season. The best time to enter into this business is in the month of April. 3.4 Proposed Business Legal Status It is recommended that this project should be started as sole proprietorship or partnership as this does not involve heavy investment. Moreover, less complications and costs are involved in forming, administering and running the sole proprietorship or partnership business. The tax rates applicable for sole proprietorship is lower than private or public limited. Most of the ice plants in the country are operating as sole proprietorship or partnership basis.
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3.5
The proposed project has a capacity of producing 300 ice blocks on the basis of 2 shifts of 12 hours. 3.6 Project Investment The total cost of the project is Rs. 4.79 million. This amount includes the land, machinery, building, water and electricity connection and salt required etc. The cost of land varies from area to area. 3.7 Proposed Product Mix The facility will produce 250-300 ice blocks of weight 130-150 kg as solid ice blocks in peak season and 100-150 ice blocks in off-season. 3.8 Recommended Project Parameters Human Resource 14 Technology/Machinery Local Location Areas close to the cities. Cost of Capital (Wacc) 16.8% Capacity 250 Ice Blocks/Day Project Cost 4.79 million 3.9
IRR 25%
Proposed Location
It is recommended that the proposed project be installed in localities close to cities, so that the ice blocks are accessible to the dealers and institutional buyers. 3.10 Key Success Factors/Practical Tips for Success The location plays an important role, as finished ice blocks should be easily accessible to dealers. It is important that solid ice blocks are produced through proper freezing time utilization as solid ice blocks are much heavier, more transparent and provides higher price in the market. Weather factor plays an important role, due to seasonal nature of the business i.e. In summers the demand for ice blocks increases, while after mid September the temperature starts changing & demand starts to fall, which means the entrepreneur should reduce the production according to the demand of ice. One of the most important aspects for success of any business is minimizing the cost of production, in case of ice plant this can be achieved by proper training of workers, which would ensure reduction in raw material wastage and better maintenance of machinery etc. It is advisable to run the plant on natural gas, rather than electricity, as the major expense in production of ice is electricity. The use of natural gas instead of electricity will reduce the electricity expense approximately by half.
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3.11
Strategic Recommendations
In order to sell the ice blocks, it is recommended to develop a chain of dealers who buy the ice blocks on regular basis. The dealer deposits a guarantee in the shape of cash security, keeping in view the number of blocks to be purchased on daily basis. In case the dealer is unable to pick the agreed number of blocks on a particular day, the amount is deducted from his security.
Ice plants are installed with the capacity for daily production of 15, 25, 30 and 50 tons of ice blocks in Pakistan. Mostly ice plants are operating with the production capacity of 15 and 30 tons of ice blocks in the country, while selling price is decided once in a month by the owners of ice plants. There are approximately 1300 ice plants operating in the Punjab, catering to the needs of different institutional and domestic buyers. The details of installed ice plants in the Punjab are given in the table below: Table 4-1 City Attock Bahawalpur Chakwal D.G.Khan Faisalabad Gujaranwala Gujrat Hafizabad Jhang Kasur Khanewal Khushab Lahore Layyah Lodhran Mandi Bahauddin Mianwali Multan Muzaffargarh Narowal
3
Details of Ice Plants in the Punjab3 No .Of Plants 9 30 4 31 79 62 19 24 70 102 60 19 40 30 13 29 22 63 74 44 Production/Day 200-300 blocks 100-327 blocks 150-300 blocks 150-300 blocks 100-600 blocks 100-300 blocks 100-400 blocks 150-400 blocks 100-300 blocks 100-400 blocks 100-480 blocks 150-300 blocks 100-300 blocks 150-180 blocks 200-580 blocks 72-580 blocks 80-200 blocks 150-180 blocks 160-370 blocks 56-360 blocks
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Okara Rahim Yar Khan Rajanpur Sahiwal Sargodha Sheikhupura Sialkot Toba Tek Singh Vehari Rawalpindi Jhelum
39 47 16 45 81 95 11 51 62 24 14
120-550 blocks 220-780 blocks 120-150 blocks 100-320 blocks 100-300 blocks 140-514 blocks 100-360 blocks 117-990 blocks 150-500 blocks 150-300 blocks 100-300 blocks
MARKET INFORMATION
5.1 Target Customers
The target customers for ice plant can be divided into two categories: Domestic users, such as people living in rural areas & suburbs of cities, where access to refrigerators is difficult due to lower purchasing power. Second category is institutional buyers, who buy in bulk, such as government organizations, factories, hotels, restaurants, bakeries, fish sellers, dairy plants etc. 5.2 Market Potential Institutional buyers sell the bulk of the ice block production, in institutions related to food industry. Business sectors, which utilize ice in the country, include the following: 5.2.1 Fish Meat & Allied Products During 2000-2001 about 654,500 Mt tons of over 50 different varieties of fish and 30,000 Mt tons of shrimps were produced. Of this production, share of marine sector was 473,000 Mt tons and inland contribution was 181,500 Mt tons. Out of the total 40% fish was locally consumed, 35% small sized non-edible fish was dried into fish meal to supplement the poultry feed, while 10% fish was salted and dried and another 15% was frozen. 5.2.2 Dairy Plants Pakistan is ranked 5th biggest amongst milk producing countries in the world with annual milk production of 26.28 million tons in 2000-2001. About 75% of the total milk is produced in Punjab, 14% in Sindh, 10% in NWFP and only 1% in Baluchistan. In Pakistan 97.5% milk is distributed through traditional milk seller (Gowala) system. About 58% milk is supplied to urban areas in raw form in most unhygienic conditions but with the growing awareness of hygiene in the public, there has been a gradual improvement in the system. At present only 17 milk plants are in operation, which mean that approximately 3 per cent of total milk production is processed. The processing capacity of these plants in around 0.65 million liters per day.
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5.2.3 Other Institutional Buyers (Bakeries, Motels & Hotels etc.) Other potential institutional buyers of ice are bakeries, confectioners, hotels which buy ice blocks in bulk. There are approximately 70 different leading chain bakeries in different cities of Pakistan, while approximately 145 fish retail outlets are operating in different major cities of Pakistan, while more than 520 motels and hotels are operating in different areas of Pakistan.
PRODUCTION PROCESS
6.1 Production Process Flow
Cleaning of Sheet Steel Ice Containers
Filling of Sheet Steel Ice Containers with water while vertically floating in Nacl Tank Temp Reduced to 17C to 20C
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6.2 6.3
The proposed project will produce Ice blocks weighing from 130-150kg. The basic raw material required for producing ice blocks is water, common salt. These raw materials are readily available in the local market. Replenishment needed during maintenance are ammonia gas and compressor oil.
MACHINERY REQUIREMENT
The main equipment required for running the ice plant is compressor, capacitor, condenser, and electric motors, WAPDA connection power transformer etc. Table 7-1 Machinery Requirement Details Description Qty Cost/Unit Total Amount Ammonia Compressor 7x7 marked Javed, driven wheels and 1 98,000 98,000 all lines fitted Ammonia Condenser atmosphere type with 2" pipe, 1200 ft 6 27,500 165,000 seamless from Grade-1 material pipe(Toyota Made Patta) Electric motor 75 HP, 1450 RFM CHINA 1 65,000 65,000 Brine Tank suitable for 240 Ice Cans, 4 mm Pak made sheets, 1 198,000 198,000 supported by eagle iron without sawdust. Cooling Coil V-type 4" pipe & 1500 ft. pipe 1" (Toyota Patta) 1 145,000 145,000 Brine Agitator 18" fan Matal with imported shaft and pulley 1 15,000 15,000 Accumulator for parallel supply of ammonia 1 15,000 15,000 Crane & Trolley universal type with railing channel & girder 1 38,000 38,000 Ammonia Valves for complete plant. 1 27,000 27,000 Ammonia Pipes for complete plant. 1 28,000 28,000 Oil Separator buffer type. 1 16,000 16,000 4 gauge suction, discharge, oil pressure 1 4,000 4,000 Wood Work for Ice Cans, Tank Cover 240 229 55,000 Ice Cans of 1.5 mm British gauge welded size 11" x 22" x 48" 240 1,100 264,000 Nut, bolts & washers complete with foundation, bolt etc. 1 30,000 30,000 Receiver fittings with all safety measure ammonia inspection 1 35,000 35,000 glass and oil drain device. Bends, Union, Nipples, Tee, & flange different size complete 1 25,000 25,000 with Motor Sliding Rail, Motor Pulley & V-Belt etc. Blower no. 59 complete with pipe line and fittings 1 20,000 20,000 Rubber pipes, brass valves 1 10,000 10,000 Water fitting pipes complete 1 20,000 20,000 Electric motors 7.5 H.P (J.E.C. Pak made). 2 10,000 20,000
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China Switch Gunz starters and switchboard with local cable complete switchboard open type etc. Centrifugal Pump size 2.5" x3" with 7.5 H.P electric motor Erection Charges for complete plant and machinery Grand Total Table 7-2 Other Equipment Details Qty 1 1 1 Other Equipment Details Generator 100 KVA Transformer 100 KVA Water Bore Diameter 3 4 Total Equipment Cost Table 7-3 Furniture & Fixture Details Qty 4 8 4 12 1 3 Description Tables Chairs Fans Lights Fax Machine Telephone Total Furniture & Fixtures Table 7-4 Office Vehicle Details Qty 1 1 1 Description Suzuki Pick-up Motorcycle (Pak Hero) Bicycle (Chinese) Total Vehicle Cost 7.1 Technology and Processes
1 1 1
65,000 20,000 20,000 1,398,000 Total Cost 800,000 350,000 300,000 1,450,000 Total Cost 6,000 8,000 6,000 3,000 8,000 15000 46,000 Total Cost 395,000 41,000 3,200 439,200
7.1.1 Technology/Process Options The machinery used for the ice plant is local. It includes compressor, condenser, water tank suitable for 250-300 ice cans, brine agitator, accumulator for parallel supply of ammonia, crane and trolley, oil separator, ice cans of size 11 x 22 x 48, electric motor 75 HP etc. 7.1.2 Merits & demerits of a particular technology The local machinery is readily available in the market at a very reasonable price. One of the benefits of using locally manufactured machinery is availability of spare parts and its easier to find operators to operate these machines.
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7.2
Machine Maintenance
The maintenance process starts after mid of October. Normally, it takes one month for the overhauling of plant, during which the plant is closed for one month.
The manpower required for operating the ice plant during the peak season is as follows: Table 8-1 Description Foreman Machine Operator Labor Total Direct Labor Cost Table 8-2 Administrative Staff Details Qty 1 1 2 1 1 Description Owner/CEO Accounts Officer Security Guard Driver Office Boy Administrative Staff
The land requirement for the proposed ice plant having 15-ton capacity is 4,500 sq. ft (1 Kanal). The covered area detail for the proposed project and construction cost detail is given in table below: Table 9-1 Covered Area Requirement Details No. 1 1 1 Sq .ft 144 320 3,240 796 4,500 Rs/Sq. ft 250 250 200 Total Cost 36,000 80,000 648,000 764,000 Description Office Area Machine Room Main Hall Free Area Total Building Cost
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9.3
Recommended Mode
It is recommended that land should be acquired for the project, as it would be difficult to setup such a project at a rented place due to high machinery & installation cost. 9.4 Suitable Location It is recommended that the proposed project be installed in localities close to cities or in industrial areas, so that the ice blocks are easily accessible to the dealers and institutional buyers. Such a project can also be a viable project in the smaller cities. 9.5 Utilities and Infrastructure Requirement Basic utilities like electricity, gas and water are required for operating the ice plant. The plant must be closed to a metal led road
10 PROJECT ECONOMICS
10.1 Project Cost Amount in (Rs.) 500,000 764,000 2,848,000 54,000 439,200 65,000 4,670,200 10,742 4,851 100,000 115,593 4,785,792 Details 1,337,614 25% 4.75 Percentage 50% 50%
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Description Land Cost Building/Infrastructure Machinery & Equipment Office Equipment & Furniture Vehicle Pre-operating Costs Total Capital Expenditure Working Capital Raw Material Inventory Equipment Spare parts Inventory Cash Total Working Capital Total Project Cost 10.2 Project Returns Description NPV IRR Pay Back Period 10.3 Project Financing Description Equity Financing Debt Financing Total
Pre-feasibility Study
11 FINANCIAL ANALYSIS
11.1 Project Cost
Project Cost
Project Cost Land Cost Building/Infrastructure Machinery & Equipment Office Equipment & Furniture Vehicle Pre-operating Costs Total Capital Expenditure WORKING CAPITAL Raw Material Inventory Equipment Spare parts Inventory Cash Total Working Capital Total Capex Financing Detail Equity Financing Debt Financing Total 500,000 764,000 2,848,000 54,000 439,200 65,000 4,670,200
SMEDA
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11.2
SMEDA
Year 9 7,355,092 7,355,092 Year 10 7,502,194 7,502,194
694,523 73,551 120,600 27,781 372,320 6,500 1,295,274 2,291,771 2,291,771 676,120 1,615,651
763,975 75,022 126,630 30,559 372,320 6,500 1,375,006 2,100,893 2,100,893 609,312 1,491,580 15,710,361 15,710,361
1,339,888
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11.3
SMEDA
Year 9 14,995,901 23,577 6,820 334,322 15,360,620 Year 10 16,891,251 341,009 17,232,260
18,114,260
5,013 5,013
5,313 5,313
5,700 5,700
6,189 6,189
6,805 6,805
7,582 7,582
8,216 8,216
8,884 8,884
9,763 9,763
11,002 11,002
2,392,896 2,392,896
2,016,231 2,016,231
1,594,366 1,594,366
1,121,877 1,121,877
592,690 592,690
0 0
0 0
0 0
0 0
0 0
0 0
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11.4
SMEDA
Year 10 1,491,580 372,320 6,500 23,577 6,820 (6,686) 1,240 1,895,351
(421,865)
(472,489)
(529,187)
(592,690)
(376,665)
(421,865)
(472,489)
(529,187)
(592,690)
Investing activities Capital expenditure (4,670,200) Cash (used for) / provided by investing activities (4,670,200) NET CASH Cash balance brought forward Cash available for appropriation 100,000 100,000
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12 KEY ASSUMPTIONS
12.1 Production Assumptions
No. of Days Operational No. of Days (Peak Season) No. of Days (Off-season) No. of Hours Per Shift No. of Shift Per Day No. of Shift Per Day (Peak Season) No. of Shift Per Day (Off-season) Weight/Ice Block (In Kgs) Maximum Capacity Per Shift (Ice Blocks) Maximum Capacity Per Shift (Ice Blocks) Peak Season Maximum Capacity Per Shift (Ice Blocks) Off-season Maximum Attainable Capacity in Percentage Capacity Utilization (1st Year) Maximum Attainable Capacity in Units Growth in Capacity
12.2 Raw Material Usage Assumptions
330 200 130 12 2 2 1 150 150 150 75 100% 85% 69,750 1% 0.08 50 10% 15,000 5% 5% 30 1 18,000 15 30 15 15 100,000
Ammonia (NH3) Consumption (Pound)/ Ice Block NACL usage in Kg/ Ice Block (kgs) NACL replenishment charges Ice Blocks per Compressor Oil Drum Price Growth Rate of Raw Material Wastage Rate
12.3 Raw Material Price
Price Per NH3 Pound (Rs) Price Per Kg NACL (Salt) (Rs) Compressor Oil Per Drum (Rs)
12.4 Cash flow Assumptions
Raw Material Inventory Cycle (In Days) Machine Spare parts Inventory Cycle (In Days) Accounts Receivables Cycle (In Days) Accounts Payable Cycle (In Days) Initial Cash in Bank
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12.5
Expense Assumptions
Communication Expense (% of Admin. Exp.) Machine Maintenance (% of Sale) Pre-Operational Expense Pre-Ops (Discount Period) Wages Growth Rate Electricity Rate per kW Electricity Tariff Growth Rate
12.6 Depreciation Expense
4% 1% 65,000 10 10% 6.6 5% 5% 10% 10% 10% 50% 50% 12.0% 5 1 25% 16.8% Sole Proprietorship
Building Depreciation Rate Plant & Machinery Depreciation Rate Furniture & Fixtures Depreciation Rate Vehicle Depreciation Rate
12.7 Financing Assumption
Debt Equity Interest Rate on Long Term Debt Debt Tenure Payment Per Year Return on Equity WACC (Weighted Average Cost of Capital) Tax Rate
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