)(Business Plan

:
:
:
:
Smart Businesss Plan

Business Plan Targeting

Audience

Issues to Emphasize

Issues to De-emphasize

Length

Investor

Fast growth, potential large

market, management team

Assets

20 40 pages

Strategic Partner

Sales force, assets

20 40 pages

Fast growth, hot market

10 20 pages

Large customer

Synergy, proprietary
products
Cash flow, assets, solid
growth
Stability, service

Fast growth, hot market

20 40 pages

Key employees

Security, opportunity

Technology

20 40 pages

Merger &
acquisition

Past accomplishments

Future outlook

20 40 pages

Banker

: /


.


..



.


.
-


:
-
-

-

Value
:V
: P
: C
: V-P
: P-C

V-P
Price
P-C
Cost


= .

..


(
(
(
(

..

) (

(
( Business Macth Maker
(

(
(





..

:
:


Dell Computer
eBay
Autoweb

E4))
Extend
Enhanced
Expand
Exit

l
l
l
l

l
l

.
.
.

.




:



.

.

 :








.

...
...



.

Our mission as a site is to pass on our knowledge of technology

security to those who need it most: the modern computer user.
A team of dedicated experts are online ready to answer any
questions you may have regarding the security of your personal
computer. The staff at Virus Scan Software have access to all
of the market leading software in this area, and are sufficiently
experienced to recommend the right solution for anyone,
whether you are looking to protect your home computer or a
network of computers relied upon by your entire staff.

WinMill Software is a premier resource for technology services

. We provide digital solutions tailored to our clients' specific
business needs, whether they are building new information
systems, enhancing legacy systems, training their workforce
on-line and in the classroom, or taking thousands of product
orders over the Internet. We support the entire technology
lifecycle, and we remain dedicated to providing exceptional
service by building systems that make our clients more
competitive. We not only deliver and implement strategies
and solutions, but we also transfer knowledge to our clients
that will enable them to maximize their existing skills and
resources.

 :


.

.

.


.


.

.



.
:


.

.

 (AT&T):


.

.



%
.

.

-
-





.
.

.

) (

1385

1384

1383

200

170

150

70

50

35

30

25

20

14

12

10

314

257

215

)(

 :


.
CSF :
) (
)(
)(
) (
) (
)(

 :
:





.


.

 :
))Segmentation

) (
-
) (

) (
) :
(

 :
35
25
20

20

40
35
30
25
20
15
10
5
0

...


:
- (Qualifiers) :

- (Order Winners) :

Qualifiers

Order Winners

Order Winning
Factors
Competetive
Advantage

Performance

Qualifying
Factors
Competetive
Advantage

Performance

Less Important
Factors
Competetive
Advantage

Performance

 :
160
140
120

100

80

60
40
20
0


:
:
:

)(

 :
) (

Merck
Pfizer
Eli Lilly

Marion Labs
Carter Wallace
INC Pharmaceutl

30
25
20

15

10
5
0
1385

1384

1383

 :
:

:
:

: ...



))Market Pull
))Cost Push

) ..


Cooperative advertising: two companies mentioned
in the advertisement;
Licensing: let someone else use your product as part
of their product;
Distribution agreement: let someone else carry
your product;
Bundling: let another company include your product
as part of a total package.

...


)
)
)
)

.
.
/ .
.

) (
)

) (

Sources and Uses of money

.

/

/

Cash Flow Statement

.


.
.
.

50

200

300

50

70

100

150

50

30

100

80

50

50

30

50

150

100

20

50

80

200

150

20

80

110

200

150

20

110

140

Income Statement

.

.

.


)(
:

)(
:

)(
)( :
) ( )(

)(
:

)(
:

)(


1383

1384

1385

200

250

300

30

40

50

100

130

160

70

80

90

50

50

50

10

15

15

20

25

Balance Sheet

.

.


)
(

)
(



( )

.


.

.






) (

120
100
80

60

40
20

30

30

100

20

50

50

30

40



. .
:

.

%
% .
)
(.

)(Payback Period
)(IRR
)(NPV

40
30
20

10

0
-10
-20

30

25

25

20

-20

-20

-10

%.

-30

)(ROI
)(ROE


- .
- .
- .
- .
- .
- .
- .


-

-
-
-
-
-


.
.
.
.
.
.
.

 :
) )-

 :
-

 :
- ...

 :
) ) - .

 :
-

 :
- ...


:
-
-
-
...-

 :

.
(
(
(
... (


-
-
- /
-

l
l
l
l

 :
)) - ...

.


.
.


1. .
2. .
.
3.
4. .
5. .
6. .

..

.

.
.
:

 :



.
.
.

.
.


.
.
.

.

.
.
.
.

.
.

.
.
.

.
.
.

.

.
.

. .
.
.
.
.
.
.

.
.
.
.
.
.

.
. .

.
.

Http://www.sba.gov/starting/wideindexbusplan.html
http://www.bplans.com
http://www.businessplans.org/MootCorp.html
http://www.state.nj.us/njbiz/s_step1_sample.shtml
http://www.sb.gov.bc.ca/smallbus/workshop/download/samplebp.html
http://153.91.1.141/sbdc/centsbdc/BUSPLAN.HT