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The document outlines a group assignment for an FMCG company. It discusses 5 competitive strategies, the company's vision to empower people through nutritious food products. The target customers are rich and middle class families. The business will be located in Gujarat, India. There are new market opportunities for dairy but also large competition in the local market. The core competitors offer different products at similar price levels. The group plans to create sustainable advantages by selling a variety of dairy products to meet customer preferences.

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Nirav Jadav
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20 views2 pages

Assignment

The document outlines a group assignment for an FMCG company. It discusses 5 competitive strategies, the company's vision to empower people through nutritious food products. The target customers are rich and middle class families. The business will be located in Gujarat, India. There are new market opportunities for dairy but also large competition in the local market. The core competitors offer different products at similar price levels. The group plans to create sustainable advantages by selling a variety of dairy products to meet customer preferences.

Uploaded by

Nirav Jadav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment -2

Sub: SM2 Submit To: Mr. Abhinava Singh Submit By: (Group 3) Nilesh Thacker Nirbhay Kothari Ronak Thacker Predeep chohan Nitin Agraval Pratik shrma

Five main competitive strategies are FMCG industry choose by our group: 1. Overall low cost leadership strategy 2. Best cost providers strategy 3. Broad differentiation strategy 4. Focused low cost strategy 5. Focused differentiation strategy

1) Vision: To empower, enrich and to build excellence in the most valuable assets - People we aim to create a sense of wellness through our products. We wish to touch lives and search out the modern consumer. Our endeavor is to meet the growing demand of pure, and nutritious food, also contributing to meet larger economic and social developmental goals. Mission: To become a world class organization through value based performance of our team we wish to come up as one of Indias leading Pure Foods companies besides one of the best platforms for young professionals to build their career charts. To establish global presence by

building a sustainable model and community. We wish to work closely with farming communities and reach out to stakeholders in every corner of the worldTo bring a smile of joy and wellness on every face. We wish to constantly innovate so as to fill your life with health and happiness 2)Description of target customer: Who: Our target customer is both rich and medal class people What: Childrent, Male, Female How: Milk powder for children, women Milk, Butter 3) Location of Business: Gujarat(Ahmadabad) 4)Treads in the market place: Opportunity: New market opportunity for the dairy products Threats: Large competition in Gujarat (ahmedabad) market

5) Our core competition: Strength: Different products Brand Weekness: same price level for the other products

6) How will you creak sustainable competitive advantages: We sale the all types of product for the verity likes butter, milk,and butter milk for the customer prefers

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