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    Case Study: Presented by

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    jaydeepchaurasia
    Maruti Suzuki's ad campaign includes TVCs, print and radio ads, outdoor promotion, point of sale and mobile promotions. The company also offered special schemes for specific professional and income groups. Maruti finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.

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    Case Study: Presented by

    Uploaded by

    jaydeepchaurasia
    17 views9 pages
    Maruti Suzuki's ad campaign includes TVCs, print and radio ads, outdoor promotion, point of sale and mobile promotions. The company also offered special schemes for specific professional and income groups. Maruti finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.

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    Maruti Suzuki

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    Maruti Suzuki's ad campaign includes TVCs, print and radio ads, outdoor promotion, point of sale and mobile promotions. The company also offered special schemes for specific professional and income groups. Maruti finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views9 pages

    Case Study: Presented by

    Uploaded by

    jaydeepchaurasia
    Maruti Suzuki's ad campaign includes TVCs, print and radio ads, outdoor promotion, point of sale and mobile promotions. The company also offered special schemes for specific professional and income groups. Maruti finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Case Study

    Presented By
    Durvankur Sheth Jaydeep Chaurasia Leo Edilbert Sukanta Dutta

    Maruti Suzuki
    The way of life

    Maruti Suzuki Products

    Grand Vitara

    Maruti R800

    Wagon R

    Products Displayed

    Interaction of Sales Executives


    Be close to your customer Articulate your service Innovate Act fast Educate your eco-system

    Branding & POP material used


    Advertisement campaign includes TVCs, print & radio ads, outdoor promotion, point of sale & mobile promotions. The company also organized differential promotion events to attract prospective consumers. Maruti also offered special schemes for specific professional & income groups. POP is a Point of Purchase The point-of-purchase is the location where a customer makes a purchase, such as a state, city or store. Point of Purchase materials, includes many kinds of materials such as posters, mousepads, dealers boards.

    Schemes & Approximate Budget for Promotion

    Loan & Finance Schemes


    Lowest interest rates No processing fees or hidden costs to ensure transparency Car loans available for diverse categories of customers including government employees and agriculturists Best Interest Rates: The Maruti Finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates. Longer loan repayment period up to seven years

    THANK YOU

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