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Consumer Behavior: Click To Edit Master Subtitle Style

The document discusses consumer behavior, which is defined as studying when, why, how, and where people buy products. It involves aspects of psychology, sociology, and economics to understand buyer decision making individually and in groups. Some factors that influence consumer behavior include culture, social groups, personal factors like age, occupation, lifestyle, and psychological elements such as motivation, perception, learning, and beliefs.

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Bhavik Ambani
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88 views14 pages

Consumer Behavior: Click To Edit Master Subtitle Style

The document discusses consumer behavior, which is defined as studying when, why, how, and where people buy products. It involves aspects of psychology, sociology, and economics to understand buyer decision making individually and in groups. Some factors that influence consumer behavior include culture, social groups, personal factors like age, occupation, lifestyle, and psychological elements such as motivation, perception, learning, and beliefs.

Uploaded by

Bhavik Ambani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Consumer Behavior

Apurav Abhishek Click to edit Master subtitle style Bhavik Ambani Manish Singh Ruchita Ann

4/15/12

Consumer Behavior
Consumer Behaviour is the study of when, why, how, and where people do or do not buy aproduct. It blends elements frompsychology, sociology,andeconomics. It attempts to understand the buyer decision making process, both individually and in groups.
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Buying Motives

Freedom from fear and danger. Vanity Appreciation Fashion Possession

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Romance Love of others Health or physical well being Comfort and convenience

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Adopter Groups

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Factors influencing the adoption process Relative Advantages


Compatibility Complexity Divisibility Communicability

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Types of buying motives

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Factors Influencing Buying Behavior


Culture Social Reference group Primary group PERSONAL FACTOR

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PERSONAL FACTOR
v

Buyers Age

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Stages in life cycle


v

Bachelor Stage Newly married Youngest child Under Six Youngest child over Six Older married coupled with

dependent children
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Occupation and economic

consideration

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Life Style

Believers Strivers Makers Strugglers Achievers

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Psychological Factor

Motivation Perception Learning Believes and attitude

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