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A Comparative Study of Customer Satisfaction Towards Performance of Tata Ace and Mahindra Maximo

This document is a summer training report submitted by Vikas Chaubey towards fulfilling requirements for a postgraduate degree in management. The report provides a comparative study of customer satisfaction with Tata Ace and Mahindra Maximo commercial vehicles. Over an 8 week summer internship with Tata Motors, the report includes sections on the auto industry profile, Tata Motors company profile, vehicle profiles, market scenario analysis, SWOT analysis, customer survey data collection and analysis, observations, recommendations, and references.

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Kunal Issar
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53 views5 pages

A Comparative Study of Customer Satisfaction Towards Performance of Tata Ace and Mahindra Maximo

This document is a summer training report submitted by Vikas Chaubey towards fulfilling requirements for a postgraduate degree in management. The report provides a comparative study of customer satisfaction with Tata Ace and Mahindra Maximo commercial vehicles. Over an 8 week summer internship with Tata Motors, the report includes sections on the auto industry profile, Tata Motors company profile, vehicle profiles, market scenario analysis, SWOT analysis, customer survey data collection and analysis, observations, recommendations, and references.

Uploaded by

Kunal Issar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN MANAGEMENT

A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS PERFORMANCE OF TATA ACE AND MAHINDRA MAXIMO

AMITY GLOBAL BUSINESS SCHOOL,NOIDA AMITY UNIVERSITY UTTAR PRADESH CERTIFICATE OF ORIGIN
This is to certify that Mr. Under the able guidance and supervision of Mr. Santosh Kumar Singh, Designation Territory Sales Manager , Company Commercial Vehicle Business Unit, TATA MOTORS. The period for which he was on training was for 8 weeks, starting from 1st June, 2011 to 30th July,2011.This Summer Internship report has the requisite standard for the partial fulfillment of the Post Graduate Degree in Marketing and International Business.To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research.

Signature (Faculty Guide)

Signature (Student)

ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide Mr. Santosh Kumar Singh, (Territory sales manager, Commercial Vehicle Business Unit, Lucknow) for his able guidance,continuous support and cooperation throughout my project,without which the present work would not have been possible. I would also like to thank the entire team of TATA MOTORS, for the constant support and help in the successful completion of my project.

Also, I am thankful to my faculty guide Ms. Aparajita Dasgupta , Sr. Lecturer of my institute, for her continued guidance and invaluable encouragement.

Vikas Chaubey

TABLE OF CONTENTS S. No. No.


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Subject

Page

Executive summary Industry Profile

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3
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Company Profile 31 Product Profile 32-37 Market Scenario 38-52 SWOT Analysis 53-55 Implementation of Plan 56 Questionnaire 57 Data Analysis 58-72 Observations and findings 73-74 Recommendation 75 Bibliography 76 Case Study 77-79 Synopsis 80

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