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Assignment On ITC

ITC is one of India's largest private companies with a market capitalization over $1 billion and annual turnover of $7 billion. ITC has a diversified portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and other FMCG products. ITC is a market leader in its traditional businesses and is gaining share in newer areas like food, apparel, and personal care. ITC's diversification strategy is based on leveraging its core competencies in distribution, branding, supply chain management, and service. Over time, ITC expects its new business areas to capture significant shares of emerging high-growth markets in India.

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101 views4 pages

Assignment On ITC

ITC is one of India's largest private companies with a market capitalization over $1 billion and annual turnover of $7 billion. ITC has a diversified portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and other FMCG products. ITC is a market leader in its traditional businesses and is gaining share in newer areas like food, apparel, and personal care. ITC's diversification strategy is based on leveraging its core competencies in distribution, branding, supply chain management, and service. Over time, ITC expects its new business areas to capture significant shares of emerging high-growth markets in India.

Uploaded by

sharma11137
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Assignment on ITC

Introduction OF ITC...

ITC is one of India's foremost private sector companies with a market capitalization of over US $ lion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India.

CHAIRMAN OF ITC GROUP...

MR YC JENESHWAR

MISSION OF ITC GROUP

The mission of the ITC group is to enhance the wealth

generating capabilities of the enterprise in a globalizing environment delivering superior and sustainable value of shareholders

Product strategy of ITC


Main strategy which is use by ITC is diversification, launch new product, and product positioning

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