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Airtel 7 Ps

Airtel is India's largest cellular service provider, with a nationwide presence and market share of almost completely. It offers pre-paid and post-paid mobile services, as well as value added services like caller management, multimedia messaging, and ring tones. Airtel has over 21,000 employees and provides easy customer support through various touch points across its 23 circles of operation in India and 18 other countries. It is a leading brand promoted through celebrity endorsements and sponsorships.

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CA Sonia Jagesha
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340 views11 pages

Airtel 7 Ps

Airtel is India's largest cellular service provider, with a nationwide presence and market share of almost completely. It offers pre-paid and post-paid mobile services, as well as value added services like caller management, multimedia messaging, and ring tones. Airtel has over 21,000 employees and provides easy customer support through various touch points across its 23 circles of operation in India and 18 other countries. It is a leading brand promoted through celebrity endorsements and sponsorships.

Uploaded by

CA Sonia Jagesha
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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7 Ps of Airtel

Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry  24Hr recharge Facility  Caller Management services  Subscription Alert  Multimedia messaging service (MMS)  Airtel Live Portal  SMS based Information Service

.Contd
     Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

Controlled by TRAI. Over the last few years, Airtel has provided its customers various facilities on the price front:  Total Cost Control  Easy Recharge  24-hour Recharge via ATM  Internet Recharge  Roaming

Extensive presence across 23 circles.

Airtel customer care touch points.

Distributors like grocery stores/ small outlets etc.

Internationally offers telecom services in 18 countries across Indian subcontinent and Africa.

Celebrity endorsers like Shah Rukh Khan, AR Rahman, and Sachin Tendulkar In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Publicity and Events To reach their target audiences, Airtel has sponsored various TV programmes like Big Boss KBC Indian Idol

Other than projecting the image of being the best in business, Airtel engages in marketing activities typical of all firms of its size:
 Extensive print and video advertising  Tie up with leading handset manufacturers like Nokia, Samsung and HTC  Sponsoring socially relevant community programs across country  Sponsoring popular events

2002

BRAND AMBASSADORS
2003

Signed as B.A for Airtel

Vidya/Madhvan 2008

2006

Total Employees 21,548 ( Bharti Airtel consolidated) as per Q3 2011). One of the best customer support. Have won 2nd Best employer award in 2004.

Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.

Airtel has nationwide presence and is the market leader with a market share of almost completely (as of May 2010). It is 6th most valued brand according to an annual survey conducted by Brand Finance and The Times in 2010. India's largest and world's third largest cellular service provider.

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