Business Intelligence and eBusiness
Table of Contents
What is Business Intelligence? History of Business Intelligence Application of Business Intelligence Business Intelligence and Social Media Demo of Business Intelligence : Google Analytics
What is Business Intelligence?
Intelligence = Decisions Decisions = People Business Intelligence : Using Business data to make Business Decisions by Business man.
Business Data
Insight into data adds VALUE to data. Later we will see how value is added to data for enabling business people to make sound business decisions.
BI over the years
Before 1960s data was stored in files. In 1969, Edgard Codd invented database.
In 1970s Business applications were created.
Founded in 1972
Founded in 1977
Why Business Applications?
To collect Data Database = Data Storage while Business Applications + Database = ease of data entry
Data Warehouse
Came up to access data from multiple locations. Data warehouse was made popular by
Ralph Kimball
Bill Inmon
Business Intelligence 1.0
Data access + data management = data for consumption
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