Scribd
Upload
49 views1 page

Assignment

This document outlines the key steps for an IMC planning assignment, including gaining in-depth knowledge of a brand, identifying the target audience through SWOT analysis, determining communication objectives based on the SWOT analysis, presenting a communication plan, and optionally executing the communication plan in an original way.

Uploaded by

Zico Rodrigues
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
49 views1 page

Assignment

This document outlines the key steps for an IMC planning assignment, including gaining in-depth knowledge of a brand, identifying the target audience through SWOT analysis, determining communication objectives based on the SWOT analysis, presenting a communication plan, and optionally executing the communication plan in an original way.

Uploaded by

Zico Rodrigues
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Assignment

IMC planning for any respective brand  Indepth knowledge of your brand  Identifying target audience  SWOT analysis  Determining communication objective based on SWOT analysis  Presenting a communication plan  Out of the box execution of communication plan ( optional )

You might also like