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Tows Final

The document outlines the opportunities, strengths, threats, and weaknesses of a television network and proposes strategies to capitalize on opportunities, leverage strengths, mitigate threats, and overcome weaknesses. Some key opportunities identified include increasing ratings to boost advertising revenue, expanding into international subscription channels, and recognizing audience appreciation for different genres. Strengths include facilities/infrastructure and producing original shows. Threats include intense competition and inaccurate ratings. Weaknesses include limited airtime for ads and being controlled by three shareholding groups. Strategies proposed address increasing overseas reach, producing more female-focused programming, procuring advanced equipment, and stabilizing airtime rates.

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Era Gregorio
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24 views1 page

Tows Final

The document outlines the opportunities, strengths, threats, and weaknesses of a television network and proposes strategies to capitalize on opportunities, leverage strengths, mitigate threats, and overcome weaknesses. Some key opportunities identified include increasing ratings to boost advertising revenue, expanding into international subscription channels, and recognizing audience appreciation for different genres. Strengths include facilities/infrastructure and producing original shows. Threats include intense competition and inaccurate ratings. Weaknesses include limited airtime for ads and being controlled by three shareholding groups. Strategies proposed address increasing overseas reach, producing more female-focused programming, procuring advanced equipment, and stabilizing airtime rates.

Uploaded by

Era Gregorio
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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OPPORTUNITIES 1. Increasing ratings can generate advertising revenues. 2. Demand of viewers overseas to subscription-based international channel. 3.

Recognition of audiences appreciation for different program genres. 4. Female viewers constitute the majority of television viewers. 5. Presence of advertisers in regions outside Metro Manila increases. STRENGTHS SO-Strategies 1. Continuous production of 1. Expanding overseas reach original shows (S3, S5, O1, O3, O4) 2. Maximization of facilities and infrastructures 3. New original projects for 2012 2. Increase number of towers ( S2, O5) 3. Produce more programs which are focused on interest of females (S3, O4) 4. Improvement of facilities (S2, O1)

THREATS 1. Television advertising expenditures depend on numerous factors

2. Intense competition

3. Television ratings may be inaccurate 4. Limit on the number of television and radio stations that may be owned and operated under PD No. 576-A 5. System failures could disrupt operations ST-Strategies 1. Procure more advance equipment (S2, T2) 2. Addition of TV and radio stations (S4, T4)

3. Strengthen DRP (S2, T5)

4. Increase in price per share 5. Increasing tv ratings WEAKNESSES 1. Limited in the amount of airtime it can dedicate to revenue-generating advertising

WO-Strategies

WT-Strategies

1. Have a stable airtime rates (W2, T1)

2. Slower company growth 1. Intensive advertising 3. Controlled by three substantial share holding groups 4. Probability of unable to keep up with technological advancements 5. Stained reputation of GMA due to AGB Nielsen controversy domestically and overseas (W2, O1 and O2)

2. Search for prospective partners and investors (W2, T2)

3. Broadcast another TV rate company results (W5, T3)

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