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    Questionnaire of Honda Activa Jiten & Bhavik

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    Bhavik Jariwala
    This document contains a 13 question survey about customer satisfaction with the Honda Activa moped. It asks questions about why the customer purchased an Activa, what factors they considered important in the purchase, how long they have owned it, their satisfaction with various attributes, and their likelihood to recommend and repurchase. It concludes by collecting some basic demographic information about the customer.

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    Questionnaire of Honda Activa Jiten & Bhavik

    Uploaded by

    Bhavik Jariwala
    11K views5 pages
    This document contains a 13 question survey about customer satisfaction with the Honda Activa moped. It asks questions about why the customer purchased an Activa, what factors they considered important in the purchase, how long they have owned it, their satisfaction with various attributes, and their likelihood to recommend and repurchase. It concludes by collecting some basic demographic information about the customer.

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    This document contains a 13 question survey about customer satisfaction with the Honda Activa moped. It asks questions about why the customer purchased an Activa, what factors they considered important in the purchase, how long they have owned it, their satisfaction with various attributes, and their likelihood to recommend and repurchase. It concludes by collecting some basic demographic information about the customer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11K views5 pages

    Questionnaire of Honda Activa Jiten & Bhavik

    Uploaded by

    Bhavik Jariwala
    This document contains a 13 question survey about customer satisfaction with the Honda Activa moped. It asks questions about why the customer purchased an Activa, what factors they considered important in the purchase, how long they have owned it, their satisfaction with various attributes, and their likelihood to recommend and repurchase. It concludes by collecting some basic demographic information about the customer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    QUESTIONNAIRE On CUSTOMER SATISFACTION OF HONDA ACTIVA

    1). Why did your need arise to purchase moped? Need Looks Easier than bike Others. Easy to use Easy to maintain

    2). Why did you prefer Honda Activa? (Rank them from 1 to 5) Cheaper Good mileage Easy to Drive Companys Image Other.

    3). From where did you get reference or information of Honda Activa? (Multiple tick mark allowed) Friends Dealers Relatives Sales person Promotional Advertisement Mass Media Others.

    4). Which were your alternative against Honda Activa? TVS Scooty Mahindra Duro Suzuki Access Hero Honda Pleasure.

    5). Are you Satisfied with the price of the Honda Activa? Highly Dissatisfied Dissatisfied Neither satisfied nor dissatisfied Satisfied Highly satisfied.

    6). While purchasing Honda Activa which Factors/ Features do you consider most important? (Rank them in order of importance) 1. Price. 2. Availability. 3. Mileage/ average. 4. Engine efficiency. 5. Maintenance. 6. Pick up. 7. Look (Colour). 8. Resale Value. 9. After Sales Service 7). Since how long you are using Honda Activa? Less than 6 month 3 to 6 year 6 month to1 year More than 6 year 1 to 3 year

    8). Give your opinion regarding attributes of Honda Activa.

    Attributes

    Highly Dissatisfied

    Dissatisfied

    Neither satisfied nor dissatisfied

    Satisfied

    Highly Satisfied

    Engine Efficiency Mileage (or) Average Pick up Maintenance Price Look Durability After Sales Service

    9). What change you require in available model?

    10). Will you prefer to Purchase Honda Activa Next time? Yes No Cant say.

    11). Will you recommend to other to purchase Honda Activa? Yes No

    12). According to you, which one is the best competitor of the Honda Activa? .

    13). Overall are you satisfied with Honda Activa? Highly Dissatisfied Dissatisfied Neither satisfied nor dissatisfied Satisfied Highly Satisfied

    Personal Details

    1). Name: 2). Age 3). Gender: M/F 4). Occupation: 5). Contact no: 6). Annual Income: Less than 1.5lakhs 1.5 to 3lakhs More than 3lakhs

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