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Organic Shop

This document summarizes the strengths, weaknesses, opportunities, and threats for Iyarkai Angadi. The key strengths are its good product line including strong brands like Aravindh Herbals and ISHA, being a stand-alone shop in the locality, and having a large loyal customer base. Opportunities include increasing awareness of green products and the potential to expand into new areas and attract younger customers. Threats include other stores selling greenwashed products, a new department store opening nearby, and increased advertising of FMCG products that appeal to celebrity endorsements and younger customers.

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Takauv-thiyagi Thiyagu
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221 views8 pages

Organic Shop

This document summarizes the strengths, weaknesses, opportunities, and threats for Iyarkai Angadi. The key strengths are its good product line including strong brands like Aravindh Herbals and ISHA, being a stand-alone shop in the locality, and having a large loyal customer base. Opportunities include increasing awareness of green products and the potential to expand into new areas and attract younger customers. Threats include other stores selling greenwashed products, a new department store opening nearby, and increased advertising of FMCG products that appeal to celebrity endorsements and younger customers.

Uploaded by

Takauv-thiyagi Thiyagu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Iyarkai Angadi

Strength
Good product line Strong brands (Aravindh Herbals, ISHA) Stand alone in the locality Large loyal customer base Weakness Lack of advertisement Small shop Location

Opportunity
Increasing awareness for Green Products Can expand into new areas Can get the attention of youth population in the locality

Threats
Real Green Products lose credibility because of Green Washed products New departmental store is coming up nearby Blast of advertisements for FMCG products Customers get fancied for Celebrity endorsements Younger generation prefers

PRODUCTS
Procured from- Aravind herbals, Boppy s, Lemuria, Comorin Products available - Legiam, sarbath, Green tea, Chukku coffee, Isha products, Comorin Lemuria soaps - Joint venture with Kerala Khadi Soap flavours - Vettiver, Pungai, manjal, heena. greengram, bengalgram, shikakai etc - 18 types Legiam types - Vallarai, Thoothuvalai, Sembaruthi, Kadukkan powder Nutro biscuits made of cereals Khadi honey from Marthandam Society Rock Salt - checks high pressure Arugampul podi, Vettiver - anti toxin... - To purify contaminated water used in Indonesia Thailand stops soil erosion Spirolina - Pachai Surul Paasi - highest protein content in the world. organic rice was a failure.

SPIROLINA

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