Outdoor Living

Patio 2008
P

atio furniture sets from mass retailers for the 2008 season. The data &
materials were aquired by CMA via store
shops & online research during the period
of December 2007 - March 2008

CMA- Carbonell Marketing Associates

CasualSets
DiningSets
HighDining/Bar
BistroSets
Setsw/Firepits

4
5
4
1
2

5
8
1
4
0

4
11
2
2
1

Costco

BJ's

Sears

Sam's

1
3
5

2
4

1
1
2
1

1
1

1
2
1
1
35

21

13

Totalsat 2007
Mass2008 Season
33
20
41
37
26
8
3
4
4
3
1
180

RetailPricePointsatMass

4
10
4
3
1

RetailTrends

Less$299
$300 399

$2000+

19
34
46
30
17
4
2
4
1
1

2%
4%

2%

2% 2%

1%

14%

$400 599

$1800 $1999

$600 799

$1600 $1799
$1400 $1599

18%

$800 999

11%

$1000 $1199
$1200 $1399

21%

$1200 $1399
$1000 $1199
$800 999
$600 799

23%
$1400 $1599

$400 599

$1600 $1799

$300 399
Less$299

$1800 $1999

10

158

2007Season

7
3
1
2
1

1
6
0
1
0

2
6
0
1
1

Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

2
2
1

4
2
2
1

1
1
3
2
4
4
2
1

3
3
2
3
1
1

2
1
1
3
1
1

Costco

BJ's

Sam's

Sears

Lowes

KMart

Home
Depot

WalMart

Target

52
71
19
31
20

DiningSets

6%

27%

BistroSets
HighDining/Bar

12%

BistroSets

42%

HighDining/Bar
DiningSets
CasualSets

Setsw/Firepits

2
4
3
1
1

1
1

3
2
1

3
1

3
1

2
1

DiningSetRetails

Totalsat 2007
Mass2008 Season
17
11
23
9
8
8
5
5
2

10

20

2%
4% 1%

0%

10%
8%
15%

10%
6%

15%

40

50

60

70

80

TotalsatMass2008

$2000+

$400 $499

$1500 $1999
$1300 $1499
$1100 $1299

15%

14%

$300 $399

$500 $599

30

DiningRetailTrends

Less$299

$600 $699

$900 $1099

$700 $799

$800 $899

$800 $899

$700 $799
$600 $699

$900 $1099

$500 $599

$1100 $1299

$400 $499
$300 $399

$1300 $1499
$1500 $1999

TotalsatMass2008

Setsw/Firepits
13%

14
9
14
14
6
9
7
13
4
1
2
0

50

CategoryTrends

2007Season

Dining/Hi
DiningSet
Retails

40

CasualSets

Totalsat 2007
Mass2008 Season
50
77
22
25
11

30

CategoriesatMass

11
12
3
8
1

20

$2000+

Costco

12
16
7
3
4

Lowes

KMart
19

BJ's

CATEGORIES

3
6
7
10
3
4

1
1
1

42

WalMart

Target

18

4
3
6
2
3

Sam's

15

4
3
7
3
2

Sears

5
3
2
1

4
4
8
10
9
1
1
2
1
2

Lowes

9
4
4
1

KMart

Home
Depot

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

Target
Wal
Mart
Home
Depot

PatioSet
RETAILS

Less$299
0

10

15

$2000+
2007Season

Data Obtained and Prepared by Carbonell Marketing Associates - 2008

TotalsatMass2008

20

25

Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

1
2
1

2
1

2
1
3
1
2
2

1
1

Costco

BJ's

2
1

Sam's

Sears

Lowes

KMart

Home
Depot

WalMart

Target

CasualSet
Retails

1
3
5

2
1

2
2

1
1
1

1
2

Totalsat 2007
Mass2008 Season
3
2
2
4
6
9
5
8
4
3
6
0

1
6
9
9
9
5
3
2
4
1
3
1

CasualSetRetails

0%
6%

11%

4%

6%

4%

$300 $399

$2000+

$400 $499

$1500 $1999

$500 $599

11%
15%

CastAluminum
Sets
AluminumSets
SteelSets
WroughtIron
Sets
WovenSets(also

$900 $1099
$800 $899

$800 $899

17%

$900 $1099

includedinsteel&
Aluminum)

WoodSets

Costco

BJ's

Sam's

Sears

Lowes

KMart

Target
Wal
Mart
Home
Depot
3
21
5

0
9
9

3
11
4

0
26
6

7
4

2
3
1

0
4
1

8
87
47

23
91
44

17

13

$400 $499

$1300 $1499

$300 $399

$1500 $1999
$2000+

12
0

14
4

4
0

5
0

7
3

5
0

1
1

1
0

54
10

43
8

Less$299
0

2007Season

AluminumSets

SteelSets

24%

39%

8%

10

TotalsatMass2008

MaterialTrends
WoodSets
WovenSets(alsoincludedinsteel&

WroughtIronSets

21%

5
2

$500 $599

$1100 $1299

4% 4%

0
3
14

$700 $799
$600 $699

10%

Totalsat 2007
Mass2008 Season

0
3
3

$1100 $1299

$700 $799

MaterialTotalatMass CastAluminumSets
MATERIAL

$1300 $1499

$600 $699

8%

8%

CasualRetailTrends

Less$299

WroughtIronSets
SteelSets
AluminumSets

WovenSets(also
includedinsteel&
Aluminum)

CastAluminumSets
0

20

40

WoodSets

Data Obtained and Prepared by Carbonell Marketing Associates - 2008

2007Season

TotalsatMass2008

60

80

100

HomeDepot2008PatioLandscape
Price
Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Less$299
Napa
Dining
5

$399

DanaPoint
Dining
5
SoldSeparate
Sling
Wrought
Aluminum

$499
Calabria
Dining
7
Sling
Aluminum
Mosaic/
Stack
Dining
5
Woven
Woven/Steel

Cape
Cod/Java
Dining
5

$599

$699

Napa
Casual
6
Cushion
Wrought

Venice
Dining
7
Cushion
Aluminum

Melbourne
Dining
7
Cushion
Aluminum
Cape
Cod/Java
Casual
4

Venice
HiDining
7
Cushion
Aluminum

SoldSeparate SoldSeparate
Woven/Steel Woven/Steel

Sonoma
FirepitCasual

5
Cushion
Aluminum

$799
Kampar
Casual
6
Cushion
Woven/Alum

Kampar
Dining
5
Cushion
Woven/Alum

Kampar
HiDining
5
Cushion
Woven/Alum

Melbourne
Casual
6
Cushion

$899
Sonoma
Dining
7
Sling
Aluminum
Tobago
Dining
7
Marquesa
Aluminum

$999
Nature's
Retreat
Dining
7
Woven

$1000
$1299

CastleRock
Dining
7
SoldSeparate
Cushion
Woven/Wood
Wood
Aluminum
Nature's
Retreat
Manhattan SantaRosa
Casual
Casual
Casual
7
6
8
Marquesa
Cushion
Cushion
Woven/Wood
Wrought
Woven/Alum
Summer
Silhouette
Colonnade
Casual
FirepitCasual
7
5
Cushion
Richloom
Aluminum
Wrought
Tobago
Casual
6
Marquesa

Woven/Alum

Aluminum

Type
Pieces
Fabric
Frame

Posada
Dining
5
Woven

Garaborne
HiDining
9
Cushion

Woven/Alum

Woven/Alum

Type
Pieces
Fabric
Frame

Adelaide
Dining
5
Cushion
Aluminum

Teak
Dining
7

$1300
$1499

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1500
$1699

$1700
$1899

$1900Plus

CastleRock
(firepit)
Monticello
Dining
Casual
7
6
Cushion
Cushion
Aluminum Woven/Steel
Chateau
Casual
6
Cushion
Woven/Steel

HomeDepot2008
RETAILS

RetailBreakdown
Less$299
2%

5%

2%

$300 399

5%
10%

2%

$400 599
10%

21%

$600 799
$800 999

19%

$1000 $1199
$1200 $1399

24%

$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES

#of #of
%
Sets'08 Sets'07 Change

CasualSets

12

DiningSets

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

15

6%

HighDining/Bar

57%

BistroSets

200%

Setsw/Firepits

0%

42

33

RetailTrends
$2000+
$1800 $1999
$1600 $1799
$1400 $1599
$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299
0

21.4%

7%

39%

HighDining/Bar

13%

9%

WroughtIronSets
WovenSets(also
includedinsteel)

DiningSets
CasualSets

Setsw/Firepits

10

#ofSets'07

MATERIALS

#of #of
%
Sets'08 Sets'07 Change

20

#ofSets'08

WoodSets

67%

21

25

19%

WroughtIronSets

SteelSets

60%

AluminumSets

WroughtIronSets
WovenSets(also

29%

14

64%

75%

WoodSets

15

MaterialTrends

includedinsteel)

#ofSets'08

HighDining/Bar

BistroSets

38%

AluminumSets
SteelSets

12

BistroSets

DiningSets

17%

AluminumSets

26%

10

CasualSets

29%

CastAluminumSets

7%

Setsw/Firepits

9%

CastAluminumSets
6%

CategoryTrends

MaterialBreakdown

4
#ofSets'07

CategoryBreakdown

50%

16

#of #of
%
Sets'08 Sets'07 Change
4
2
50.0%
4
5 25.0%
8
11
37.5%
10
5
50.0%
9
8
11.1%
1
1
0.0%
1
0 100.0%
2
1
50.0%
1
0 100.0%
2
0 100.0%

WovenSets(alsoincludedinsteel)

Market Shop Prepared by CMA- Carbonell Marketing Associates 2008

SteelSets
CastAluminumSets
0
#ofSets'07

10

#ofSets'08

15

20

25

Dining/HiDining
SetRetails

DiningRetailBreakdown
Less$299
$300 $399
5%

5%

5%

$400 $499

5%

$500 $599
11%

16%

$600 $699

11%

21%

$700 $799
$800 $899

21%

$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSet
Retails
Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

DiningRetailTrends

#of #of
%
Sets'08 Sets'07 Change

Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

$2000+

100%

0%

$1300 $1499

67%

$1100 $1299

100%

$900 $1099

50%

$600 $699

25%

$500 $599

50%

$1500 $1999

$800 $899
$700 $799

0%

$400 $499
$300 $399
Less$299
0

0%

Less$299

$1500 $1999

$300 $399

$1300 $1499

$400 $499

$1100 $1299

$500 $599

$900 $1099

15%

16%

50%
15%

50%

100%

100%

0%

100%

50%

#ofSets'08

$2000+

0
1

CasualRetailTrends

0
0

#ofSets'07

CasualRetailBreakdown

#of
#of
%
Sets'08 Sets'07 Change

15%

8%

8%
23%

$600 $699

$800 $899

$700 $799

$700 $799

$800 $899

$600 $699

$900 $1099

$500 $599

$1100 $1299
$1300 $1499
$1500 $1999

$400 $499
$300 $399
Less$299

$2000+

0.5

1
#ofSets'07

Market Shop Prepared by CMA- Carbonell Marketing Associates 2008

1.5
#ofSets'08

2.5

CapeCod/
Java Dining
JavaDining
Chair$79,
Table$159,
CoffeeTable
$79

Kingman/
Sinko

CapeCod/ Kingman/
JavaSeating Sinko
$49
9.98

$159.00

$49.98

9.00
$159

MarketShopcompletedByCMACarbonellMarketingAssociates2008

0
$129.00

$29.98

Chaise
C

$139.00
0

Cushion/O
Other
44"or60Oval C

Granite/S
G
Slate

CastTop
C

TileTop
T

GlassTop
G

Teak/Woo
T
od

Irron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Woven
W

Cushion
C

Sling
S

GazeboPergola
G

PrivacySccreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

LoveseatBench
L

Daybed
D

Ottoman
O

UmbrellaBase
U

$39.96

FrameMaterial

Woven

$14
49.00

$159
9.00

Bistro
B
$159.00
0

Umbrella
U

HiDining
H
5Pc$489

Seat

48
8"Round

$14
49.00

$159
9.00

$399.00

3Pcc$299

9PcDinin
9
ng

77PcDinin
ng
$529.00
0

DeepSeating
D

Accessory/AddonItems

SoldSep
parate So
oldSeparrate

BJI

$6
69.00

Calabria

55PcDinin
ng

$299.00

Plantation
Plantation
NapaSeating Patterns

$69.00

BJI

$499.00

DanaPoint
$39
99.00

*
Firepit
F

Type

$139.00

$485.00

Plantation
Patterns

$149.00

Mosaic
/StackChairs BJI
W
St k
WovenStack
Chairs$59,
Bar$99,
Mosaic Table
MosaicTable
$249

$4
475.00

Napa

Notes

6Pc$599

Description MFG

$514.00

Photo
Newfor2
N
2007

HomeDepot2008
HomeDepot
2008
TableTop
Table
Top

Photo

VeniceHi
V
i Hi
Dining
Agio

Venice
Venice
Dining
Agio

Sonoma
FirepitSet
Home
Casual

Sonoma
Di i
Dining
Home
C
Casual
l

Kampar
Seating
BJI
$249.00

$99.00

0
$699.00

$379.00

$1199.00

$1159.00

Swiing$499

$59
9.98

98
$59.9

$199.00

$159..00

$299.00

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$299.00

$349.00

$79.00

$299.00

$159.00

Cushion/O
C
Other

Granite/S
G
Slate

CastTop
C

TileTop
T

FrameMaterial

GlassTop
G

Teak/Woo
T
od

Irron/Steel

Cast
C

Wrought
W

Seat

Aluminum
A
m

Wicker/Woven
W

Cushion
C

Accessory/AddonItems

Sling
S

GazeboPergola
G

PrivacySccreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

LoveseatBench
L

Daybed
D

Ottoman
O

Chaise
C

UmbrellaBase
U

Umbrella
U

Bistro
B

HiDining
H

9PcDinin
9
ng

77PcDinin
ng

55PcDinin
ng

DeepSeating
D

Firepit
F

Type

$1159.00

3P
Pc$349

7Pc$
$700

$599.00

Home
Casual

$700.00

Melbourne
Seating

$8
899.00

Home
Casual

6Pc$79
99

Melbourne
Dining
2Pk
Stationary
Rocker
$199

6Pc$79
99

Notes

5Pcc$699

Description MFG
Newfor2
N
2007

HomeDepot2008
HomeDepot
2008
TableTop
Table
Top

BJI

Posada
Home
H
Casual

$179.00

Adelaide
Home
Casual

$14
49.00

Garaborne
Home
Casual

$199.00

Tobago
Sectional
Home
Casual

Tobago
Dining
Home
Casual

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cushion/O
C
Other

Granite/S
G
Slate

CastTop
C

TileTop
T

GlassTop
G

Teak/Woo
T
od

Irron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Woven
W

Cushion
C

Sling
S

GazeboPergola
G

PrivacySccreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

FrameMaterial

Marqu
uesa

(d
dcorunder)

Painted

$199.00

ServingCaart
S

SideTablee
S

LoveseatBench
L

Daybed
D

Ottoman
O

Chaise
C

Seat

Metal

Marqu
uesa

$199.00

UmbrellaBase
U

Umbrella
U

Bistro
B

HiDining
H
Accessory/AddonItems

Marqueesa

00
$199.0

$159.00
$

$159.00
0

55Pc$799

9PcDinin
9
ng

77PcDinin
ng

55PcDinin
ng

DeepSeating
D

Firepit
F

Type

$159.00

9Pc$999
9

Kampar
Dining
$799.00
0

BJI

$799.00

Notes

$899.0
00

KamparHi
Diningg

$79
99.00

Description MFG

6Pc$999

Photo
Newfor2
N
2007

HomeDepot2008
HomeDepot
2008
TableTop
Table
Top

CastleRock
l
k
Home
Casuall

SantaRosa
Yotrio

Natures
Retreat
Seating
Foremost

Teak
Forest
World

Manhattan
Pl t ti
Plantation
Patterns

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Eucaalyptus

Cushion/O
C
Other

Granite/S
G
Slate

CastTop
C

TileTop
T

FrameMaterial

GlassTop
G

Teak/Woo
T
od

Irron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Woven
W

Cushion
C

Sling
S

GazeboPergola
G

PrivacySccreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

LoveseatBench
L

Daybed
D

Ottoman
O

Chaise
C

UmbrellaBase
U

Umbrella
U

Bistro
B

HiDining
H

Seat

Teak

$9
99.00

Eucaalyptus

$99.00

$99.00

Eu
ucalyptuss

0
$159.00

$199
9.00

$169
9.00

3Pc$399

9PcDinin
9
ng

77PcDinin
ng

55PcDinin
ng

DeepSeating
D

Accessory/AddonItems

Mesh
h

Teak

$1,199.0
00

Rocking
Chair$89

$1159.00

Foremost

7Pc$999

Firepit
F

Type

$1199.00

Natures
Natures
Retreat
$999
9.00

Marquessa

2Chairs
$249,Table
$699.
$

$1
1746(firepit)

Foremost
7Pc$999

Summer
Summer
Silhouette
Sectional

6Pc$
$1299

Notes

8Pc$1499

Description MFG

$99
99(LPtablee)

Photo
Newfor2
N
2007

HomeDepot2008
HomeDepot
2008
TableTop
Table
Top

Colonnade
Plantation
Patterns

Cavasso
Home
Home
Casual

Chateau
BJI

Monticello
BJI

5Pc$899

6Pc$1999
9

Richloo
om

Notes

6Pc$19
999

5Pc$14
499

Description MFG

$799(LPTable)

Photo

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cushion/O
C
Other

Granite/S
G
Slate

CastTop
C

TileTop
T

FrameMaterial

GlassTop
G

Teak/Woo
T
od

Irron/Steel

Cast
C

Wrought
W

Seat

Aluminum
A
m

Wicker/Woven
W

Cushion
C

Accessory/AddonItems

Sling
S

GazeboPergola
G

PrivacySccreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

LoveseatBench
L

Daybed
D

Ottoman
O

Chaise
C

UmbrellaBase
U

Type

Umbrella
U

Bistro
B

HiDining
H

9PcDinin
9
ng

77PcDinin
ng

55PcDinin
ng

DeepSeating
D

Firepit
F

Newfor2
N
2007

HomeDepot2008
HomeDepot
2008
TableTop
Table
Top

Lowes2008PatioLandscape
Price
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Less$299
Dockside
Dining
5
Sling
Steel
Woodbridge
Dining
5
SoldSeparate

Wrought
Hanover
Dining
5
SoldSeparate

Wrought

$399

$499

$599

$699

Baja
Dining
7
Sling
Aluminum

Madrid
Dining
5
Cushion
Aluminum
Lakeview
HiDining
5
Sling
Aluminum
NorthHaven
Dining
5
Cushion
Aluminum
Regency
Casual
4
Cushion

Monterrey
HiDining
5
Sling
Aluminum

$799

$899

$999
Ashford
Dining
5
Sunbrella
Cast

$1000
$1299
Devonshire
Dining
7
Sling
Aluminum
Herrington
Dining
5
Sunbrella
Cast
Ridgefield
Casual
4
Cushion
Woven/Alum

Woven/Steel

Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus

GulfShore
Casual
5
Cushion

Devonshire
Casual
6
Cushion

Woven/Steel

Woven/Alum

Lowes2008

Less$299

5%

5%

$300 399

5%

$400 599

19%

$600 799

14%

$800 999

14%

$1000 $1199

9%

$1200 $1399

29%

$1400 $1599
$1600 $1799

$1800 $1999
$2000+

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

CATEGORIES

DiningSets

6
11

10%

HighDining/Bar

25%

BistroSets

0%

Setsw/Firepits

0%

LowesMaterial

20%

SteelSets

8%
16%

44%

0%

33%

17%

$1600 $1799

0%

$1400 $1599

33%

$1200 $1399

100%

100%

$400 599

0%

$300 399

0
21

0
20

25%

12%

46%

$2000+
$1800 $1999

$1000 $1199
$800 999
$600 799

Less$299
0

#ofSets'07

#ofSets'08

CategoryTrends
CasualSets

BistroSets

DiningSets

HighDining/Bar

HighDining/Bar

DiningSets

BistroSets

CasualSets
0

CastAluminumSets
AluminumSets

#of
#of
%
Sets'08 Sets'07 Change

4
14

27%

50%

10

12

#ofSets'08

WoodSets

33%

11

MaterialTrends
WovenSets(alsoincludedinsteel)
WroughtIronSets
SteelSets
AluminumSets

WroughtIronSets

WroughtIronSets

WoodSets

#ofSets'07

SteelSets

WovenSets(also
includedinsteel)

5%

Setsw/Firepits

CastAluminumSets
AluminumSets

Setsw/Firepits

13%

MATERIALS

12%

4%

50%

10

RetailTrends

LowesCategories

#of
#of
%
Sets'08 Sets'07 Change

CasualSets

#of
#of
%
Sets'08 Sets'07 Change

RETAILS

LowesRetailPricePoints

100%

5
0

6
0

20%

WovenSets(also
includedinsteel)

WoodSets

Market Shop completed By CMA - Carbonell Marketing Associates 2008

CastAluminumSets
0
#ofSets'07

#ofSets'08

10

12

14

LowesDiningSetRetails

Dining/HiDining
SetRetails
Less$299
$300 $399
$400 $499

8%

8%

15%

$500 $599
7%

15%

$600 $699

8%

$700 $799

8%
8%

$800 $899

23%

$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSet
Retails
Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

DiningRetailTrends
#of
#of
%
Sets'08 Sets'07 Change

Less$299

0%

$300$399

0%

$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

1
3
1
1
0
2
1
0
1

4
0
1
1
1
1
0
0
2

300%
100%
0%
0%

$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499

50%
100%

$300 $399
Less$299
0

100%

Less$299

$300 $399

$400 $499

$1100 $1299

$500 $599

$900 $1099

100%
50%

25%

3.5

#ofSets'08

$1300 $1499

$800 $899

$700 $799

$700 $799

$800 $899

$900 $1099

0
1
0
2
0

1
1
1
1
0

$1100 $1299
$1300 $1499

$600 $699
$500 $599
$400 $499
$300 $399
Less$299

$1500 $1999

50%

2.5

$1500 $1999

$600 $699

0%

$2000+

1.5

CasualRetailTrends

25%

#ofSets'07

CasualSetRetails

#of
#of
%
Sets'08 Sets'07 Change

0.5

$2000+

0.5
#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

1
#ofSets'08

1.5

Casa
Casual/
g
g Hanimint
HerringtonHiDining
HiDining
Rectangle$427,
Round$358,

Madrid
Shianco
TileSold
Seperately

Ashford
Casa
Casual/
Hanimint

DevonshireSeating
Shianco
Chair/Ottoman$650,
Sofa/CoffeeTbl$998
Sofa/CoffeeTbl$998.

Herrington
Casa
Casual/
Hanimint
Round$358,

MarketShopcompletedByCMACarbonellMarketingAssociates2008

54"Round
d

38"x66"

48"Rou
und

Cushion/O
C
Other

Granite/Sllate
G

CastTop
C

TileTop
T

GlassTop
G

Teak/Woo
T
od

Iron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Wo
W
oven

Cushion
C

Sling
S

GazeboPeergola
G

PrivacyScreen
P

Swing/Glid
S
der

FFrameMaterial
M t i l

swing

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

LoveseatB
L
Bench

Daybed
D

Ottoman
O

S
Seatt

Accents

Sunbrella

Sunbrella

$79.00

$248.00

UmbrellaB
U
Base
$35.97

Chaise
C

Umbrella
U

$198.00

Bistro
B

HiDining
H

A
Accessory/AddonItems
/Add It

Sunbreella

$72.00

$188.00
0

$358.00

$48.84
$48.84

$29.97

$48.00
0
$348.00

$248&$2
298
$248.00

$198.00

77PcDining

0
$1,073.00

9PcDinin
9
ng

55PcDining
$798.00

DeepSeatting
D

Firepit
F

T
Type

$198.00
0

$388.00
0

7Pc$1702

Shianco

$1,143.00
0

DevonshireDining
RoundTable$248,
RoundTable$248
Boat$298,ActionChair
$325(2),Stationary
$225(2).

$598.00

Notes

6
6Pc$2298
8

MFG

$198.00

Description

$998.0
00

Photo
Newfor20
N
007

L
Lowes2008

8
T
TableTop
bl T

Lakeview

Monterey
LEDIllumination
onTableTop

MarketShopcompletedByCMACarbonellMarketingAssociates2008

66"x40"

36"Square
3
e

22"x43"

Swing$139

Cushion/O
C
Other

Granite/Sllate
G

CastTop
C

TileTop
T

GlassTop
G

Teak/Woo
T
od

Iron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Wo
W
oven

Cushion
C

Sling
S

GazeboPeergola
G

PrivacyScreen
P

Swing/Glid
S
der

DeckBox
D

Wine/SideBoard
W

FFrameMaterial
M t i l

40"Roun
ndGranite

(centeer)

40"Square

Shianco
ChairOttoman
$598,Loveseat
CoffeeTable$1142

ServingCaart
S

SideTablee
S

LoveseatB
L
Bench

Daybed
D

S
Seatt

Accents
A

Chaise
C
$138.00

$37.88

UmbrellaB
U
Base

$24.87

Ottoman
O

Umbrella
U

$136.00

Bistro
B

HiDining
H

9PcDinin
9
ng

77PcDining

55PcDining

DeepSeatting
D

A
Accessory/AddonItems
/Add It

PaddedSling

$126.00
$

LazySusan$15.98

LEDBarze
L
ebo

WasHarbortown

$138.00

Himark

$24.80
0

BajaDining

Firepit
F

T
Type

$188.0
00

B j B
BajaBar
3P
Pc$488

Notes

5Pc$58
88

MFG

$488.00

Description

5Pc$6
688

GulfShore
Yotrio
4Pc$1198
4
8

Ridgefield

5Pc$1878

Photo
Newfor20
N
007

L
Lowes2008

8
T
TableTop
bl T

Natural)

Regency(Brown/

Shianco

Dockside
Himark

Woodbridge
Woodard

Hanover

MarketShopcompletedByCMACarbonellMarketingAssociates2008

30"Claay

40"Square

Cushion/O
C
Other

Granite/Sllate
G

CastTop
C

TileTop
T

GlassTop
G

Teak/Woo
T
od

Iron/Steel

Cast
C

Wrought
W

Aluminum
A
m

Wicker/Wo
W
oven

Cushion
C

Sling
S

GazeboPeergola
G

PrivacyScreen
P

Swing/Glid
S
der

FFrameMaterial
M t i l

43"x22"

CoveredSwing

DeckBox
D

Wine/SideBoard
W

ServingCaart
S

SideTablee
S

S
Seatt

$70.00

LoveseatB
L
Bench

Daybed
D

Ottoman
O

A
Accessory/AddonItems
/Add It

48""Round(m
mesh) 48"S
Square(me
esh)

$19.9
94

$246.00
0

UmbrellaB
U
Base
$24.88

Chaise
C

Umbrella
U

Bistro
B

HiDining
H

9PcDinin
9
ng

77PcDining

55PcDining

$128.00

$546.00

DeepSeatting
D

Firepit
F

T
Type

$25.336

$70.0
00

KeyLargo
TwoStyleChair
options.Table$71,
Squareback(shown)
q
(
)
$39.50,Rounded
back$64.50

$168o
or$200

Shianco
SoldinEither
Natural(shown)or
Brown.Chair$118,
CoffeeTable$114

$88
8.00

Himark
TileSold
Seperately

4Pc548
8

Notes

$148.00

NorthHaven

MFG

$198.00

Description

Photo
Newfor20
N
007

L
Lowes2008

8
T
TableTop
bl T

Target2008PatioLandscape
Price

Less$299

Type
Pieces
Fabric
Frame

Havenbury
Dining
5
Cushion
Wrought

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

$399

$499
Havenbury
Dining
7
Cushion
Wrought
Marlton
Casual
3
Cushion
Mixed
Marlton
Dining
5

$599

$699
Havenbury
Casual
7
Cushion
Wrought
Tiverton

$799

$899

$999

$1000
$1299

Madaga
HiDining
7

Madaga
Dining
7
Mixed
Mixed

Madaga
Casual
5
Cushion
Mixed

Sling/Cushion

Aluminum

FirepitCasual

5
Cushion
Mixed
Tiverton
Dining
7
Cushion/Sling

Mixed

Mixed

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus

Target2008
RETAILS

TargetRetails
Less$299
$300 399
$400 599

7%

13%

27%

$600 799
$800 999

20%

$1000 $1199
$1200 $1399

33%

$1400 $1599
$1600 $1799
$1800 $1999
$2000+

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

CasualSets

DiningSets

12

HighDining/Bar

BistroSets
Setsw/Firepits

1
2

2
5

200%
40%

40%

$1600 $1799

167%

$1400 $1599

$2000+
$1800 $1999

$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299
0

15

26

SteelSets

#ofSets'07

#ofSets'08

CategoryTrends
Setsw/Firepits

13%

25%

25%

CasualSets

BistroSets

DiningSets

HighDining/Bar
DiningSets

HighDining/Bar
31%

CasualSets

BistroSets

#ofSets'07

MATERIALS

18%

73%

150%

AluminumSets

18%

Setsw/Firepits

CastAluminumSets

29%

6%

0%

TargetMaterials

12%

RetailTrends

TargetCategories

#of
#of
%
Sets'08 Sets'07 Change

CATEGORIES

#of
#of
Sets'08 Sets'07 %Change

CastAluminum
Sets
AluminumSets
SteelSets

10

12

#ofSets'08

MaterialTrends

#of
#of
%
Sets'08 Sets'07 Change

WoodSets

0
3
3

3
7
11

WovenSets(alsoincludedinsteel)

133%
267%

WroughtIronSets
SteelSets

WroughtIronSets
23%

WroughtIronSets

25%

WovenSets(also

WovenSets(also
includedinsteel)

includedinsteel)

11

120%

WoodSets

WoodSets

50%

AluminumSets
CastAluminumSets
0
#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

4
#ofSets'08

10

12

Dining/HiDining
SetRetails

TargetDiningRetails
Less$299

Less$299

$300 $399

$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

0
2
1
1
0
0
1

3 #DIV/0!
4 100%
2 100%
0 100%
1 #DIV/0!
0 #DIV/0!
0 100%
#DIV/0!
#DIV/0!

$400 $499
17%

16%

$500 $599
$600 $699

17%

$700 $799
33%
17%

$800 $899
$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSetRetails
Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

#of
#of
%
Sets'08 Sets'07 Change
0
0
0
1
1
1
0%
0
4
2
2
0%
0
2
1
0
100%
0
1

DiningRetailTrends

#of
#of
%
Sets'08 Sets'07 Change
200%

$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499
$300 $399

#DIV/0!

Less$299
0

0.5

#DIV/0!

$300 $399
$400 $499
$500 $599
$600 $699
$700 $799
$800 $899
50%

2.5

3.5

3.5

#ofSets'08

CasualRetailTrends
Less$299

25%

1.5

#ofSets'07

TargetCasualRetails

25%

$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999

$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499
$300 $399
Less$299
0

0.5

1.5

2.5

$2000+
#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

#ofSets'08

Marlton
Dining

Madaga
Dining
Home
Casual

Shianco
wicker
andwood
sets
$129
9.99$279.99

Dayybed
LovveseatBench
SideeTable
ServingCart

$349.99(sofa)
$269.99
$29.99
$89.99

$249.99

$299.99

$349.99((sofa)
$269.99
$29.99
$89.99

$249.99

$299.99

$499.99(sofa)
$299.99
$99.99

$299.99

$349.99

$499.99(sofa)
$299.99
$99.99

$299.99

$349.99

MarketShopcompletedByCMACarbonellMarketingAssociates2008

38"x60"mesh

Cusshion/Other

Graanite/SlatteTop

CasstTop

TileeTop

GlassTop

Teaak/Wood

Iron
n/Steel

FrameMaterial

Wood

(wo
ovenpiecces)

CasstTop

ought
Wro

Seat

Aluminum

Wiccker/Woveen

Cusshion

Accessory/AddonItems

Slin
ng

GazzeboPerg
gola

PrivvacyScreeen

Swiing/Gliderr

DecckBox

neRack
$129.99(B
Baker'sRack) $129.9
99(Baker'ssRack)Win

Otttoman

99
$159.9
$159.99

$69.99

$69.99

$79.9
99$119.9
99

Chaaise
$169.99

$169.99

$299.99
$299.99

Um
mbrellaBase
$29.99

$29.99
$179.9
99(sgl);$59
99.99(dbl)

Um
mbrella

$109.99

$169.9
97(BalconyyHt) Bisttro

Dining
HiD

$109.99

$129.99
$129.99

6Pc$89
99.94

7PccDining
$449.93

9PcDining

5PccDining
$299.95

Dee
epSeatin
ng

Fire
epit

Type

$129
9.99

$599
9.97(Bar)

Home
Casual
2ClubChrs
$299.98;
CoffeeTbl
$129.99

3pc$
$599.97

Madaga
Casual

$919.97

Shianco
7Pc$639
9.97

Havenbury7
PcDining
Shianco

$489
9.97

Havenbury
Casual

Notes

5Pc$118
89.95

Description MFG

$149.99

Photo
New
wfor2007

Target2008
TableTop

Notes

Marlton
Casual
Shianco
wicker
andwood
sets
$419
9.98(3pcc.)

$129
9.99

Shianco
2Swivel
Chrs
$219.99
$14
49.99

Tiverton
Casual

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$599.99

$1119.99

$129
9.99$279
9.99 LovveseatBench
$349.99

CasstTop

Woo
od

Cusshion/Other

Graanite/SlatteTop

CasstTop

TileeTop

GlassTop

Teaak/Wood

FrameMaterial

40"x28.5"

(
(wovenpieces)

(w
wovenpieces) Iron
n/Steel

ought
Wro

Seat

Aluminum

Wiccker/Woveen

Cusshion

Accessory/AddonItems

Slin
ng

GazzeboPerg
gola

PrivvacyScreeen

Swiing/Gliderr

DecckBox

neRack
Win

ServingCart

SideeTable

Dayybed

Otttoman

$79..99$119.99
$89.99

aise
$179.99(sgl);$5599.99(Cha

Um
mbrellaBase

Um
mbrella

Bisttro

Dining
HiD

9PcDining

7PccDining

5PccDining

Dee
epSeatin
ng

Fire
epit

Type

$39.99

Description MFG

5P
Pc$649.98
8

Photo
New
wfor2007

Target2008
TableTop

Sears2008PatioLandscape
Price

$399

$499

$599

$699

$799

Type
Pieces
Fabric
Frame

DelMar
HiDining
5
Sling
Aluminum

Oakbrook
Dining
7
Sling
Aluminum

Riverstone
HiDining
5

AnchorBay
Dining
5
Cushion
Wood

Buckingham
Casual
4
Cushion
Steel

St.Helena
Dining
7
Cushion

Type
Pieces
Fabric
Frame

Bristol
Dining
7
Sling
Steel

AugustaHills Ridgewood
Dining
Casual
10
5
Sling
Cushion
Aluminum
Aluminum

DelSol
Casual
6
Cushion
Aluminum

BiscayneBay
Casual
4
Cushion

GrassValley

Riverstone
Casual
4
Cushion
Aluminum

Type
Pieces
Fabric
Frame

Riverstone
Dining
7
Sling
Aluminum

Everwood
Casual
5
Cushion
Wood

Type
Pieces
Fabric
Frame

AnchorBay
Casual
4
Cushion
Wood

Type
Pieces
Fabric
Frame

Less$299

Aluminum

FirepitCasual

5
Cushion
Aluminum

$899

$999

$1000
$1299

Aluminum

Woven/Steel

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus
Harbor
Springs
Dining
7
Cushion
Aluminum

St.Helena
HiDining
5
Cushion
Aluminum
Harbor
Springs
Dining
5
Cushion
Aluminum

Woven/Alum

Newport
Casual
3
Cushion

Pensacola
Casual
4
Cushion

Woven/Alum

Woven/Steel

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Newport
Dining
5
Cushion

Sears2008

Less$299
3%

$300 399

3%

$400 599

8%

11%

$600 799

17%

9%

$800 999
$1000 $1199

20%

29%

$1200 $1399
$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CasualSets

11

55%

DiningSets

12

33%

HighDining/Bar

33%

BistroSets
Setsw/Firepits

8
1

6
3

25%
200%

SearsMaterials
AluminumSets

7%
17%

SteelSets
62%

RetailTrends

67%

17%

$1800 $1999

$2000+

0%

$1600 $1799

10

50%

$1400 $1599

33%

100%

$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299

1
1
35

0
0
24

100%
100%
31%

#ofSets'07

SearsCategories

10

#ofSets'08

CategoryTrends

3%
23%

CasualSets

31%

DiningSets
9%

HighDining/Bar
BistroSets

34%

Setsw/Firepits
BistroSets
HighDining/Bar
DiningSets
CasualSets

Setsw/Firepits

#ofSets'07

MATERIALS
CastAluminumSets

14%

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

#of
#of
%
Sets'08 Sets'07 Change

CATEGORIES

#of
#of
%
Sets'08 Sets'07 Change

RETAILS

SearsRetails

CastAluminum
Sets
AluminumSets
SteelSets

#of
#of
%
Sets'08 Sets'07 Change
0
26
6

4
16
6

400%
38%
0%

10

12

#ofSets'08

MaterialTrends
WoodSets
WovenSets(alsoincludedinsteel)
WroughtIronSets
SteelSets

WroughtIronSets
WovenSets(also
includedinsteel)
WoodSets

WroughtIronSets

200%

AluminumSets
CastAluminumSets

WovenSets(also
includedinsteel)

43%

WoodSets

100%

Market Shop completed By CMA - Carbonell Marketing Associates 2008

0
#ofSets'07

10

15

#ofSets'08

20

25

30

Dining/HiDining
SetRetails

SearsDiningRetails
Less$299
$300 $399
$400 $499
8%

15%

$500 $599

15%

$600 $699
8%

$700 $799

31%

8%

$800 $899
15%

$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSetRetails
Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

0
0
3
4
0
2
2

2
2
4
0
0
0
0

0
2
4
2
1
1
0

2
1
3
2
1
2
0

200%
50%
25%
0%
0%
100%
0%

100%

100%

$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499
$300 $399
Less$299
0

1.5

#ofSets'07

2.5

3.5

3.5

#ofSets'08

CasualRetailTrends
$2000+
Less$299

$1500 $1999

100%

$300 $399

$1300 $1499

200%

$400 $499

$1100 $1299

$500 $599

$900 $1099

200%
33%
100%
0%
100%
100%

0.5

SearsCasualRetails

#of
#of
%
Sets'08 Sets'07 Change
0

DiningRetailTrends

#of
#of
%
Sets'08 Sets'07 Change

18%

27%

18%

$600 $699

$800 $899

$700 $799

$700 $799

$800 $899
37%

$900 $1099
$1100 $1299
$1300 $1499

$600 $699
$500 $599
$400 $499
$300 $399
Less$299

$1500 $1999
$2000+

0.5

1.5

#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

2.5

#ofSets'08

Port
Rochelle

MarketShopcompletedByCMACarbonellMarketingAssociates2008

336"x20"

square
40"s

61"x2
27.5"Hex

bo/Bar
Gazeb

Cushion
n/Other

Granite//Slate

CastTo
op

TileTop
p

FrameMaterial
GlassTo
op

Teak/W
Wood

Iron/Steeel

CastTop

Wrough
ht

Aluminu
um

Wicker//Woven

Seat

n
Cushion

Sling

PrivacyScreen
Gazebo
o
Pergolaa

Swing/G
Glider

DeckBo
ox

WineRaack

Daybed
d
Loveseaat
Bench

Ottomaan

Accessory/AddonItems

Casu
ual

HiD
Dining

$399.99(2shadees$199.99

$299.9
99

$279.99
$

ServingCart

$89..99

$199.9
99

SideTable

$39.99

$39.99
9

$129.99
$

Chaise

9.99
$179

UmbrellaBase

Umbrella

$199.9
99

$139
9.99

Bistro

$39.99

$299.99((offset)

$279.99
$

HiDinin
ng

$39.99
9

$139.9
99

$329.9
99

$399
9.99,5pcc.

9PcDin
ning

7PcDin
ning

5PcDin
ning

eating
DeepSe

Firepit

Type

Oakbrook

$299.00

DelSol
Himark
CabanaBar
Set$299.99

5Pc$4
499.99

DelMar

Notes

$499.9
99(w/LazzySusan)

Grand
Buckingham
g
Basket
4Pc$799..99
4

Description MFG

$799.99((6pc.)

Photo
Newfor2007

Sears 2008
Sears2008
Table Top
TableTop

Notes

RiverStone
Shianco
SlingDining&
Bistro
4Pc$799.9
99

St.Helena
Shianco

Home
BiscayneBay Casual
Ch i d
Chairand
Ottoman
$349.99

Harbor
Springs
72"SlateTop
Table
$
$1099.99;48"
8"
SlateTop
Table$499.99;
2CushChrs
2CushChrs
$300;2Rocker
Chrs$300

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Seating

39
9"x64"(D
Dining)

81"x41"
8

Dining
D

$299.99

DoubleC
D
Cushion

$799.99
$

$469.99
$

$139.99for2

Cushion
n/Other

Granite//Slate

CastTo
op

TileTop
p

GlassTo
op

Teak/W
Wood

Iron/Steeel

CastTop

Wrough
ht

Aluminu
um

Wicker//Woven

n
Cushion

Sling

PrivacyScreen
Gazebo
o
Pergolaa

Swing/G
Glider

DeckBo
ox

WineRaack

ServingCart

SideTable

Daybed
d
Loveseaat
Bench

Ottomaan

FrameMaterial

2"or48"r
ound
72"x42

$249.99
$349.99
$

Seat

Chaise

$44.99
$49.99
$

$89.99
$

UmbrellaBase

$189.99
$199$22
$
29

HiDinin
ng
Accessory/AddonItems

$149.99(cube)

Umbrella

$349.99

$399.99
$

$199.99

Bistro

99
5Pc$599.9

5Pc$109
5
9.99

9PcDin
ning

$799.99

$999.99
$

7PcDin
ning

5PcDin
ning

eating
DeepSe

Firepit

Type

$199.99
9rec;$18
89.99rnd

$449.99
9

$1,999.99

$1,099.99

Home
Casual
$179.99(long)

Description MFG

$999.99(4pc.)

Photo
Newfor2007

Sears 2008
Sears2008
Table Top
TableTop

Newport
2SeaterSettee
$799.99;Chr
g
$499.99;Dining
Chr$369.99;
DiningTbl
$499.99

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Square
40"S

40.5"Square

Cushion
n/Other

Granite//Slate

CastTo
op

TileTop
p

GlassTo
op

Teak/W
Wood

FrameMaterial

und(wood
d)
48"rou

Iron/Steeel

CastTop

Wrough
ht

Seat

27.5"x40"
66"x2

Aluminu
um

n
Cushion
Wicker//Woven

Sling

$249.99

Accessory/AddonItems

PrivacyScreen
Gazebo
o
Pergolaa
$799.9
99(sunshelter)

Swing/G
Glider

DeckBo
ox

WineRaack

ServingCart

SideTable

Daybed
d
Loveseaat
Bench

Ottomaan

Chaise

$149..99

$599.99(dbl);$399.99(single)

$159..99

$39.99
9

$39.99
9

$39.9
99

bl$1$34.9
99
$169.99;;coffeetb

Umbrella

$99.99
9

$129..99

UmbrellaBase

Bistro

HiDinin
ng

9PcDin
ning

7PcDin
ning

5PcDin
ning

$249.99

5Pc$599.99

$699.9
99

eating
DeepSe

Firepit

Type

$239.99

Bristol
$349..99

Courtyard
GrassValley Creations

4Pc$7799.99

AnchorBay
FoldingBar
Set$429.99

$2,499.9
95

Courtyard
Creations

5Pc$
$699.99

Notes

5Pc$699.99

Description MFG

$1199.99
9(3seater)

Ridgewood

5Pc$699.99

Photo
Newfor2007

Sears 2008
Sears2008
Table Top
TableTop

Everwood

MarketShopcompletedByCMACarbonellMarketingAssociates2008

UmbrellaBase

$39.9
99

Cushion)
37"Square(C

rectangle
66"r

Cushion
n/Other

Granite//Slate

CastTo
op

TileTop
p

FrameMaterial
GlassTo
op

Teak/W
Wood

Iron/Steeel

CastTop

Wrough
ht

Aluminu
um

Seat

Wicker//Woven

Sling

PrivacyScreen
Gazebo
o
Pergolaa

Swing/G
Glider

DeckBo
ox

WineRaack

ServingCart

SideTable

n
Cushion

$39.9
99

Daybed
d
Loveseaat
Bench

Ottomaan

Chaise

Umbrella

$149
9.99

$199
9.99

Bistro
$329
9.99

$169.99

$169
9.99;deep
pseat$299
9.99

$599.99

HiDinin
ng
5Pc$499.99

9PcDin
ning

7PcDin
ning

5PcDin
ning

eating
DeepSe

Accessory/AddonItems

Pensacola
999 99
;
$999.99sofa;
$399.99chr

Firepit

Type

AugustaHills Himark
10PcDining
Includes
(Ottomans
andSide
Tables)
$549
9.99(10pc)

Notes

4Pcc$2099.8
86

Description MFG

$11199.99(5pc.)

Photo
Newfor2007

Sears 2008
Sears2008
Table Top
TableTop

KMart2008PatioLandscape
Price

Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame

Less$299
Belmont
Dining
5
Cushion
Steel
Surfside
Dining
5
Sling
Steel
Essential
Garden
Dining
6
Cushion
FoldingSteel

$399
Melrose
HiDining
6
Sling
Aluminum
Lafayette
Dining
5
Cushion
Steel
Shelter
Island
Dining
5
Sling
Aluminum

$499

$599

$699

Melrose
Dining
7
Sling
Aluminum

Palmetto
Bay
Casual
4
Cushion

Pebble
Beach
Casual
6
Cushion

Woven/Steel

Woven/Steel

Bloomington
Dining
7
Sling
Aluminum

Amelia
Island
Dining
6
Cushion
Steel

Shelter
Island
Dining
7
Sling
Aluminum

$799

$899

$999

$1000
$1299

GrandIsle SingerIsland
Dining
Casual
7
5
Cushion
Cushion
Aluminum Woven/Steel
Tuscon
FirepitCasual

5
Cushion
Aluminum

GrandIsle
Dining
5
Cushion
Aluminum

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus

KMart2008

KMartRetails
Less$299
$300 399
$400 599
10%

21%

$600 799

16%

$800 999

16%

$1000 $1199

37%

$1200 $1399
$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES
CasualSets
DiningSets

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

100%

11

18%

HighDining/Bar

0%

BistroSets
Setsw/Firepits

2
1

3
2

50%
100%

KMartMaterials

4
3
7
3
2

18%

39%

SteelSets
39%
WroughtIronSets
WovenSets(also
includedinsteel)

$2000+
$1800 $1999

0.0%
133.3%
100.0%

$1600 $1799
$1400 $1599
$1200 $1399
$1000 $1199
$800 999
$400 599
$300 399
Less$299
0

19

21

10.5%

#ofSets'07

#ofSets'08

CategoryTrends

5%
10%

20%

CasualSets

10%

DiningSets

55%

Setsw/Firepits
BistroSets
HighDining/Bar

HighDining/Bar

DiningSets

BistroSets

CasualSets

Setsw/Firepits

#ofSets'07

MATERIALS
AluminumSets

25.0%
33.3%

$600 799

CastAluminumSets
4%

3
4
7
7
0

RetailTrends

KMartCategories

#of
#of
%
Sets'08 Sets'07 Change
4

#of
#of
%
Sets'08 Sets'07 Change

RETAILS

0
9
9
1

0
8
10
2

0%
11%
11%
100%

100%

WoodSets

100%

10

12

#ofSets'08

MaterialTrends

#of
#of
%
Sets'08 Sets'07 Change

CastAluminumSets
AluminumSets
SteelSets
WroughtIronSets
WovenSets(also
includedinsteel)

WoodSets
WovenSets(alsoincludedinsteel)
WroughtIronSets
SteelSets
AluminumSets
CastAluminumSets

Market Shop completed By CMA - Carbonell Marketing Associates 2008

0
#ofSets'07

#ofSets'08

10

KMartDiningRetails

Dining/HiDining
SetRetails
Less$299
$300 $399
$400 $499

8%

8%

$500 $599

23%

$600 $699
23%

$700 $799
23%
15%

$800 $899
$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSet #of
#of
%
Retails
Sets'08 Sets'07 Change
Less$299
$300$399
0
1
100%
$400$499
0
2
200%
$500$599
1
2
100%
$600$699
1
4
300%
$700$799
0
0
0%
$800$899
2
0
100%
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

#of
#of
%
Sets'08 Sets'07 Change

Less$299

$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

3
2
3
1
1

1 67%
3 50%
2 33%
1
0%
2 100%

33%

DiningTrends
$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499
$300 $399
Less$299
0

0.5

1.5

#ofSets'07

Less$299

50%

25%

2.5

#ofSets'08

CasualRetailTrends

KMartCasualRetails

25%

$2000+
$1500 $1999

$300 $399

$1300 $1499

$400 $499

$1100 $1299

$500 $599

$900 $1099

$600 $699

$800 $899

$700 $799

$700 $799

$800 $899
$900 $1099
$1100 $1299
$1300 $1499

$600 $699
$500 $599
$400 $499
$300 $399
Less$299

$1500 $1999
$2000+

0.5

1.5

#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

2.5

#ofSets'08

3.5

Belmont
Himark

Aberdeen
Home
Casual

Grand
PalmettoBay Basket

$109.99

MarketShopcompletedByCMACarbonellMarketingAssociates2008

66x40
6

554x603/4Hex

Cushion

Granitee/Slate

CastTo
op

TileTop

GlassT
Top

Teak/W
Wood

Iron/Steel

CastTo
op

Wrought

Alumin
num

Wickerr/Woven

Cushion
FrameMaterial

quare
46"Sq

Sling

Seat

$449.99
$

PrivacyyScreen
Gazebo
o
Pergolaa

Swing/Glider

DeckB
Box

WineR
Rack

Accessory/AddonItems
y

$249.99
$

$60&$79.99

Serving
gCart

SideTaable

$199.0
00

$149.99
$

Daybed
d
Loveseeat
Bench

Chaise

UmbrellaBase

Umbrella

Bistro

HiDiniing

9PcDiining

7PcDining

Ottoman

$169.99
$

$139.99
$

6Pc$399
6
9.99

$499.99
$

$80.00
0

$39.99
$

$139.99
$

$499.99
$

5PcDining

DeepS
Seating

Firepit

Newfo
or2007
Type
yp

$125.0
00

Bloomington
g
Himark
Setof4
(four)
stoolsfor
99 99
$99.99
Folding
Chairs
9 99,
$29.99,
Folding
Chaise
39 99
$39.99

$99.99

Himark

49.99
$24

Melrose

Notes

$299.99

Description MFG

4Pc$
$549

Photo

KMart2008
TableTop
p

GrandIsle

Essential
Garden6Pc
PatioSet
4Chairs,
Tableand
Umbrella

AmeliaIsland Himark
5Chairs,
Tableand
Umbrella

Grand
Basket
6Chairs,
Tableand
Umbrella;
Buffet
Table

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cushion

Granitee/Slate

CastTo
op

TileTop

GlassT
Top

Teak/W
Wood

Iron/Steel

CastTo
op

Wrought

Alumin
num

Wickerr/Woven

Cushion

Sling

PrivacyyScreen
Gazebo
o
Pergolaa

Swing/Glider

DeckB
Box

WineR
Rack

Serving
gCart

SideTaable

Daybed
d
Loveseeat
Bench

Ottoman

Chaise

UmbrellaBase

Umbrella

FrameMaterial

rround

$559.99

Seat

In
ncluded

Accessory/AddonItems
y

$249.99

$249.99

$149.00
$

Bistro

HiDiniing

9PcDiining

7PcDining

5PcDining

DeepS
Seating

Firepit

Type
yp

$199.99

$1199.95

Himark

$799.99

Surfside
Stack
Program
Program,
Chairs$25,
Table
$79 99
$79.99

$149.99
$

Notes

$549.00
$

Description MFG

$599.99

Photo
Newfo
or2007

KMart2008
TableTop
p

Photo

Oceanside
2Chairs
andTable

PebbleBeach
Armchair
$99.99;
coffeetable
$89.99

ShelterIsland Himark
6Chairs
$450;table
t bl
$199

MarketShopcompletedByCMACarbonellMarketingAssociates2008

SideTaable

loveseaat$159.99;bench$149.9

$79.99
9

Daybed
d
Loveseeat
Bench

Cushion

Granitee/Slate

CastTo
op

TileTop

GlassT
Top

Teak/W
Wood

Iron/Steel

CastTo
op

Wrought

Alumin
num

Wickerr/Woven
FrameMaterial

30"rouund

Cushion

Seat

Accessory/AddonItems
y

Sling

$499..00

Swing/Glider

DeckB
Box

WineR
Rack

Serving
gCart

Ottoman
$79.99
9

Chaise

UmbrellaBase

Umbrella

PrivacyyScreen
Gazebo
o
Pergolaa

$199..00

$129.99

Bistro

HiDiniing

9PcDiining

7PcDining

5PcDining

DeepS
Seating

Firepit

Type
yp

$139.99

$599..99

$649..99

$229.9
99

4Chairs
andTable

$399.9
99

Lafayette

$379.99

Notes

6Pc$
$679.94

Description MFG
Newfo
or2007

KMart2008
TableTop
p

Photo
Description MFG
Notes

SingerIsland
Armchair
$169.99

Tucson
Setof2
Spring
Rockers,
3 ;
$300;Table
w/Firepit,
$299

Home
Casual

SideTaable

$299.9
99
$99.99
9

$99.00
0

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cushion

Granitee/Slate

CastTo
op

TileTop

FrameMaterial
GlassT
Top

Teak/W
Wood

Iron/Steel

CastTo
op

Wrought

Alumin
num

Wickerr/Woven

Cushion

Sling

PrivacyyScreen
Gazebo
o
Pergolaa

Swing/Glider

DeckB
Box

WineR
Rack

Serving
gCart

Seat

Daybed
d
Loveseeat
Bench

Accessory/AddonItems
y

Ottoman
$99.99;;oversized
d$149.99

$119fo
or2

Chaise

UmbrellaBase

Type
yp

Umbrella

Bistro

HiDiniing

9PcDiining

7PcDining

5PcDining

5Pc$8
889.95

5Pc$8
898.98

DeepS
Seating

Firepit

Newfo
or2007

KMart2008
TableTop
p

WalMart2008PatioLandscape
Price

Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Less$299

$399

$499

$599

Braddock
Heights
Dining
7
Cushion

Sunbridge
Casual
4
Cushion

Woven/Steel

Woven/Steel

Westhaven
Dining
7
Sling
Aluminum

MikaRidge
Dining
5
Cushion
Aluminum

Braddock
Heights
Casual
4
Cushion

Sunbridge
Dining
5
Cushion

BaliIsland
Dining
5
Cushion

Woven/Steel

Woven/Steel

Woven/Steel

AustinValley PalmValley
Dining
Casual
6
4
Sling
Cushion
FoldingSteel

Woven/Steel

NorthHills
Dining
5
Cushion
Steel

PalmValley
Dining
5
Cushion

$699

$799

$899

$999

$1000
$1299

Colonnade
Casual
5
Cushion
Woven/Steel

BaliIsland
Casual
4
Cushion
Woven/Steel

Woven/Steel

Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus

WalMart2008

RETAILS

WalMartRetails

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

Less$299
$300 399
$400 599

6%

$600 799

22%

$800 999

50%

$1000 $1199
22%

$1200 $1399
$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES

#of
#of
%
Sets'08 Sets'07 Change

CasualSets

40%

DiningSets

13%

#of
#of
%
Sets'08 Sets'07 Change

RetailTrends

67%

0%

$1800 $1999

75%

$1600 $1799

600%

$1400 $1599

$2000+

$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299
0

18

21

WalMartCategories
22%

100%

BistroSets
Setsw/Firepits

4
0

7
3

75%
300%

WalMartMaterials

DiningSets

AluminumSets

42%

SteelSets

10

#ofSets'08

HighDining/Bar
CasualSets

BistroSets

44%

Setsw/Firepits

#ofSets'07

#of
#of
%
Sets'08 Sets'07 Change
0
3
14

Setsw/Firepits

CasualSets

6%

CastAluminum
Sets
AluminumSets
SteelSets

CategoryTrends

28%

MATERIALS
CastAluminumSets

#ofSets'07

17%

HighDining/Bar

HighDining/Bar

2
11
9

200%
267%
36%

10

#ofSets'08

MaterialTrends
WoodSets
WovenSets(alsoincludedinsteel)

48%

WroughtIronSets
SteelSets
AluminumSets

WroughtIronSets
WovenSets(also
includedinsteel)

WroughtIronSets
WovenSets(also
includedinsteel)
WoodSets

100%

12

50%

200%

Market Shop completed By CMA - Carbonell Marketing Associates 2008

CastAluminumSets
0
#ofSets'07

#ofSets'08

10

12

14

Dining/HiDining
SetRetails

WalMartDiningRetails
Less$299

Less$299

25%

$300 $399

$300$399

0%

$400$499

0%

$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

1
0
0
0

0
1
0
1

100%
100%
0%
100%

$400 $499
11%

$500 $599
45%

22%

$600 $699
$700 $799

22%

$800 $899
$900 $1099
$1100 $1299
$1300 $1499
$1500 $1999
$2000+

CasualSet
Retails
Less$299
$300$399
$400$499
$500$599
$600$699
$700$799
$800$899
$900$1099
$1100$1299
$1300$1499
$1500$1999
$2000+

#of
#of
%
Sets'08 Sets'07 Change

#of
#of
%
Sets'08 Sets'07 Change
0%
1
1
2
3
50%
1
2
100%
0
0
0%
0
1
100%
1
0
100%

DiningRetailTrends
$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099
$800 $899
$700 $799
$600 $699
$500 $599
$400 $499
$300 $399
Less$299
0

1
#ofSets'07

WalMartCasualRetails

$300 $399
$400 $499
20%

20%
40%

#ofSets'08

CasualRetailTrends
Less$299

20%

$500 $599

$2000+
$1500 $1999
$1300 $1499
$1100 $1299
$900 $1099

$600 $699

$800 $899

$700 $799

$700 $799

$800 $899
$900 $1099
$1100 $1299

$600 $699
$500 $599
$400 $499
$300 $399

$1300 $1499
$1500 $1999
$2000+

Less$299
0

0.5

#ofSets'07

Market Shop completed By CMA - Carbonell Marketing Associates 2008

1.5
#ofSets'08

2.5

Sunbridge

Colonnade
BJI
Fountain/
Planter
Urn$198

Westhaven
H

Home
Casual
F
t i
Fountain
$119

BJI
Fountain
$119
$148..00

$148..00

48.00
$14

$198.00

MarketShopcompletedByCMACarbonellMarketingAssociates2008

48"Roun
4
nd

38"x66"(dining
g)

Cusshion

Graanite/Slatte

CasstTop

TileeTop

GlaassTop

Teaak/Wood
d

Iron
n/Steel

Casst

Wro
ought

FrameMaterial

477.5"Roun
nd

Alu
uminum

Wiccker/Wovven

Seat

68"x24"

ChairB
BackOnlyy

Cusshion

Slin
ng

GazzeboPerrgola

PrivvacyScreeen

Swing/Glideer

DecckBox

Win
ne/SideBo
oard

SerrvingCartt

SideTable

LovveseatBeench

Dayybed

Otttoman

Chaaise

Um
mbrellaBaase

Accessory/AddonItems

42"Square

$74.00
$

Setof2
2$199

Bisttro

$158.0
00

Um
mbrella

HiD
Dining

PcDining
9P

7PcDining

3Pc$1188

$286.0
00

5PcDining

Dee
epSeatin
ng

Fire
epit

Type

$198.00

$298
8.00

$248.00

$598.00
$

MikaRidge
g
Home
Casual

$498
8.00

BJI

$397.00

Braddock
Heights
Wall
Fountain
$198
4Pc$2286

Notes

5Pc$798

Description MFG

4P
Pc$397

Photo
New
wfor200
07

WalMart2008
TableTop

included

Courtyard
Creations

PalmValley

MarketShopcompletedByCMACarbonellMarketingAssociates2008
$49.96
$

CanopyS
C
Shing$16
68

6Pc$
$97

NorthHills

Cusshion

Graanite/Slatte

CasstTop

TileeTop

42"Sq
quare(Din
ning) GlaassTop

Teaak/Wood
d

Iron
n/Steel

Casst

Wro
ought

Alu
uminum

FrameMaterial

38"x3
32"

Wiccker/Wovven

Cusshion

Slin
ng

GazzeboPerrgola

PrivvacyScreeen

Swing/Glideer

DecckBox

Win
ne/SideBo
oard

SerrvingCartt

SideTable

LovveseatBeench

Dayybed

Otttoman

Chaaise

Seat

556"x36"

$398.0
00

Um
mbrella

$148.0
00

Um
mbrellaBaase

Bisttro

$298.0
00

HiD
Dining

PcDining
9P

Accessory/AddonItems

42"Swuare

5PcDining

$498.0
00

7PcDining

Dee
epSeatin
ng

4Pc$4
498

Fountain
$49.97,
Privacy
y
Screen
$108

Fire
epit

Type

AustinValley Courtyard
Creations
(Folding)

$198.00
$

BaliIsland
Home
Casual

Notes

$378.00

Description MFG

4Pcc$348

Photo
New
wfor200
07

WalMart2008
TableTop

Costco2008PatioLandscape
Price
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Less$299
Kona
Casual
5
Cushion
Woven/Steel

$399

$499

$599

$699

$799
Barcelona
Dining
7
Sling
Aluminum

$899

$999
Brantley
Dining
7
Sunbrella
Wrought

$1000
$1299

$1300
$1499

Alumicast

7PcSet
Dining
7
Cushion
Aluminum

FirepitCasual

5
Sunbrella
Aluminum

Pinecrest
Dining
5
Wrought
Commercial
Dining
5
Sling
Aluminum

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1500
$1699

$1700
$1899

$1900Plus

Costco2008
RETAILS

CostcoRetails
0%

Less$299

0%

$300 399

0%
0%

$400 599

11%
34%

11%

$600 799
$800 999
$1000 $1199

22%
11%
11%

$1200 $1399

0%

$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

100.0%

DiningSets

50.0%

HighDining/Bar

0.0%

BistroSets
Setsw/Firepits

1
1

1
0

0.0%
100.0%

100.0%

100.0%

$1800 $1999

5 400.0%

$1600 $1799

100.0%

$1400 $1599

0.0%

0.0%

2 200.0%

0.0%

AluminumSets

13%
50%

25%
12%

CastAluminumSets

SteelSets

$2000+

$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299
0

12

0%

10%

10%

20%

DiningSets

#ofSets'08

BistroSets

#ofSets'07

CastAluminum
Sets
AluminumSets
SteelSets

#ofSets #ofSets
'08
'07
%Change
0
4
1

Setsw/Firepits
BistroSets
HighDining/Bar
DiningSets
CasualSets

Setsw/Firepits

MATERIALS

CategoryTrends
CasualSets

60%

#ofSets'07

4 400.0%
3
25.0%
1
0.0%

WroughtIronSets

0.0%

WovenSets(also
includedinsteel)

300.0%

WoodSets

0.0%

10

#ofSets'08

MaterialTrends
WoodSets
WovenSets(alsoincludedinsteel)

WroughtIronSets
WovenSets(also
includedinsteel)

33.3%

HighDining/Bar

CostcoMaterials

RetailTrends

CostcoCategories

#ofSets #ofSets
'08
'07
%Change

CasualSets

#ofSets #ofSets
'08
'07
%Change

Market Shop completed By CMA - Carbonell Marketing Associates 2008

WroughtIronSets
SteelSets
AluminumSets
CastAluminumSets
0

0.5

#ofSets'07

1.5

#ofSets'08

2.5

3.5

Sams2008PatioLandscape
Price

Less$299

$399

$499

$599

$699

$1000
$1299

$1300
$1499

$1500
$1699

$799

$899

$999

Belize

Berkeley
HiDining
8
Cushion
Aluminum
Diore
Dining
7
Sling
Aluminum

Taylor
Casual
6
Cushion

Morgan
Casual
6
Cushion

Lorenzo
Casual
6
Cushion

Woven/Steel

Woven/Steel

Woven/Steel

Whitley
(recliner)

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Casual
1
Cushion
Aluminum

Bimini
Dining
6
Woven
Woven/Alum

FirepitCasual

6
Cushion
Aluminum

Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1700
$1899

$1900Plus

Sams2008
RETAILS

Sam'sRetails
Less$299
$300 399

15%

8%

8%

8%

$400 599
$600 799
$800 999

23%

$1000 $1199

38%

$1200 $1399
$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES
CasualSets

85.7%

DiningSets

0.0%

HighDining/Bar

0.0%

BistroSets
Setsw/Firepits

2
1

50.0%

0.0%

Sam'sMaterials
AluminumSets

44%
SteelSets

25%

14%

0 100.0%
1 100.0%
0 100.0%
0 100.0%
2
60.0%

1
0
2

0 100.0%
1 100.0%
0 100.0%

RetailTrends
$2000+
$1600 $1799
$1200 $1399
$800 999
$400 599
Less$299
0

7%
22%

CasualSets

BistroSets

DiningSets

HighDining/Bar

HighDining/Bar

DiningSets

BistroSets

CasualSets

Setsw/Firepits

#ofSets'08

#ofSets'07

WovenSets(also
includedinsteel)

Setsw/Firepits
50%

CastAluminum
Sets
AluminumSets
SteelSets

CategoryTrends

#of
#of
%
Sets'08 Sets'07 Change

#ofSets'08

MaterialTrends
WoodSets

7
4

4
0

42.9%
100.0%

WovenSets(alsoincludedinsteel)
WroughtIronSets
SteelSets
AluminumSets

WroughtIronSets
WoodSets

#ofSets'07

WroughtIronSets
WovenSets(alsoincluded
insteel)

13

7%

MATERIALS
CastAluminumSets

1
0
1
3
5

Sam'sCategories

#of
#of
%
Sets'08 Sets'07 Change
7

31%

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

Sets'08 Sets'07 Change

CastAluminumSets

80.0%

WoodSets

Market Shop completed By CMA - Carbonell Marketing Associates 2008

0
#ofSets'07

#ofSets'08

BJ's2008PatioLandscape
Price
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame
Type
Pieces
Fabric
Frame

Less$299

$399

$499

$599

$699

$799

$899

$999

Laguna
Dining
7
Sling
Aluminum

Sonoma
Dining
9
Sling
Aluminum

Teak
Dining
7

Hampshire
Dining
9
Cushion
Cast
Nantucket
Casual
6
Cushion

Wood

$1000
$1299

Woven/Steel

Providence
Dining
7
Sling
Aluminum
Kona
Dining
7
Sling
Aluminum

Type
Pieces
Fabric
Frame

MarketShopcompletedByCMACarbonellMarketingAssociates2008

$1300
$1499

$1500
$1699

$1700
$1899

$1900Plus

BJ's2008
RETAILS

BJ'sRetails
Less$299
$300 399
13%

$400 599

12%

$600 799
25%

$800 999
$1000 $1199

50%

$1200 $1399
$1400 $1599
$1600 $1799
$1800 $1999
$2000+

CATEGORIES

100.0%

DiningSets

16.7%

HighDining/Bar

100.0%

BistroSets
Setsw/Firepits

1
0

0
1

100.0%
100.0%

BJ'sMaterials

11%

22%

11%

AluminumSets
SteelSets

11%

RetailTrends

100.0%

2 200.0%

75.0%

100.0%

0.0%

0.0%

$2000+
$1800 $1999
$1600 $1799
$1400 $1599
$1200 $1399
$1000 $1199
$800 999
$600 799
$400 599
$300 399
Less$299
0

13%

12%

0.5

1.5

BistroSets

Setsw/Firepits

3.5

#ofSets'08

#ofSets'07

#of
#of
%
Sets'08 Sets'07 Change
2
3
1

Setsw/Firepits
BistroSets
HighDining/Bar
DiningSets
CasualSets

HighDining/Bar

CastAluminum
Sets
AluminumSets
SteelSets

2.5

CategoryTrends
CasualSets

75%

#ofSets'07

12.5%

DiningSets

MATERIALS
CastAluminumSets

11%

BJ'sCategories

#of
#of
%
Sets'08 Sets'07 Change

CasualSets

Sets'08 Sets'07 Change

Less$299
$300399
$400599
$600799
$800999
$1000$1199
$1200$1399
$1400$1599
$1600$1799
$1800$1999
$2000+
totaledsurveyed

1
6
0

50.0%
100.0%
100.0%

#ofSets'08

MaterialTrends
WoodSets
WovenSets(alsoincludedinsteel)
WroughtIronSets
SteelSets
AluminumSets

34%
WroughtIronSets
WovenSets(also
includedinsteel)

WroughtIronSets

100.0%

WovenSets(also
includedinsteel)

0.0%

WoodSets

100.0%

Market Shop completed By CMA - Carbonell Marketing Associates 2008

CastAluminumSets
0
#ofSets'07

2
#ofSets'08

Brantley
Plantation
Patterns

7Pc
Alumicast
Agio
Travertine
Topw/LPGas
Sunbrrella

$999.99

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cu
ushion/Otther

Grranite/Slate

CaastTop

TilleTop

FrameMaterial

GlassTop

Teeak/Woo
od

Iro
on/Steel

Caast

Wrought

Aluminum

Seat

Trave
ertine

Wicker/Wo
oven

Cu
ushion

Sliing

GaazeboPeergola

PrrivacyScrreen

Sw
wing/Glid
der

DeeckBox

Wiine/SideB
Board

SeervingCart

Sid
deTable

Lo
oveseatB
Bench

Daaybed

Otttoman

Ch
haise

Um
mbrellaB
Base

Um
mbrella

Bistro

HiiDining

9P
PcDining
g

7P
PcDining
g

5P
PcDining
g

De
eepSeatting

Accessory/AddonItems

64 Roun
nd
Travertin
ne

A i
Agio

Firrepit

Type

Sunbrella

7Pc
Aluminum
Dinin
Dining

w/Ottomaans

Woodard

$429.99
9

Kona
$7799.99

Agio
A i

$11,499.99
9

Barcelona
B
l

N
Notes

$999.99
9

MFG

5Pc$299..99

D
Description
i i

5Pc$10
099.99

Ph
Photo
Ne
ewfor20
007

Costco 2008
Costco2008
Table Top
TableTop

Pinecrest
g
Wrought
StackChair/
Table
StackChairs
19.99,Table
39.99
$199.9
95

Commercial
Commercial
Dining
StackChairs
49.99,Table
49.99, Table
84.99
$284.95

D
Description
i i
MFG
N
Notes

MarketShopcompletedByCMACarbonellMarketingAssociates2008

Cu
ushion/Otther

Grranite/Slate

CaastTop

TilleTop

FrameMaterial

GlassTop

Teeak/Woo
od

Iro
on/Steel

Caast

Wrought

Seat

Aluminum

Wicker/Wo
oven

Cu
ushion

Accessory/AddonItems

Sliing

GaazeboPeergola

PrrivacyScrreen

Sw
wing/Glid
der

DeeckBox

Wiine/SideB
Board

SeervingCart

Sid
deTable

Lo
oveseatB
Bench

Daaybed

Otttoman

Ch
haise

Um
mbrellaB
Base

Um
mbrella

Bistro

HiiDining

9P
PcDining
g

7P
PcDining
g

5P
PcDining
g

De
eepSeatting

Firrepit

Type

50"Round

Ph
Photo
Ne
ewfor20
007

Costco 2008
Costco2008
Table Top
TableTop