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PPC Flowchart

The document outlines steps for setting up pay-per-click advertising campaigns, including creating Google Analytics and AdWords accounts, developing keyword lists and ad groups, writing ad texts and designing landing pages, launching ad campaigns, and then monitoring performance and making changes to improve ad group metrics like conversions, clicks, and impressions.

Uploaded by

Eka Ponkratova
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
58 views

PPC Flowchart

The document outlines steps for setting up pay-per-click advertising campaigns, including creating Google Analytics and AdWords accounts, developing keyword lists and ad groups, writing ad texts and designing landing pages, launching ad campaigns, and then monitoring performance and making changes to improve ad group metrics like conversions, clicks, and impressions.

Uploaded by

Eka Ponkratova
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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Start Identify the company's objectives

Build up Google Analytics and Google AdWords accounts

Create reports for PPC

Create keyword list

Do you have Google AdWords account?

No

Apply for Google Grants

Divide keywords into Ad Groups connected by a common theme

Yes Change settings for every Ad group

Write Ad texts for every Ad

Design a landing page for every Ads

Roll out campaigns

Yes

Does Ad Group have low conversation ?

No

Yes

Yes

Does Ad Group have low number of clicks?

No

Does Ad Group have low Impressions

No Monitor and change

Finish

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