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Tariff and Non Tariff (Overseas Marketing Slide No 30-31) 2. Direct and Indirect Selling Channel Grey Market (Parallel Imports)

1. The document discusses various international marketing topics including tariffs, non-tariff barriers, direct and indirect selling channels, grey markets, and standardization versus market segmentation. 2. It also mentions international marketing research, why Toyota has been more successful than GM and Ford, and different modes of entering foreign markets such as acquisition, joint ventures, franchising, licensing, and foreign direct investment. 3. Additional topics covered include overcoming cultural differences between domestic and international markets, techniques for resolving conflicts between home and host countries, product life cycles, and Hofstede's EPRG cultural dimensions model.

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Rahul Bagga
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38 views2 pages

Tariff and Non Tariff (Overseas Marketing Slide No 30-31) 2. Direct and Indirect Selling Channel Grey Market (Parallel Imports)

1. The document discusses various international marketing topics including tariffs, non-tariff barriers, direct and indirect selling channels, grey markets, and standardization versus market segmentation. 2. It also mentions international marketing research, why Toyota has been more successful than GM and Ford, and different modes of entering foreign markets such as acquisition, joint ventures, franchising, licensing, and foreign direct investment. 3. Additional topics covered include overcoming cultural differences between domestic and international markets, techniques for resolving conflicts between home and host countries, product life cycles, and Hofstede's EPRG cultural dimensions model.

Uploaded by

Rahul Bagga
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1.

Tariff and non tariff (overseas marketing slide no 30-31)

2. Direct and Indirect selling channel


3. 4. 5.

Grey Market(parallel imports) Marketing mix of international product(im session 1) Tele marketing as to why it cannot grow so fast(EG 16 RS MAX CHARGE ACCORDING TO TRAI) Standardization and market segmentation(NOTES)

6.

7. International Marketing Research (IMR) 8. General Motors and Ford Motors are not doing well and why Toyota is doing well?
http://www.advancebusinessconsulting.com/advance!/strategicalignment/strategic-alignment-business-cases/the-rise-of-toyota.aspx 9.

Acquisition, Joint venture, franchisee, licensing, FDI merchandising, Exporting risk and how to control and give example of joint control? difference- employee perspective. Suggestion to overcome cultural chaos.(CULTURE AND POLITICAL EVIRONMENT) that will differentiate between domestic and international market?(INTERNATIONAL MARKETING SESSION 1)

10. Cultural

11. Techniques

12. Can Host country player can resolve conflict in home country or vice versa?
13. Packaging 14. Product 15. EPRG

differences (NOTES)

life cycle and examples (new product development plc )

model(CROSS CULTURE)

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