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Introduction

Tata Nano delivers comfort, safety, aesthetics, and fuel efficiency at a very affordable price, so affordable that millions of lower middle class customers in India can buy it. The closest competitor to the Tata Nano is the Maruthi 800, which is the largest selling car for almost two decades. India is a very attractive market for automobile companies and according to the society of Indian Automobile Manufacturers the market is expected to touch 2. Million units a year.

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Krishna Jalan
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37 views

Introduction

Tata Nano delivers comfort, safety, aesthetics, and fuel efficiency at a very affordable price, so affordable that millions of lower middle class customers in India can buy it. The closest competitor to the Tata Nano is the Maruthi 800, which is the largest selling car for almost two decades. India is a very attractive market for automobile companies and according to the society of Indian Automobile Manufacturers the market is expected to touch 2. Million units a year.

Uploaded by

Krishna Jalan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION SMALL IS BEAUTIFUL

India has demonstrated that impossible challenges can be successfully converted into possible situation. Industrial enterprises continuously strive to create products and services which provide higher performance and higher functionality through lower input costs, thus providing value for money Tata Nano is a true example of value for money as well as value for many. Tata Nano delivers comfort, safety, aesthetics, and fuel efficiency at a very affordable price, so affordable that millions of lower middle class customers in India can buy it. This car includes all features of normal car and its price is near 1 lakh. This car is for four people and it is a product of TATA Company of India. India where 1.4 million cars sold every year is a very attractive market for dozens of car companies. The closest competitor to the Tata Nano is the Maruthi 800, which is the largest selling car for almost two decades.

FACTS

i.

Tata Nano provides a safe, affordable, all weather means of transport. Tata Nano a 623 cc engine car will eventually results in profitable car line for the company according to Ratan Tata.

ii.

iii.

India is a very attractive market for automobile companies and according to the society of Indian Automobile Manufacturers the market is expected to touch 2.2 million units a year. The closest competitor to the Tata Nano is the Maruthi 800.

iv.

v.

Tata Motors will target some 50 million motor cycle users, many of whom will pay up to Rs.50,000 to buy a bike.

SWOT ANALYSIS

STRENGTH 1. Brand name Tata 2. Cost price low 3. Fuel efficient 4. Safe

WEAKNESSES 1. Low power 2. not a status symbol 3. delay in manufacturing 4. limited features

OPPORTUNITIES 1. Large market for selling 2. Awareness in the market 3. First car in low range

4. Can hit in global market

THREATS 1. Rival Companies 2. Not sure to hit in rural areas

CONCLUSION MY OPINION

After the study of various aspects I found that Nano Car Is Defiantly For i. ii. iii. iv. v. Someone who is looking to buy a car but cannot afford much price. A students who want to go college, tuition instead of bike etc. Someone who depends on second hand car. For a house wife who can buy a car with her own savings. Someone who depends on scooter.

Nano Car Is Definitely Not For:i. ii. iii. iv. Someone looking for better performance Someone who is looking to impress Someone who want to speed trial on Sunday Someone who is looking for long drives.

So Nano is not a basically a luxury cars but it can fulfilled the all capacity for middle class people.

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