MARKETING PROJECT TOPICS

1. Study on creation of luxury brand 2. Strategies used to build successful Internet based customer services 3. Conspicuous consumption 4. Changing trends in FMCG industry in India 5. Promotion strategies followed in retail sector 6. Study on changing consumer preference towards organized retailing fromun-organized retailing. 7. Study on "impact of advertising in B2B marketing" 8. Distribution network & general insurance industry 9. Study on strategies for promoting retailers' brands 10. The impact of tax on electronic goods & products (industrial marketing) 11. Merchandising key account management in apparel exports 12. Marketing in FMCG sector 13. E-marketing of financial services: Relationship approach 14. Impact of promotional activities at mall on consumer s behavior at shoppingmalls 15. Managing of luxury brands 16. Role of emotional satisfaction in service encounters - retail sector 17. Study on factors influencing adaptability & usability of consumer electronics 18. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) 19. Study of consumer behavior related to different soap brands in a location 20. Influence of branding on consumer purchasing behavior 21. Analysis of sales promotions ability to prompt brand

22. Measuring effectiveness of display system for chocolate in retail 23. Choosing retail locations for shopping in India (retail industry) 24. Study on "impact of web 20 technologies on B2B marketing" 25. Integrated marketing communications (IMC) 26. Analysis of the role of outdoor advertising and establishing strategies formanaging space media 27. Factors affecting real estate markets in a location 28. Logistics & Rink managemen

29. Impact of customer relationship management in retail industry" 30. The study of customer perceptions towards ayurvedic health spas" 31. A study on factors influencing adaptability & usability of consumerelectronics" 32. An analysis of possible strategies for successful internet based customerservices" 33. Impact of promotional activities on consumer s behaviour at retail outlets" 34. Present and future potential of users generated content and its role in on-lineadvertising" 35. Retail outlet mapping of retail stores and shopping malls 36. Impact of buying factors on the sales of chemical goods" 37. Analysis of the effectiveness of branding on luxury products 38. A study of implementation & effectiveness of competence management 39. A study on changing importance of various media vehicles of advertising" 40. Study of factors which influence the location of retail outlet" 41. A study of buyer behavior towards after-sales-service of electronic products 42. Effect of big box retail chains on small business" 43. An analysis of consumer behaviour in upgrading to conspicuous goods inbranded apparels 44. Study of consumer behaviour related to different bathing soap brands 45. The factors affecting and enhancing the brand equity of multinationalcorporations in India

46. Study on consumer behavior with special reference to preference of brandsin cellular phones" 47. A study of attributes in accepting specialty pharmaceutical products amongmedical practitioners 48. Effects of negative word of mouth communication on brand equity 49. A study on motivational significance of various reward and recognition 50. A study on the impact of loyalty programs on consumer purchase behaviorand loyalty" 51. Marketing strategy adopted for selling different mobile 52. Market potential for turnkey conferencing 53. Market feasibility 54. Effective retail distribution in insurance 55. Dealership network & effectiveness of distribution system 56. Customer satisfaction electronic products 57. Customer behavior 58. Customer awareness 59. Customer preference towards promotional activities 60. Brand image 61. Comparative study on brand loyalty 62. Brand awareness 63. Channel recruitment & development 64. Brand preference 65. Customer expectations 66. Distribution channel 67. Developing marketing strategies 68. Distribution & promotional strategies

69. Effectiveness of rural distribution 70. Global scenario & market potential 71. Import consolidation 72. Logistics operation 73. Management automation 74. Marketing mix 75. Global supply chain mgt & logistics 76. Customer satisfaction survey 77. Consumer perception survey 78. Service quality study 79. Service blueprinting 80. Service process mapping back stage, on-stage 81. Improving service quality using service blueprinting 82. Competition analysis 83. Service standards 84. Study on effectiveness of employee s role in service delivery 85. Effectiveness of channels (distributors/ dsas) in service delivery 86. Effectiveness of channels (on-line/ internet) in service delivery 87. Customer data analysis 88. Study of institutional markets 89. Effectiveness of promotion schemes

90. Measurement of brand awareness and brand perception 91. Customer loyalty study 92. Study of purchase influencing factors

93. Customer profiling 94. Advertising effectiveness study 95. Customer satisfaction survey 96. Consumer perception survey 97. Service quality study 98. Service blueprinting 99. Service process mapping back stage, on-stage 100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114. 115. 116. Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employee s role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Strategies for marketing agro products Telemarketing advantages & disadvantage

117. 118. 119.

Customer data analysis Study of institutional markets Effectiveness of channels ( online/ internet ) in service delivery