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Questionnaire

The document appears to be a questionnaire about motorcycles and motorcycle brands. It contains questions about the respondent's demographic information, motorcycle brand preferences, experiences with different brands, influences on purchasing decisions, perceptions of brands, and recall of motorcycle advertisements. The questionnaire gauges awareness, perceptions, and preferences regarding top motorcycle companies in India.

Uploaded by

Vandita Dhawan
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
63 views

Questionnaire

The document appears to be a questionnaire about motorcycles and motorcycle brands. It contains questions about the respondent's demographic information, motorcycle brand preferences, experiences with different brands, influences on purchasing decisions, perceptions of brands, and recall of motorcycle advertisements. The questionnaire gauges awareness, perceptions, and preferences regarding top motorcycle companies in India.

Uploaded by

Vandita Dhawan
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Place - Motorcycle Model name - 1. Name. 3. What is your occupation? a) Student b) Office Employee e) Business Person f) Professionals 2. Age. c) Factory Employee d) Shop Owner g) Farmer h) Others: _____

4. Which motorcycle attracts you a lot? a) _____________ b) __________________ 5. Rank the Companies on overall basis as per your preference, Rank 1 - Most, Rank 6 Least T.V.S Honda Bajaj Suzuki Yamaha Hero Honda

6. Which company the following motorcycle brand belongs to? Please where applicable. Bajaj Apache RTR Discover150 Hunk SZ-R GS150R Dazzler 7. How was your experience with your bikes pre and after sales service? Very Bad Bad Average Good Very Good 8. Please specify your source of awareness for motorcycles: a.) TV b.) Newspaper c.) Magazine d.) Showroom e.) Family/ Friends f.) Internet g.) Hoardings h.) Road Show i.)Others, plz specify.. Yamaha Hero Honda TVS Honda Suzuki Others

9. What/Who influenced you more for purchasing a motorcycle? a.) Friends/Family b.) Girl Friend c.) Hoardings d.) Show off e.) Personal Experience f.) Information from Dealer / Showroom .

g.) Test Drive

h.)Resale value

i.) Others, plz specify..

10. Which of the words/statements you think best describes the following companies? Please where applicable. Hero Honda Racing Traditional Advanced Technology Reliable High Performance Stylish/ Sporty Trend setter Innovative Good Mileage Passionate Affordable Price Youth 11. You would like to be in which category for the following Motorcycle Brand: Bajaj Yamaha Hero TVS Suzuki HMSI Honda (Honda) 1.)Recommenders(To others) 2.) Preferrers (To self) 12. Which Brand you will never buy? 1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. Honda 6.Suzuki Bajaj Yamaha TVS HMSI(Honda) Suzuki

13. Reason for rejecting this particular brand. Please where applicable. Maintenance Awareness Price Sales & Service Mileage Comfort Resale Value Other Please Specify........... 4. Sachin Tendulkar

14. Who is the brand ambassador of Yamaha? 1. M.S. Dhoni 2. Hrithik Roshan 3. John Abraham

15. Do you remember any advertisement of Yamaha? If Yes Please Specify For which Model: ---------------------------------------------------------------------------------------

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