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    Questionnnaire On Consumer Awareness

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    Shipra Mishra
    The document outlines a project to improve consumer awareness through 4 objectives: 1) Gathering information about consumer awareness of different products, 2) Obtaining consumer feedback on product defects to suggest improvements, 3) Promoting positive aspects of products, and 4) Expanding markets for products. It also includes a 20 question consumer awareness questionnaire addressing topics like product usage, brands, pricing, satisfaction, advertising, and awareness of consumer rights.

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    Questionnnaire On Consumer Awareness

    Uploaded by

    Shipra Mishra
    450 views3 pages
    The document outlines a project to improve consumer awareness through 4 objectives: 1) Gathering information about consumer awareness of different products, 2) Obtaining consumer feedback on product defects to suggest improvements, 3) Promoting positive aspects of products, and 4) Expanding markets for products. It also includes a 20 question consumer awareness questionnaire addressing topics like product usage, brands, pricing, satisfaction, advertising, and awareness of consumer rights.

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    Questionnnaire on Consumer Awareness

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    The document outlines a project to improve consumer awareness through 4 objectives: 1) Gathering information about consumer awareness of different products, 2) Obtaining consumer feedback on product defects to suggest improvements, 3) Promoting positive aspects of products, and 4) Expanding markets for products. It also includes a 20 question consumer awareness questionnaire addressing topics like product usage, brands, pricing, satisfaction, advertising, and awareness of consumer rights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    450 views3 pages

    Questionnnaire On Consumer Awareness

    Uploaded by

    Shipra Mishra
    The document outlines a project to improve consumer awareness through 4 objectives: 1) Gathering information about consumer awareness of different products, 2) Obtaining consumer feedback on product defects to suggest improvements, 3) Promoting positive aspects of products, and 4) Expanding markets for products. It also includes a 20 question consumer awareness questionnaire addressing topics like product usage, brands, pricing, satisfaction, advertising, and awareness of consumer rights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    PROJECT OF CONSUMER AWARENESS OBJECTIVES :

    1) It seeks information about consumer awareness regarding different products . 2) It gets information about demerits or defects of products from consumers and suggests remedial measures . 3) It makes popular the positive points of the products. 4) It prepares wide market for the product .

    QUESTIONNNAIRE ON CONSUMER AWARENESS


    1. 2. 3. 4. 5. 6. Name : Age : Gender: M/F Resident of: Urban/Rural area Monthly Family income: What do you use to clean your clothes : a. Detergent b. soap c. Any other 7. Which brand of detergent/soap do you use? a. Tide b. Surf exel c. Rin d. Wheel e. Nirma f. fena g. Vanish h. Ghadi i. Any other(Please mention)

    _______________ yes/no yes/no

    8. Do you find product costly? 9. Do you check the standardisation mark?

    10. Do you check the Max Retail Price ? 11. Are you satisfied with the quality of the product?

    yes/no yes/no

    12. Do you complain to shopkeeper in case of dissatisfaction? 13. Has your complaint been timely attended?

    yes/no yes/no

    14. Did you ever go to a consumer court in case of dissatisfaction regarding the product?

    yes/no

    15. Was your complaint attended to your satisfaction? 16. Is the advertisement of the product persuasive?

    yes/no yes/no

    17. . Is it sponsored by celebrities? 18. Were you attracted by promotional offers like free Washing bar with detergent or discounts?

    yes/no

    yes/no

    19. . Are you aware of consumer courts, for redressal of grievances yes/no of consumers? 20. If yes, have you ever filed a case in the consumer court? yes/no

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