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Itc Product Line

ITC has a strong presence in several FMCG categories including: 1) Cigarettes under various brands such as Gold Flake, Classic, 555, and Benson & Hedges. 2) Foods under brands like Kitchens of India, Ashirvaad, and Sunfeast in staples, biscuits and snacks. 3) Personal care products under brands like Fiama di Wills, Vivel, and Essenza di Wills.

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Gaurav Singh
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6K views

Itc Product Line

ITC has a strong presence in several FMCG categories including: 1) Cigarettes under various brands such as Gold Flake, Classic, 555, and Benson & Hedges. 2) Foods under brands like Kitchens of India, Ashirvaad, and Sunfeast in staples, biscuits and snacks. 3) Personal care products under brands like Fiama di Wills, Vivel, and Essenza di Wills.

Uploaded by

Gaurav Singh
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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In FMCG, ITC has a strong presence in :

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Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Foods: (Kitchens of India; Ashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods); Apparel: (Wills Lifestyle and John Players brands); Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare)[2] Stationery: (Classmate and Paperkraft brands) Safety Matches and Agarbattis: [Ship (through ownership of WIMCO); iKno; Mangaldeep; Aim brands]

Other businesses include:


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Hotels: ITC's hotels (under brands including ITC Hotel|WelcomHotel) have evolved into being India's second largest hotel chain with over 80 hotels throughout the country. ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc.- The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune[disambiguation needed ] and WelcomeHeritage brands. Paperboard, Specialty Paper, Graphic and other Paper; Packaging and Printing for diverse international and Indian clientele. Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM Level 5 company)

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