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Display Media

Display advertising refers to any advertising that reaches consumers outside the home, including promotional displays like billboards, transit posters, and arena placements. Display media typically contains visual elements like text, logos, photos, and is a type of out-of-home media used for advertising. The effectiveness of display advertising depends on choosing the right location, targeting the appropriate audience, and continuously optimizing the campaign.

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anweshamohapatra
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19 views

Display Media

Display advertising refers to any advertising that reaches consumers outside the home, including promotional displays like billboards, transit posters, and arena placements. Display media typically contains visual elements like text, logos, photos, and is a type of out-of-home media used for advertising. The effectiveness of display advertising depends on choosing the right location, targeting the appropriate audience, and continuously optimizing the campaign.

Uploaded by

anweshamohapatra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Display Advertisement

Anwesha Mohapatra Regd No -1041333057 Anwesha Mohapatra Regd No-1041333057


McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Display advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home
.

Display media is a type of media that is used in advertising which typically contains text, logos, photographs or other images.

Display advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public.

Choose the right location Consider a professional How to target ? Continuous measure and optimize

Advantages Of Display Media




High exposure frequency Moderate cost Easily noticeable Location specific Flexible

Disadvantage of display media


Wrong placement Short message Short exposure time Local restrictions Ware out

Creativity of Display Advertising

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