FLOWER THEA F ATER & SHOP PPING CENTER FIGURES

Fra Grad & So rendering of the Flowe Theater and Shopping C ank ons g er d Center (Maryla News, June 4, 1948) and

Flo ower Theater and Shopping Center, c19 g 950. View southeast. (Rob Headley , Marylands Motion Picture Theaters, bert u Arc cadia Press, 2 2008)

FLOWER THEATER & SHOPPING CENTER FIGURES

The Giant supermarket opened in January 1950, followed by the Flower Theater in February. View northeast. (Jewish Historical Society of Greater Washington, Giant Food Store Archives)

View south of Giant supermarket about the time of its opening, January 1950. Whelan Drug store at far right. (Jewish Historical Society of Greater Washington, Giant Food Store Archives)

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N
ant rket Theat & lobby sh ter hops Gia supermar (Sa anborn map, 1 1953) Woolworths Store Arcaded sto ores Whelan Drug Store

The parking fore e ecourt is located in front o arcaded sec of ction at the southern end of the shopp center. S ping Several ind dependent sto included the Flower D and Piney Branch Hard ores d Deli y dware. At rig is the Whe Drug sto ght elan ore. The site of t future Woolworths st the tore is at far leftthe build was built in 1954. (Th Evening St January 1 1950) ding he tar, 14,

FLOWER THEATER & SHOPPING CENTER FIGURES

The Washington Post, January 15, 1950

This view from about 1962 shows neon signs in place at the shops between the Giant grocery store and the theater. At far right is the F.W. Woolworth & Co. store with raised lettering set on limestone facing. See detail enlargement on page 29 of this Figures Section. (Shannon & Luchs Archives, American University)

FLOWER THEA F ATER & SHOP PPING CENTER FIGURES

ower Theater Opening Day celebration, February 195 (Owners submission, 10 6 2010) y 50. Flo

e f onstructed Gi iant supermarket reflect v vestiges of the rural charac of the are in the e cter ea The windows of the newly co car rriage house like outbuilding across the street. (Jew Historical Society of Greater Washi e wish ington, Giant Food Store Arc chives)

FLOWER THEATER & SHOPPING CENTER FIGURES

Edwin Weihe plan showing new Woolworths store (in black) and parking scheme, c1954 (Owner submission, 7 14 2010)

The F. W. Woolworth & Co. store (center) is seen in this 1978 view with its original signage. By this time the walls of the Whelan Drug Store building, far right, had been altered. (Owner submission, 7 14 2010)

FLOWER THEA F ATER & SHOP PPING CENTER FIGURES

Top and Above: Opening day advertiseme for the Flo p y ent ower Theater (The Evenin Star, February 14, 1950) r. ng u

FLOWER THEATER & SHO OPPING CENT TER FIGURES

Op pening day advertisement for the Flower Theater. (T Evening S d e The Star, February 14, 1950) y

FLOWER THEA F ATER & SHOP PPING CENTER FIGURES

The F Flower Theate was featur on the cov of er red ver Boxof office magazin the movie industry trad journal. ne, e de (Boxo office, July 22 1950) 2,

Box xoffice featur the interior of the Flow Theater in its October 1950 issue. ( red wer r (Boxoffice, Oc ctober 7, 1950) At right is the Fl lower Theater floorplan as it appeared in another tr s rade publicati ion, Theatre C Catalog (1949 1950). 9

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FLOWER THEATER & SHOPPING CENTER FIGURES

Richard Coe devoted his Washington Post column to the Flower Theater opening. (The Washington Post, Feb 12, 1950)

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11

The Flower Avenue Giant was the third Giant store to open in Montgomery County and is now the oldest remaining Giant store building in the county. (The Washington Post, January 20, 1950)

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FLOWER THEATER & SHOPPING CENTER FIGURES

Flower Avenue Giant advertisement. (The Washington Post, February 1, 1950)

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13

The Flower Avenue store was one of the first Giants that had air conditioning. The Heidi bakery was a Silver Spring facility, located at Georgia Avenue and Jesup Blair Drive. (The Washington Post, July 28, 1950)

Giant Food Store, Flower Avenue, interior, c1950. (Jewish Historical Society of Greater Washington, Giant Food Store Archives)

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FLOWER THEATER & SHOPPING CENTER FIGURES

The Flower Deli catered to the Jewish community with kosher products. The store was closed on Saturdays in observance of the Sabbath. (The Washington Post, October 24, and December 5, 1952)

Felix Nedel of Bernsteins Bakery, 8709 Flower Avenue (The Washington Post, Dec 3, 1979)

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15

The Essex House (1930), an early project designed by Frank Grad, is a Manhattan landmark, located on Central Park South, New York. (Jumeirah)

One of Frank Grads last buildings was the Forrestal Building (1970), GSA, Independence Avenue and 10th Street, SW, under construction at the time of Grads death in 1968. The building was designed by a consortium of Curtis & Davis; Fordyce & Hamby Associates; and Frank Grad & Sons. (AIA Guide to the Architecture of Washington, DC, 1994)

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FLOWER THEATER & SHOPPING CENTER FIGURES

The Salaam Temple (1925), a Classical Revival building, was designed by Frank Grad, Henry Baechlin and George Backoff. The resource is listed on the National Register of Historic Places. The building later became Newark Symphony Hall. (Peter Rubenstein, 1976, National Register file)

Frank Grad designed the modernist Rego Park Jewish Community Center (1948), Queens, NY, which is listed on the National Register of Historic Places. (1950 view, Flickr)

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1 17

ank esign for Adas Israel Templ 701 3rd St s le, treet Northwe Washingt est, ton, D.C. Fra Grads de (W Washington Po August 16 1947) ost, 6,

Lef Frank Grad architect (standing), with Abraham S. Kay, building committee chairman, at cornerstone laying ft: d, g cer remony for Adas Israel tem mple. (The W Washington Po May 8, 19 ost, 950) Rig ght: View of t temple at the time of i dedication with leader of Adas Isra congregation, including Fred S. the t its n, rs ael g Kog (The Was god shington Post Sept 21, 1951). t,

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FLOWER THEATER & SHO OPPING CENT TER FIGURES

Fre S. Kogod was honored for his service by the Varie Club, in 19 (The Was ed e ety 949. shington Star June 23, 1949.) r,

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1 19

Fre S. Kogod w an examp of the American succes story, acco ed was ple ss ording to this W Washington T Times column n. Wa ashington Tim Herald, Ja mes anuary 3, 194 45.

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FLOWER THEATER & SHO OPPING CENT TER FIGURES

Kogod was elected president of the Jewish Community Center in 19 g t t y 947. (The Eve ening Star, January 17, 194 47.)

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2 21

The first theater Kogod and Burka built w the Apex T e B was Theater in Spring Valley, W Washington DC. Like all the theaters the e e par rtners built, the Apex was designed by John J. Zink. The theater w demolish in 1977, d was hed despite fierce public e opposition, and replaced wit an office bu th uilding. (The Washington Post, Novem mber 20, 1940)

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FLOWER THEATER & SHOPPING CENTER FIGURES

Fred S. Kogod (with shovel) at ground breaking ceremony for the Apex Theater (1940) on Massachusetts Ave., NW. To his left is his partner Max Burka. (Douglas Gomery, A Movie Going Capital, Washington History, 9:1, Spring/Summer 1997.)

A neon sign directing moviegoers to the north parking lot was perched atop the rear roofline, and was removed by 1988. The sign is similar to one still in place at Zinks MacArthur Theater. This c1984 photo shows signage installed in a 1978 revitalization effort. (AmericanClassicImages.com)

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2 23

gn re ery Dec Sig panels wer installed in a revitalization effort iniatiated in 1978 (Montgome Journal, D 7, 1981)

Str reet improvem ments in the 1980s include new sidewa and tree plantings. Th glass walls of the Whela Drug Store 1 ed alks he s an e we replaced w brick by the time of th 1988 photo (The Washington Post, N 3, 1988) ere with t his o. Nov